The recent development at Adobe raises the question of whether the company has fallen behind in the race for generative AI technologies. While competitor OpenAI made its video generation platform Sora widely accessible to the public this week, Adobe continues to limit test access to its new AI-powered video product to a select group of creatives. In light of the upcoming quarterly figures, Adobe seems to rely on valuable user feedback to ensure the security of its model. The company invites interested users to join a waiting list for gradual access to the beta version. The tool, part of the Firefly series of generative AI features, was announced at Adobe's annual conference in October.

Even then, it was in a limited public beta phase. Within Adobe Premiere, the popular video editing software, another tool enables AI-powered video clip extension. Adobe promises to expand the availability of its product in the coming weeks and months. Company spokespersons emphasize the security of their model and the positive customer response since its introduction six weeks ago.

However, the final model moderation and security remain a work in progress. While OpenAI struggled with technical support following the introduction of Sora, user interest was enormous. CEO Sam Altman admitted they had underestimated the demand for the new product. 3% this year.