The Californian technology company Apple plans to advance the development of Artificial Intelligence by utilizing material from large media sources. However, informed sources report that some publishers and editors have responded to the proposal with little enthusiasm. As reported by the renowned newspaper "New York Times" on Friday, Apple has initiated negotiations with leading media companies and publishing houses to use their materials for the development of AI.
According to sources in the report, discussions have been held in recent weeks regarding multi-year contracts worth at least 50 million dollars to gain access to the respective archives. However, the report states that some of the affected publishers were not particularly enthusiastic about the proposal from the iPhone manufacturer. Among the mentioned companies are Condé Nast, the publisher of "Vogue" and "New Yorker", NBC News, and IAC, the owner of "People", the Daily Beast, and "Better Homes and Gardens".
An official statement from Apple was initially not available.
The breakthrough of Artificial Intelligence in the past year was significantly promoted by the Microsoft-backed company OpenAI and its ChatGPT model. This type of generative AI is made possible through training with massive amounts of data. However, the question of copyright, especially regarding the materials used, has not been conclusively settled. So far, Apple itself has not introduced a generative AI to the market, making the use of materials from major media for AI development a new step in the company's strategy.