Launched in February 2023 by NUTSon, Cheelee is a GameFi short video platform that adopts an Attention Economy approach. Cheelee users earn rewards by watching the feed. It effectively bridges the gap to widespread cryptocurrency adoption, providing seamless access to the GameFi world for a global audience of 4.6 billion social media users. Cheelee is a fully operational product available for download from both the App Store and Google Play. The app is user-friendly with no barriers to entry, as all users receive Starting NFT-glasses for free immediately upon registration. Additionally, users have the opportunity to increase their earnings through rarer NFTs and various gaming tools. This makes Cheelee the first crypto-related project with the potential to reach an audience nearly half the size of the global population. As outlined in the official whitepaper, Cheelee's primary mission is to enable everyone to monetize the time they spend on social networks. The platform aims to transform Cheelee into a lifestyle, letting users worldwide enjoy entertainment while simultaneously monetizing their time on the app. Cheelee leverages blockchain technology by introducing the CHEEL and LEE tokens, both of which possess numerous utilities within the platform. These tokens hold promise as potential investments, featuring various characteristics that will be detailed in the relevant section of the article.

Ruslan Sharov, the Founder and CEO of Cheelee, brings extensive experience and expertise to the team. With a background in technology and a deep understanding of blockchain, Ruslan leads the company’s vision to revolutionize the social media landscape. His strong leadership and strategic insights have been crucial in driving Cheelee’s growth and establishing its position as a key player in the emerging SocialFi industry. Roman Alekseev, Co-Founder of the Cheelee and NUTSon short video platforms, is also a venture capitalist with a $500 million investment portfolio. As a crypto millionaire, Roman has invested in 44 crypto projects and is a serial entrepreneur with over 20 years of experience in the international market. Roman is also known for his philanthropic efforts, mentorship, and visionary leadership. Yuriy Kardonov, the CPO and Co-Founder of Cheelee, is a seasoned professional with a strong passion for creating exceptional user experiences. With extensive knowledge of product development and user-centric design, Yuriy plays a crucial role in shaping Cheelee’s innovative platform. His dedication to creating seamless and engaging interactions ensures that Cheelee delivers an immersive social media experience. Yuriy’s technical expertise and commitment to excellence make him an invaluable member of the Cheelee team. For more details, please refer to Eulerpool.

58.4% of the global population dedicates 2 hours and 27 minutes daily to social media consumption. Yet, a limited number of centralized entities and their stakeholders benefit from this engagement by monetizing users' attention, interactions, and data. Platforms like YouTube and TikTok offer monetization opportunities primarily to content creators, neglecting the fact that content consumers are the actual value drivers, as advertising and other economic strategies target them. Cheelee is the first social media platform designed to benefit regular users. While users engage with videos as usual, they now receive compensation for their activity. This makes Cheelee a pioneering and socially impactful initiative by incorporating the majority of social media users into its earning model for the first time. Cheelee goes beyond a typical 2Earn setup with its Watch-to-Earn model. Here are several reasons that distinguish Cheelee from any P2E project previously launched in the blockchain sector: * Cheelee boasts a robust financial framework where 40% of total revenue is generated from advertising. In contrast, other 2Earn projects typically derive only about 1% of their income from advertising, relying heavily on NFT sales. This dependence becomes precarious during market downturns, as dwindling newcomers can be detrimental. In contrast, Cheelee’s additional revenue streams allow it to endure various market conditions, including prolonged crypto winters. * Primarily a social network, Cheelee taps into a burgeoning market with 4.6 billion users, ensuring growth for at least a decade through new user acquisition. Notably, the social networking landscape continues to expand! * Cheelee permits NFT purchases with fiat currency. Users can acquire NFT glasses on the Cheelee Marketplace using a bank card and can also convert crypto to fiat within their wallet, subsequently withdrawing fiat funds to their card. Cheelee uniquely implements this functionality, marking a milestone in mass adoption. * Familiar user experience: Cheelee’s app doesn’t demand users to alter their habits. Users engage in typical social networking activities, such as browsing a personalized short-video feed curated by an intelligent, self-learning AI. In contrast, many other 2Earn projects require users to significantly modify their lifestyle to earn—be it running extensively, tending to a virtual pet, or walking for extended periods.

As previously mentioned, the average daily time adults spend on social media is 2.5 hours, while Generation Z individuals spend an average of 10 hours a day on their phones, primarily watching short videos. The competition among content creators for consumer attention is intense as the volume of accessible content continues to increase and users' free time remains limited. This scenario was anticipated fifty years ago by Nobel laureate Herbert Simon, who introduced the concept of the "Attention Economy." He suggested that people's time and focus would become the most valuable resources due to the exponential growth of available data. As our society transitions from an industrial base to one focused on knowledge, we should expect attention to replace previous valuations comparable to oil and gold. We are currently living in an attention economy, and Cheelee is the first company to recognize this by offering rewards to its consumers in exchange for their attention.

The maximum and total supply of CHEEL tokens is set at 1,000,000,000. The distribution plan is detailed in the CHEEL Token Distribution table below. From the total token supply, 12.25% has been allocated to the Reserve fund. Allocations for Strategic round 1, Strategic round 2, and the Private round are 0.2%, 0.15%, and 0.05%, respectively. The team has secured 10% of the total token supply. Additionally, 0.125% of the total supply is designated for community drops, and 0.5% is allocated as rewards to advisors on the project. The remaining token allocation is as follows: 10% goes to the liquidity fund, 28.625% to marketing efforts, and 38.1% to rewards within the app. As of June 2023, 262,591,215 CHEEL tokens are in active circulation, accounting for 26% of the total supply.

Cheelee's strategic economic framework, which enhances the token's resilience to market volatility, is a significant advantage of the project. As previously mentioned, Cheelee offers multiple income streams to ensure stability. The CHEEL token is safeguarded from sharp downward trends by implementing a two-year freeze on investment capital and team tokens. This means that these tokens will not be available for trading during the critical phase of the project's growth. A substantial portion of the company's revenue (70% from advertising revenue, in-app purchases, and transaction fees, along with 100% of NFT sales) is allocated to the Stability Fund. This fund acts as a shield, protecting the value of Cheelee tokens from market fluctuations. Cheelee employs several mechanisms to promote the stable growth of its assets: * BuyBack — This involves stimulating demand and decreasing the circulating supply of tokens by repurchasing tokens from the market using resources from the Stability Fund. * Make Supply — This ensures a supply that meets demand by managing liquidity allocation and facilitating the further circulation and reuse of tokens. * Token Burning — Part of the repurchased CHEEL and LEE tokens are used to lower the circulating supply and adjust prices. The project is also safeguarded against farms and bots. By employing advanced behavioral metrics, Cheelee successfully blocks these entities, thus protecting the system from fraud and liquidity depletion.

Cheelee integrates cryptocurrency into the realm of social networks, providing a novel income source for 4.6 billion users who possess a smartphone with Internet access. Cheelee is poised to facilitate the widespread adoption of cryptocurrencies by delivering an intuitive user experience that eliminates the need for advanced crypto skills. Users can enjoy engaging with a feed of short videos, powered by blockchain technology, and receive rewards for all types of activity, irrespective of their follower count. By establishing an environment where social media users can create and accumulate blockchain-based assets, Cheelee aims to revolutionize the market. For more details, visit Eulerpool.

The economy of Cheelee is structured around two primary tokens: CHEEL and LEE. Below is an overview of their functions and significance. CHEEL serves as the governance token with a total supply of 1,000,000,000. This token is essential for advancing the levels of your NFT glasses and for participating in community votes on integrating new features into the application, following the principles of a DAO (Decentralized Autonomous Organization). Additionally, CHEEL is utilized for in-app advertising transactions. With an impressive potential audience of 4.6 billion social network users, CHEEL is undeniably a token with significant growth possibilities. On the other hand, LEE functions as a utility token with a total supply of 7,000,000,000. All transactions within the application are executed using LEE. Users earn LEE by engaging with the content feed. This token is also required for activities such as upgrading, charging, and minting NFT glasses, alongside facilitating donations and content promotion on the platform. The accrual rate of LEE for content consumption is algorithmically governed by the number of tokens mined: as more tokens are mined, acquiring new LEE tokens becomes increasingly challenging. This dynamic places LEE in a strong position, with the potential to become the next Bitcoin. The mining difficulty of LEE escalates by 7% per month and 84% annually, which inherently contributes to an increase in its market value. As a promising asset with finite supply, LEE has the potential to surpass rankings on platforms such as Eulerpool in the coming years.