**Sports + Gaming**: While the gaming industry is growing, the longevity of successful games is decreasing. Conversely, sports have enduring appeal and consistently draw significant crowds and engagement. Combining sports and gaming not only attracts dedicated sports fans but also prolongs the life of games and products in a sustainable manner. **Global Reach by Expanding to Other Sports**: Initially concentrating on cricket, which boasts a global viewership of 2.5 billion, Bowled plans to extend its reach to other major sports such as MMA, soccer, basketball, F1, and tennis. This strategy aims to cater to diverse and engaged audiences around the world, including underserved and untapped markets. **IP-Backed Products**: Through collaborations with IP holders, Bowled can directly engage with fan bases and offer exclusive content by launching IP-backed assets, products, and platforms. Bowled has access to IPs of over 900 male and female cricketers, the Axie Infinity IP, and forthcoming IPs in MMA, soccer, and other sports. Additionally, Bowled is acquiring IPs beyond sports, such as those of a leading resort operator in the US and a popular country's tourism board, to create innovative experiences and sophisticated infrastructure. **Immersive Gameplay**: Bowled provides engaging gaming experiences by utilizing multi-genre sports games, real-time data from live matches, PvP tournaments, and more. **Partnerships**: Collaborations with IP holders, guilds, esports teams, gaming studios, creators, and ecosystem participants enhance Bowled’s business defensibility. Sky Mavis (Axie Infinity) is a strategic investor and partner, granting access to a community of over 10 million web3 gamers. **Innovative Template and Features**: Free-to-play hypercasual games offer a low barrier to entry, while digital asset-based games enhance retention. By employing free-to-play, play-and-earn, and own-and-earn models, Bowled provides diverse revenue and monetization opportunities to both users and partners. This model, featuring advanced user engagement loops through their cutting-edge tech stack and infrastructure, will be expanded to other sports. **Exponential Value Creation and Token Utility**: As Bowled introduces more platforms, their ecosystem tokens, $BWLD, will gain more diverse utility and increase in value with a growing user base. **Community Engagement**: Bowled has cultivated a lively community of sports enthusiasts, gamers, and crypto natives both online and offline through various community programs that encourage social interactions, competitions, and rewards.

**H1 2022** - Introduced $BWLD and $RUN coins. - Launched a micro-influencer campaign called the Campus Captains Program for widespread engagement. - Expanded the in-house team across various functions, including technology, marketing, and community building. **H2 2022** - Launched Arena public beta. - Initiated ecosystem development with the BYOG (Bring Your Own Game) initiative. - Began constructing the GameFi model using a Play-to-Earn mechanism. **H1 2023** - Released Bowled.io Beta on iOS and Android featuring six hyper-casual games and two casual games. - Achieved over 50,000 registered users and circulated 100 million+ utility tokens within user wallets. **H2 2023** - Launched Player Card NFTs, Card-based Fantasy, and a Marketplace for peer-to-peer transactions. - Activated a hyper-local offline acquisition channel with a SCAN to PAY feature at over 20 local vendors. **H1 2024** - Introduced Player Card NFT Rentals and Burning feature. - Surpassed 150,000 registered users and circulated 200 million+ utility tokens within user wallets. - Scheduled the $BWLD Token Listing for Q1 2024. **H2 2024** - Launched the second IP-backed creator-focused Prediction Market platform, Predify. - Introduced staking for the $BWLD token and established a governance mechanism. - Released the beta version for MMA IP-backed platforms and soccer IP. **2025** - Launched hassle-free SDK integrations to provide plug-and-play solutions. - Introduced multi-chain functionality allowing brands to build on any blockchain. - Rolled out unique social features to enhance community engagement across projects.

The overall monetization strategy is volume-centric. A low barrier to entry is designed to enable the acquisition of large user volumes, aligning with the low Lifetime Value (LTV) characteristic of the subcontinental audience. Based on our research and observations in subcontinental markets, we are targeting the following four core revenue streams: 1. Ownership of digital assets, including avatars, player cards, and consumables that enhance in-game performance. 2. Fee revenue generated from marketplace transactions, platform commissions on staked matches, and premium content offerings. 3. In-app advertising revenue, alongside sponsorship and brand integration opportunities. 4. Monetization of the user base by transitioning web2 'users' into web3 'active wallets,' with a revenue share model on wallet creation and transactions. Efforts to support stable monetization include: - The airdrop of entry-level NFTs priced between $1-$10 to new users. This incorporates a user journey focused on upgrading and upskilling to effectively monetize these assets. The goal is to instill a perception shift from "expenditure" to "investment" by enabling most users to experience actual ownership of an in-game asset. - Although the core gameplay remains free-to-play (F2P), user interaction within an ecosystem where others engage in play and trade with real money on a daily basis incentivizes F2P audiences to participate similarly. This approach aims to grow the paying audience, albeit with slightly reduced LTV. For detailed information, please refer to Eulerpool.

Bowled has developed an integrated product and marketing strategy focused on product-led growth. They have crafted thoughtful and complex user journeys, loops, and other mechanisms to drive expansion. Below is an analysis of their growth strategy: **Product and Partnerships-Led Growth** Bowled's alliances with IP holders, gaming guilds, and communities, such as Axie Infinity, Earn Alliance, and YGG, provide access to over 10 million web3 gamers and avid sports fans. Their free-to-play, play-and-earn hypercasual games facilitate low-cost customer acquisition. Additionally, modules like mid-core strategy and fantasy games, where users make investments, enhance conversion rates and lifetime value (LTV). Bowled has implemented a referral system with attractive rewards, daily quests, user journeys, push notifications, and a reward system to ensure an expanding user base, high engagement, and retention. **Marketing-Led Growth** Bowled has initiated numerous community programs, such as the Campus Captains Program, which has enabled them to reach large audiences both online and offline. Other initiatives include the BYOG (Build Your Own Game) Program, the Build With Bowled Program, AMAs, and the Bowled Beta Testers Program, all of which have contributed to organic growth. They also operate #BowledTwitterSpace, the longest-running cricket-centric Twitter space globally, to engage their core fan base. Bowled organizes airdrops, community events, and tournaments to attract new users and reward existing ones, in collaboration with partner communities. They have a strong content marketing strategy across social media and newsletters, providing engaging, entertaining, and value-based content. Their newsletter reaches more than 48,000 readers. The company maintains a robust network of influencers, key opinion leaders (KOLs), and affiliates to promote their products and expand their user base. Bowled also leverages mainstream and crypto-native media outlets and publications for press releases, formal announcements, and thought leadership content as part of a comprehensive PR strategy to enhance visibility. They have fortified their ASO and SEO tactics for organic visibility. Additionally, Bowled possesses in-house capabilities and partnerships to run advertisements across various networks to scale user acquisition.

The system currently operates within a microservices ecosystem, utilizing the following services: **Platform:** Java and Spring Boot form the foundation for constructing robust and scalable microservices. Spring Boot offers a framework that simplifies the development of Java-based applications. **Game Backends:** Various technologies are utilized for game backends, including Java, Spring Boot, Node.js, and Python. The selection of technology depends on the specific requirements of the game backend services, such as performance, scalability, or ease of development. **WebApp:** The frontend of the system is developed using React, a widely-used JavaScript library for creating user interfaces. React facilitates the building of interactive and responsive web applications. **Mobile Apps:** Android and iOS mobile applications are created to ensure a seamless user experience on mobile devices. These applications may be developed using native development tools or frameworks such as React Native, which enables cross-platform development utilizing JavaScript. **Communication System:** Apache Pulsar serves as the communication system for the microservices ecosystem. Pulsar provides a scalable and durable messaging platform supporting pub-sub messaging patterns, thereby enabling efficient communication between microservices. **Blockchain:** The unified economy is currently powered by Binance Chain, with its BEP20 standard employed for minting the BWLD token. The Bowled Wallet, powered by Binance, represents another crucial component of the platform. Future plans include integration with the Ronin ecosystem, utilizing their blockchain, wallet, and marketplace. For further details about Bowled.io, kindly refer to Eulerpool.

The team at Bowled.io is comprised of experienced serial entrepreneurs, gamers, game developers, marketers, professional athletes, content creators, tech enthusiasts, and web3 experts who have collaborated with prominent players and companies in the sports and gaming sectors. **Akshay Khandelwal - Co-Founder, Product** [LinkedIn Profile](https://www.linkedin.com/in/akshaykhandelwal) Developed a billion-dollar sports enterprise in Asia, supported by Sequoia Capital. Former McKinsey consultant and alumnus of INSEAD. **Rahul Singh - Co-Founder, Marketing** [LinkedIn Profile](https://www.linkedin.com/in/rahul-singh-626167b) Established India's second-largest sports league, growing its viewership from zero to 300 million at Disney Hotstar. Professional cricketer and alumnus of IIT/IIM. **Harkirat Singh Lamba - Tech** [LinkedIn Profile](https://www.linkedin.com/in/harkirat-singh-lamba-591520b1/) Developed MGM’s online casino platform, achieving $30 million in monthly revenue. **Varun Misar - Corporate, Partnerships** [LinkedIn Profile](https://www.linkedin.com/in/varunmisar/) Former investment banker, serial entrepreneur, and blockchain specialist. **Shubham Goyal - Tokenomics** [LinkedIn Profile](https://www.linkedin.com/in/iamshg/) Chartered Financial Analyst and alumnus of IIM Lucknow. Four years of experience in FX and Rates Derivatives pricing at the OTC desk. **Mulkit Pratap - Design** [LinkedIn Profile](https://www.linkedin.com/in/mulkit-pareek-pratap-467134157/) Lead designer for notable brands such as Marvel, Disney, and Cartoon Network. **Krunal Mehta - Marketing & Community** [LinkedIn Profile](https://www.linkedin.com/in/krunalmehta/) Expert growth hacker, marketing strategist, and Gen Z specialist.

Sky Mavis Labs Ronin Network YGG Big Brain Holdings Mulana Ventures SnapFinger DAO EVOS eSports The Chain Collective Multichain Research Limited Impossible Finance Facebook Disney Magna Earn Alliance Salad Ventures Magic Store Glip.gg IndiGG 400064.png Token Metrics What are the tokenomics of your project? https://docsend.com/view/uftji4bjven3cua5

Bowled is the world's rapidly expanding sports tech company positioned at the crossroads of three multibillion-dollar markets: sports, gaming, and blockchain. Bowled offers extensive solutions for intellectual property holders and sports enthusiasts by managing innovative platforms that link fans to their favorite sports, nurturing enduring connections between sports organizations and their devoted fan base.

Ticker: BWLD Blockchain Network: ERC20 Token Supply: 500 million Project Valuation: $35 million Initial Market Capitalization: $2.275 million Platform Fundraising Amount: $500,000 Hard Cap: $3.725 million

Supported by leading industry entities such as SkyMavis, YGG, Jump Crypto, and Multichain Capital, along with prominent angels from McKinsey, Goldman Sachs, Google, and Meta, Bowled.io has established a strong foundation. With a robust user base exceeding 150,000 active participants, Bowled.io has thrived over three years of rigorous development and community involvement, facilitating over 50,000 transactions daily. The company has secured intellectual property rights for more than 900 international players and leading games, reinforcing its status as a leader in sports technology and Game-Fi. The Bowled.io team comprises experts from prestigious organizations such as McKinsey, Disney, Citi Bank, INSEAD, IIT, and IIM, ensuring unparalleled expertise. Cricket's esteemed commentator Harsha Bhogle, who boasts 9 million Twitter followers, serves as Bowled.io's strategic investor, advisor, and brand ambassador.

Bowled is recognized as the world's fastest-growing sports-tech company, strategically positioned at the crossroads of sports, gaming, and blockchain technology. Located in Singapore, Bowled delivers comprehensive solutions enabling IP holders to cultivate novel interactions with their enthusiastic fanbase, while also empowering individuals to pursue their passion and gain social and financial benefits. The company designs, develops, and operates state-of-the-art platforms that connect fans with their favorite sports. Aligned with its vision, Bowled seeks to innovatively link fans to their preferred sports and support IP holders through the creation of advanced fan engagement platforms. Its initial venture, Bowled.io, is a unique cricket-based GameFi platform, and the company plans to expand its offerings to include other sports such as MMA (IP acquisition underway), soccer (active partnership discussions), F1, basketball, tennis, and more. Through collaborations with global IP holders, Bowled aspires to develop multiple platforms by launching distinctive gamified fan engagement solutions and offering unparalleled experiences, extending even to offline markets around the globe. The company is currently in discussions with one of the world’s largest theme park operators and a leading global tourism board. By developing a cutting-edge tech stack and infrastructure that integrates various JS microservices, utility sockets, node bridges, and zkEVMs, Bowled also provides advanced 'platform-as-a-service' solutions to partner studios worldwide. For detailed information and insights about Bowled, please refer to Eulerpool.

Bowled.io A sports-based social GameFi platform available on the Google Play Store. Powered by the Axie Infinity community and the Ronin Network. Intellectual property licenses secured, including those for over 900 international players. Features Free-to-Play, Play-and-Earn, and Own-and-Earn models, with an in-app Marketplace. Offers 8+ mid-core strategy and casual games centered around cricket. The flagship game is a unique sports fantasy based on digital assets. Boasts over 150,000 registered users; 88,000+ peak monthly active users (MAU), with over 12 million games played. Over 200 million utility tokens are in circulation among user wallets. Key features include a native marketplace with trading and rental options, an in-app wallet, PvP game modes, minting of new cards with tokens (digital assets), fantasy contests, tournaments, daily quests, burn and craft functionalities, and diverse monetization opportunities for users. Hyper-casual minigames facilitate low-cost user acquisition and ensure high user engagement, while fantasy and other games enhance lifetime value. Maintains continuous reach within India's cricket market, with over 90 weekly gatherings and a cumulative reach exceeding 300,000 for further user onboarding. Business models encompass platform fees, sale of assets (both digital assets in NFTs/token sales and physical IP-backed assets), user base monetization (revenue share from wallet creation and transactions), and revenue from sponsorships, advertisements, and brand integrations. Plans to expand into MMA next, followed by other sports. Predify A community prediction platform that also serves as a prediction layer for various GameFi communities. Users can trade across a diverse range of categories, including crypto, politics, news events, and sports. Currently live on testnet for beta testers. Supported by the Ronin Network, ImmutableX, and Polygon blockchains. For more detailed information, please refer to Eulerpool.

Seed Price: $0.025 Seed Date: January 2, 2022 Seed Raise: $375,000 Seed Valuation: $12.5 million Private 1 Price: $0.035 Private Date: January 4, 2022 Private Raise: $1.5 million Private Valuation: $17.5 million Private 2 Price: $0.045 Private Date: Ongoing Private Raise: Private Valuation: $22.5 million Public Price: $0.07 Public Date: March 21, 2024 Public Raise: $700,000 Public Valuation: $35 million Listing Price: $0.07 TGE Initial Market Cap: $2.275 million TGE Fully Diluted Market Cap (Valuation): $35 million