What Qualifies ADS as a Metaverse-Ready Utilitarian Coin?
The ADS coin functions as the digital settlement medium for high-volume advertising transactions across Web2, the Metaverse, and DOOH platforms. Within our ecosystem, all advertising settlements are conducted using the ADS coin, facilitating direct payment arrangements between publishers and advertisers without intermediaries. This system enhances profitability for publishers and reduces costs for advertisers. The Adshares blockchain operates on a Delegated Proof of Stake (dPoS) consensus, making it more efficient, faster, and environmentally friendly than Proof of Work (PoW) chains. Its proprietary blockchain can accommodate the transaction volume of the entire programmatic advertising market, processing over 1,400,000 transactions per second. The coin is deflationary, attributed to its native burning mechanism. An advantage for the Adshares community is its staking system, where ADS holders receive additional ADS coins in their wallets from a portion of the fees generated by each ad transaction within the Adshares protocol. The practical value of ADS is its ability to provide transparency in the ad-buying value chain. It enables metaverse and blockchain game landowners to generate revenue by offering ad space for display advertisements. Looking forward, holding ADS coins will allow stakeholders to participate in governance, with the ability to vote on platform development proposals and decisions, as Adshares plans to implement a Decentralized Autonomous Organization (DAO) in Q4 2022. ADS aspires to become the primary payment instrument in advertising transactions globally.














