The company Hornby PLC is a British manufacturer of model cars, trains, and airplanes based in Kent, England. The company was founded in 1907 and has since continuously expanded its product range.
Hornby's business model consists of several divisions. The core division of the company is the production of model trains, including locomotives, carriages, and accessories available in various scales and designs. The range includes historical steam locomotives as well as modern electric trains representing current models from brands such as Siemens, Bombardier, and Stadler.
Another important division of Hornby is the production of model cars. The company is particularly known for its British classics, including the legendary Mini Cooper and the Austin Healey Sprite. But model cars from other brands and countries are also offered.
Hornby's offering is rounded off by a division for aircraft models. Here, you can find accurate representations of airplane models from different eras, including models of the Red Baron or Concorde, for example.
An important part of Hornby's business model is close cooperation with brands and companies to produce licensed products. Cooperation partners include James Bond, Disney, Harry Potter, and McLaren, for example. Through these partnerships, Hornby is able to offer a wide range of products and reach new target groups.
Hornby distributes its products through a network of retailers, online shops, and directly to end customers. The company also operates its own sales platforms online as well as stationary, such as its own model railway stores.
The company also places great importance on collecting with limited special editions and regular new releases.
In order to further expand its business, Hornby has invested intensively in new technologies in recent years, such as the development of digital control systems in its model trains and cars.
In summary, Hornby's business model is based on a wide range of products, close cooperation with brands and companies, and a combination of traditional and modern distribution channels. With its diverse range of products and a broad customer base worldwide, Hornby is one of the leading manufacturers of model vehicles and airplanes.