Goodbaby International Holdings Ltd is a leading manufacturer of children's products based in Zhongshan, China. The company was founded in 1989 and has since built a wide range of products, including strollers, car seats, baby carriers, high chairs, baby monitors, and toys.
Goodbaby's business model is based on developing and manufacturing high-quality children's products that meet the needs of parents and children. The company conducts research and development in both China and Germany to design and produce innovative and safe products.
Goodbaby is divided into several divisions, including the brands Goodbaby, Cybex, Evenflo, and Rollplay. Goodbaby is the company's in-house brand, offering a wide range of children's products such as strollers and car seats. Cybex is a premium brand that focuses on luxury children's products such as strollers and car seats. Evenflo is Goodbaby's American subsidiary, specializing in the production of child safety products and equipment. Rollplay is a subsidiary of Goodbaby that offers electric vehicles for children.
Goodbaby sells its products worldwide through distribution channels such as online stores, retailers, and specialty shops. In addition, Goodbaby operates a variety of its own retail stores to provide customers with a premier shopping experience.
The company aims to make its production as efficient as possible and offer its products at a competitive price. It has a production capacity of 12 million strollers, 8 million car seats, and 2 million high chairs per year. It also continuously invests in automation and process optimization to increase efficiency.
The company is committed to ensuring the highest level of safety and comfort for children and parents through its products. The products undergo regular testing by third parties such as TÜV, SGS, and DGUV to ensure they meet global safety standards. Additionally, Goodbaby works closely with leading pediatricians and experts to ensure its products meet the needs of children and promote their health and development.
Overall, Goodbaby's business model is focused on high-quality products, efficient production, and global distribution. The company aims to leverage its innovation power and constantly develop new products to provide its customers with the best possible experience. It believes that its products can not only improve the lives of children and their parents but also contribute to the development of a healthy and happy society.
