Corporacion Interamericana de Entretenimiento SAB de CV, known as CIE, is one of the leading entertainment companies in Latin America. It operates in the areas of live entertainment, ticketing, and sponsorship. The company was founded in 1996 and has its headquarters in Mexico City, Mexico.
CIE's main division is live entertainment. The company organizes and promotes various events, including concerts, festivals, theater performances, comedy events, sports events, and live shows. It features both local artists and international stars like Elton John, Beyoncé, Madonna, and Metallica. CIE also manages some of the largest venues in Latin America, such as the Auditorio Nacional and the Palacio de los Deportes in Mexico City. With a wide range of events and a strong presence in the region, CIE has established itself as a major player in the live entertainment industry.
Another key sector for CIE is ticketing. The company operates several ticket platforms such as Ticketmaster Mexico and SuperBoletos, which sell tickets for live events in Mexico and other Latin American countries. CIE provides its customers with a comprehensive ticketing experience, from booking and payment to ticket delivery. It also has its own box offices and sales outlets in various cities, offering customers direct access to tickets. The ticketing sector is an important part of CIE's business model and contributes to its position as a major player in the live entertainment industry.
CIE is also active in the sponsorship and advertising industry. It operates CIE Marketing, an agency specialized in developing integrated marketing and advertising campaigns for clients in Mexico and beyond. CIE Marketing offers a wide range of services, including event sponsorship, media planning, and digital marketing. The company has established itself as a key player in the sponsorship and advertising industry by offering customized and integrated campaigns to its clients.
In addition to the aforementioned divisions, CIE also offers other products and services. For example, the company operates television productions and provides audio and video productions. CIE is also involved in the real estate industry and owns property in some important venues used for live events.
In summary, CIE is a significant company in the live entertainment industry in Latin America. With a strong presence in various areas such as live entertainment, ticketing, and sponsorship, CIE has access to a wide range of products and services, allowing it to offer customers a comprehensive experience. The company's presence in the region and its close relationship with local artists and venues contribute to solidifying CIE's position as a major player in the industry.
