The Calida Holding AG is a Swiss company with a long tradition in the production of premium clothing and accessories. The company, founded in 1941, operates in the textile industry and focuses on producing sustainable and high-quality products. Calida is known for its excellent craftsmanship and timeless designs, offering its customers comfort and elegance.
The Calida Holding AG operates several brands, including Calida, Aubade, and Lafuma. Calida is the most well-known brand, offering women's and men's underwear, sleepwear, loungewear, and knitwear. Aubade, on the other hand, is a French luxury lingerie label that offers lingerie, sleepwear, and swimwear for women. Lafuma is an outdoor brand that focuses on backpacks, hiking shoes, and outdoor clothing.
The business model of the Calida Holding AG is based on the quality and sustainability of its products. The company strives to provide its customers with products that are fair and environmentally friendly. For this reason, the company uses natural, organic, and recycled materials. The Calida Holding AG is a member of the Fair Wear Foundation and is committed to working fairly and transparently.
The company operates a vertically integrated business model, meaning it controls the entire value chain from production to distribution of its products. The Calida Holding AG operates its own production facilities in Europe and Asia and places great emphasis on quality assurance. Each product is carefully examined before being offered to customers.
The company also operates its own retail stores that sell its products, mainly in Europe. Additionally, the company has entered into online retail and offers its products on its own website as well as on online marketplaces such as Amazon or Zalando.
Trend consciousness also plays an important role in the business model of the Calida Holding AG. The company is always on the lookout for new trends and developments in the fashion industry. With this knowledge, it develops new products and collections that align with current fashion trends.
Overall, the business model of the Calida Holding AG is focused on quality, sustainability, and innovation. The company offers its customers high-quality and fashionable products while prioritizing transparent and ethically responsible production methods. With its long-standing experience, commitment to sustainability, and innovative spirit, the Calida Holding AG will continue to be one of the leading companies in the textile industry in the future.