What does RealReal do? RealReal Inc is a leading online luxury reseller in the USA, founded in 2011 by Julie Wainwright. The company is headquartered in San Francisco, California and employs over 4,000 employees worldwide. RealReal trades in used and like-new luxury items. The company has experienced tremendous growth since its founding, earning it a place on Forbes' list of "Next Billion Dollar Startups". Business model RealReal's business model is based on purchasing used and like-new goods from individuals or business liquidations, authenticating them, and then reselling them. The brand is known for its strict authentication process, conducted by their own experts and brand manufacturers' experts to ensure that every product sold is authentic. Products that do not pass the required authentication are sorted out and destroyed. RealReal also collaborates with brand manufacturers such as Gucci or Chanel to offer the sale of products from past collections. Products RealReal offers a wide range of products for men, women, and children. The product range includes fashion, shoes, jewelry, watches, bags, accessories, and art. The fashion category includes both designer and vintage fashion for women, men, and children. The shoe collection includes a variety of designer brands, featuring high heels, sneakers, flats, sandals, and more. In the jewelry category, there are many luxury brands such as Cartier or Bulgari, as well as in-house brands like Studio 1872. The bag department offers a variety of designer bags, such as Louis Vuitton or Prada. Watches from brands like Omega, Rolex, and Cartier are also available. In addition, RealReal has added an art section, offering works by artists like Banksy, Warhol, and Picasso. Divisions In addition to the online store, RealReal operates several physical stores, known as "luxury consignment stores," in California and New York. These stores are designed according to a specific concept and offer a unique shopping experience for customers. In these stores, customers can view the products live and receive guidance from experts. RealReal has also launched an app that allows customers to buy and sell products online, as well as track the daily market value of luxury items. Conclusion Overall, RealReal offers a unique opportunity to acquire high-quality designer products at affordable prices while also improving the market for used luxury goods. The company has established a solid business model and shows tremendous growth potential, particularly in the current world where sustainability and ethical consumption are gaining constant importance. RealReal is one of the most popular companies on Eulerpool.