RealReal (REAL) Stock Price
RealReal Price
Over the last 8 years RealReal grew revenue by 21.9% annually, reaching 665.14 M USD. For RealReal, the net margin of -6.3% is up versus -52.9% a few years ago. The consensus 12-month price target for RealReal is 18.36 USD, about 63.5% above where the stock trades today. Of 15 analysts, 12 rate the stock a buy — an overall Buy consensus. The stock trades about 47% above its 52-week low.
RealReal stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of RealReal over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how RealReal stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing RealReal's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | RealReal Price |
|---|---|
| 8/28/2026 | 11.23 USD |
| 8/27/2026 | 11.04 USD |
| 8/26/2026 | 10.93 USD |
| 8/25/2026 | 11.12 USD |
| 8/24/2026 | 11.03 USD |
| 8/21/2026 | 11.12 USD |
| 8/20/2026 | 11.65 USD |
| 8/19/2026 | 11.41 USD |
| 8/18/2026 | 11.13 USD |
| 8/14/2026 | 11.40 USD |
| 8/13/2026 | 10.94 USD |
| 8/12/2026 | 11.62 USD |
| 8/10/2026 | 12.26 USD |
| 8/7/2026 | 12.30 USD |
| 8/6/2026 | 12.77 USD |
| 8/5/2026 | 12.47 USD |
| 8/4/2026 | 12.72 USD |
| 8/3/2026 | 12.53 USD |
| 7/31/2026 | 12.09 USD |
| 7/30/2026 | 11.91 USD |
| 7/29/2026 | 11.76 USD |
| 7/27/2026 | 11.38 USD |
| 7/23/2026 | 11.37 USD |
| 7/22/2026 | 11.37 USD |
| 7/21/2026 | 11.92 USD |
| 7/20/2026 | 11.51 USD |
| 7/17/2026 | 11.21 USD |
| 7/16/2026 | 11.40 USD |
| 7/15/2026 | 11.26 USD |
| 7/14/2026 | 10.88 USD |
RealReal Revenue, EBIT, Net Income
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RealReal Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEM USD |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM USD |
| EBITM USD |
| EBIT MARGIN% |
| NET INCOMEM USD |
| NET INCOME GROWTH% |
| SHARESM |
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 137.00 | 207.00 | 316.00 | 299.00 | 467.00 | 603.00 | 549.00 | 600.00 | 692.00 | 795.00 | 883.00 | 981.00 |
| – | 51.09 | 52.66 | -5.38 | 56.19 | 29.12 | -8.96 | 9.29 | 15.33 | 14.88 | 11.07 | 11.10 |
| 63.50 | 65.70 | 63.61 | 62.54 | 58.46 | 57.71 | 68.49 | 74.50 | 69.80 | 69.80 | 69.80 | 69.80 |
| 87.00 | 136.00 | 201.00 | 187.00 | 273.00 | 348.00 | 376.00 | 447.00 | 483.00 | 554.89 | 616.31 | 684.72 |
| -51.00 | -75.00 | -100.00 | -172.00 | -214.00 | -188.00 | -166.00 | -56.00 | -17.00 | -200.00 | -222.00 | -247.00 |
| -37.23 | -36.23 | -31.65 | -57.53 | -45.82 | -31.18 | -30.24 | -9.33 | -2.46 | -25.16 | -25.14 | -25.18 |
| -52.00 | -75.00 | -98.00 | -175.00 | -236.00 | -196.00 | -168.00 | -134.00 | -41.00 | 11.00 | 33.00 | 55.00 |
| – | 44.23 | 30.67 | 78.57 | 34.86 | -16.95 | -14.29 | -20.24 | -69.40 | -126.83 | 200.00 | 66.67 |
| 8.00 | 84.95 | 85.82 | 88.81 | 92.64 | 98.55 | 103.51 | 110.36 | 117.44 | 117.44 | 117.44 | 117.44 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales RealReal generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue RealReal retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare RealReal's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares RealReal has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against RealReal's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
RealReal stock margins
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RealReal Stock Revenue, EBIT, Earnings per Share
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RealReal business model & stock analysis
RealReal SWOT Analysis
Strengths
RealReal Inc has several strengths that contribute to its success in the market. Firstly, the company has developed a strong brand image and reputation, positioning itself as a trusted and reliable online marketplace for luxury consignment. This brand reputation helps attract both buyers and sellers to the platform.
Secondly, RealReal Inc has a vast network of authenticated luxury consigners, which allows them to offer a wide range of high-quality, luxury products to their customers. This diverse inventory gives the company a competitive edge over other online luxury marketplaces.
Additionally, RealReal Inc has invested in building a user-friendly and intuitive website and mobile app, enhancing the overall customer experience. This technological advantage enables convenient browsing, easy purchases, and efficient consignment processes.
Weaknesses
Despite its many strengths, RealReal Inc also faces certain weaknesses. One of the major weaknesses is the high commission fees charged to consigners. These fees may discourage potential sellers from using the platform, potentially leading to a limited inventory and reduced customer choice.
Furthermore, the company heavily relies on third-party brand authentication experts to verify the authenticity of luxury items. A weakness lies in the risk of occasional inaccuracies or customer dissatisfaction in the authentication process, which may damage the company's reputation.
Opportunities
RealReal Inc operates in a growing market for luxury consignment, presenting several opportunities for further expansion. As more consumers become environmentally conscious, the demand for sustainable fashion and second-hand luxury items is increasing. RealReal Inc can capitalize on this trend by promoting its eco-friendly and sustainable business model.
Additionally, the company can consider expanding internationally to tap into new markets and reach a broader audience. By targeting regions with a high concentration of luxury consumers, RealReal Inc can potentially maximize its global presence and increase sales.
Threats
RealReal Inc faces various threats that could impact its growth and profitability. One of the significant threats is the presence of counterfeit luxury goods in the market. Despite its authentication systems, the company may face legal challenges and reputational damage if counterfeit items occasionally slip through the verification process.
Moreover, competition from other online marketplaces specializing in luxury consignment, as well as traditional brick-and-mortar retailers entering the online space, poses a threat to RealReal Inc's market share and customer base. The company needs to continuously innovate and differentiate itself to stay ahead of the competition.
RealReal Employees
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RealReal Segments
RealReal Revenue by Segment (1/2)
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RealReal Revenue by Segment (2/2)
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RealReal Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
RealReal historical P/E ratio, EBIT multiple, and P/S ratio
RealReal annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
RealReal shares outstanding
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RealReal stock splits
Current RealReal forecasts and price targets in September 2026
Analyst Price Targets 2026RealReal Analyst Rating Actions
| Date | Firm | Action | Rating | Reliability |
|---|---|---|---|---|
| 8/7/2026 | Maintained | Neutral | 46 | |
| 6/3/2026 | Maintained | Buy | 52 | |
| 5/8/2026 | Maintained | Neutral | 46 | |
| 5/8/2026 | Maintained | Buy | 52 | |
| 2/27/2026 | Maintained | Buy | 52 | |
| 2/27/2026 | Maintained | Neutral | 62 | |
| 1/22/2026 | Maintained | Overweight | 43 | |
| 1/8/2026 | Maintained | Neutral | 46 | |
| 12/30/2025 | Maintained | Buy | 52 | |
| 12/16/2025 | Maintained | Overweight | 55 |
Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.
RealReal Earnings Calls
RealReal Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 8/6/2026 | -0.02USD | - | 191.56 MUSD | - | 2026 Q2 |
| 5/7/2026 | -0.02USD | - | 191.79 MUSD | - | 2026 Q1 |
| 2/26/2026 | 0.04USD | - | 194.51 MUSD | - | 2025 Q4 |
| 8/7/2025 | -0.09USD | - | 162.89 MUSD | - | 2025 Q2 |
| 5/7/2024 | -0.21USD | - | 147.13 MUSD | - | 2024 Q1 |
| 2/26/2024 | -0.11USD | - | 145.27 MUSD | - | 2023 Q4 |
| 11/6/2023 | -0.31USD | - | 169.45 MUSD | - | 2023 Q3 |
| 8/7/2023 | -0.35USD | - | 175.62 MUSD | - | 2023 Q2 |
| 5/8/2023 | -0.40USD | - | 164.48 MUSD | - | 2023 Q1 |
| 2/21/2023 | -0.36USD | - | 161.38 MUSD | - | 2022 Q4 |
EESG©
Eulerpool ESG Scorecard© for the RealReal stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
RealReal shareholder structure
| % | Name |
|---|---|
9.35700% | |
7.80876% | |
3.89317% | |
3.83043% | |
3.75711% | |
3.72194% |
RealReal Beneficial Ownership Filings (SEC 13D/G)
| Stake | Holder | Filing |
|---|---|---|
13.20% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
11.57% | SEC ↗ | |
11.57% | SEC ↗ | |
11.57% | SEC ↗ | |
10.30% | SEC ↗ |
RealReal Executives and Management Board
10 members · avg. age 58 · 50 % women
Ms. Rati Levesque (44)
President, Chief Executive Officer, Director · since 2011
11.50 M USD
Management
Mr. Ajay Gopal (50)
Chief Financial Officer
Ms. Chatelle Lynch (48)
Chief People Officer
Mr. Todd Suko (58)
Chief Legal Officer, Company Secretary
Mr. Luke Friang (54)
Chief Technology and Product Officer
Board of Directors
Ms. Karen Katz (68)
Independent Chairman of the Board
Ms. Caretha Coleman (75)
Independent Director
Mr. Gilbert Baird (53)
Independent Director
Ms. Niki Leondakis (64)
Independent Director
Mr. James Miller (61)
Independent Director
Frequently asked questions about RealReal
The business model of RealReal Inc revolves around the concept of online luxury consignment. RealReal Inc is an e-commerce platform that allows individuals to buy and sell authenticated pre-owned luxury items, including clothing, accessories, and home goods. The company employs a team of experts to carefully inspect and authenticate each item, ensuring their quality and authenticity. By providing a trusted marketplace for luxury consignment, RealReal Inc offers customers the opportunity to access high-end fashion at a more affordable price while also promoting sustainability and the circular economy.
RealReal Inc is primarily active in the luxury consignment industry.
The main competitors of RealReal Inc in the market are Tradesy and Rebag.
The RealReal Inc. is a renowned online luxury consignment marketplace that was founded in 2011 by Julie Wainwright. The company initially started as a platform to resell luxury clothing and accessories in a sustainable manner. Over the years, RealReal has expanded its offerings to include a wide range of luxury goods such as handbags, fine jewelry, watches, and home decor. RealReal allows individuals to consign their high-end items by providing a hassle-free and trustful selling experience. The company has grown significantly and has gained a strong reputation for its expertise in authentication and curation of pre-owned luxury items. RealReal continues to revolutionize the luxury resale industry by promoting sustainable shopping and reducing fashion waste.
RealReal Inc, a leading online luxury consignment platform, has achieved several significant milestones. Firstly, the company went public in June 2019, debuting on the Nasdaq exchange under the ticker symbol "REAL." This marked a major achievement in its growth and helped RealReal to expand its reach and increase investor confidence. Additionally, RealReal has experienced substantial revenue growth, consistently reporting strong financial results. The company's commitment to sustainability is another notable milestone, as it actively encourages the circular economy by prolonging the lifespan of luxury goods. RealReal Inc continues to innovate and revolutionize the luxury resale market, firmly establishing itself as the go-to platform for authenticated luxury consignment.
RealReal Inc is primarily present in the United States.
RealReal Inc represents a strong commitment to sustainability and circular economy. The company believes in extending the lifespan of luxury items through consignment and resale, reducing environmental impact. RealReal also promotes authenticity in the luxury market, employing a team of experts to ensure the products sold on their platform are genuine. With a focus on transparency, RealReal provides detailed information about each item, including its condition and history. By embracing the principles of reuse and authenticity, RealReal Inc aims to revolutionize the luxury resale industry and promote a more sustainable and trustworthy marketplace.
Analysts currently set an average price target of 18.36 USD for the RealReal stock (median: 18.36 USD), implying +79.3 % versus the latest price. The consensus is based on 15 analyst ratings.
15 analysts currently rate the RealReal stock: 12 recommend buying, 3 holding and 0 selling. For 2026, analysts expect RealReal to generate revenue of 795.54 M USD and earnings per share of 0.10 USD.
Converted at the current exchange rate, the RealReal share trades at 9.67 EUR (11.23 USD).
The RealReal share (REAL) is listed on 4 stock exchanges, including: NASDAQ (REAL), Frankfurt (6RR), München (6RR.MU), Düsseldorf (6RR.DU).
The RealReal Inc is a successful company in the online marketplace for luxury clothing and accessories. Founded in 2011, the company quickly became one of the leading providers in this sector. The business model is based on a close network of sellers and buyers who interact with each other through the platform. The RealReal Inc offers its customers a wide range of high-quality new, used, and vintage items. The selection includes clothing, shoes, bags, jewelry, watches, and other accessories. The range is sourced from leading luxury brands such as Chanel, Gucci, Louis Vuitton, and other well-known designers. The online marketplace offers customers the opportunity to sell used luxury items. Customers can either sell their items directly to the company or offer them as private sellers on the platform. RealReal Inc ensures that no counterfeits end up in the assortment by inspecting each product for authenticity and quality. In addition to selling used luxury items, the company also offers a service department to support sellers in selling their items. This includes services such as photography and styling. The RealReal Inc also operates physical stores where customers can shop in New York, Los Angeles, and San Francisco. In these stores, customers can touch, feel, and try on products before purchasing. Additionally, there are also "pop-up" store spaces in some other cities where customers can find a limited selection of products. The RealReal Inc is known for its ethical business practices. The company advocates for sustainability and environmental protection by ensuring that products are not simply discarded but instead return to the sales cycle, reducing environmental impact. The company also offers comprehensive luxury repair services to restore products to good condition and extend their lifecycle. The company benefits from its established brand, allowing customers to invest in luxury items without paying the full price. It creates a community of customers who prioritize quality over fast consumption. In summary, The RealReal Inc is an online marketplace and physical retailer that offers its customers a wide range of new, used, and vintage luxury items. The company has established ethical business practices and a focus on sustainability and environmental protection.
The expected revenue of RealReal is 795.54 M USD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of RealReal is 11.58 M USD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of RealReal is currently 113.86. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the RealReal stock.
The price-to-sales ratio (P/S) of RealReal is currently 1.66. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the RealReal stock.
The Eulerpool Quality Score for RealReal is 2/10.
The ISIN of RealReal is US88339P1012. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of RealReal is A2PHB7. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of RealReal is REAL. The ticker symbol is used to trade RealReal shares on the stock exchange.
RealReal paid dividends every year for the past 0 years.
RealReal is assigned to the 'Cyclical consumption' sector.
The dividends of RealReal are distributed in USD.
RealReal stock
RealReal Peer Group
RealReal Ticker
RealReal FIGI
All fundamentals and in-depth analysis of RealReal
Our stock analysis for RealReal stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of RealReal. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.