Redbubble (RBL.AX) Stock Price

Redbubble Price

ASX·CLOSED
0.40
​
Market closed

Revenue has compounded at 41.2% per year over the past 11 years to 555.12 M AUD. Redbubble's net margin stands at -9.8%, broadly stable from -9.0% several years earlier. Analysts set a median price target of 0.72 AUD, implying 79.8% above the current price. Of 9 analysts, 4 rate the stock a buy — an overall Hold consensus.

Redbubble stock price

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Redbubble business model & stock analysis

Redbubble Ltd is an online platform specializing in the sale of individually designed products by independent artists and designers. The Australian company was founded in 2006 by Martin Hosking, Peter Styles, and Paul Vanzella. Redbubble is now headquartered in Melbourne and employs around 400 people worldwide. The business model of Redbubble is based on bringing artists and designers together and providing them with a platform to sell their artwork. A wide range of products is offered, from clothing to phone cases to wall decorations. The products are made-to-order, which gives Redbubble the advantage of minimizing the risk of overproduction and inventory. Another core element of the Redbubble business model is the ability to personalize and customize products. Customers can add their own texts, photos, graphics, or designs to create completely unique kitchen towels, mugs, or t-shirts. Over the years, Redbubble has developed different sections to cater to different target audiences. This includes the "Artist Marketplace" where various artists can offer and sell their artwork directly. Another area is the "Create Your Own" tool, which allows customers to place their own designs on items such as cutting boards, mugs, t-shirts, or hoodies. The range of products at Redbubble is extensive and diverse. In addition to clothing and accessories, the company also offers wall decorations, particularly suitable for art lovers. Various types of posters, canvases, or even wallpapers are available to choose from. Redbubble has also responded to the sustainability trend by offering a selection of eco-friendly products, such as organic t-shirts or bags made from recycled materials. Redbubble now has customers and artists worldwide and is present in various markets, including Europe, North America, and Asia. The company has also made a name for itself in the international art scene in recent years. In 2020, for example, Redbubble launched a project called "Art Everywhere" where a total of 50 artworks by 50 different artists were exhibited on posters throughout Melbourne. The goal of Redbubble is to bring artists and buyers together and provide benefits to both sides. Artists can easily monetize and sell their artwork worldwide on Redbubble. Buyers, in turn, can purchase unique, personalized products while simultaneously supporting independent artists.

Frequently asked questions about Redbubble

The business model of Redbubble Ltd is a print-on-demand marketplace. Redbubble provides a platform for independent artists to sell their artwork and designs on various products like clothing, phone cases, home decor, and accessories. The company generates revenue by allowing artists to upload their designs, set their own prices, and earn a commission from each sale. Redbubble handles the manufacturing, printing, shipping, and customer service tasks, providing a hassle-free experience for both the artists and the customers. By connecting artists directly with consumers, Redbubble offers a diverse range of unique and personalized products that cater to individual tastes and preferences.

Redbubble Ltd is primarily active in the e-commerce and online marketplace industry. As an online platform, Redbubble allows independent artists and designers to sell their unique artwork and designs on a variety of products, including apparel, home decor, and accessories. With a focus on creativity and self-expression, Redbubble connects artists with a global audience, providing a platform for them to showcase and monetize their talents. By leveraging its vast network and user-friendly interface, Redbubble has established itself as a prominent player in the e-commerce industry, creating opportunities for artists to reach a wider consumer base and for customers to discover unique and personalized products.

Redbubble Ltd faces competition from various players in the market. Some prominent competitors of Redbubble include Society6, Zazzle, and Etsy. These companies also operate in the online marketplace for art, home decor, and unique designs. While Redbubble Ltd has established its place as a leading platform, these competitors offer similar services and attract a significant customer base. Successful navigation of competition requires Redbubble to continuously enhance its user experience, ensure quality offerings, and effectively market its services to stay ahead in the market.

Redbubble Ltd is an Australian-based online marketplace that enables artists and designers to sell their artwork as prints and various other products worldwide. Founded in 2006, Redbubble started as a community, attracting artists and providing them with a platform to showcase and sell their designs. Over the years, it has evolved into a global e-commerce platform, expanding its product range to include clothing, home decor, accessories, and more. Redbubble's unique approach in empowering independent artists and offering a wide variety of design options has contributed to its success and popularity among customers seeking unique and personalized products.

Redbubble Ltd has achieved several significant milestones since its inception. The company successfully went public on the Australian Securities Exchange (ASX) in 2016, raising substantial capital to fuel its growth trajectory. Redbubble Ltd has experienced a steady increase in its user base, with millions of users globally, contributing to the platform's extensive and diverse product range. Moreover, the company has expanded its market presence, attracting renowned artists and designers to its platform, thereby strengthening its position as a leading marketplace for independent creatives. Redbubble Ltd continues to innovate and evolve, staying committed to empowering artists and providing consumers with unique and personalized products.

Redbubble Ltd is primarily present in various countries and regions across the globe. As an Australian-based company, Redbubble has a strong presence in its home country, Australia. Additionally, it operates in key markets such as the United States, United Kingdom, Canada, and Europe. With its online marketplace, Redbubble connects artists and designers worldwide, enabling their artwork to reach a global audience. This international reach allows Redbubble to cater to a diverse customer base and provide a platform for artists to showcase their talent on a global scale.

Redbubble Ltd represents values of creativity, individuality, and empowerment. As an online marketplace for artists and designers, Redbubble promotes self-expression and allows creators to showcase their work to a global audience. The company believes in providing a platform that celebrates unique designs and supports artistic talent. Redbubble's corporate philosophy revolves around fostering a vibrant community of artists, offering them opportunities to connect, collaborate, and earn royalties from their creations. By facilitating independent entrepreneurship, Redbubble strives to empower artists and enable them to monetize their passion. Its commitment to innovation, integrity, and promoting originality makes Redbubble Ltd a trusted and creative force in the e-commerce world.

Analysts currently set an average price target of 0.78 AUD for the Redbubble stock (median: 0.72 AUD), implying +95.5 % versus the latest price. The consensus is based on 9 analyst ratings.

9 analysts currently rate the Redbubble stock: 4 recommend buying, 5 holding and 0 selling. For 2026, analysts expect Redbubble to generate revenue of 537.06 M AUD and earnings per share of 0.02 AUD.

Converted at the current exchange rate, the Redbubble share trades at 0.25 EUR (0.40 AUD).

The Redbubble share (RBL.AX) is listed on 2 stock exchanges, including: ASX (RBL.AX), Frankfurt (WAB.F).

Redbubble Ltd is an Australian company that provides an online platform for artists and designers to sell their own products. Redbubble Ltd is a marketplace for art, design, and other similar products such as clothing, prints, stickers, tapestries, and more. The platform allows artists to publish their unique designs on various products that can be ordered by customers worldwide. The Redbubble community is rapidly growing and is a key driver of the platform's popularity. Redbubble was founded in 2006 and has since featured over 12 million designs from over 700,000 independent artists and designers from around the world. The business model of Redbubble relies on the idea of "print-on-demand." Artists and designers can upload their designs to the platform and offer them on various products such as T-shirts, hoodies, phone cases, artworks, and more. Once a customer places an order, the product is printed or manufactured at one of Redbubble's printing facilities and delivered to the customer. This process allows the company to minimize production and inventory costs by only producing and shipping products that have already been sold. Redbubble has also developed a B2B platform called "Redbubble Volume," specifically designed for marketing teams and companies to personalize products for employee gifts, promotional items, and other corporate gifts. Companies can design and order their own branded products on the Redbubble platform, which can then be personalized with their company logo or slogan. The platform offers artists the opportunity to showcase their products to a wide audience and sell their designs on various products without having to worry about manufacturing or shipping. Redbubble also provides tools and resources to help artists increase their sales by optimizing their products and building the best possible customer engagement. The products on the platform are divided into various categories and collections, and users can discover and browse through the products to find the perfect design and desired product. A search for a specific keyword or term leads to a variety of results. The platform also offers regular discounts, sales, and giveaways to encourage customers to buy more products and support the artists. Redbubble Ltd is one of the world's leading on-demand printing providers, offering innovative hosting, high quality, user-friendliness, and a strong, growing community. The company has managed to create a platform that not only offers customers a wide range of products but also allows artists to unleash their creativity and sell their designs on global markets. The platform also has a social side that promotes creative interactions among users, generates feedback, and builds on trends. With a strong brand and a diverse range of products, Redbubble Ltd has established itself as an important source for unique and individual products and is expected to continue to grow in the future.

The expected revenue of Redbubble is 537.06 M AUD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Redbubble is 5.39 M AUD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Redbubble is currently 20.54. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Redbubble stock.

The price-to-sales ratio (P/S) of Redbubble is currently 0.21. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Redbubble stock.

The Eulerpool Quality Score for Redbubble is 3/10.

The ISIN of Redbubble is AU000000RBL2. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Redbubble is A2AH40. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Redbubble is RBL.AX. The ticker symbol is used to trade Redbubble shares on the stock exchange.

Fair ValueTerminal
0.33 AUD
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
2.47 M AUD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Australia
Currency
AUD
Initial public offering
May 16, 2016
ISIN
AU000000RBL2
Cusip
Q80529102
Sedol
BYN5902
Market capitalization
112.66 M AUDMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2024
-22.61
P/Ee 2025
133.33
P/Ee 2026
20.91
P/Ee 2027
8.88
P/S
P/Se
0.24
EV/EBIT
—
P/B Ratio
1.97
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-84.34 %
Last updated Oct 16, 2026, 5:17 AM

All fundamentals and in-depth analysis of Redbubble

Our stock analysis for Redbubble stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Redbubble. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.