Kogan.com (KGN.AX) Stock Price

Kogan.com Price

ASX·CLOSED
4.57
​
Market closed

Revenue has compounded at 8.6% per year over the past 13 years to 510.61 M AUD. Earnings per share have grown at 8.9% per year over the last 13 years. Kogan.com's net margin stands at 2.2%, up from -4.9% several years earlier. Kogan.com currently offers a dividend yield of about 3.73%. The dividend has grown at 5.0% per year over the past 9 years. Analysts set a median price target of 4.69 AUD, implying 2.7% above the current price. Of 8 analysts, 5 rate the stock a buy — an overall Buy consensus.

Kogan.com stock price

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Kogan.com business model & stock analysis

Kogan.com Ltd is an Australian e-commerce company headquartered in Melbourne. It was founded in 2006 by Ruslan Kogan, who was 23 years old at the time. Since then, the company has become one of the leading online retailers in Australia and has also expanded into other countries such as the United Kingdom and the United States. The business model of Kogan.com Ltd is based on the idea of selling products directly to consumers at the lowest possible prices. One important factor in this is the efficient use of online presence. Kogan.com Ltd focuses on direct online sales and low advertising costs, as the company has a strong presence on social media and relies on word-of-mouth marketing. Additionally, the company also offers its own products, saving costs on purchasing from third-party suppliers. Another reference to the low prices of the products is the "Kogan Price Promise," which states that Kogan.com Ltd always offers the lowest price in the Australian market for most products in its range. The company offers a variety of categories, including electronics, household products, outdoor products, sports goods, toys, and fashion. The range extends from large appliances like washing machines and refrigerators to notebooks and clothing. Often, products from the Kogan brand itself are offered, contributing to the lower prices. Kogan.com Ltd also earns revenue from other services such as payment processing, insurance, mobile phone contracts, advertising, and data sales. In 2019, Kogan Mobile had over 300,000 active users in Australia. One of Kogan.com's notable successes is its recent IPO in 2016, which sold out within just four hours of its initial listing due to high demand. As a result, founder Ruslan Kogan secured an estimated value of over 300 million US dollars. Kogan.com Ltd also relies on technology and innovation to provide its customers with the best possible shopping experience. These innovations include the Kogan Marketplace, which enables other companies to sell their products on the Kogan.com website. The company has also developed a range of apps to enhance the shopping experience and strengthen customer loyalty. Overall, in just under 15 years, Kogan.com Ltd has built a very large and diverse range of products. The company has shown that it is possible to be successful in the e-commerce market through low prices and a strong online presence. Today, Kogan.com Ltd is considered one of the market leaders in Australia and is on its way to making a name for itself in other countries. Kogan.com Ltd is an Australian e-commerce company that sells products directly to consumers at low prices. It has become one of the leading online retailers in Australia and has expanded to other countries. The company focuses on online sales and low advertising costs, with a strong presence on social media. Additionally, Kogan.com Ltd offers its own products, saving on third-party suppliers. They offer a variety of categories such as electronics, household items, and fashion. The company also earns revenue from other services. Founded in 2006, Kogan.com Ltd had a successful IPO in 2016. They use technology and innovation to enhance the customer experience and have built a diverse product range in just 15 years. Kogan.com Ltd aims to be a market leader in Australia and other countries.

Frequently asked questions about Kogan.com

The business model of Kogan.com Ltd revolves around being an online marketplace that offers a wide range of products and services to consumers. The company operates through an e-commerce platform, where customers can browse and purchase items such as electronics, home appliances, fashion, beauty products, and more. Kogan.com Ltd primarily focuses on offering competitive prices and delivering a seamless shopping experience to its customers. By leveraging its strong brand presence and efficient supply chain management, the company aims to provide value-for-money products and excellent customer service. Overall, Kogan.com Ltd's business model is centered on providing convenient and affordable online shopping options to consumers.

Kogan.com Ltd is primarily active in the e-commerce industry.

The main competitors of Kogan.com Ltd in the market are Amazon, eBay, Catch Group, and JB Hi-Fi.

Kogan.com Ltd is an Australian online retailer founded by Ruslan Kogan in 2006. The company started as an online consumer electronics retailer and has since expanded its product offerings to include a wide range of categories such as appliances, homewares, furniture, and more. Kogan.com initially gained popularity by offering competitively priced products directly to consumers, cutting out the middlemen. With time, the company diversified its business model, incorporating online services like Kogan Travel, Kogan Mobile, and Kogan Insurance. Kogan.com has witnessed tremendous growth and has become one of Australia's most recognizable and trusted e-commerce brands, known for its quality products and competitive pricing.

Some significant milestones that Kogan.com Ltd has achieved include becoming one of Australia's leading online retailers, achieving consistent growth in revenue and customer base, and expanding its product range to include a wide variety of categories such as electronics, home appliances, fashion, and more. In addition, the company successfully launched its own private label brands, partnered with various service providers to offer additional options to customers, and continued to innovate its e-commerce platform to enhance user experience. Kogan.com Ltd has also expanded its presence internationally, entering new markets and acquiring other online retailers to strengthen its market position.

Kogan.com Ltd is primarily present in Australia.

Kogan.com Ltd represents values of innovation, affordability, and customer-centricity. As an Australian e-commerce company, Kogan.com focuses on providing its customers with a wide range of quality products at competitive prices. The company's corporate philosophy centers around embracing technology-driven solutions to enhance the shopping experience and deliver conveniently accessible goods. With a commitment to customer satisfaction and seamless online shopping, Kogan.com has established itself as a trusted brand in the retail industry. By continuously adapting to market trends and leveraging its digital capabilities, Kogan.com aims to provide value and convenience to its diverse customer base.

Analysts currently set an average price target of 5.13 AUD for the Kogan.com stock (median: 4.69 AUD), implying +12.5 % versus the latest price. The consensus is based on 8 analyst ratings.

8 analysts currently rate the Kogan.com stock: 5 recommend buying, 2 holding and 1 selling.

Converted at the current exchange rate, the Kogan.com share trades at 2.81 EUR (4.57 AUD).

The Kogan.com share (KGN.AX) is listed on 5 stock exchanges, including: SIX (Zürich) (UZQ.SW), ASX (KGN.AX), Frankfurt (UZQ.F), München (UZQ.MU).

Kogan.com Ltd is an online retail company that was founded in Australia in 2006. The company offers a variety of products and services in the areas of electronics, household appliances, fashion, beauty, sports and leisure, as well as financial services. Kogan.com's business model involves buying products directly from manufacturers and selling them to end customers at lower prices. The company is known for its affordable televisions, laptops, smartphones, cameras, and other electronics. It has also developed its own brands such as Kogan, Fortis, and Luxe. In addition to the electronics division, Kogan.com also offers a wide range of household appliances, including washing machines, dishwashers, refrigerators, vacuum cleaners, and air conditioners. The company works with a variety of brands including Dyson, Philips, Westinghouse, and Samsung to ensure that all products are of the highest quality. Kogan.com has also expanded its offerings to include clothing, jewelry, cosmetics, sportswear, and home accessories. The company carries a range of private label brands, including Kogan Pantry, Kogan Mobile, and Kogan Insurance, to provide a wider range of products and services. As an online retailer, Kogan.com specializes in selling products directly to end customers. The company accepts a variety of payment methods and offers encrypted transactions to ensure the security of customer information. Kogan.com also has a mobile application that allows customers to make purchases on the go. In recent years, Kogan.com has expanded its offerings to include financial services such as credit cards, insurance, and superannuation. The company has also introduced the Kogan First program to offer customers exclusive deals, free shipping, and priority customer service. Kogan.com is a purely digital company that does not operate physical stores. The company is based in Australia but also trades in international markets such as the UK and Hong Kong. Kogan.com works closely with manufacturers and suppliers to ensure that it can offer its products at the lowest prices in the market. The company has successfully built a customer-oriented business model that aims to provide customers with the best shopping experience possible. Kogan.com offers daily deals and discounts and operates excellent customer service that responds quickly and effectively to customer needs. Overall, Kogan.com offers a wide range of products and services that are characterized by high quality, low prices, and excellent customer service. The company has established itself as a reliable and customer-oriented online retailer that aims to continue growing and offering its customers a broader range of products and services.

The revenue of Kogan.com is 510.61 M AUD. This figure is based on current financial data and reflects the company's business performance.

The profit of Kogan.com is 11.17 M AUD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Kogan.com is currently 40.23. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Kogan.com stock.

The price-to-sales ratio (P/S) of Kogan.com is currently 0.88. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Kogan.com stock.

The Eulerpool Quality Score for Kogan.com is 7/10.

The ISIN of Kogan.com is AU000000KGN2. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Kogan.com is A2AL96. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Kogan.com is KGN.AX. The ticker symbol is used to trade Kogan.com shares on the stock exchange.

Fair ValueTerminal
4.48 AUD
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Australia
Currency
AUD
Initial public offering
Jul 7, 2016
ISIN
AU000000KGN2
Cusip
Q53502102
Sedol
BYYY339
Market capitalization
461.68 M AUDSmall Cap
52-Week Range
PEG
1.50
P/E ratio
P/Ee 2027
20.77
P/Ee 2028
17.96
P/Ee 2029
15.60
P/Ee 2030
7.30
P/Ee 2031
6.33
P/S
P/Se
0.82
EV/EBIT
18.56
P/B Ratio
13.41
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
21.56 %
Dividend
Dividend yield
3.73 %
Est. Dividend Yield
3.50 %
Payout Ratio
15,669.83 %
Dividend growth Ø5Y
-3.54 %
Dividend payments per year
2
Dividend paid since
2 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
30.00 %
Last updated Nov 11, 2026, 4:30 AM

Kogan.com Peer Group

Kogan.com Ticker

ASX · KGN.AXFRANKFURT · UZQ.FMUNICH · UZQ.MUOTC · KGGNFSIX · UZQ.SW

Kogan.com FIGI

KGN:AU · BBG00D2480S1KGN:AT · BBG00D2480V7KGN:AH · BBG00D2480Z3UZQ:GR · BBG00D9NP7R9UZQ:GF · BBG00D9NP7S8UZQ:GM · BBG00D9NP7X2UZQ:GB · BBG00D9NP7Y1KGN2EUR:EO · BBG00D9WR3W0KGN2EUR:XH · BBG00D9WR3Z7KGN2EUR:XF · BBG00D9WR412KGN2EUR:XE · BBG00D9WR430KGN2EUR:XJ · BBG00D9WR449

All fundamentals and in-depth analysis of Kogan.com

Our stock analysis for Kogan.com stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Kogan.com. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.