MAG Interactive AB (publ)

MAG Interactive AB (publ) EBIT

The EBIT of MAG Interactive AB (publ) (MAGI.ST) as of Nov 2, 2026 is -554,000.00 SEK. In the previous year, EBIT was -15.55 M SEK — a change of -96.44% (higher).

EBIT

-554,000.00SEK

YoY

-96.44%

Last updated:

In 2026, MAG Interactive AB (publ)'s EBIT was -554,000.00 SEK, a -96.44% increase from the -15.55 M SEK EBIT recorded in the previous year.

The MAG Interactive AB (publ) EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT
Date
EBIT
Jan 1, 2019
-16.42 M SEK
Jan 1, 2020
-20.62 M SEK
Jan 1, 2021
7.36 M SEK
Jan 1, 2022
54.29 M SEK
Jan 1, 2023
21,000.00 SEK
Jan 1, 2024
-4.62 M SEK
Jan 1, 2025
-15.55 M SEK
Jan 1, 2026
-554,000.00 SEK
The MAG Interactive AB (publ) EBIT history
YEAREBITYoY
-554,000.00SEK-96.44%
-15.55 MSEK+236.51%
-4.62 MSEK-22,104.76%
21,000.00SEK-99.96%
54.29 MSEK+637.82%
7.36 MSEK-135.68%
-20.62 MSEK+25.56%
-16.42 MSEK-75.45%
-66.88 MSEK-366.47%
25.10 MSEK-32.24%
37.04 MSEK-18.14%
45.25 MSEK—

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MAG Interactive AB (publ) Revenue

MAG Interactive AB (publ) Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2019
172.95 M SEK
-16.42 M SEK
-13.75 M SEK
Jan 1, 2020
217.57 M SEK
-20.62 M SEK
-17.37 M SEK
Jan 1, 2021
286.58 M SEK
7.36 M SEK
7.03 M SEK
Jan 1, 2022
327.77 M SEK
54.29 M SEK
11.30 M SEK
Jan 1, 2023
362.18 M SEK
21,000.00 SEK
561,000.00 SEK
Jan 1, 2024
283.43 M SEK
-4.62 M SEK
-3.22 M SEK
Jan 1, 2025
275.82 M SEK
-15.55 M SEK
-9.41 M SEK
Jan 1, 2026
263.90 M SEK
-554,000.00 SEK
936,000.00 SEK

MAG Interactive AB (publ) Margins

MAG Interactive AB (publ) stock margins

The MAG Interactive AB (publ) margin analysis displays the gross margin, EBIT margin, as well as the profit margin of MAG Interactive AB (publ). The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for MAG Interactive AB (publ).
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2019
61.34 %
-9.50 %
-7.95 %
Jan 1, 2020
55.97 %
-9.48 %
-7.98 %
Jan 1, 2021
63.93 %
2.57 %
2.45 %
Jan 1, 2022
60.45 %
16.56 %
3.45 %
Jan 1, 2023
52.56 %
0.01 %
0.15 %
Jan 1, 2024
78.35 %
-1.63 %
-1.13 %
Jan 1, 2025
8.89 %
-5.64 %
-3.41 %
Jan 1, 2026
17.17 %
-0.21 %
0.35 %

MAG Interactive AB (publ) Stock analysis

What does MAG Interactive AB (publ) do? MAG Interactive AB (publ) is a Swedish mobile gaming company founded in 2010 by Daniel Hasselberg and Johan Persson. The company is headquartered in Stockholm with additional offices in Brighton, Barcelona, and Helsinki. The history of MAG Interactive began with the release of the game "Rumble" in 2010, which achieved great success among players. Since then, the company has developed and released a variety of games, including top titles like "Quizduell" and "Wordfeud". MAG Interactive's business model focuses on mobile gaming and selling in-app purchases. The company's strategy is to build a large number of players and then monetize these players through advertising and in-game purchases. The company offers a wide range of monetized offerings, from quiz packs to subscriptions for additional content. To expand its business and expand its game offerings, MAG Interactive has made several acquisitions. One of the most important acquisitions was the acquisition of FEO Media in 2018, the developer of the successful quiz game "Quizduell". Through the acquisition, MAG Interactive became the sole owner of "Quizduell" and was able to strengthen its position in the quiz game segment. MAG Interactive offers a wide range of games covering different genres. The most popular games in the company's portfolio include "Quizduell," "Wordfeud," "Ruzzle," "Wordzee," and "Paint Hit." Most of the games are free, with in-app purchases and advertising as the main sources of revenue. The company also serves various target groups, including gamers and education enthusiasts. For example, "Quizduell," which has approximately 70 million downloads worldwide, has been positioned as a means of distributing educational content. The application has a wide range of quiz questions on various topics, such as history, art, and science. MAG Interactive has established itself as one of the most well-known gaming companies in Sweden and has a strong presence worldwide. The company's games are available in over 200 countries and have achieved over 400 million downloads. The company has also won several awards and accolades in the past. For example, the "Wordfeud" application, which has over 10 million installations on Google Play, was awarded "Best Casual Game" at the Nordic Game Awards. The company has also won the "People's Choice Award" at the Swedish App Awards for its "Quizduell" application. In summary, MAG Interactive is a successful mobile gaming company that offers a wide range of games and has achieved its success through a combination of organic growth and strategic acquisitions. The company has established itself as a leader in the mobile gaming segment through its focus on mobile gaming and monetization through in-app purchases and advertising. MAG Interactive AB (publ) is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing MAG Interactive AB (publ)'s EBIT

MAG Interactive AB (publ)'s Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of MAG Interactive AB (publ)'s EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

MAG Interactive AB (publ)'s EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in MAG Interactive AB (publ)’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about MAG Interactive AB (publ) stock

EBIT of MAG Interactive AB (publ) is -554,000.00 SEK in 2026.

EBIT of MAG Interactive AB (publ) changed from -15.55 M SEK to -554,000.00 SEK, representing a -96.44% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT MAG Interactive AB (publ) since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's SEK is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's MAG Interactive AB (publ) historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — MAG Interactive AB (publ)

All Key Metrics — MAG Interactive AB (publ)