MAG Interactive AB (publ) (MAGI.ST) Stock Price

MAG Interactive AB (publ) Price

OMX·CLOSED
9.36
​
Market closed

Over the last 10 years MAG Interactive AB (publ) grew revenue by 6.1% annually, reaching 275.82 M SEK. Earnings per share have declined at 41.2% per year over the last 8 years. For MAG Interactive AB (publ), the net margin of -3.4% is down versus 2.5% a few years ago. At today's price the dividend yield works out to roughly 10.68%.

MAG Interactive AB (publ) stock price

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MAG Interactive AB (publ) business model & stock analysis

MAG Interactive AB (publ) is a Swedish mobile gaming company founded in 2010 by Daniel Hasselberg and Johan Persson. The company is headquartered in Stockholm with additional offices in Brighton, Barcelona, and Helsinki. The history of MAG Interactive began with the release of the game "Rumble" in 2010, which achieved great success among players. Since then, the company has developed and released a variety of games, including top titles like "Quizduell" and "Wordfeud". MAG Interactive's business model focuses on mobile gaming and selling in-app purchases. The company's strategy is to build a large number of players and then monetize these players through advertising and in-game purchases. The company offers a wide range of monetized offerings, from quiz packs to subscriptions for additional content. To expand its business and expand its game offerings, MAG Interactive has made several acquisitions. One of the most important acquisitions was the acquisition of FEO Media in 2018, the developer of the successful quiz game "Quizduell". Through the acquisition, MAG Interactive became the sole owner of "Quizduell" and was able to strengthen its position in the quiz game segment. MAG Interactive offers a wide range of games covering different genres. The most popular games in the company's portfolio include "Quizduell," "Wordfeud," "Ruzzle," "Wordzee," and "Paint Hit." Most of the games are free, with in-app purchases and advertising as the main sources of revenue. The company also serves various target groups, including gamers and education enthusiasts. For example, "Quizduell," which has approximately 70 million downloads worldwide, has been positioned as a means of distributing educational content. The application has a wide range of quiz questions on various topics, such as history, art, and science. MAG Interactive has established itself as one of the most well-known gaming companies in Sweden and has a strong presence worldwide. The company's games are available in over 200 countries and have achieved over 400 million downloads. The company has also won several awards and accolades in the past. For example, the "Wordfeud" application, which has over 10 million installations on Google Play, was awarded "Best Casual Game" at the Nordic Game Awards. The company has also won the "People's Choice Award" at the Swedish App Awards for its "Quizduell" application. In summary, MAG Interactive is a successful mobile gaming company that offers a wide range of games and has achieved its success through a combination of organic growth and strategic acquisitions. The company has established itself as a leader in the mobile gaming segment through its focus on mobile gaming and monetization through in-app purchases and advertising.

Frequently asked questions about MAG Interactive AB (publ)

The business model of MAG Interactive AB (publ) focuses on developing and publishing mobile games. As a leading developer in the industry, MAG Interactive creates interactive and engaging games for smartphones and tablets. With a strong emphasis on player interaction, their games offer entertainment and fun experiences for a wide range of audiences. Additionally, the company generates revenue through in-game purchases and advertisements, ensuring profitability and sustainable growth. MAG Interactive's innovative game development approach and dedication to delivering high-quality entertainment have solidified their position in the competitive mobile gaming market.

MAG Interactive AB (publ) is primarily active in the mobile gaming industry.

Some of the main competitors of MAG Interactive AB (publ) in the market include other mobile game development companies such as Supercell, King, and Zynga. These companies compete in the highly competitive mobile gaming industry, creating popular and addictive games that capture the attention of millions of players worldwide. MAG Interactive AB (publ) faces tough competition from these established players as they strive to develop innovative and engaging games to retain and expand their user base.

MAG Interactive AB (publ) is a renowned Swedish mobile gaming company. Founded in 2010 by Daniel Hasselberg and Erik Wikström, MAG Interactive has emerged as a prominent player in the mobile gaming industry. With a focus on creating innovative and entertaining games, the company has amassed a loyal user base worldwide. MAG Interactive has developed and published popular titles such as Ruzzle, WordBrain, and Word Domination, which have achieved immense success and garnered millions of downloads. The company's commitment to providing engaging gaming experiences has contributed to its growth and recognition in the industry.

MAG Interactive AB (publ) has achieved significant milestones throughout its history. One notable achievement is the development of popular mobile games, such as "Ruzzle" and "WordBrain," which have amassed millions of downloads worldwide. The company's focus on creating engaging and innovative gaming experiences has earned them numerous accolades, including the prestigious "Best Nordic Developer" award. Furthermore, MAG Interactive AB (publ) went public in 2017, marking a significant milestone in its corporate journey. With its consistent delivery of entertaining games and commitment to growth, MAG Interactive AB (publ) continues to solidify its position as a leading player in the mobile gaming industry.

MAG Interactive AB (publ) is primarily present in multiple countries and regions. They have a strong presence in Sweden, where the company was founded, and have expanded their reach across Europe. MAG Interactive AB (publ) also has a significant presence in the United States, with a growing user base. Additionally, they have a global presence and their popular mobile games are enjoyed by players worldwide.

MAG Interactive AB (publ) represents values of creativity, innovation, and dedication to providing exceptional interactive experiences. With a strong corporate philosophy centered around user engagement and entertainment, MAG Interactive AB (publ) aims to deliver captivating and immersive gaming products. By continuously pushing boundaries and embracing technological advancements, the company strives to remain at the forefront of the gaming industry. With a focus on fostering a positive and inclusive gaming community, MAG Interactive AB (publ) values teamwork and collaboration, building meaningful connections with players worldwide.

7 analysts currently rate the MAG Interactive AB (publ) stock: 6 recommend buying, 1 holding and 0 selling.

Converted at the current exchange rate, the MAG Interactive AB (publ) share trades at 0.84 EUR (9.36 SEK).

The MAG Interactive AB (publ) share (MAGI.ST) is listed on 5 stock exchanges, including: London (0GJ1.L), Frankfurt (MHK.F), München (MHK.MU), Stockholm (MAGI.ST).

MAG Interactive AB (publ) is a Swedish company specializing in the development of mobile games. The company was founded in 2010 and is headquartered in Stockholm, Sweden.

The expected revenue of MAG Interactive AB (publ) is 548.00 M SEK. This figure is based on current financial data and reflects the company's business performance.

The profit cannot currently be calculated for MAG Interactive AB (publ).

The P/E ratio cannot be calculated for MAG Interactive AB (publ) at the moment.

The price-to-sales ratio (P/S) of MAG Interactive AB (publ) is currently 0.45. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the MAG Interactive AB (publ) stock.

The Eulerpool Quality Score for MAG Interactive AB (publ) is 1/10.

The ISIN of MAG Interactive AB (publ) is SE0010520908. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of MAG Interactive AB (publ) is A2H9ML. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of MAG Interactive AB (publ) is MAGI.ST. The ticker symbol is used to trade MAG Interactive AB (publ) shares on the stock exchange.

Fair ValueTerminal
8.52 SEK
Over-/UndervaluationTerminal
Fairly valued
Industry
Entertainment
Number of shares
Employees
Revenue per Employee
3.45 M SEK
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Sweden
Currency
SEK
Initial public offering
Dec 8, 2017
ISIN
SE0010520908
Cusip
W4147X108
Sedol
BFB43C8
Market capitalization
247.99 M SEKMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
—
P/S
P/Se
0.45
EV/EBIT
—
P/B Ratio
0.83
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-3.06 %
Dividend
Dividend yield
10.68 %
Est. Dividend Yield
10.68 %
Payout Ratio
-281.58 %
Dividend growth Ø5Y
—
Dividend payments per year
1
Dividend paid since
1 year
Dividend not reduced since
1 year
Dividend increased since
1 year
Dividend withholding tax
30.00 %
Last updated Oct 15, 2026, 3:54 AM

MAG Interactive AB (publ) Ticker

FRANKFURT · MHK.FLONDON · 0GJ1.LMUNICH · MHK.MUSTOCKHOLM · MAGI.STSTOCKHOLM · MAGI.ST

MAG Interactive AB (publ) FIGI

MAGI:SF · BBG00JBZRXV2MAGISEK:X2 · BBG00JVC3XK9MAGISEK:XB · BBG00JVC3XM7MAGISEK:XH · BBG00JVC3XQ3MAGISEK:XF · BBG00JVC3XS1MAGISEK:XE · BBG00JVC3XW6MAGISEK:XJ · BBG00JVC3XX5MAGISEK:XL · BBG00JVC3XZ3MAGISEK:XG · BBG00JVC3Y09MAGISEK:XO · BBG00JVC3Y27MAGISEK:XS · BBG00JVC3Y72MAGISEK:XA · BBG00JVC3Y90

All fundamentals and in-depth analysis of MAG Interactive AB (publ)

Our stock analysis for MAG Interactive AB (publ) stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of MAG Interactive AB (publ). If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.