MAG Interactive AB (publ) (MAGI.ST) Stock Price

MAG Interactive AB (publ) Price

OMX·CLOSED
7.64SEK-0.02 (-0.26 %)
Market closed

Over the last 10 years MAG Interactive AB (publ) grew revenue by 6.1% annually, reaching 275.82 M SEK. Earnings per share have declined at 45.7% per year over the last 7 years. For MAG Interactive AB (publ), the net margin of -3.4% is down versus 2.5% a few years ago. At today's price the dividend yield works out to roughly 13.09%. The stock trades about 52% above its 52-week low.

MAG Interactive AB (publ) stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of MAG Interactive AB (publ) over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how MAG Interactive AB (publ) stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing MAG Interactive AB (publ)'s price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

MAG Interactive AB (publ) Stock Price History
DateMAG Interactive AB (publ) Price
8/10/20267.64 SEK
8/7/20267.66 SEK
8/6/20267.60 SEK
8/5/20267.48 SEK
8/4/20267.34 SEK
7/31/20267.28 SEK
7/30/20267.56 SEK
7/29/20267.28 SEK
7/28/20267.68 SEK
7/27/20267.48 SEK
7/24/20267.50 SEK
7/23/20267.40 SEK
7/22/20267.40 SEK
7/21/20267.24 SEK
7/20/20267.38 SEK
7/17/20267.22 SEK
7/16/20267.44 SEK
7/15/20267.44 SEK
7/14/20267.22 SEK
7/13/20267.32 SEK
7/10/20267.30 SEK
7/9/20267.12 SEK
7/8/20267.06 SEK
7/7/20267.12 SEK
7/6/20267.30 SEK
7/3/20267.60 SEK
7/2/20267.50 SEK
7/1/20267.48 SEK
6/30/20267.50 SEK
6/29/20267.28 SEK
6/26/20267.36 SEK
6/25/20266.92 SEK
6/24/20267.00 SEK
6/23/20267.00 SEK
6/22/20267.00 SEK
6/18/20266.84 SEK
6/17/20266.78 SEK
6/16/20266.84 SEK
6/15/20267.10 SEK
6/12/20267.20 SEK
6/11/20267.30 SEK
6/10/20267.46 SEK
6/9/20267.54 SEK
6/8/20267.70 SEK
6/5/20267.70 SEK
6/4/20267.66 SEK
6/3/20267.74 SEK
6/2/20267.66 SEK
6/1/20267.66 SEK
5/29/20267.64 SEK
5/28/20267.60 SEK
5/27/20267.66 SEK
5/26/20267.64 SEK
5/25/20267.60 SEK
5/22/20267.64 SEK
5/21/20267.68 SEK
5/20/20267.52 SEK
5/19/20267.44 SEK
5/18/20267.76 SEK
5/15/20267.92 SEK
5/13/20267.80 SEK
5/12/20267.82 SEK
5/11/20267.90 SEK
5/8/20267.80 SEK
5/7/20267.80 SEK
5/6/20267.76 SEK
5/5/20267.80 SEK
5/4/20267.88 SEK
4/30/20267.90 SEK
4/29/20267.98 SEK
4/28/20267.88 SEK
4/27/20267.90 SEK
4/24/20267.76 SEK
4/23/20267.64 SEK
4/22/20267.52 SEK
4/21/20267.44 SEK
4/20/20267.44 SEK
4/17/20267.48 SEK
4/16/20267.30 SEK
4/15/20267.30 SEK
4/14/20267.12 SEK
4/13/20266.52 SEK
4/10/20266.40 SEK
4/9/20265.90 SEK
4/8/20266.00 SEK
4/7/20265.96 SEK
4/2/20265.94 SEK
4/1/20266.00 SEK
3/31/20265.50 SEK
3/30/20265.16 SEK
3/27/20265.12 SEK
3/26/20265.08 SEK
3/25/20265.10 SEK
3/24/20265.02 SEK
3/23/20265.02 SEK
3/20/20265.28 SEK
3/19/20265.28 SEK
3/18/20265.26 SEK
3/17/20265.18 SEK
3/16/20265.16 SEK
3/13/20265.16 SEK
3/12/20265.24 SEK
3/11/20265.08 SEK
3/10/20265.14 SEK
3/9/20265.08 SEK
3/6/20265.06 SEK
3/5/20265.14 SEK
3/4/20265.20 SEK
3/3/20265.08 SEK
3/2/20265.40 SEK
2/27/20265.64 SEK
2/26/20265.68 SEK
2/25/20265.58 SEK
2/24/20265.36 SEK
2/23/20265.38 SEK
2/20/20265.24 SEK
2/19/20265.28 SEK
2/18/20265.42 SEK
2/17/20265.42 SEK
2/16/20265.44 SEK
2/13/20265.58 SEK
2/12/20265.50 SEK
2/11/20265.36 SEK
2/10/20265.58 SEK
2/9/20265.56 SEK
2/6/20265.60 SEK
2/5/20265.72 SEK
2/4/20265.68 SEK
2/3/20265.70 SEK
2/2/20265.90 SEK
1/30/20265.78 SEK
1/29/20265.80 SEK
1/28/20266.10 SEK
1/27/20265.86 SEK
1/26/20265.78 SEK
1/23/20266.18 SEK
1/22/20266.10 SEK
1/21/20266.30 SEK
1/20/20267.96 SEK
1/19/20267.98 SEK
1/16/20267.96 SEK
1/15/20268.08 SEK
1/14/20267.74 SEK
1/13/20267.84 SEK
1/12/20268.18 SEK
1/9/20268.40 SEK
1/8/20268.28 SEK
1/7/20268.08 SEK
1/5/20267.86 SEK
1/2/20268.20 SEK
12/30/20258.16 SEK
12/29/20257.86 SEK
12/23/20257.62 SEK
12/22/20258.00 SEK
12/19/20258.50 SEK
12/18/20258.02 SEK
12/17/20258.00 SEK
12/16/20257.82 SEK
12/15/20257.76 SEK
12/12/20257.98 SEK
12/11/20257.98 SEK
12/10/20257.92 SEK
12/9/20257.98 SEK
12/8/20258.50 SEK
12/5/20258.28 SEK
12/4/20258.30 SEK
12/3/20258.04 SEK
12/2/20257.90 SEK
12/1/20258.00 SEK
11/28/20258.38 SEK
11/27/20258.50 SEK
11/26/20258.76 SEK
11/25/20258.72 SEK
11/24/20258.72 SEK
11/21/20258.94 SEK
11/20/20258.90 SEK
11/19/20258.80 SEK
11/18/20258.60 SEK
11/17/20258.88 SEK
11/14/20258.64 SEK
11/13/20258.58 SEK
11/12/20258.58 SEK
11/11/20258.56 SEK
11/10/20258.36 SEK
11/7/20258.58 SEK
11/6/20258.74 SEK
11/5/20258.80 SEK
11/4/20259.02 SEK
11/3/20258.90 SEK
10/31/20259.36 SEK
10/30/20259.42 SEK
10/29/20259.60 SEK
10/28/20259.34 SEK
10/27/20259.48 SEK
10/24/20258.60 SEK
10/23/20258.96 SEK
10/22/20259.88 SEK
10/21/20259.00 SEK
10/20/20258.38 SEK
10/17/20258.40 SEK
10/16/20259.08 SEK
10/15/20259.60 SEK
10/14/20259.60 SEK
10/13/20259.74 SEK
10/10/20259.90 SEK
10/9/20259.70 SEK
10/8/20259.44 SEK
10/7/20259.78 SEK
10/6/20259.88 SEK
10/3/202510.45 SEK
10/2/202510.75 SEK
10/1/202510.50 SEK
9/30/202510.55 SEK
9/29/202511.00 SEK
9/26/202511.45 SEK
9/25/202511.65 SEK
9/24/202512.05 SEK
9/23/202512.35 SEK
9/22/202512.90 SEK
9/19/202514.30 SEK
9/18/202513.20 SEK
9/17/202514.00 SEK
9/16/202513.90 SEK
9/15/202514.00 SEK
9/12/202514.60 SEK
9/11/202514.15 SEK
9/10/202513.20 SEK
9/9/202513.45 SEK
9/8/202513.40 SEK
9/5/202513.80 SEK
9/4/202513.60 SEK
9/3/202514.35 SEK
9/2/202514.35 SEK
9/1/202513.95 SEK
8/29/202514.65 SEK
8/28/202514.15 SEK
8/27/202514.15 SEK
8/26/202514.30 SEK
8/25/202514.65 SEK
8/22/202514.40 SEK
8/21/202515.30 SEK
8/20/202514.45 SEK
8/19/202514.35 SEK
8/18/202514.50 SEK
8/15/202514.40 SEK
8/14/202514.95 SEK
8/13/202515.25 SEK
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MAG Interactive AB (publ) Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2019
172.95 M SEK
-17.04 M SEK
-13.75 M SEK
Jan 1, 2020
217.57 M SEK
-21.83 M SEK
-17.37 M SEK
Jan 1, 2021
286.58 M SEK
7.36 M SEK
7.03 M SEK
Jan 1, 2022
327.77 M SEK
54.29 M SEK
11.30 M SEK
Jan 1, 2023
362.18 M SEK
21,000.00 SEK
561,000.00 SEK
Jan 1, 2024
283.43 M SEK
-4.62 M SEK
-3.22 M SEK
Jan 1, 2025
275.82 M SEK
-15.55 M SEK
-9.41 M SEK
Jan 1, 2026 (e)
548.00 M SEK
5.94 M SEK
0.00 SEK

MAG Interactive AB (publ) Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 12, 2026, 3:50 PM
 
REVENUEM SEK
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM SEK
EBITM SEK
EBIT MARGIN%
NET INCOMEM SEK
NET INCOME GROWTH%
DIV.SEK
SHARESM
201520162017201820192020202120222023202420252026e
152.00263.00335.00216.00172.00217.00286.00327.00362.00283.00275.00548.00
–73.0327.38-35.52-20.3726.1631.8014.3410.70-21.82-2.8399.27
60.5341.4447.4681.0261.6355.7663.9960.5552.4978.458.738.73
92.00109.00159.00175.00106.00121.00183.00198.00190.00222.0024.0047.83
45.0037.0025.00-66.00-17.00-21.007.0054.00–-4.00-15.005.00
29.6114.077.46-30.56-9.88-9.682.4516.51–-1.41-5.450.91
39.0029.0016.00-59.00-13.00-17.007.0011.00–-3.00-9.00–
–-25.64-44.83-468.75-77.9730.77-141.1857.14––200.00–
––––––––––1.001.00
26.5119.2519.8126.7927.3227.4726.4926.4926.5026.5026.5126.51
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales MAG Interactive AB (publ) generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue MAG Interactive AB (publ) retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare MAG Interactive AB (publ)'s gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares MAG Interactive AB (publ) has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against MAG Interactive AB (publ)'s historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

MAG Interactive AB (publ) stock margins

The MAG Interactive AB (publ) margin analysis displays the gross margin, EBIT margin, as well as the profit margin of MAG Interactive AB (publ). The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for MAG Interactive AB (publ).

  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2019
61.34 %
-9.85 %
-7.95 %
Jan 1, 2020
55.97 %
-10.03 %
-7.98 %
Jan 1, 2021
63.93 %
2.57 %
2.45 %
Jan 1, 2022
60.45 %
16.56 %
3.45 %
Jan 1, 2023
52.56 %
0.01 %
0.15 %
Jan 1, 2024
78.35 %
-1.63 %
-1.13 %
Jan 1, 2025
8.89 %
-5.64 %
-3.41 %
Jan 1, 2026 (e)
8.89 %
1.08 %
0.00 %

MAG Interactive AB (publ) Stock Revenue, EBIT, Earnings per Share

The MAG Interactive AB (publ) earnings per share therefore indicates how much revenue MAG Interactive AB (publ) has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2019
6.33 SEK
-0.62 SEK
-0.50 SEK
Jan 1, 2020
7.92 SEK
-0.79 SEK
-0.63 SEK
Jan 1, 2021
10.82 SEK
0.28 SEK
0.27 SEK
Jan 1, 2022
12.37 SEK
2.05 SEK
0.43 SEK
Jan 1, 2023
13.67 SEK
0.00 SEK
0.02 SEK
Jan 1, 2024
10.70 SEK
-0.17 SEK
-0.12 SEK
Jan 1, 2025
10.41 SEK
-0.59 SEK
-0.36 SEK
Jan 1, 2026 (e)
20.68 SEK
0.22 SEK
0.00 SEK

MAG Interactive AB (publ) business model & stock analysis

MAG Interactive AB (publ) is a Swedish mobile gaming company founded in 2010 by Daniel Hasselberg and Johan Persson. The company is headquartered in Stockholm with additional offices in Brighton, Barcelona, and Helsinki. The history of MAG Interactive began with the release of the game "Rumble" in 2010, which achieved great success among players. Since then, the company has developed and released a variety of games, including top titles like "Quizduell" and "Wordfeud". MAG Interactive's business model focuses on mobile gaming and selling in-app purchases. The company's strategy is to build a large number of players and then monetize these players through advertising and in-game purchases. The company offers a wide range of monetized offerings, from quiz packs to subscriptions for additional content. To expand its business and expand its game offerings, MAG Interactive has made several acquisitions. One of the most important acquisitions was the acquisition of FEO Media in 2018, the developer of the successful quiz game "Quizduell". Through the acquisition, MAG Interactive became the sole owner of "Quizduell" and was able to strengthen its position in the quiz game segment. MAG Interactive offers a wide range of games covering different genres. The most popular games in the company's portfolio include "Quizduell," "Wordfeud," "Ruzzle," "Wordzee," and "Paint Hit." Most of the games are free, with in-app purchases and advertising as the main sources of revenue. The company also serves various target groups, including gamers and education enthusiasts. For example, "Quizduell," which has approximately 70 million downloads worldwide, has been positioned as a means of distributing educational content. The application has a wide range of quiz questions on various topics, such as history, art, and science. MAG Interactive has established itself as one of the most well-known gaming companies in Sweden and has a strong presence worldwide. The company's games are available in over 200 countries and have achieved over 400 million downloads. The company has also won several awards and accolades in the past. For example, the "Wordfeud" application, which has over 10 million installations on Google Play, was awarded "Best Casual Game" at the Nordic Game Awards. The company has also won the "People's Choice Award" at the Swedish App Awards for its "Quizduell" application. In summary, MAG Interactive is a successful mobile gaming company that offers a wide range of games and has achieved its success through a combination of organic growth and strategic acquisitions. The company has established itself as a leader in the mobile gaming segment through its focus on mobile gaming and monetization through in-app purchases and advertising.

MAG Interactive AB (publ) SWOT Analysis

Strengths

MAG Interactive AB (publ) possesses several strengths that contribute to its success:

1. Strong portfolio of popular mobile games.

2. Established brand name and reputation in the gaming industry.

3. Skilled and experienced development team.

Weaknesses

Despite its strengths, MAG Interactive AB (publ) also faces certain weaknesses:

1. Dependence on a limited number of game titles for revenue generation.

2. Vulnerability to rapidly changing trends in the mobile gaming market.

Opportunities

MAG Interactive AB (publ) can leverage the following opportunities:

1. Growing market for mobile gaming worldwide.

2. Expansion into new markets or geographies.

3. Development of partnerships with popular brands to create licensed games.

Threats

However, there are also potential threats that MAG Interactive AB (publ) should be aware of:

1. Intense competition from other mobile game developers.

2. Increasing regulations and legal constraints in the gaming industry.

MAG Interactive AB (publ) Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

MAG Interactive AB (publ) historical P/E ratio, EBIT multiple, and P/S ratio

MAG Interactive AB (publ) annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

MAG Interactive AB (publ) shares outstanding

The number of shares of MAG Interactive AB (publ) was 26.51 M in 2025. This indicates how many shares MAG Interactive AB (publ) is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2019
27.32 M Stocks
Jan 1, 2020
27.47 M Stocks
Jan 1, 2021
26.49 M Stocks
Jan 1, 2022
26.49 M Stocks
Jan 1, 2023
26.50 M Stocks
Jan 1, 2024
26.50 M Stocks
Jan 1, 2025
26.51 M Stocks
Jan 1, 2026 (e)
26.51 M Stocks

MAG Interactive AB (publ) Dividend History

1 years of dividend payments

YearAnnual DividendYoY ChangePayments
20251.00SEK—1×
Jan 23, 20251.00SEK—1/1

MAG Interactive AB (publ) dividend history and estimates

In 2025, MAG Interactive AB (publ) paid a dividend amounting to 1.00 SEK. Dividend means that MAG Interactive AB (publ) distributes a portion of its profits to its owners.

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2025
1.00 SEK
0.00 SEK
Jan 1, 2026 (e)
0.00 SEK
1.00 SEK

MAG Interactive AB (publ) dividend payout ratio

In 2025, MAG Interactive AB (publ) had a payout ratio of -281.58%. The payout ratio indicates the percentage of the company's profits that MAG Interactive AB (publ) distributes as dividends.

  • 3 Years

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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2019
0.00 %
Jan 1, 2020
0.00 %
Jan 1, 2021
0.00 %
Jan 1, 2022
0.00 %
Jan 1, 2023
0.00 %
Jan 1, 2024
0.00 %
Jan 1, 2025
-281.58 %
Jan 1, 2026 (e)
0.00 %
Price targets and forecasts for MAG Interactive AB (publ) are not yet available.

MAG Interactive AB (publ) Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
4/10/2019-0.13SEK-50.75 MSEK-2019 Q2
1/23/2019-0.55SEK-56.84 MSEK-2019 Q1
7/4/2018-SEK-71.05 MSEK-2018 Q3

EESG©

Eulerpool ESG Scorecard© for the MAG Interactive AB (publ) stock

27/100
10
Environment
18
Social
52
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions298.3
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees43
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

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MAG Interactive AB (publ) shareholder structure

% Name
13.09192%
Hasselberg (Daniel)
Hasselberg (Daniel)
11.70211%
Nygren (Kaj)
Nygren (Kaj)
9.85430%
Avanza Bank Holding AB
Avanza Bank Holding AB
7.85719%
Swedbank Robur Fonder AB
Swedbank Robur Fonder AB
6.57026%
Nordnet Pensionsforsakring AB
Nordnet Pensionsforsakring AB
6.03627%
Carnegie Fonder AB
Carnegie Fonder AB

MAG Interactive AB (publ) Beneficial Ownership Filings (SEC 13D/G)

Free Float
53.6%
Float Shares
-
Shares Outstanding
-

MAG Interactive AB (publ) Executives and Management Board

10 members · avg. age 49 · 40 % women

DH

Mr. Daniel Hasselberg (50)

Chief Executive Officer, Director · since 2010

3.05 M SEK

Management

MW

Mr. Magnus Wiklander (50)

Chief Financial Officer

–
KN

Mr. Kaj Nygren (53)

Chief Technology Officer

–
MH

Mr. Magnus Holmstroem (46)

Head of Production

–
ML

Ms. Marie Lundgren (37)

Head of People and Culture

–

Board of Directors

JE

Mr. Jonas Eriksson (56)

Independent Chairman of the Board

450,000.00 SEK
BB

Ms. Britt Boeskov (46)

Independent Director

220,000.00 SEK
AL

Ms. Asa Linder (51)

Independent Director

220,000.00 SEK
TM

Ms. Taina Malen (54)

Independent Director

220,000.00 SEK
AS

Mr. Asbjoern Soendergaard (43)

Independent Director

220,000.00 SEK

Frequently asked questions about MAG Interactive AB (publ)

The business model of MAG Interactive AB (publ) focuses on developing and publishing mobile games. As a leading developer in the industry, MAG Interactive creates interactive and engaging games for smartphones and tablets. With a strong emphasis on player interaction, their games offer entertainment and fun experiences for a wide range of audiences. Additionally, the company generates revenue through in-game purchases and advertisements, ensuring profitability and sustainable growth. MAG Interactive's innovative game development approach and dedication to delivering high-quality entertainment have solidified their position in the competitive mobile gaming market.

MAG Interactive AB (publ) is primarily active in the mobile gaming industry.

Some of the main competitors of MAG Interactive AB (publ) in the market include other mobile game development companies such as Supercell, King, and Zynga. These companies compete in the highly competitive mobile gaming industry, creating popular and addictive games that capture the attention of millions of players worldwide. MAG Interactive AB (publ) faces tough competition from these established players as they strive to develop innovative and engaging games to retain and expand their user base.

MAG Interactive AB (publ) is a renowned Swedish mobile gaming company. Founded in 2010 by Daniel Hasselberg and Erik Wikström, MAG Interactive has emerged as a prominent player in the mobile gaming industry. With a focus on creating innovative and entertaining games, the company has amassed a loyal user base worldwide. MAG Interactive has developed and published popular titles such as Ruzzle, WordBrain, and Word Domination, which have achieved immense success and garnered millions of downloads. The company's commitment to providing engaging gaming experiences has contributed to its growth and recognition in the industry.

MAG Interactive AB (publ) has achieved significant milestones throughout its history. One notable achievement is the development of popular mobile games, such as "Ruzzle" and "WordBrain," which have amassed millions of downloads worldwide. The company's focus on creating engaging and innovative gaming experiences has earned them numerous accolades, including the prestigious "Best Nordic Developer" award. Furthermore, MAG Interactive AB (publ) went public in 2017, marking a significant milestone in its corporate journey. With its consistent delivery of entertaining games and commitment to growth, MAG Interactive AB (publ) continues to solidify its position as a leading player in the mobile gaming industry.

MAG Interactive AB (publ) is primarily present in multiple countries and regions. They have a strong presence in Sweden, where the company was founded, and have expanded their reach across Europe. MAG Interactive AB (publ) also has a significant presence in the United States, with a growing user base. Additionally, they have a global presence and their popular mobile games are enjoyed by players worldwide.

MAG Interactive AB (publ) represents values of creativity, innovation, and dedication to providing exceptional interactive experiences. With a strong corporate philosophy centered around user engagement and entertainment, MAG Interactive AB (publ) aims to deliver captivating and immersive gaming products. By continuously pushing boundaries and embracing technological advancements, the company strives to remain at the forefront of the gaming industry. With a focus on fostering a positive and inclusive gaming community, MAG Interactive AB (publ) values teamwork and collaboration, building meaningful connections with players worldwide.

7 analysts currently rate the MAG Interactive AB (publ) stock: 6 recommend buying, 1 holding and 0 selling.

MAG Interactive AB (publ) Analyst Price Targets 2026

Converted at the current exchange rate, the MAG Interactive AB (publ) share trades at 0.70 EUR (7.64 SEK).

The MAG Interactive AB (publ) share (MAGI.ST) is listed on 5 stock exchanges, including: Frankfurt (MHK.F), München (MHK.MU), London (0GJ1.L).

MAG Interactive AB (publ) is a Swedish company specializing in the development of mobile games. The company was founded in 2010 and is headquartered in Stockholm, Sweden.

The expected revenue of MAG Interactive AB (publ) is 548.00 M SEK. This figure is based on current financial data and reflects the company's business performance.

The profit cannot currently be calculated for MAG Interactive AB (publ).

The P/E ratio cannot be calculated for MAG Interactive AB (publ) at the moment.

The price-to-sales ratio (P/S) of MAG Interactive AB (publ) is currently 0.37. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the MAG Interactive AB (publ) stock.

The Eulerpool Quality Score for MAG Interactive AB (publ) is 1/10.

The ISIN of MAG Interactive AB (publ) is SE0010520908. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of MAG Interactive AB (publ) is A2H9ML. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of MAG Interactive AB (publ) is MAGI.ST. The ticker symbol is used to trade MAG Interactive AB (publ) shares on the stock exchange.

Over the past 12 months, MAG Interactive AB (publ) paid a dividend of 1.00 SEK . This corresponds to a dividend yield of about 13.09 %. For the coming 12 months, MAG Interactive AB (publ) is expected to pay a dividend of 1.00 SEK.

The current dividend yield of MAG Interactive AB (publ) is 13.09 %.

MAG Interactive AB (publ) paid dividends every year for the past 1 years.

For the upcoming 12 months, dividends amounting to 1.00 SEK are expected. This corresponds to a dividend yield of 13.09 %.

MAG Interactive AB (publ) is assigned to the 'Communication' sector.

To receive the latest dividend of MAG Interactive AB (publ) from amounting to 1 SEK, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

The dividends of MAG Interactive AB (publ) are distributed in SEK.

All fundamentals and in-depth analysis of MAG Interactive AB (publ)

Our stock analysis for MAG Interactive AB (publ) stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of MAG Interactive AB (publ). If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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