What does High Templar Tech do? Qudian Inc. is a leading company in the field of online lending and financial technology (Fintech) in China. Founded in 2014 by Min Luo, a former senior executive of Alibaba Group, the company has similarities with western Fin-Tech companies such as credit comparison portals. Qudian's business model is based on the intermediation of online loans from P2P (Peer-to-Peer) borrowers to banks and other financial institutions. Through their platform, customers can quickly and easily apply for loans from home. The customer's creditworthiness is determined using data analysis and risk assessment. Qudian has various business areas such as micro-lending, a type of lending where smaller amounts are granted in scale, point-of-sale lending, lending to qualified customers at selected retailers, and also cash-card lending, which allows customers to withdraw cash precisely over the internet without leaving the card. Most loans granted by Qudian have a relatively short period, typically not longer than 6 months. Qudian's services are aimed at young, technologically savvy customers who may have difficulty obtaining traditional bank loans but still need cash urgently. Qudian pursues a strictly customer-oriented business strategy to ensure that its customers can access and receive support from its services quickly and easily. The company made its stock market debut in August 2017 and is listed on the New York Stock Exchange (NYSE). In 2019, the company's annual revenue was 12.808 billion RMB (approximately 1.7 billion euros), representing an increase of 20% compared to the previous year. In the competitive market of online lending, Qudian has various competitors, including well-known names such as Ant Financial and JD.com. However, Qudian faces this challenge with its special offer features and has been able to increase its customer base to 71 million in recent years. In summary, Qudian Inc. is an innovative Fintech company that builds a bridge between the needs of borrowers and traditional lending processes. Qudian's business strategy has significantly contributed to the success of the company and with its customer-friendly service range, it can bring future growth. High Templar Tech is one of the most popular companies on Eulerpool.