Baidu

Baidu Gross Margin

The Gross Margin of Baidu (BIDU) as of Oct 10, 2026 is 43.88 %. In the previous year, Gross Margin was 50.35 % — a change of -12.84% (lower).

Gross Margin

43.88 %

YoY

-12.84%

Last updated:

Gross Margin of Baidu is 2025 43.88 % . Gross Margin of Baidu was 2024 50.35 % . It decreases by -12.84% lower compared to the previous year.

For Baidu, the gross margin of 43.9% is down versus 48.3% a few years ago.

The Baidu Gross Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Gross Margin
Date
Gross Margin
Jan 1, 2018
49.41 CNY
Jan 1, 2019
41.49 CNY
Jan 1, 2020
48.49 CNY
Jan 1, 2021
48.34 CNY
Jan 1, 2022
48.30 CNY
Jan 1, 2023
51.69 CNY
Jan 1, 2024
50.35 CNY
Jan 1, 2025
43.88 CNY
The Baidu Gross Margin history
YEARGross MarginYoY
43.88 %-12.84%
50.35 %-2.59%
51.69 %+7.00%
48.30 %-0.07%
48.34 %-0.30%
48.49 %+16.87%
41.49 %-16.03%
49.41 %+0.37%
49.22 %-1.54%
49.99 %-14.74%
58.64 %-4.66%
61.50 %+9,496.15%
0.64 %-9.85%
0.71 %-2.78%
0.73 %+0.39%
0.73 %+14.43%
0.64 %0.00%
0.64 %+1.05%
0.63 %-1.36%
0.64 %—
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Baidu Stock analysis

What does Baidu do? Baidu Inc is a Chinese technology company and one of the largest search engines in the country. It was founded in 2000 by Robin Li and Eric Xu. Baidu is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Baidu stock

Gross Margin of Baidu is 43.88 % in 2025.

Gross Margin of Baidu changed from 50.35 % to 43.88 %, representing a -12.84% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Gross Margin Baidu since 2006 – with annual values, charts, and detailed analysis.

Gross Margin measures the percentage of revenue remaining after COGS. Higher gross margins indicate more efficient production and stronger pricing power.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Gross Margin's Baidu with sector peers and the industry average to assess whether it is attractive.

To evaluate Gross Margin's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Gross Margin.

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