Baidu Gross Margin
The Gross Margin of Baidu (BIDU) as of Aug 7, 2026 is 50.35 %. In the previous year, Gross Margin was 51.69 % — a change of -2.59% (lower).
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Gross Margin
50.35 %
YoY
-2.59%
Last updated:
For Baidu, the gross margin of 50.3% is down versus 64.2% a few years ago.
Baidu Stock analysis
Frequently Asked Questions about Baidu stock
Gross Margin of Baidu is 50.35 % in 2026.
Gross Margin of Baidu changed from 51.69 % to 50.35 %, representing a -2.59% change. The value is lower than the previous year.
On Eulerpool you can find the complete historical development of Gross Margin Baidu since 2006 – with annual values, charts, and detailed analysis.
Gross Margin measures the percentage of revenue remaining after COGS. Higher gross margins indicate more efficient production and stronger pricing power.
A 'good' varies by industry and company stage. On Eulerpool, you can compare Gross Margin's Baidu with sector peers and the industry average to assess whether it is attractive.
To evaluate Gross Margin's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Gross Margin.
Margins — Baidu
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