Baidu (BIDU) Stock Price
Baidu Price
Over the last 19 years Baidu grew revenue by 37.4% annually, reaching 133.13 B CNY. Earnings per share have grown at 37.8% per year over the last 19 years. For Baidu, the net margin of 17.4% is down versus 20.9% a few years ago. The consensus 12-month price target for Baidu is 1,103.94 CNY, about 927.1% above where the stock trades today. Of 40 analysts, 31 rate the stock a buy — an overall Buy consensus. The stock trades about 2% above its 52-week low.
Baidu stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Baidu over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Baidu stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Baidu's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Baidu Price |
|---|---|
| 7/30/2026 | 107.48 CNY |
| 7/28/2026 | 104.92 CNY |
| 7/24/2026 | 105.34 CNY |
| 7/23/2026 | 107.39 CNY |
| 7/22/2026 | 107.52 CNY |
| 6/22/2026 | 112.02 CNY |
| 6/18/2026 | 111.76 CNY |
| 6/17/2026 | 111.61 CNY |
| 6/16/2026 | 112.72 CNY |
| 6/15/2026 | 116.75 CNY |
| 6/12/2026 | 115.77 CNY |
| 6/11/2026 | 116.11 CNY |
| 6/10/2026 | 117.48 CNY |
| 6/5/2026 | 121.66 CNY |
| 6/4/2026 | 134.80 CNY |
| 6/3/2026 | 132.68 CNY |
| 6/2/2026 | 136.72 CNY |
| 6/1/2026 | 132.40 CNY |
| 5/29/2026 | 135.31 CNY |
| 5/28/2026 | 132.05 CNY |
| 5/27/2026 | 129.91 CNY |
| 5/26/2026 | 126.83 CNY |
| 5/22/2026 | 127.79 CNY |
| 5/21/2026 | 131.18 CNY |
| 5/20/2026 | 135.22 CNY |
| 5/19/2026 | 137.68 CNY |
| 5/14/2026 | 971.54 CNY |
Baidu Revenue, EBIT, Net Income
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Baidu Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEB CNY |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEB CNY |
| EBITB CNY |
| EBIT MARGIN% |
| NET INCOMEB CNY |
| NET INCOME GROWTH% |
| SHARESB |
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025e | 2026e | 2027e | 2028e | 2029e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 49.05 | 66.38 | 70.55 | 84.81 | 102.28 | 107.41 | 107.07 | 124.49 | 123.68 | 134.60 | 133.13 | 129.04 | 129.65 | 138.48 | 153.86 | 169.68 |
| 53.56 | 35.33 | 6.28 | 20.21 | 20.60 | 5.02 | -0.32 | 16.27 | -0.66 | 8.83 | -1.09 | -3.07 | 0.47 | 6.81 | 11.11 | 10.28 |
| 61.50 | 58.64 | 49.99 | 49.22 | 49.41 | 41.49 | 64.15 | 56.46 | 54.61 | 51.69 | 50.35 | 50.35 | 50.35 | 50.35 | 50.35 | 50.35 |
| 30.17 | 38.92 | 35.27 | 41.75 | 50.53 | 44.56 | 68.69 | 70.29 | 67.54 | 69.57 | 67.02 | 64.97 | 65.28 | 69.72 | 77.46 | 85.43 |
| 12.80 | 11.67 | 10.05 | 15.69 | 15.53 | 6.31 | 15.50 | 10.52 | 15.91 | 21.86 | 21.27 | 19.11 | 19.20 | 20.51 | 22.79 | 25.13 |
| 26.10 | 17.58 | 14.24 | 18.50 | 15.18 | 5.87 | 14.47 | 8.45 | 12.87 | 16.24 | 15.98 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 |
| 13.14 | 33.34 | 11.07 | 18.32 | 27.44 | 1.98 | 22.38 | 9.88 | 6.97 | 19.60 | 23.17 | 151.92 | 134.76 | 157.52 | 189.08 | 219.03 |
| 24.95 | 153.61 | -66.78 | 65.41 | 49.81 | -92.79 | 1,030.51 | -55.88 | -29.45 | 181.26 | 18.24 | 555.64 | -11.30 | 16.89 | 20.04 | 15.84 |
| 2.82 | 2.80 | 2.78 | 2.80 | 2.81 | 2.79 | 2.76 | 2.81 | 2.81 | 2.84 | 2.80 | 2.80 | 2.80 | 2.80 | 2.80 | 2.80 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Baidu generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Baidu retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Baidu's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Baidu has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Baidu's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Baidu stock margins
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Baidu Stock Revenue, EBIT, Earnings per Share
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Baidu business model & stock analysis
Baidu SWOT Analysis
Strengths
Baidu Inc, a leading Chinese technology company, possesses several notable strengths that contribute to its success and competitive advantage within the market. These strengths include:
- Strong brand recognition in China
- Market dominance as the leading search engine in China
- Extensive user base and high user engagement
- Diversified revenue streams from online advertising, cloud services, and other innovative offerings
- Advanced AI technology and data analytics capabilities
Weaknesses
Despite its strengths, Baidu Inc also experiences certain weaknesses that may hinder its growth and performance. These weaknesses include:
- Reliance on the Chinese market, limiting global expansion opportunities
- Controversies surrounding content censorship and privacy concerns
- Competition from other domestic and international technology companies
- Issues related to intellectual property rights and copyright infringement
- Dependency on advertising revenue, making it vulnerable to economic downturns
Opportunities
Baidu Inc has several opportunities to capitalize on and further enhance its position in the market. These opportunities include:
- Expansion into new markets beyond China, especially countries with emerging economies
- Growth potential in sectors like artificial intelligence, autonomous vehicles, and cloud computing
- Investments in research and development to drive innovation and create new products/services
- Partnerships and collaborations with other technology companies for mutual benefits and synergies
- Increased focus on mobile advertising and monetizing mobile app usage
Threats
Baidu Inc also faces several threats, which should be carefully addressed to sustain its success in the future. These threats include:
- Intense competition from domestic rivals, such as Tencent and Alibaba
- Stringent government regulations and censorship policies in China
- Emergence of new technologies and disruptive innovations that could challenge Baidu's offerings
- Cybersecurity threats and potential data breaches
- Volatile global economic conditions affecting advertising budgets and market demand
Baidu Employees
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Baidu Segments
Baidu Revenue by Segment
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Baidu Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Baidu historical P/E ratio, EBIT multiple, and P/S ratio
Baidu annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Baidu shares outstanding
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Baidu stock splits
Current Baidu forecasts and price targets in August 2026
Analyst Price Targets 2026Baidu Analyst Rating Actions
| Date | Firm | Action | Rating | Reliability |
|---|---|---|---|---|
| 7/17/2026 | Maintained | Overweight | 80 | |
| 7/14/2026 | Maintained | Buy | 70 | |
| 7/14/2026 | Maintained | Equal Weight | 33 | |
| 5/20/2026 | Maintained | Neutral | – | |
| 5/19/2026 | Maintained | Buy | 71 | |
| 3/6/2026 | Maintained | Equal Weight | 33 | |
| 3/5/2026 | Maintained | Neutral | – | |
| 1/26/2026 | Maintained | Equal Weight | 33 | |
| 1/7/2026 | Maintained | Buy | – | |
| 1/7/2026 | Maintained | Buy | – |
Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.
Baidu Earnings Calls
Baidu Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 8/18/2026 | 12.11CNY | - | 32.93 BCNY | - | 2026 Q2 |
| 5/18/2026 | 11.80CNY | - | 31.97 BCNY | - | 2026 Q1 |
| 2/26/2026 | 9.43CNY | - | 33.27 BCNY | - | 2025 Q4 |
| 11/18/2025 | 7.80CNY | - | 31.31 BCNY | - | 2025 Q3 |
| 8/20/2025 | 13.59CNY | - | 33.52 BCNY | - | 2025 Q2 |
| 11/21/2024 | 18.04CNY | - | 34.30 BCNY | - | 2024 Q3 |
| 5/14/2024 | 17.32CNY | - | 33.50 BCNY | - | 2024 Q1 |
| 2/20/2024 | 18.41CNY | - | 36.32 BCNY | - | 2023 Q4 |
| 11/20/2023 | 18.62CNY | - | 35.76 BCNY | - | 2023 Q3 |
| 8/28/2023 | 15.75CNY | - | 34.33 BCNY | - | 2023 Q2 |
EESG©
Eulerpool ESG Scorecard© for the Baidu stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Baidu shareholder structure
| % | Name |
|---|---|
0.39517% | |
0.23283% | |
0.11496% | |
0.08208% | |
0.07592% | |
0.06988% |
Baidu Beneficial Ownership Filings (SEC 13D/G)
Baidu Executives and Management Board
12 members · avg. age 51 · 25 % women
Management
Mr. Yanhong Li (56)
Chairman of the Board, Chief Executive Officer, Co-Founder · since 2000
Mr. Haijian He (43)
Chief Financial Officer
Dr. Rong Luo (44)
Executive Vice President - Baidu Mobile Ecosystem Group
Mr. Dou Shen (45)
Executive Vice President
Mr. Zhixiang Liang (51)
Senior Vice President, General Counsel
Ms. Shanshan Cui (49)
Senior Vice President
Board of Directors
Mr. Jian Ding (60)
Independent Director
Mr. Jixun Foo (56)
Independent Director
Ms. Xiaodan Liu (52)
Independent Director
Ms. Ran Xu (48)
Independent Director
Mr. Yuanqing Yang (60)
Independent Director
Frequently asked questions about Baidu
The main competitors of Baidu Inc in the market include tech giants like Google and Alibaba, which both have a significant presence in the online search and advertising space. Google, known for its powerful search engine, offers similar services and constantly innovates to attract users. Alibaba, on the other hand, focuses on e-commerce and offers a range of online shopping platforms that compete with Baidu's offerings. These competitors, along with other local and international players, pose a challenge to Baidu's market dominance in search and online services.
Baidu Inc is primarily active in the technology industry, specifically in the fields of internet search, online advertising, AI (artificial intelligence), autonomous driving, and cloud computing.
The business model of Baidu Inc is primarily focused on providing internet-related services and products. As a leading technology company in China, Baidu offers a wide range of online services including search engine, online advertising, cloud services, and artificial intelligence solutions. Baidu's search engine is the most popular in China, with a dominant market share, offering users access to vast amounts of information in various formats. Furthermore, Baidu generates revenue through online advertising, where businesses can promote their products and services to a large user base. Baidu's business model is centered around leveraging technology and the internet to connect users with the information and services they need.
Baidu Inc. is a Chinese multinational technology company founded in 2000 by Robin Li and Eric Xu. It is one of the largest internet and AI companies in the world. Baidu's core business revolves around internet-related services and products, including its search engine, advertising platform, and user-generated content forums. The company has played a significant role in driving the growth of the Chinese internet industry and has expanded its services to various sectors, such as autonomous driving and AI-powered products. With its strong commitment to innovation and continuous technological advancements, Baidu Inc. continues to be a dominant player in the global tech market.
Baidu Inc, a leading Chinese technology company, has achieved several significant milestones throughout its history. Since its inception in January 2000, the company has become one of the largest internet companies in China and a global player in the digital landscape. Baidu pioneered China's search engine market and has continued to dominate it ever since. It launched its innovative search advertising platform, Baidu Phoenix Nest, in 2005, which revolutionized online advertising in China. Baidu also made significant strides in the field of artificial intelligence (AI) with projects like Deep Speech and DuerOS. The company's continued focus on innovation, technology, and expanding its services has been instrumental in its continued success.
Baidu Inc is primarily present in China and operates as the leading Chinese-language Internet search provider. With its headquarters based in Beijing, the company's services range from search engines, online advertising platforms, and cloud storage to artificial intelligence and autonomous driving technologies. Baidu Inc's strong presence within China's digital market has made it a crucial player in the country's tech industry.
Baidu Inc represents the values of innovation, excellence, and user-centricity. As China's leading search engine, Baidu is committed to providing the best digital experiences and solutions for its users. The company believes in constantly pushing boundaries and exploring new technologies to enhance search capabilities and deliver relevant and reliable information. With a strong focus on customer satisfaction and engagement, Baidu aims to create value and empower individuals through its products and services. The company's corporate philosophy centers around openness, integrity, and collaboration, driving its mission to connect people with information and make the world a smarter place.
Analysts currently set an average price target of 1,122.12 CNY for the Baidu stock (median: 1,103.94 CNY), implying +944.0 % versus the latest price. The consensus is based on 40 analyst ratings.
40 analysts currently rate the Baidu stock: 31 recommend buying, 8 holding and 1 selling. For 2026, analysts expect Baidu to generate revenue of 129.65 B CNY and earnings per share of 48.16 CNY.
Converted at the current exchange rate, the Baidu share trades at 13.80 EUR (107.48 CNY).
The Baidu share (BIDU) is listed on 9 stock exchanges, including: NASDAQ (BIDU), XETRA (B1C.F), Frankfurt (B1C.F), München (B1C.MU), Düsseldorf (B1C.DU), Hamburg (B1C.HM), London (0HL1.L), SIX (Zürich) (BIDU.SW).
Baidu Inc is a Chinese company specializing in internet services and artificial intelligence. It is headquartered in Beijing and was founded in 2000. Baidu is now one of the largest search engines in China and offers a variety of products and services tailored to different target audiences. The company operates a search engine that provides a wide range of services such as websites, images, videos, news, and online shopping. Baidu also has its own cloud storage solution called Baidu Cloud, allowing users to securely store and share their data. In addition, Baidu is involved in autonomous driving, collaborating with various automakers to develop and offer autonomous driving technologies. The company has also developed a mobile app platform called Baidu App Store, providing a wide selection of apps for Android users. Baidu offers an online advertising platform called Baidu Advertising, providing advertisers with a large reach. The integration of artificial intelligence is also a crucial part of Baidu's business model. The company has set up an AI laboratory to work on projects aimed at improving AI functionality and performance. Baidu has also developed voice recognition software called Duer, allowing users to have a more natural and intuitive interaction with their devices. Baidu's online video distribution division operates a platform called iQiyi, offering a wide range of TV shows, movies, and documentaries. iQiyi is also a major player in the Chinese streaming market, offering users a variety of subscription options. In summary, Baidu's business model is based on a wide range of products and services targeting different audiences and markets. The company has a strong presence in the Chinese market and is constantly striving to improve and expand its product offerings by embracing evolving technologies such as AI and autonomous driving.
The expected revenue of Baidu is 129.65 B CNY. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Baidu is 134.76 B CNY. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Baidu is currently 2.23. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Baidu stock.
The price-to-sales ratio (P/S) of Baidu is currently 2.32. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Baidu stock.
The Eulerpool Quality Score for Baidu is 5/10.
The ISIN of Baidu is US0567521085. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Baidu is A0F5DE. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Baidu is BIDU. The ticker symbol is used to trade Baidu shares on the stock exchange.
Baidu paid dividends every year for the past 0 years.
Baidu is assigned to the 'Communication' sector.
The dividends of Baidu are distributed in CNY.
Baidu stock
Baidu Peer Group
Baidu Ticker
Baidu FIGI
All fundamentals and in-depth analysis of Baidu
Our stock analysis for Baidu stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Baidu. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.