Baidu Goodwill/Assets
The Goodwill to Total Assets Ratio of Baidu (BIDU) as of Oct 30, 2026 is 8.19 %. In the previous year, Goodwill to Total Assets Ratio was 5.28 % — a change of 55.11% (higher).
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Goodwill/Assets
8.19 %
YoY
55.11%
Last updated:
The Baidu Goodwill/Assets history
3 Years
10 Years
25 Years
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| YEAR | Goodwill/Assets | YoY |
|---|---|---|
| 8.19 % | +55.11% | |
| 5.28 % | -4.91% | |
| 5.55 % | -3.41% | |
| 5.75 % | -3.35% | |
| 5.95 % | -11.05% | |
| 6.69 % | +10.40% | |
| 6.06 % | -2.77% | |
| 6.23 % | -0.79% | |
| 6.28 % | -25.51% | |
| 8.43 % | -19.04% | |
| 10.41 % | -40.42% | |
| 17.48 % | — |
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Baidu Stock analysis
Frequently Asked Questions about Baidu stock
Goodwill to Total Assets Ratio of Baidu is 8.19 % in 2025.
Goodwill to Total Assets Ratio of Baidu changed from 5.28 % to 8.19 %, representing a 55.11% change. The value is higher than the previous year.
On Eulerpool you can find the complete historical development of Goodwill to Total Assets Ratio Baidu since 2006 – with annual values, charts, and detailed analysis.
The Goodwill/Assets ratio shows what percentage of total assets consists of acquisition goodwill. High ratios may indicate impairment risk.
Goodwill to Total Assets Ratio's is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track Goodwill to Total Assets Ratio's Baidu historically and in real time.
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