Baidu

Baidu EBIT Margin

The EBIT Margin (Operating Margin) of Baidu (BIDU) as of Sep 21, 2026 is 8.03 %. In the previous year, EBIT Margin (Operating Margin) was 15.98 % — a change of -49.73% (lower).

EBIT Margin

8.03 %

YoY

-49.73%

Last updated:

EBIT Margin (Operating Margin) of Baidu is 2026 8.03 % . EBIT Margin (Operating Margin) of Baidu was 2025 15.98 % . It decreases by -49.73% lower compared to the previous year.

For Baidu, the operating (EBIT) margin of 8.0% is broadly stable versus 8.4% a few years ago.

The Baidu EBIT Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT Margin
Date
EBIT Margin
Jan 1, 2018
15.18 CNY
Jan 1, 2019
5.87 CNY
Jan 1, 2020
13.39 CNY
Jan 1, 2021
8.45 CNY
Jan 1, 2022
12.87 CNY
Jan 1, 2023
16.24 CNY
Jan 1, 2024
15.98 CNY
Jan 1, 2025
8.03 CNY
The Baidu EBIT Margin history
YEAREBIT MarginYoY
8.03 %-49.73%
15.98 %-1.60%
16.24 %+26.22%
12.87 %+52.27%
8.45 %-36.92%
13.39 %+128.09%
5.87 %-61.33%
15.18 %-17.93%
18.50 %+29.89%
14.24 %-18.99%
17.58 %-32.64%
26.10 %+7,350.23%
0.35 %-29.28%
0.50 %-5.18%
0.52 %+4.47%
0.50 %+38.61%
0.36 %0.00%
0.36 %+15.04%
0.31 %-8.53%
0.34 %
Access this data via the Eulerpool API

Baidu Stock analysis

What does Baidu do? Baidu Inc is a Chinese technology company and one of the largest search engines in the country. It was founded in 2000 by Robin Li and Eric Xu. Baidu is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Baidu stock

EBIT Margin (Operating Margin) of Baidu is 8.03 % in 2026.

EBIT Margin (Operating Margin) of Baidu changed from 15.98 % to 8.03 %, representing a -49.73% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of EBIT Margin (Operating Margin) Baidu since 2006 – with annual values, charts, and detailed analysis.

EBIT Margin measures operating profitability as a percentage of revenue. It shows how much profit a company makes from operations before interest and taxes.

A 'good' varies by industry and company stage. On Eulerpool, you can compare EBIT Margin (Operating Margin)'s Baidu with sector peers and the industry average to assess whether it is attractive.

To evaluate EBIT Margin (Operating Margin)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for EBIT Margin (Operating Margin).

Access this data via the Eulerpool API

Margins — Baidu

All Key Metrics — Baidu