ASOS Stock

ASOS ROCE

The Return on Capital Employed (ROCE) of ASOS (ASC.L) as of Aug 7, 2026 is -21.37 %. In the previous year, Return on Capital Employed (ROCE) was -17.13 % — a change of 24.78% (lower).

ROCE

-21.37 %

YoY

24.78%

Last updated:

In 2026, ASOS's return on capital employed (ROCE) was -21.37 %, a 24.78% increase from the -17.13 % ROCE in the previous year.

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ASOS Stock analysis

What does ASOS do? ASOS PLC is a British company that was founded in 2000 by Nick Robertson and Quentin Griffiths. The name ASOS stands for "As Seen On Screen," and the company started as an online shop for clothing worn by film and television stars. Since then, the company has experienced incredible growth and has become one of the most well-known fashion retailers worldwide. ASOS is known for its wide range of trendy, affordable clothing and accessories for women and men. The company is appreciated for quickly responding to new trends and offering a wide range of styles and sizes to meet a variety of customer needs. ASOS sells its own brands as well as products from over 850 external brands, making their range even wider. ASOS offers various types of clothing, including jackets, coats, shirts, blouses, t-shirts, sweaters, jeans, dresses, skirts, shorts, swimwear, and sportswear. The company also has a variety of accessories such as bags, belts, shoes, jewelry, sunglasses, and hats. In recent years, the company has expanded its presence by launching new divisions such as beauty, home accessories, and gifts to diversify its offerings. ASOS is also known for its presence on social media and has built a strong presence on platforms such as Instagram and Snapchat. ASOS is headquartered in London, but the company now ships to over 200 countries and has distribution centers in the UK, US, Europe, and Australia. The company is known for delivering its orders quickly and reliably to its customers. ASOS is also known for offering a variety of delivery options, including free shipping, express shipping, and click & collect. In recent years, ASOS has continuously evolved and focused on the needs of a young target audience that values affordable fashion. The company has also set goals to become more sustainable and has taken measures to reduce the environmental impact of its manufacturing processes. Overall, it can be said that ASOS is one of the most well-known online brands in the world. The company has grown significantly in recent years and offers a wide range of trendy, affordable clothing and accessories. With a strong presence on social media and excellent customer service, ASOS has reached a global audience and has become one of the dominant players in the market. ASOS is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling ASOS's Return on Capital Employed (ROCE)

ASOS's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing ASOS's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

ASOS's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in ASOS’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about ASOS stock

Return on Capital Employed (ROCE) of ASOS is -21.37 % in 2026.

Return on Capital Employed (ROCE) of ASOS changed from -17.13 % to -21.37 %, representing a 24.78% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) ASOS since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s ASOS with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — ASOS

ROEROAROCEROICAsset TurnoverInventory TurnoverReceivables TurnoverDays Sales OutstandingDays Inventory OutstandingDays Payable OutstandingCash Conversion CycleCROICGross Profit/AssetsFixed Asset TurnoverEquity TurnoverWorking Capital TurnoverPayables TurnoverCapital IntensityReceivables/RevenueInventory/RevenueEBIT/Assets

All Key Metrics — ASOS