ASOS

ASOS Cash Conversion

The Cash Conversion Rate (OCF/Net Income) of ASOS (ASC.L) as of Nov 11, 2026 is -53.32 %. In the previous year, Cash Conversion Rate (OCF/Net Income) was -67.32 % — a change of -20.80% (higher).

Cash Conversion

-53.32 %

YoY

-20.80%

Last updated:

Cash Conversion Rate (OCF/Net Income) of ASOS is 2025 -53.32 % . Cash Conversion Rate (OCF/Net Income) of ASOS was 2024 -67.32 % . It decreases by -20.80% higher compared to the previous year.

The ASOS Cash Conversion history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Cash Conversion
Date
Cash Conversion
Jan 1, 2018
113.96 GBP
Jan 1, 2019
364.63 GBP
Jan 1, 2020
355.96 GBP
Jan 1, 2021
167.52 GBP
Jan 1, 2022
390.91 GBP
Jan 1, 2023
-7.35 GBP
Jan 1, 2024
-67.32 GBP
Jan 1, 2025
-53.32 GBP
The ASOS Cash Conversion history
YEARCash ConversionYoY
-53.32 %-20.80%
-67.32 %+815.75%
-7.35 %-101.88%
390.91 %+133.35%
167.52 %-52.94%
355.96 %-2.38%
364.63 %+219.98%
113.96 %-49.93%
227.61 %-57.51%
535.66 %+111.83%
252.87 %+36.19%
185.68 %—

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

ASOS Stock analysis

What does ASOS do? ASOS PLC is a British company that was founded in 2000 by Nick Robertson and Quentin Griffiths. The name ASOS stands for "As Seen On Screen," and the company started as an online shop for clothing worn by film and television stars. Since then, the company has experienced incredible growth and has become one of the most well-known fashion retailers worldwide. ASOS is known for its wide range of trendy, affordable clothing and accessories for women and men. The company is appreciated for quickly responding to new trends and offering a wide range of styles and sizes to meet a variety of customer needs. ASOS sells its own brands as well as products from over 850 external brands, making their range even wider. ASOS offers various types of clothing, including jackets, coats, shirts, blouses, t-shirts, sweaters, jeans, dresses, skirts, shorts, swimwear, and sportswear. The company also has a variety of accessories such as bags, belts, shoes, jewelry, sunglasses, and hats. In recent years, the company has expanded its presence by launching new divisions such as beauty, home accessories, and gifts to diversify its offerings. ASOS is also known for its presence on social media and has built a strong presence on platforms such as Instagram and Snapchat. ASOS is headquartered in London, but the company now ships to over 200 countries and has distribution centers in the UK, US, Europe, and Australia. The company is known for delivering its orders quickly and reliably to its customers. ASOS is also known for offering a variety of delivery options, including free shipping, express shipping, and click & collect. In recent years, ASOS has continuously evolved and focused on the needs of a young target audience that values affordable fashion. The company has also set goals to become more sustainable and has taken measures to reduce the environmental impact of its manufacturing processes. Overall, it can be said that ASOS is one of the most well-known online brands in the world. The company has grown significantly in recent years and offers a wide range of trendy, affordable clothing and accessories. With a strong presence on social media and excellent customer service, ASOS has reached a global audience and has become one of the dominant players in the market. ASOS is one of the most popular companies on Eulerpool.

Frequently Asked Questions about ASOS stock

Cash Conversion Rate (OCF/Net Income) of ASOS is -53.32 % in 2025.

Cash Conversion Rate (OCF/Net Income) of ASOS changed from -67.32 % to -53.32 %, representing a -20.80% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Cash Conversion Rate (OCF/Net Income) ASOS since 2006 – with annual values, charts, and detailed analysis.

Cash conversion measures how effectively net income converts to operating cash flow. Ratios above 100% indicate high-quality, cash-backed earnings.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Conversion Rate (OCF/Net Income)'s ASOS with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Conversion Rate (OCF/Net Income)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Conversion Rate (OCF/Net Income).

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Cash Flow — ASOS

All Key Metrics — ASOS