ASOS (ASC.L) Stock Price
ASOS Price
Over the last 19 years ASOS grew revenue by 23.8% annually, reaching 2.46 B GBP. Earnings per share have grown at 27.1% per year over the last 15 years. For ASOS, the net margin of -12.1% is down versus 3.3% a few years ago. The consensus 12-month price target for ASOS is 280.50 GBP, about 6,423.3% above where the stock trades today. Of 21 analysts, 12 rate the stock a buy — an overall Buy consensus.
ASOS stock price
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ASOS business model & stock analysis
Frequently asked questions about ASOS
The business model of ASOS PLC is based on being a leading online fashion and beauty retailer. ASOS operates as a digital marketplace, offering a wide range of clothing, accessories, and beauty products from multiple brands across the globe. It primarily targets fashion-forward and tech-savvy customers, providing them with a convenient and enjoyable shopping experience through its website and mobile applications. ASOS focuses on customer engagement and personalization, offering a vast selection of trendy and affordable fashion choices, along with fast and reliable delivery services worldwide. As a result, ASOS has established itself as a prominent player in the online fashion industry, providing a diverse and dynamic platform for shoppers to explore.
ASOS PLC is primarily active in the retail and fashion industries.
ASOS PLC faces competition from various fashion retailers in the market. Some of the main competitors of ASOS include Boohoo Group PLC, Zalando SE, and H&M Hennes & Mauritz AB. These companies operate in the fast-fashion sector and offer a similar range of trendy clothing and accessories to consumers. ASOS, with their strong online presence and fashion-forward approach, competes with these companies to attract and retain their target audience.
ASOS PLC, an online fashion retailer, was founded in 2000 by Nick Robertson and Quentin Griffiths. Originally known as AsSeenOnScreen, the company aimed to provide affordable fashion inspired by celebrity trends. In its early years, ASOS focused on selling clothes and accessories that were seen on TV shows and films. Over time, it expanded its product range to include its own branded items as well as offerings from other fashion brands. Today, ASOS has become a global fashion destination, attracting millions of customers worldwide. Its commitment to providing a wide product selection, trend-led designs, and excellent customer service has helped secure its position as a leading online retailer.
ASOS PLC, a leading online fashion retailer, has achieved several significant milestones throughout its history. Notably, the company experienced exponential growth since its establishment in 2000, expanding its global presence and capturing a large market share. ASOS PLC successfully launched its mobile app in 2010, revolutionizing the way customers shop for fashion online. In 2014, the company reached a major milestone of 10 million registered users, further solidifying its position as a top player in the industry. ASOS PLC continues to innovate and expand its product offerings, partnering with over 800 fashion brands. With its strong track record and continuous growth, ASOS PLC remains a key player in the online fashion retail sector.
ASOS PLC is primarily present in several countries and regions globally. The company operates in the United Kingdom, as its headquarters are located in London. Additionally, ASOS has a significant presence in Europe, with operations in countries such as Germany, France, Spain, and Italy. It has also expanded its reach to the United States, Australia, and other international markets. ASOS has built a strong global brand, catering to fashion-forward customers around the world with its wide range of clothing, accessories, and beauty products.
ASOS PLC represents the values of innovation, inclusivity, and empowerment. With a strong corporate philosophy, ASOS aims to provide fashion-forward clothing and accessories for a diverse customer base. The company fosters a culture of creativity, constantly adapting to the latest trends and technologies to deliver an exceptional online shopping experience. ASOS PLC also prioritizes sustainability and social responsibility, striving to reduce its environmental impact and support fair working conditions throughout its supply chain. By staying true to its values and corporate philosophy, ASOS PLC has established itself as a global leader in the fashion industry.
Analysts currently set an average price target of 320.00 GBP for the ASOS stock (median: 280.50 GBP), implying -25.6 % versus the latest price. The consensus is based on 21 analyst ratings.
21 analysts currently rate the ASOS stock: 12 recommend buying, 7 holding and 2 selling. For 2026, analysts expect ASOS to generate revenue of 2.24 B GBP and earnings per share of -0.35 GBP.
Converted at the current exchange rate, the ASOS share trades at 5.14 EUR (4.30 GBP).
The ASOS share (ASC.L) is listed on 7 stock exchanges, including: London (ASC.L), SIX (Zürich) (DYQ.SW), Frankfurt (DYQ.F), München (DYQ.MU), Düsseldorf (DYQ.DU).
ASOS PLC is a British company in the online fashion industry, offering a wide range of trendy clothing and accessories for men and women. The company is headquartered in London and has branches in other countries. ASOS PLC distributes its products in a variety of categories, including dresses, tops, pants, jeans, shorts, skirts, suits, underwear, nightwear, shoes, bags, jewelry, and accessories. ASOS PLC focuses on fast delivery and easy ordering in the online clothing trade. The company offers free delivery and returns, making it easy for customers to buy clothing and accessories online and return or exchange them if needed. Another innovative concept of ASOS PLC is the integration of social media into its sales strategy. Customers can directly order products they see on Instagram or Twitter. The company has also developed its own smartphone app to facilitate shopping on mobile devices. ASOS PLC employs influencers, especially in social media, as part of its marketing strategy to promote products. Numerous celebrities and social media stars have already worn and promoted clothing and accessories from ASOS PLC on their own channels. The fashion brand ASOS PLC is particularly popular among young customers. The company specializes in trendy and affordable clothing and accessories. It also has its own brand, ASOS Design, which focuses on everyday, versatile clothing items and basics, as well as various partner brands such as Adidas, Nike, Calvin Klein, and Tommy Hilfiger. Overall, ASOS PLC pursues an innovative and successful business model in the online fashion industry. The combination of fast delivery, easy ordering, social media integration, and influencer marketing has contributed to the company appealing to a wide audience and becoming a significant player in the online fashion industry.
The expected revenue of ASOS is 2.24 B GBP. This figure is based on current financial data and reflects the company's business performance.
The expected profit of ASOS is -41.81 M GBP. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of ASOS is currently -12.27. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the ASOS stock.
The price-to-sales ratio (P/S) of ASOS is currently 0.23. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the ASOS stock.
The Eulerpool Quality Score for ASOS is 3/10.
The ISIN of ASOS is GB0030927254. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of ASOS is 912703. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of ASOS is ASC.L. The ticker symbol is used to trade ASOS shares on the stock exchange.
ASOS stock
All fundamentals and in-depth analysis of ASOS
Our stock analysis for ASOS stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of ASOS. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.