ASOS Stock

ASOS EBIT

The EBIT of ASOS (ASC.L) as of Jul 25, 2026 is -45.40 M GBP. In the previous year, EBIT was -89.30 M GBP — a change of -49.16% (higher).

EBIT

-45.40 MGBP

YoY

-49.16%

Last updated:

In 2026, ASOS's EBIT was -45.40 M GBP, a -49.16% increase from the -89.30 M GBP EBIT recorded in the previous year.

The ASOS EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M GBP)
Date
EBIT (M GBP)
Jan 1, 2021
190.10 base
Jan 1, 2022
-9.80 base
Jan 1, 2023
-115.90 base
Jan 1, 2024
-89.30 base
Jan 1, 2025
-45.40 base
Jan 1, 2029 (e)
55.56 base
Jan 1, 2030 (e)
64.14 base
Jan 1, 2031 (e)
0.00 base
YEAREBIT (M GBP)
2031 est -
2030 est 64.14
2029 est 55.56
2025 -45.40
2024 -89.30
2023 -115.90
2022 -9.80
2021 190.10
2020 151.10
2019 35.10
2018 101.90
2017 79.60
2016 63.00
2015 46.10
2014 43.50
2013 54.50
2012 13.30
2011 41.80
2010 28.80
2009 20.30
2008 13.90
2007 7.00
2006 3.40
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ASOS Revenue

ASOS Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
3.91 B GBP
190.10 M GBP
128.40 M GBP
Jan 1, 2022
3.94 B GBP
-9.80 M GBP
-30.80 M GBP
Jan 1, 2023
3.54 B GBP
-115.90 M GBP
-223.10 M GBP
Jan 1, 2024
2.90 B GBP
-89.30 M GBP
-338.70 M GBP
Jan 1, 2025
2.46 B GBP
-45.40 M GBP
-298.40 M GBP
Jan 1, 2029 (e)
2.44 B GBP
55.56 M GBP
74.72 M GBP
Jan 1, 2030 (e)
2.50 B GBP
64.14 M GBP
101.42 M GBP
Jan 1, 2031 (e)
2.45 B GBP
0.00 GBP
106.44 M GBP

ASOS Margins

ASOS stock margins

The ASOS margin analysis displays the gross margin, EBIT margin, as well as the profit margin of ASOS. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for ASOS.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
45.43 %
4.86 %
3.28 %
Jan 1, 2022
43.63 %
-0.25 %
-0.78 %
Jan 1, 2023
44.99 %
-3.28 %
-6.31 %
Jan 1, 2024
43.42 %
-3.08 %
-11.70 %
Jan 1, 2025
47.14 %
-1.84 %
-12.11 %
Jan 1, 2029 (e)
47.14 %
2.28 %
3.06 %
Jan 1, 2030 (e)
47.14 %
2.57 %
4.06 %
Jan 1, 2031 (e)
47.14 %
0.00 %
4.34 %

ASOS Stock analysis

What does ASOS do? ASOS PLC is a British company that was founded in 2000 by Nick Robertson and Quentin Griffiths. The name ASOS stands for "As Seen On Screen," and the company started as an online shop for clothing worn by film and television stars. Since then, the company has experienced incredible growth and has become one of the most well-known fashion retailers worldwide. ASOS is known for its wide range of trendy, affordable clothing and accessories for women and men. The company is appreciated for quickly responding to new trends and offering a wide range of styles and sizes to meet a variety of customer needs. ASOS sells its own brands as well as products from over 850 external brands, making their range even wider. ASOS offers various types of clothing, including jackets, coats, shirts, blouses, t-shirts, sweaters, jeans, dresses, skirts, shorts, swimwear, and sportswear. The company also has a variety of accessories such as bags, belts, shoes, jewelry, sunglasses, and hats. In recent years, the company has expanded its presence by launching new divisions such as beauty, home accessories, and gifts to diversify its offerings. ASOS is also known for its presence on social media and has built a strong presence on platforms such as Instagram and Snapchat. ASOS is headquartered in London, but the company now ships to over 200 countries and has distribution centers in the UK, US, Europe, and Australia. The company is known for delivering its orders quickly and reliably to its customers. ASOS is also known for offering a variety of delivery options, including free shipping, express shipping, and click & collect. In recent years, ASOS has continuously evolved and focused on the needs of a young target audience that values affordable fashion. The company has also set goals to become more sustainable and has taken measures to reduce the environmental impact of its manufacturing processes. Overall, it can be said that ASOS is one of the most well-known online brands in the world. The company has grown significantly in recent years and offers a wide range of trendy, affordable clothing and accessories. With a strong presence on social media and excellent customer service, ASOS has reached a global audience and has become one of the dominant players in the market. ASOS is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing ASOS's EBIT

ASOS's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of ASOS's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

ASOS's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in ASOS’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about ASOS stock

EBIT of ASOS is -45.40 M GBP in 2026.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — ASOS

All Key Metrics — ASOS