Borussia Dortmund GmbH & Co KGaA KUV 2024

Čo robí Borussia Dortmund GmbH & Co KGaA?

Borussia Dortmund GmbH & Co. KGaA is a German football club based in Dortmund. The club was founded by 18 students in 1909 and has since become one of Germany's largest and most successful football clubs. The business model of Borussia Dortmund is based on the idea of turning the football club into an internationally recognized brand. This is achieved through various areas of focus, including professional football, merchandising, and tourism. Professional football is the core competency of Borussia Dortmund. The club consistently ranks among the top clubs in the German football league and participates in important competitions such as the Champions League and the DFB-Pokal. The aim of the club is to achieve high rankings in the international football club rankings through successful seasons, thus creating competitive advantages in merchandising and tourism. Merchandising is an important source of income for the club. The club's online shop and various fan shops in and around Dortmund provide fans and interested parties with fan articles and clothing. This not only keeps the club visible in the public eye, but also strengthens the brand value of the club. Therefore, the club offers a wide range of products and emphasizes high quality. In 2014, Borussia Dortmund GmbH & Co. KGaA generated over €24 million in revenue from fan articles. The club is also involved in tourism through the BVB-Fanwelt at the Westfalenstadion. Fans and interested parties can not only learn about the history of the club and the city of Dortmund, but also participate in interactive activities and simulations. This allows fans to experience the club up close and strengthen their connection to the club. In addition to these three pillars, the club is also socially and culturally engaged in the city of Dortmund. For example, Borussia Dortmund operates its own foundation, which supports charitable projects in the city. These activities also aim to create a positive attitude towards the club and the brand among the population. All in all, Borussia Dortmund GmbH & Co. KGaA is a football club with a clear business idea. Through success on the field and a wide range of offerings, the club aims to increase its brand value and make the business sustainable and profitable. The club emphasizes high quality, emotional connection, and diverse offerings for fans and interested parties. Borussia Dortmund GmbH & Co KGaA ist eines der beliebtesten Unternehmen auf Eulerpool.com.