Lexibook Linguistic Electronic System SA is a large French company specialized in the development, manufacturing, and distribution of electronic devices. The company was founded in 1992 and is headquartered in Villeurbanne, France.
The business model of Lexibook is focused on its different sectors. The main sectors are toys, language learning, and electronic entertainment. In the toys sector, the company offers a wide range of electronic educational toys for children aged 2 to 14. These toys are divided into categories such as educational toys, creative toys, and electronic toys. The educational toys category includes products like learning watches, learning computers, and educational games that help children improve their skills in mathematics, science, and geography. Creative toys include products like craft sets, art sets, and musical instruments that aim to foster creativity and enjoyment in play.
However, Lexibook's main sector is language learning. In this sector, Lexibook offers a wide range of language learning products aimed at simplifying language acquisition for children aged 3 to 14. One of Lexibook's most well-known and best-selling product lines is the "Junior" series, which enables children to learn languages in a playful and enjoyable way. Various languages such as English, French, German, Spanish, Italian, and Portuguese are offered.
The electronic entertainment sector encompasses a wide range of multimedia electronics such as music and video players (jukeboxes), cameras and video recorders, or knowledge tablets, primarily targeted at a younger audience and including educational and child-friendly content.
Lexibook's products are sold worldwide, and the company has a strong international presence. Lexibook's strategy is focused on combining innovation, quality, and creativity in its products. Not only the language learning system is successful in many countries, but Lexibook's children's products are also popular worldwide.
Lexibook's products are available in many retail stores, toy stores, and online shops. The company also relies on a strong presence on social networks such as Facebook or Twitter to connect with customers and provide service and support.
Innovation, quality, and creativity are key values aligned with Lexibook's business model. The company is headquartered in France but manufactures its products in China. Thanks to its strong international presence, the company is able to market its products worldwide and meet the needs of a wide customer base.