Solocal Group akcija un akciju analīze
Solocal Group SA is a French company based in Boulogne-Billancourt and was founded in 2013. Previously, the company was known as PagesJaunes Group.
The history of Solocal Group began in 1956 with the establishment of the directory company PagesJaunes, which specialized in telephone, business, and street directories. After the introduction of the internet, the company began to expand its activities in this area. In 1996, the portal pagesjaunes.fr was founded and in 1998, the company launched the online directories "PagesPro" and "123pages".
In 2006, PagesJaunes merged with the telecommunications provider SFR, creating the SFR PagesJaunes Group. The company increasingly focused on digital business and acquired additional companies in the online marketing sector.
In 2013, the company was listed on the stock exchange under its new name and focus as Solocal Group SA. The Solocal management set the goal of establishing the company as a leading provider of online marketing solutions in Europe.
Business Model and Divisions
Solocal Group offers various products in the areas of online marketing, digital advertising, and e-commerce. The company's business model is based on the digital connection between entrepreneurs and customers. Solocal offers its customers various solutions for targeted, efficient, and successful marketing of their products and services.
Solocal Group operates in three main divisions:
- Marketing solutions for SMEs
- Digital advertising for companies and agencies
- Local search solutions for large companies
In the division of "Marketing solutions for SMEs," Solocal Group offers various solutions for small and medium-sized enterprises. These range from simple websites to complex advertising campaigns. For example, Solocal operates the online portal "PagesJaunes," where companies can present and promote their products and services.
The second division, "Digital advertising for companies and agencies," offers advertising measures across various online channels, including search engine advertising, display advertising, and social media marketing. Solocal offers individually tailored and effective advertising campaigns to reach the relevant audience for companies and agencies.
In the third division, "Local search solutions for large companies," Solocal Group offers individually tailored local search solutions to large companies to help their customers find information about products and services.
Products and Services
Solocal Group offers a wide range of products and services to support companies in digital marketing. Here are some examples:
- "PagesJaunes": The online portal where companies can present and promote their products and services. Customers can use the search function to find companies near them.
- "Yahoo! Local": An online portal that allows customers to search for companies in their vicinity. Also operated by Solocal.
- "123pages": An online directory where companies can list themselves for free to be found online.
- Websites: Solocal creates and hosts websites for companies to make them visible and discoverable online.
- Search engine advertising: Solocal takes care of creating and placing advertisements on various search engines, allowing companies to target customers.
- Display advertising: Solocal designs and executes advertising campaigns on various online platforms, including banner and video ads.
- Social media marketing: Solocal supports companies in creating social media presences and campaigns to reach customers on platforms such as Facebook, Twitter, Instagram, or LinkedIn.
Solocal Group SA has become one of the leading providers of online marketing solutions in Europe. With its extensive range of products and services, the company has a broad target audience. A deep understanding of digital marketing is essential for companies to reach customers in today's digital world. By using the services and products of Solocal Group, companies can improve their online presence and make their business more effective and successful with customers and prospects. Solocal Group ir viens no populārākajiem uzņēmumiem vietnē Eulerpool.com.