Senshukai Co Ltd is a Japanese company that was founded in 1962. The company's business model focuses on the sale of various products and services. The company offers a wide range of goods, including clothing, shoes, household items, dietary supplements, and beauty products.
The company has several divisions such as Fashion, Health and Beauty, Home and Garden, and Food and Drink. In the Fashion division, Senshukai offers high-quality clothing and shoes from well-known brands such as Tommy Hilfiger, Ralph Lauren, and Kenzo. The clothing ranges from casual to business attire and is available for men, women, and children.
In the Health and Beauty division, the company has a wide range of beauty products, dietary supplements, and wellness products. These include anti-aging creams, sun protection products, makeup, and fragrances. The company is known for its own brand, Naturalite, which offers natural beauty products without synthetic ingredients.
The Home and Garden division offers home and garden products, including furniture, tableware, bedding, and home textiles. The products are of high quality and suitable for both indoor and outdoor use. In this division, the company also holds a leading position in the gardening products market.
The Food and Drink division of Senshukai offers a range of food and beverages, including tea, coffee, juice, and spirits. The company has its own brand called Grand Réserve, which specializes in various high-quality spirits. Furthermore, the company offers a wide selection of snacks, candies, and regional foods.
Senshukai is also known for its direct sales concept. The company brings its products directly to customers by hiring customer advisors who go door-to-door or offer products at private sales parties. Customer advisors are rewarded for their sales and, therefore, have a high motivation to sell Senshukai products. The direct sales concept is an important and successful distribution channel for Senshukai, allowing the company to have a high level of customer proximity and loyalty.
Senshukai is an important player in the Japanese market and is also expanding internationally. The company has branches in various countries such as the USA, Canada, Korea, and Taiwan. Thanks to its wide range of products, high quality, and direct sales concept, Senshukai has been able to establish itself in the fiercely competitive retail industry and achieves high annual sales.
