Pricer AB is a company specialized in the development, manufacturing, and marketing of electronic price tags for the retail industry. The company was founded in Sweden in 1991 and has sold over 2 million electronic price tags in more than 55 countries. Its business model is based on helping retailers reduce operating costs and improve customer satisfaction by streamlining workflows and enhancing information quality. Pricer offers specialized electronic price tags for supermarkets, as well as systems for hardware stores and other retailers. The company is divided into three business areas: systems for grocery stores, systems for hardware stores, and services. In the grocery store segment, Pricer provides integrated systems that allow accurate and efficient pricing that matches the store's setting. Customers can manage prices in real-time, automate changes, and access information regarding product availability. This helps optimize human resources, reduce errors and costs related to price changes, and improve staff motivation and customer satisfaction. In the hardware store segment, Pricer develops and markets electronic price tags that enable cost-effective operations management through inventory control and integration between sellers and price tags. Prices and special discounts can be automatically updated, facilitating operational processes. The services division specializes in providing consulting, implementation, and support services. Pricer helps its customers set up their electronic price tag systems, integrate them into existing enterprise applications, and provides training and troubleshooting opportunities. The company's offering also includes additional products such as electronic shelf labels, handheld devices that can be connected to price tags, and an application that allows customers to scan products and navigate through the store easily. Combined with electronic price tags, Pricer offers a complete digital ecosystem that enables retailers to optimize their business operations and strengthen their competitiveness in the market. Overall, Pricer AB has a promising business model focused on helping retailers reduce costs, motivate employees, and enhance customer loyalty. With a wide range of services and innovative digital solutions, Pricer is well-positioned in the industry to continue being successful in the future.