Oatly Group AB (publ) KUV 2024

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The Oatly Group AB is a Swedish food company specializing in the production of vegan milk alternatives made from oats. Founded in the 1990s by Swedish food technologist Rickard Öste, the company aimed to create an alternative to conventional milk that is both environmentally friendly and easily digestible. Oatly's business model is based on the production of plant-based milk alternatives made from oats, which provide a healthy and sustainable alternative to cow's milk for vegetarians, vegans, and individuals with lactose intolerance. The company prioritizes sustainable and environmentally friendly production, using organic ingredients and avoiding the use of genetically modified organisms. One of Oatly's key divisions is the production of plant-based milk products, including oat milk, oat cream, and oat yogurt. In addition to these classic milk products, the company also offers a range of other products such as vegan ice cream, coffee milk, cooking cream, and various ready-made products like muesli and oat bars. While most of Oatly's products are milk alternatives, the company has also expanded its range to include other plant-based products in recent years, including oat salads and oat schnitzel. This expansion reflects the growing demand for plant-based products overall and is seen by many consumers as a contemporary alternative to meat products. Another important aspect of Oatly's business is its B2B sector, which focuses on supplying large customers such as cafes, restaurants, and supermarkets. The company concentrates on developing products suitable for use in the gastronomy sector that are convincing in terms of taste and consistency. Oatly's stance as a company is also significant. In 2016, the company announced its transition to using exclusively plant-based ingredients and eliminating animal-based ingredients in its products. This clear commitment to sustainability and environmental protection made it easier for consumers to make conscious purchasing decisions. The company has also developed its own climate-positive brand, characterized by the use of recyclable packaging materials and the use of renewable energy for production. Overall, the Oatly Group AB is a successful Swedish company that has established itself in recent years as a pioneer for healthy, sustainable, and environmentally friendly products. The company not only prioritizes the quality of its products but also focuses on environmentally friendly and sustainable production to minimize its ecological footprint. Oatly Group AB (publ) ist eines der beliebtesten Unternehmen auf Eulerpool.com.