Columbia Sportswear ROCE 2024

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Columbia Sportswear Co is an American company that was founded in 1938 by Paul Lamfrom. Originally started as a hat maker, it later expanded to become a manufacturer of outdoor and sportswear. Business model: Columbia aims to develop technologically advanced clothing and equipment to meet the needs of all adventurers in all conditions. The brand wants their products to meet the demanding requirements of people hiking, skiing, running, fishing, or climbing mountains. Columbia works to equip their customers for various activities. The products are designed not only for outdoor use but also for everyday needs. History: In the 1970s, the brand became known for manufacturing waterproof garments. Company founder Paul Lamfrom shifted the company's focus from hats to functional clothing. The company first gained recognition for its innovative materials for outdoor products like waterproof and breathable apparel. In the 1980s, the company gained broader recognition through productive partnerships. Columbia was one of the first official sponsors for the Winter Olympic Games, outfitting the USA and Canada. Columbia was also the first apparel brand to choose to use Gore-Tex membranes. The membrane is durable and reliable, but also breathable to assist in sweat-inducing activities. From the mid-1990s onwards, Columbia experienced a highly positive trend. During this time, the company expanded its product offering by producing outdoor equipment and footwear. This contributed to rapid revenue growth. Segments: Columbia operates in four main segments today: Outdoor, Performance Fishing Gear, Footwear, and Adventure Travel. The Columbia Outdoor segment includes a wide range of mountaineering equipment, including clothing, shoes, and accessories. Technologies like Omni-Wick, Omni-Shield, and Omni-Tech were developed to meet needs in various ways. Performance Fishing Gear is essentially a niche category specializing in river and saltwater sports. It produces products such as leaders, rods, reels, and clothing. The company has conducted research that led to the development of materials like "Blood 'n' Guts" that are heat and waterproof. Footwear: The shoes are designed to meet the challenges of different terrains and activities. The shoes are waterproof and based on the same technologies as the clothing. Adventure Travel offers high-quality backpacks and travel accessories. The range extends from smaller diaper bags to backpacks and suitcases at the other end of the spectrum. Products: Columbia produces a wide range of products designed for endurance sports or adventure travel, including hiking shoes, fishing clothing, hiking clothing, innovative backpacks, and more. Most Columbia products offer technologies that give them a certain level of performance. Some of the well-known technologies include: - OutDry: A water-resistant technology where the material is saturated from the outside. - Omni-Wick: Moisture regulation technology that wicks sweat away from the body and allows it to evaporate in the fabric. - Omni-Tech: Protects against wind, rain, and moisture. - Omni-Heat: A technology that keeps the body warm when it gets cold. - Blood 'n Guts: A technology that protects clothing from stains and dirt. Conclusion: Columbia Sportswear is a reliable and high-quality clothing brand that gives confidence to any athlete or outdoor enthusiast. The company has introduced many groundbreaking products over the years and constantly strives to produce environmentally friendly products. Today, it is a trusted partner for anyone embarking on outdoor adventures or simply enjoying nature. Columbia Sportswear ist eines der beliebtesten Unternehmen auf Eulerpool.com.