WPP Stock

WPP EBIT

The EBIT of WPP (WPP.L) as of Jul 30, 2026 is 1.33 B GBP. In the previous year, EBIT was 531.00 M GBP — a change of 149.53% (higher).

EBIT

1.33 BGBP

YoY

149.53%

Last updated:

In 2026, WPP's EBIT was 1.33 B GBP, a 149.53% increase from the 531.00 M GBP EBIT recorded in the previous year.

The WPP EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (B GBP)
Date
EBIT (B GBP)
Jan 1, 2022
1.36 base
Jan 1, 2023
0.53 base
Jan 1, 2024
1.33 base
Jan 1, 2025 (e)
0.88 base
Jan 1, 2026 (e)
0.84 base
Jan 1, 2027 (e)
0.84 base
Jan 1, 2028 (e)
0.85 base
Jan 1, 2029 (e)
1.09 base
YEAREBIT (B GBP)
2029 est 1.09
2028 est 0.85
2027 est 0.84
2026 est 0.84
2025 est 0.88
2024 1.33
2023 0.53
2022 1.36
2021 1.23
2020 -2.28
2019 1.30
2018 1.25
2017 1.91
2016 2.06
2015 1.63
2014 1.76
2013 1.43
2012 1.35
2011 1.25
2010 1.01
2009 0.79
2008 0.98
2007 0.85
2006 0.78
2005 0.65
Access this data via the Eulerpool API

WPP Revenue

WPP Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
14.43 B GBP
1.36 B GBP
682.70 M GBP
Jan 1, 2023
14.84 B GBP
531.00 M GBP
110.40 M GBP
Jan 1, 2024
14.74 B GBP
1.33 B GBP
542.00 M GBP
Jan 1, 2025 (e)
10.14 B GBP
884.75 M GBP
673.15 M GBP
Jan 1, 2026 (e)
9.60 B GBP
837.75 M GBP
556.14 M GBP
Jan 1, 2027 (e)
9.58 B GBP
836.26 M GBP
585.96 M GBP
Jan 1, 2028 (e)
9.76 B GBP
851.40 M GBP
648.05 M GBP
Jan 1, 2029 (e)
12.49 B GBP
1.09 B GBP
684.08 M GBP

WPP Margins

WPP stock margins

The WPP margin analysis displays the gross margin, EBIT margin, as well as the profit margin of WPP. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for WPP.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2022
17.59 %
9.41 %
4.73 %
Jan 1, 2023
16.97 %
3.58 %
0.74 %
Jan 1, 2024
16.63 %
8.99 %
3.68 %
Jan 1, 2025 (e)
16.63 %
8.72 %
6.64 %
Jan 1, 2026 (e)
16.63 %
8.73 %
5.79 %
Jan 1, 2027 (e)
16.63 %
8.73 %
6.11 %
Jan 1, 2028 (e)
16.63 %
8.73 %
6.64 %
Jan 1, 2029 (e)
16.63 %
8.73 %
5.48 %

WPP Stock analysis

What does WPP do? The company WPP PLC is a globally leading provider of advertising and marketing services. It was founded in London in 1971 by Martin Sorrell, who was CEO until 2018. Today, WPP operates in over 100 countries and employs over 130,000 people. WPP's business model is based on accompanying clients in all phases of the marketing process. The company is fundamentally different from its competitors, who are usually only active in specific areas of marketing. WPP is also not a manufacturer of advertising materials but works with external partners and service providers. The company is divided into various divisions. The largest is "Advertising & Media Investment Management," where classical advertising and media such as TV commercials or magazine ads, as well as the purchase of advertising space on platforms like Facebook or Google, are bundled. Another division is "Data Investment Management," where WPP's experts focus on data collection and analysis. This allows clients to better identify and understand their target groups and markets. In the PR & Public Affairs division, WPP supports its clients in communicating with the public and political decision-makers. In the "Branding & Identity, Healthcare, and Specialist Communications" division, the focus is on brand-building and specialized marketing solutions for specific industries. WPP is also active in areas such as healthcare and government campaigns. WPP offers a wide range of products to provide individual solutions to its clients. These include creative services, market research, insights tools, digital technologies, and event management. Customized teams are often formed for large clients, which work directly on-site or in a decentralized manner. WPP's client base ranges from multinational corporations such as Coca-Cola, Procter & Gamble, and Ford to medium-sized companies and non-profit organizations. Innovation and technological developments play an important role at WPP. The company continuously invests in new tools and systems and also collaborates with technology startups. For example, WPP's digital unit, Wunderman Thompson, has acquired the technology company Zipline Interactive, which specializes in augmented reality. Through further acquisitions and partnerships, WPP also aims to expand its market position in the areas of artificial intelligence and data analysis. Overall, WPP is an important player in the advertising and marketing industry. Due to its broad portfolio in various segments and its global presence, the company has good conditions to be successful in the future. WPP is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing WPP's EBIT

WPP's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of WPP's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

WPP's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in WPP’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about WPP stock

EBIT of WPP is 1.33 B GBP in 2026.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

Example: Eulerpool: Your source for quantitative stock data At Eulerpool, we are dedicated to providing you with comprehensive and accurate stock information. Our website offers a wide range of tools and features, including charts, stock lists, and more. Whether you are an experienced investor or just starting out, our platform is designed to meet your needs. With our in-depth analytics and algorithms, you can make informed decisions and stay ahead of the market. Explore our extensive collection of stocks, track their performance, and access real-time data. With Eulerpool, you can easily navigate the world of finance and monitor the stocks that matter to you. Join our community today and gain valuable insights into the world of stocks and investments. Sign up for free and discover the power of Eulerpool. Stay informed. Stay ahead. Eulerpool - your trusted partner in stock data.
Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

Access this data via the Eulerpool API

Income Statement — WPP

All Key Metrics — WPP