WPP PLC is primarily active in the advertising and marketing services industry.

The main competitors of WPP PLC in the market include Omnicom Group Inc., Publicis Groupe SA, and Interpublic Group of Companies Inc. These companies compete with WPP PLC in providing advertising, marketing, and public relations services to clients worldwide. Keeping a strong market presence, WPP PLC faces tough competition from these industry leaders, but it continues to strive and innovate to maintain its position as a leading global advertising and communications firm.

WPP PLC, also known as Wire and Plastic Products PLC, is a British multinational advertising and public relations company. Founded in 1971, WPP has grown to become one of the world's largest advertising companies. It offers a wide range of marketing and communication services, including advertising, media planning and buying, brand management, and digital marketing. With a presence in over 100 countries, WPP works with some of the most renowned global brands. Over the years, the company has expanded through acquisitions and mergers to consolidate its position in the industry and provide comprehensive solutions to its clients.

WPP PLC has achieved several significant milestones throughout its history. One notable accomplishment was the company's founding in 1971, which marked the beginning of its successful journey in the advertising and communications industry. Another milestone was WPP PLC becoming a publicly traded company in 1984, further solidifying its position in the market. The acquisition of several renowned advertising agencies, such as Ogilvy & Mather and J. Walter Thompson, has also played a crucial role in WPP PLC's growth and global reach. Additionally, the company has consistently ranked among the top advertising and marketing communications firms worldwide, demonstrating its continued success and industry leadership.

WPP PLC is primarily present in various countries and regions across the globe. As a multinational advertising and public relations company, WPP PLC has a strong presence in major economies such as the United States, United Kingdom, China, India, Brazil, and Germany. With its extensive network and client base, WPP PLC serves clients in more than 100 countries, including Europe, North America, Asia Pacific, Latin America, Africa, and the Middle East.

WPP PLC represents a strong set of values and corporate philosophy. With a focus on creativity, collaboration, and client-centricity, WPP strives to deliver exceptional results. The company believes in fostering a culture that encourages diversity, innovation, and sustainability. With a commitment to integrity and ethical business conduct, WPP values transparency and accountability in all its operations. By continuously adapting to market trends and investing in cutting-edge technologies, WPP remains at the forefront of the advertising and PR industry. With its global presence and an extensive portfolio of services, WPP PLC aims to drive growth and create value for its clients, shareholders, and stakeholders alike.

Analysts currently set an average price target of 370.60 GBP for the WPP stock (median: 362.10 GBP), implying -4.5 % versus the latest price. The consensus is based on 23 analyst ratings.

WPP Analyst Price Targets 2026

23 analysts currently rate the WPP stock: 2 recommend buying, 11 holding and 10 selling. For 2026, analysts expect WPP to generate revenue of 9.60 B GBP and earnings per share of 0.51 GBP.

WPP Analyst Price Targets 2026

Converted at the current exchange rate, the WPP share trades at 4.51 EUR (3.87 GBP).

The WPP share (WPP.L) is listed on 7 stock exchanges, including: Frankfurt (0WP.F), München (0WP.MU), Düsseldorf (0WP.DU), London (WPP.L), London (WPP.L), SIX (Zürich) (0WP.SW).

WPP PLC is a global leading company in communication services, offering a wide range of solutions in advertising, media, marketing, public relations, design, and digital services. The company operates in over 100 countries and employs over 130,000 employees worldwide. WPP is divided into four divisions: advertising and media, data analysis and consulting, public relations and public affairs, and branding and identity. Within these divisions, the company provides products and services tailored to the specific needs and requirements of its clients. The advertising and media division focuses on developing and implementing end-to-end campaigns and media plans to effectively communicate clients' brand messages to their target audience. Products offered include traditional advertising, digital advertising, social media marketing, content marketing, strategic planning, research and analysis, as well as media buying and planning. The data analysis and consulting division collects, analyzes, and interprets data to help clients make informed decisions. WPP utilizes the latest technologies such as predictive analytics, machine learning, and artificial intelligence. Products offered in this division include data management platforms, marketing analytics, research in market, customer, and brand analysis, as well as a wide range of consulting services. WPP's public relations and public affairs division focuses on connecting and engaging clients with stakeholders and the public. Offered products and services include crisis management, lobbying, media relations, influencer marketing, events and campaigns, and social media communication. The branding and identity division supports clients in developing and implementing brand strategies aligned with their business objectives. Products and services offered in this division include brand design, branding, brand values and architecture, naming and identity, as well as brand strategy, planning, and execution. Overall, WPP offers a comprehensive range of services that enable clients to effectively and efficiently communicate with their target audiences and accelerate their business growth. WPP's extensive products and services provide clients with a wide range of tailored solutions that meet their specific requirements and needs. Furthermore, WPP is committed to practicing sustainable corporate governance by aligning its business practices and operations with the generally accepted principles of corporate social responsibility (CSR). The company engages in various CSR initiatives, including supporting various environmental and social projects aimed at creating a better future for society and the environment. In summary, WPP is a leading company in the communication industry, offering a wide range of innovative and tailored solutions in four main divisions. With its commitment to sustainable growth, corporate social responsibility, and strong customer-focused orientation, WPP strives to successfully help its clients unleash their business potential and shape a more sustainable future.

The expected revenue of WPP is 9.60 B GBP. This figure is based on current financial data and reflects the company's business performance.

The expected profit of WPP is 556.14 M GBP. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of WPP is currently 7.63. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the WPP stock.

The price-to-sales ratio (P/S) of WPP is currently 0.44. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the WPP stock.

The Eulerpool Quality Score for WPP is 1/10.

The ISIN of WPP is JE00B8KF9B49. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of WPP is A1J2BZ. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of WPP is WPP.L. The ticker symbol is used to trade WPP shares on the stock exchange.

Over the past 12 months, WPP paid a dividend of 0.39 GBP . This corresponds to a dividend yield of about 10.18 %. For the coming 12 months, WPP is expected to pay a dividend of 0.32 GBP.

The current dividend yield of WPP is 10.18 %.

WPP pays a dividend, distributed in the months of , , , .

WPP paid dividends every year for the past 33 years.

For the upcoming 12 months, dividends amounting to 0.32 GBP are expected. This corresponds to a dividend yield of 8.25 %.

WPP is assigned to the 'Communication' sector.

To receive the latest dividend of WPP from amounting to 0.08 GBP, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, WPP distributed 0.39 GBP as dividends.

The dividends of WPP are distributed in GBP.