WPP (WPP.L) Stock Price

WPP Price

LSE·CLOSED
3.85
​
Market closed

Revenue has compounded at 4.5% per year over the past 19 years to 13.55 B GBP. Earnings per share have grown at 2.0% per year over the last 18 years. WPP's net margin stands at -1.6%, down from 5.0% several years earlier. WPP currently offers a dividend yield of about 8.29%. The dividend has grown at 5.7% per year over the past 19 years. Analysts set a median price target of 362.10 GBP, implying 9,305.2% above the current price. Of 23 analysts, 2 rate the stock a buy — an overall Sell consensus.

WPP stock price

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WPP business model & stock analysis

The company WPP PLC is a globally leading provider of advertising and marketing services. It was founded in London in 1971 by Martin Sorrell, who was CEO until 2018. Today, WPP operates in over 100 countries and employs over 130,000 people. WPP's business model is based on accompanying clients in all phases of the marketing process. The company is fundamentally different from its competitors, who are usually only active in specific areas of marketing. WPP is also not a manufacturer of advertising materials but works with external partners and service providers. The company is divided into various divisions. The largest is "Advertising & Media Investment Management," where classical advertising and media such as TV commercials or magazine ads, as well as the purchase of advertising space on platforms like Facebook or Google, are bundled. Another division is "Data Investment Management," where WPP's experts focus on data collection and analysis. This allows clients to better identify and understand their target groups and markets. In the PR & Public Affairs division, WPP supports its clients in communicating with the public and political decision-makers. In the "Branding & Identity, Healthcare, and Specialist Communications" division, the focus is on brand-building and specialized marketing solutions for specific industries. WPP is also active in areas such as healthcare and government campaigns. WPP offers a wide range of products to provide individual solutions to its clients. These include creative services, market research, insights tools, digital technologies, and event management. Customized teams are often formed for large clients, which work directly on-site or in a decentralized manner. WPP's client base ranges from multinational corporations such as Coca-Cola, Procter & Gamble, and Ford to medium-sized companies and non-profit organizations. Innovation and technological developments play an important role at WPP. The company continuously invests in new tools and systems and also collaborates with technology startups. For example, WPP's digital unit, Wunderman Thompson, has acquired the technology company Zipline Interactive, which specializes in augmented reality. Through further acquisitions and partnerships, WPP also aims to expand its market position in the areas of artificial intelligence and data analysis. Overall, WPP is an important player in the advertising and marketing industry. Due to its broad portfolio in various segments and its global presence, the company has good conditions to be successful in the future.

Frequently asked questions about WPP

The business model of WPP PLC revolves around being a leading global communications services company. WPP PLC specializes in providing a wide range of advertising and marketing services to clients across the world. With its extensive network of agencies, WPP PLC offers expertise in areas such as advertising, media planning and buying, marketing communications, public relations, and data management. By serving a diverse portfolio of clients and brands, WPP PLC aims to deliver creative and strategic solutions that drive growth and help businesses thrive in the ever-evolving marketing landscape.

WPP PLC is primarily active in the advertising and marketing services industry.

The main competitors of WPP PLC in the market include Omnicom Group Inc., Publicis Groupe SA, and Interpublic Group of Companies Inc. These companies compete with WPP PLC in providing advertising, marketing, and public relations services to clients worldwide. Keeping a strong market presence, WPP PLC faces tough competition from these industry leaders, but it continues to strive and innovate to maintain its position as a leading global advertising and communications firm.

WPP PLC, also known as Wire and Plastic Products PLC, is a British multinational advertising and public relations company. Founded in 1971, WPP has grown to become one of the world's largest advertising companies. It offers a wide range of marketing and communication services, including advertising, media planning and buying, brand management, and digital marketing. With a presence in over 100 countries, WPP works with some of the most renowned global brands. Over the years, the company has expanded through acquisitions and mergers to consolidate its position in the industry and provide comprehensive solutions to its clients.

WPP PLC has achieved several significant milestones throughout its history. One notable accomplishment was the company's founding in 1971, which marked the beginning of its successful journey in the advertising and communications industry. Another milestone was WPP PLC becoming a publicly traded company in 1984, further solidifying its position in the market. The acquisition of several renowned advertising agencies, such as Ogilvy & Mather and J. Walter Thompson, has also played a crucial role in WPP PLC's growth and global reach. Additionally, the company has consistently ranked among the top advertising and marketing communications firms worldwide, demonstrating its continued success and industry leadership.

WPP PLC is primarily present in various countries and regions across the globe. As a multinational advertising and public relations company, WPP PLC has a strong presence in major economies such as the United States, United Kingdom, China, India, Brazil, and Germany. With its extensive network and client base, WPP PLC serves clients in more than 100 countries, including Europe, North America, Asia Pacific, Latin America, Africa, and the Middle East.

WPP PLC represents a strong set of values and corporate philosophy. With a focus on creativity, collaboration, and client-centricity, WPP strives to deliver exceptional results. The company believes in fostering a culture that encourages diversity, innovation, and sustainability. With a commitment to integrity and ethical business conduct, WPP values transparency and accountability in all its operations. By continuously adapting to market trends and investing in cutting-edge technologies, WPP remains at the forefront of the advertising and PR industry. With its global presence and an extensive portfolio of services, WPP PLC aims to drive growth and create value for its clients, shareholders, and stakeholders alike.

Analysts currently set an average price target of 370.60 GBP for the WPP stock (median: 362.10 GBP), implying -3.7 % versus the latest price. The consensus is based on 23 analyst ratings.

23 analysts currently rate the WPP stock: 2 recommend buying, 11 holding and 10 selling. For 2026, analysts expect WPP to generate revenue of 9.73 B GBP and earnings per share of 0.54 GBP.

Converted at the current exchange rate, the WPP share trades at 4.54 EUR (3.85 GBP).

The WPP share (WPP.L) is listed on 7 stock exchanges, including: London (WPP.L), SIX (Zürich) (0WP.SW), Frankfurt (0WP.F), München (0WP.MU), Düsseldorf (0WP.DU).

WPP PLC is a global leading company in communication services, offering a wide range of solutions in advertising, media, marketing, public relations, design, and digital services. The company operates in over 100 countries and employs over 130,000 employees worldwide. WPP is divided into four divisions: advertising and media, data analysis and consulting, public relations and public affairs, and branding and identity. Within these divisions, the company provides products and services tailored to the specific needs and requirements of its clients. The advertising and media division focuses on developing and implementing end-to-end campaigns and media plans to effectively communicate clients' brand messages to their target audience. Products offered include traditional advertising, digital advertising, social media marketing, content marketing, strategic planning, research and analysis, as well as media buying and planning. The data analysis and consulting division collects, analyzes, and interprets data to help clients make informed decisions. WPP utilizes the latest technologies such as predictive analytics, machine learning, and artificial intelligence. Products offered in this division include data management platforms, marketing analytics, research in market, customer, and brand analysis, as well as a wide range of consulting services. WPP's public relations and public affairs division focuses on connecting and engaging clients with stakeholders and the public. Offered products and services include crisis management, lobbying, media relations, influencer marketing, events and campaigns, and social media communication. The branding and identity division supports clients in developing and implementing brand strategies aligned with their business objectives. Products and services offered in this division include brand design, branding, brand values and architecture, naming and identity, as well as brand strategy, planning, and execution. Overall, WPP offers a comprehensive range of services that enable clients to effectively and efficiently communicate with their target audiences and accelerate their business growth. WPP's extensive products and services provide clients with a wide range of tailored solutions that meet their specific requirements and needs. Furthermore, WPP is committed to practicing sustainable corporate governance by aligning its business practices and operations with the generally accepted principles of corporate social responsibility (CSR). The company engages in various CSR initiatives, including supporting various environmental and social projects aimed at creating a better future for society and the environment. In summary, WPP is a leading company in the communication industry, offering a wide range of innovative and tailored solutions in four main divisions. With its commitment to sustainable growth, corporate social responsibility, and strong customer-focused orientation, WPP strives to successfully help its clients unleash their business potential and shape a more sustainable future.

The expected revenue of WPP is 9.73 B GBP. This figure is based on current financial data and reflects the company's business performance.

The expected profit of WPP is 581.84 M GBP. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of WPP is currently 7.13. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the WPP stock.

The price-to-sales ratio (P/S) of WPP is currently 0.43. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the WPP stock.

The Eulerpool Quality Score for WPP is 0/10.

The ISIN of WPP is JE00B8KF9B49. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of WPP is A1J2BZ. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of WPP is WPP.L. The ticker symbol is used to trade WPP shares on the stock exchange.

Fair ValueTerminal
3.70 GBP
Over-/UndervaluationTerminal
Fairly valued
Industry
Media
Number of shares
Employees
Revenue per Employee
126,889.29 GBP
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website wpp.com
Currency
GBP
Initial public offering
Jan 2, 2013
ISIN
JE00B8KF9B49
Cusip
G9788D103
Sedol
B8KF9B4
Market capitalization
4.22 B GBPMid Cap
52-Week Range
PEG
-4.03
P/E ratio
P/Ee 2026
7.26
P/Ee 2027
6.87
P/Ee 2028
6.42
P/Ee 2029
6.02
P/S
P/Se
0.43
EV/EBIT
17.42
P/B Ratio
1.66
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-2.29 %
Dividend
Dividend yield
8.29 %
Est. Dividend Yield
3.90 %
Payout Ratio
-159.92 %
Dividend growth Ø5Y
3.78 %
Dividend payments per year
2
Dividend paid since
33 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
0.00 %
Last updated Oct 8, 2026, 7:35 AM

WPP Ticker

DÜSSELDORF · 0WP.DUFRANKFURT · 0WP.FLONDON · WPP.LLONDON STOCK EXCHANGE · WPP.LMUNICH · 0WP.MUOTC · WPPGFSIX · 0WP.SW

WPP FIGI

WPP:LN · BBG000BF6B570WP:GR · BBG000BZHCX80WP:GF · BBG000BZHD930WP:GD · BBG000BZHFF10WP:GM · BBG000BZHGH70WP:GB · BBG000BZHGT40WP:GI · BBG000BZHHZ5WPPGF:US · BBG000D6VSK3WPPGF:PQ · BBG000D6VZ09WPPGF:UV · BBG000D6VZK7WPPL:IX · BBG000FZB137WPP:EO · BBG000GR5QN4

All fundamentals and in-depth analysis of WPP

Our stock analysis for WPP stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WPP. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.