Booking Holdings (BKNG) Stock Price

Booking Holdings Price

🇺🇸NASDAQ·CLOSED
162.30USD
Market closed
Today +/-
Today %

Booking Holdings (BKNG) Stock | ISIN US09857L1089 | WKN A2JEXP. The current Booking Holdings stock price is 162.3 USD (2026). Revenue is 30.54 B USD. Net income is 8.89 B USD. The P/E ratio is 0.6. Market capitalization is 5.3 B USD. Booking Holdings operates in the Cyclical consumption sector.

Booking Holdings stock price

Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Booking Holdings over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Booking Holdings stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Booking Holdings's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Booking Holdings Stock Price History
DateBooking Holdings Price
Access this data via the Eulerpool API

Booking Holdings Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2006
1.12 B USD
62.12 M USD
72.54 M USD
Jan 1, 2007
1.41 B USD
193.29 M USD
138.84 M USD
Jan 1, 2008
1.88 B USD
289.47 M USD
182.25 M USD
Jan 1, 2009
2.34 B USD
470.84 M USD
489.47 M USD
Jan 1, 2010
3.08 B USD
786.8 M USD
527.54 M USD
Jan 1, 2011
4.36 B USD
1.4 B USD
1.06 B USD
Jan 1, 2012
5.26 B USD
1.83 B USD
1.42 B USD
Jan 1, 2013
6.79 B USD
2.41 B USD
1.89 B USD
Jan 1, 2014
8.44 B USD
3.07 B USD
2.42 B USD
Jan 1, 2015
9.22 B USD
3.26 B USD
2.55 B USD
Jan 1, 2016
10.74 B USD
3.85 B USD
2.14 B USD
Jan 1, 2017
12.68 B USD
4.57 B USD
2.34 B USD
Jan 1, 2018
14.53 B USD
5.34 B USD
4 B USD
Jan 1, 2019
15.07 B USD
5.35 B USD
4.87 B USD
Jan 1, 2020
6.8 B USD
453 M USD
59 M USD

Booking Holdings Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 10, 2026, 12:36 PM
 
REVENUE (M USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M USD)
NET INCOME (M USD)
NET INCOME GROWTH (%)
SHARES (M)
DOCUMENTS
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Booking Holdings generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Booking Holdings retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Booking Holdings's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Booking Holdings has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Booking Holdings's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Booking Holdings stock margins

The Booking Holdings margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Booking Holdings. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Booking Holdings.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2006
35.71 %
5.53 %
6.46 %
Jan 1, 2007
45.37 %
13.71 %
9.85 %
Jan 1, 2008
50.72 %
15.36 %
9.67 %
Jan 1, 2009
53.92 %
20.14 %
20.93 %
Jan 1, 2010
61.88 %
25.5 %
17.1 %
Jan 1, 2011
70.71 %
32.12 %
24.25 %
Jan 1, 2012
77.62 %
34.78 %
26.98 %
Jan 1, 2013
84.14 %
35.51 %
27.86 %
Jan 1, 2014
89.84 %
36.41 %
28.69 %
Jan 1, 2015
93.15 %
35.33 %
27.66 %
Jan 1, 2016
96.14 %
35.81 %
19.87 %
Jan 1, 2017
98.09 %
36 %
18.46 %
Jan 1, 2018
98.09 %
36.77 %
27.52 %
Jan 1, 2019
98.09 %
35.48 %
32.29 %
Jan 1, 2020
98.09 %
6.67 %
0.87 %

Booking Holdings Stock Revenue, EBIT, Earnings per Share

The Booking Holdings earnings per share therefore indicates how much revenue Booking Holdings has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2006
25.11 USD
1.39 USD
1.62 USD
Jan 1, 2007
30.97 USD
4.25 USD
3.05 USD
Jan 1, 2008
38.73 USD
5.95 USD
3.74 USD
Jan 1, 2009
47.22 USD
9.51 USD
9.88 USD
Jan 1, 2010
60.5 USD
15.43 USD
10.35 USD
Jan 1, 2011
85.05 USD
27.32 USD
20.63 USD
Jan 1, 2012
102.5 USD
35.65 USD
27.66 USD
Jan 1, 2013
129.61 USD
46.03 USD
36.11 USD
Jan 1, 2014
159.21 USD
57.96 USD
45.67 USD
Jan 1, 2015
178.78 USD
63.17 USD
49.45 USD
Jan 1, 2016
214.59 USD
76.84 USD
42.65 USD
Jan 1, 2017
253.85 USD
91.38 USD
46.86 USD
Jan 1, 2018
302.54 USD
111.23 USD
83.26 USD
Jan 1, 2019
346.27 USD
122.85 USD
111.82 USD
Jan 1, 2020
165.11 USD
11.01 USD
1.43 USD

Booking Holdings business model & stock analysis

Booking Holdings Inc. is a multinational company that offers services in the travel and hospitality industry. The company was founded in 1997 by Scott Case and the Priceline Group and is headquartered in Norwalk, Connecticut. History Initially, the company focused on selling airline tickets, but later expanded its business model to offer accommodations and travel packages. In 2005, Priceline merged with Booking.com, further establishing its position as the world's leading online reservation company in the accommodations sector. Over the years, the company has acquired several smaller reservation services, including Kayak and Agoda, to provide a comprehensive range of travel and accommodation services. Business Model The company's business model consists of an online booking platform where customers can book accommodations, flights, rental cars, or vacation rentals. The company earns money through a commission it receives from the hotels and other providers on whose sites it refers customers. Products Booking Holdings operates various brands and companies that offer different products. The most well-known brand is Booking.com, which specializes in accommodation bookings and has a portfolio of over 28 million accommodations in more than 220 countries. Through Booking.com, customers can also book flights, rental cars, and other travel services. Another important brand is Kayak, a meta-search engine that helps users find cheap flights, hotels, and rental cars. Kayak searches various websites and offers customers the best price deals. Another brand operated by Booking Holdings is Agoda, which specializes in hotel bookings in Asia. Agoda offers an extensive list of hotels, rental cars, flights, and activities. Other brands owned by Booking Holdings include OpenTable, which provides an online reservation platform for restaurants, Priceline, which offers travel and accommodation services, Rentalcars.com, which provides a platform for booking rental cars, and KAYAK Corporate, which offers a booking platform for flights, hotels, and rented corporate vehicles to business travelers. Summary Overall, Booking Holdings Inc. is a leading company in the travel and hospitality industry and operates a wide range of online reservation services. The company provides its customers with an easy way to book flights, accommodations, and other travel services and earns money through a referral fee on the providers' sites. By acquiring various companies and brands, the company has been able to expand its portfolio and offer its customers a comprehensive range of accommodation, flight, and other travel services.

Booking Holdings SWOT Analysis

Strengths

1. Global Presence: With operations in over 220 countries, Booking Holdings Inc has established a strong global footprint, allowing them to reach a vast customer base worldwide.

2. Diverse Portfolio: The company owns and operates multiple well-known brands including Booking.com, Kayak, Agoda, and OpenTable, offering customers a wide range of travel and booking options.

3. Strong Brand Recognition: Booking.com is recognized as one of the leading online travel reservation platforms, providing the company with a competitive advantage and attracting a large number of customers.

4. Customer Loyalty: Booking Holdings Inc has built a loyal customer base who trust their services and frequently use their platforms for travel and accommodation bookings.

Weaknesses

1. Dependency on Third-party Suppliers: Booking Holdings Inc relies on partnerships with numerous hotels, airlines, and rental car companies for inventory, which can leave them vulnerable to fluctuations in supplier availability and pricing.

2. High Competition: The online travel industry is highly competitive, with several major players vying for market share. This intense competition puts pressure on pricing and profitability.

3. Reliance on Online Advertising: Booking Holdings Inc heavily relies on online advertising to attract customers, making them susceptible to changes in advertising costs and algorithms.

Opportunities

1. Growing Online Travel Market: The online travel market is projected to continue growing, presenting Booking Holdings Inc with opportunities to expand their customer base and increase revenues.

2. Expansion into Emerging Markets: There is significant potential for growth in emerging markets, such as Asia and Latin America, where increasing disposable incomes and internet penetration are driving demand for online travel services.

3. Acquisition and Partnerships: Booking Holdings Inc can explore strategic acquisitions and partnerships to expand their service offerings and strengthen their competitive position in the market.

Threats

1. Economic Factors: Economic downturns or recessions can impact the travel industry, leading to reduced travel demand and lower revenues for Booking Holdings Inc.

2. Regulatory Challenges: The company operates in various jurisdictions, each with its own set of regulations and legal requirements. Compliance with these regulations can be complex and costly.

3. Technological Changes: Rapid advancements in technology and shifts in consumer preferences towards mobile apps and alternative accommodation options may disrupt the traditional online travel booking industry.

Booking Holdings Segments

Booking Holdings Revenue by Segment

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Merchant revenues
Agency Revenue
Agency revenues
Merchant Revenue
Advertising and other revenues
Details
Date
Merchant revenues
Agency Revenue
Agency revenues
Merchant Revenue
Advertising and other revenues
Jan 1, 2019
0 USD
10.12 B USD
0 USD
3.83 B USD
1.12 B USD
Jan 1, 2020
2.12 B USD
0 USD
4.31 B USD
0 USD
365 M USD
Jan 1, 2021
3.7 B USD
0 USD
6.66 B USD
0 USD
599 M USD
Jan 1, 2022
7.19 B USD
0 USD
9 B USD
0 USD
894 M USD
Jan 1, 2023
10.94 B USD
0 USD
9.41 B USD
0 USD
1.02 B USD
Jan 1, 2024
14.14 B USD
0 USD
8.52 B USD
0 USD
1.07 B USD
Jan 1, 2025
17.76 B USD
0 USD
7.97 B USD
0 USD
1.19 B USD

Booking Holdings Revenue by Region

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  • Max

Outside of the U.S
The Netherlands
Other Countries
United States
Details
Date
Outside of the U.S
The Netherlands
Other Countries
United States
Jan 1, 2018
0 USD
11.09 B USD
1.81 B USD
1.63 B USD
Jan 1, 2019
0 USD
11.69 B USD
1.84 B USD
1.54 B USD
Jan 1, 2020
0 USD
5.26 B USD
749 M USD
783 M USD
Jan 1, 2021
0 USD
8.68 B USD
846 M USD
1.43 B USD
Jan 1, 2022
0 USD
13.43 B USD
1.46 B USD
2.21 B USD
Jan 1, 2023
0 USD
17.01 B USD
2.02 B USD
2.33 B USD
Jan 1, 2024
0 USD
18.6 B USD
21.25 B USD
2.49 B USD
Jan 1, 2025
24.34 B USD
21.7 B USD
0 USD
2.58 B USD

Booking Holdings Eulerpool Fair Value

Booking Holdings historical P/E ratio, EBIT multiple, and P/S ratio

Booking Holdings annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Booking Holdings shares outstanding

The number of shares was Booking Holdings in 2025 — This indicates how many shares 32.639 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2006
44.72 M base_Shares
Jan 1, 2007
45.5 M base_Shares
Jan 1, 2008
48.67 M base_Shares
Jan 1, 2009
49.52 M base_Shares
Jan 1, 2010
50.99 M base_Shares
Jan 1, 2011
51.21 M base_Shares
Jan 1, 2012
51.33 M base_Shares
Jan 1, 2013
52.41 M base_Shares
Jan 1, 2014
53.02 M base_Shares
Jan 1, 2015
51.59 M base_Shares
Jan 1, 2016
50.06 M base_Shares
Jan 1, 2017
49.95 M base_Shares
Jan 1, 2018
48.02 M base_Shares
Jan 1, 2019
43.51 M base_Shares
Jan 1, 2020
41.16 M base_Shares

Booking Holdings Dividend History

3 years of dividend payments

YearAnnual DividendYoY ChangePayments
202610.5USDYTD
Mar 6, 202610.5USD 9.4%1/1
202538.4USD 9.7%
Mar 7, 20259.6USD 9.7%1/4
Jun 6, 20259.6USD 0.0%2/4
Sep 5, 20259.6USD 0.0%3/4
Dec 5, 20259.6USD 0.0%4/4
202435USD

Booking Holdings dividend history and estimates

In 2025, Booking Holdings paid a dividend amounting to 38.4 USD. Dividend means that Booking Holdings distributes a portion of its profits to its owners.
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  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2024
35 USD
0 USD
Jan 1, 2025
38.4 USD
0 USD
Invalid Date
10.5 USD
31.5 USD
Price targets and forecasts for Booking Holdings are not yet available.

Booking Holdings Earnings Estimates

Booking Holdings Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
4/28/20261.12USD5.62 BUSD2026 Q1
2/18/202649.08USD6.24 BUSD2025 Q4
5/2/202412.77USD4.33 BUSD2024 Q1
2/21/202429.58USD4.78 BUSD2023 Q4
8/1/202328.25USD4.83 BUSD2023 Q2
5/2/20237.99USD3.47 BUSD2023 Q1
2/21/202322.02USD3.92 BUSD2022 Q4
11/2/202250.92USD6.01 BUSD2022 Q3
8/3/202217.83USD4.39 BUSD2022 Q2
5/4/20220.91USD2.58 BUSD2022 Q1
...

EESG©

Eulerpool ESG Scorecard© for the Booking Holdings stock

57/100
49
Environment
36
Social
85
Governance
E

Environment

20
Scope 1 - Direct Emissions2,268
Scope 2 - Indirect emissions from purchased energy459
Scope 3 - Indirect emissions within the value chain544,606
Total CO₂ emissions2,727
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees46
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Booking Holdings Executives and Management Board

GF

Mr. Glenn Fogel

(63)

President, Chief Executive Officer, Director

Compensation44.84 M USD
ES

Mr. Ewout Steenbergen

(56)

Chief Financial Officer, Executive Vice President

Compensation20.76 M USD
PM

Mr. Peter Millones

(55)

Executive Vice President, General Counsel

Compensation14.59 M USD
PP

Mr. Paulo Pisano

(51)

Chief Human Resources Officer

Compensation6.6 M USD
RM

Mr. Robert Mylod

(58)

Independent Chairman of the Board · since 2000

Compensation473,429 USD

Booking Holdings Supply Chain

Frequently asked questions about Booking Holdings

The business model of Booking Holdings Inc involves operating various online travel and related services through its portfolio of brands such as Booking.com, Priceline, Agoda, Kayak, and OpenTable. Booking Holdings acts as an intermediary, connecting travelers with accommodation, transportation, rental cars, flights, and other travel services. With its extensive network and vast inventory, Booking Holdings offers customers a wide range of options and competitive prices. By leveraging technology and strategic partnerships, the company aims to simplify the booking process and enhance the overall travel experience. Booking Holdings Inc focuses on generating revenue through commissions and fees charged to its partners and customers.

All fundamentals and in-depth analysis of Booking Holdings

Our stock analysis for Booking Holdings Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Booking Holdings Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.