Apple (AAPL) Stock Price
Apple Price
Apple (AAPL) — ISIN US0378331005. The Apple stock price was 272.45 USD in 2026. Revenue was 474.54 B USD. Earnings were 129.56 B USD. P/E ratio was 31.55. Apple operates in the Information technology sector.
Apple stock price
Details
Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Apple over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Apple stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Apple's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Apple Price |
|---|---|
| 2/27/2026 | 272.45 USD |
| 2/26/2026 | 273.37 USD |
| 2/25/2026 | 273.98 USD |
| 2/23/2026 | 266.88 USD |
| 2/20/2026 | 264.49 USD |
| 2/19/2026 | 260.43 USD |
| 2/18/2026 | 263.71 USD |
| 2/17/2026 | 264.91 USD |
| 2/13/2026 | 255.46 USD |
| 2/12/2026 | 262.01 USD |
| 2/11/2026 | 276.03 USD |
| 2/10/2026 | 274.39 USD |
| 2/9/2026 | 274.31 USD |
| 2/6/2026 | 277.41 USD |
| 2/5/2026 | 276.41 USD |
| 2/4/2026 | 274.96 USD |
| 2/3/2026 | 269.38 USD |
| 2/2/2026 | 268.91 USD |
Apple Revenue, EBIT, Net Income
3 Years
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25 Years
Max
Details
Apple Income Statement, Balance Sheet, Cash Flow Statement
| REVENUE (B USD) |
|---|
| REVENUE GROWTH (%) |
| GROSS MARGIN (%) |
| GROSS INCOME (B USD) |
| NET INCOME (B USD) |
| NET INCOME GROWTH (%) |
| DIVIDEND (USD)DIV. (USD) |
| DIVIDEND GROWTH (%)DIV. GROWTH (%) |
| SHARES (B) |
| DOCUMENTS |
| 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e | 2029e | 2030e | 2031e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0.98 | 1.52 | 1.92 | 1.9 | 2.66 | 4.07 | 5.28 | 5.56 | 6.31 | 7.09 | 7.98 | 9.19 | 11.06 | 9.83 | 7.08 | 5.94 | 6.13 | 7.98 | 5.36 | 5.74 | 6.21 | 8.28 | 13.93 | 19.32 | 24.58 | 37.49 | 42.91 | 65.23 | 108.25 | 156.51 | 170.91 | 182.8 | 233.72 | 215.64 | 229.23 | 265.6 | 260.17 | 274.52 | 365.82 | 394.33 | 383.29 | 391.04 | 416.16 | 474.54 | 506.45 | 536.5 | 573.25 | 606.51 | 641.62 |
| – | 54.22 | 26.52 | -0.83 | 39.91 | 52.99 | 29.80 | 5.19 | 13.49 | 12.33 | 12.56 | 15.20 | 20.40 | -11.11 | -27.99 | -16.10 | 3.25 | 30.14 | -32.82 | 7.07 | 8.10 | 33.38 | 68.27 | 38.65 | 27.25 | 52.54 | 14.44 | 52.02 | 65.96 | 44.58 | 9.20 | 6.95 | 27.86 | -7.73 | 6.30 | 15.86 | -2.04 | 5.51 | 33.26 | 7.79 | -2.80 | 2.02 | 6.43 | 14.03 | 6.72 | 5.93 | 6.85 | 5.80 | 5.79 |
| 48.52 | 42.02 | 41.71 | 53.15 | 51.26 | 51.09 | 49.00 | 53.11 | 47.46 | 43.68 | 34.20 | 25.50 | 25.84 | 9.84 | 19.32 | 24.89 | 27.65 | 27.13 | 23.03 | 27.92 | 27.52 | 27.26 | 29.01 | 28.98 | 33.17 | 35.20 | 40.14 | 39.38 | 40.48 | 43.87 | 37.62 | 38.59 | 40.06 | 39.08 | 38.47 | 38.34 | 37.82 | 38.23 | 41.78 | 43.31 | 44.13 | 46.21 | 46.91 | 41.13 | 38.54 | 36.38 | 34.05 | 32.18 | 30.42 |
| 0.48 | 0.64 | 0.8 | 1.01 | 1.36 | 2.08 | 2.59 | 2.95 | 2.99 | 3.1 | 2.73 | 2.34 | 2.86 | 0.97 | 1.37 | 1.48 | 1.7 | 2.17 | 1.24 | 1.6 | 1.71 | 2.26 | 4.04 | 5.6 | 8.15 | 13.2 | 17.22 | 25.68 | 43.82 | 68.66 | 64.3 | 70.54 | 93.63 | 84.26 | 88.19 | 101.84 | 98.39 | 104.96 | 152.84 | 170.78 | 169.15 | 180.68 | 195.2 | 195.2 | 195.2 | 195.2 | 195.2 | 195.2 | 195.2 |
| 0.08 | 0.06 | 0.06 | 0.15 | 0.22 | 0.4 | 0.45 | 0.47 | 0.31 | 0.53 | 0.09 | 0.31 | 0.42 | -0.82 | -1.05 | 0.31 | 0.6 | 0.79 | -0.03 | 0.07 | 0.07 | 0.27 | 1.33 | 1.99 | 3.5 | 6.12 | 8.24 | 14.01 | 25.92 | 41.73 | 37.04 | 39.51 | 53.39 | 45.69 | 48.35 | 59.53 | 55.26 | 57.41 | 94.68 | 99.8 | 97 | 93.74 | 112.01 | 129.56 | 142.01 | 155.97 | 190.39 | 218.63 | 258.8 |
| – | -16.88 | -4.69 | 152.46 | 40.91 | 84.33 | 13.50 | 4.41 | -34.81 | 71.52 | -83.77 | 260.47 | 36.77 | -292.45 | 28.06 | -129.57 | 94.50 | 30.78 | -103.18 | -360.00 | 6.15 | 285.51 | 399.25 | 49.77 | 75.72 | 75.08 | 34.58 | 70.16 | 84.99 | 60.99 | -11.25 | 6.68 | 35.14 | -14.43 | 5.83 | 23.12 | -7.18 | 3.90 | 64.92 | 5.41 | -2.81 | -3.36 | 19.50 | 15.67 | 9.61 | 9.83 | 22.07 | 14.83 | 18.38 |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 0.38 | 11.80 | 7.28 | 2.03 | 2.23 | 2.46 | 2.82 | 3.04 | 2.61 | 0.87 | 0.91 | 0.95 | 0.99 | 1.03 | 0.26 | 1.57 | 1.73 | - | - | - |
| – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | 3,005.26 | -38.31 | -72.12 | 9.85 | 10.31 | 14.63 | 7.80 | -14.14 | -67.05 | 5.81 | 4.40 | 4.21 | 4.04 | -74.76 | 503.85 | 10.19 | – | – | – |
| 13.41 | 13.64 | 13.86 | 14.41 | 14.74 | 14.55 | 14.41 | 14.09 | 13.47 | 13.72 | 13.36 | 13.3 | 13.78 | 13.86 | 14.12 | 18.81 | 19.51 | 20.18 | 19.35 | 20.26 | 20.35 | 21.69 | 23.99 | 24.57 | 24.9 | 25.26 | 25.4 | 25.89 | 26.23 | 26.47 | 26.09 | 24.49 | 23.17 | 22 | 21.01 | 20 | 18.6 | 17.53 | 16.86 | 16.33 | 15.81 | 15.41 | 15 | 15 | 15 | 15 | 15 | 15 | 15 |
| – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Apple generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Apple retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Apple's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Apple has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Apple's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Unlock the full history with 30+ years of data and forecast estimates.
Unlock all data — PROApple Stock Quarterly Figures
| REVENUE (B USD) |
|---|
| REVENUE GROWTH (%) |
| GROSS MARGIN (%) |
| GROSS INCOME (B USD) |
| NET INCOME (B USD) |
| NET INCOME GROWTH (%) |
| DIVIDEND (USD)DIV. (USD) |
| DIVIDEND GROWTH (%)DIV. GROWTH (%) |
| SHARES (B) |
| 1989 Q3 | 1989 Q4 | 1990 Q1 | 1990 Q2 | 1990 Q3 | 1990 Q4 | 1991 Q1 | 1991 Q2 | 1991 Q3 | 1991 Q4 | 1992 Q1 | 1992 Q2 | 1992 Q3 | 1992 Q4 | 1993 Q1 | 1993 Q2 | 1993 Q3 | 1993 Q4 | 1994 Q1 | 1994 Q2 | 1994 Q3 | 1994 Q4 | 1995 Q1 | 1995 Q2 | 1995 Q3 | 1995 Q4 | 1996 Q1 | 1996 Q2 | 1996 Q3 | 1996 Q4 | 1997 Q1 | 1997 Q2 | 1997 Q3 | 1997 Q4 | 1998 Q1 | 1998 Q2 | 1998 Q3 | 1998 Q4 | 1999 Q1 | 1999 Q2 | 1999 Q3 | 1999 Q4 | 2000 Q1 | 2000 Q2 | 2000 Q3 | 2000 Q4 | 2001 Q1 | 2001 Q2 | 2001 Q3 | 2001 Q4 | 2002 Q1 | 2002 Q2 | 2002 Q3 | 2002 Q4 | 2003 Q1 | 2003 Q2 | 2003 Q3 | 2003 Q4 | 2004 Q1 | 2004 Q2 | 2004 Q3 | 2004 Q4 | 2005 Q1 | 2005 Q2 | 2005 Q3 | 2005 Q4 | 2006 Q1 | 2006 Q2 | 2006 Q3 | 2006 Q4 | 2007 Q1 | 2007 Q2 | 2007 Q3 | 2007 Q4 | 2008 Q1 | 2008 Q2 | 2008 Q3 | 2008 Q4 | 2009 Q1 | 2009 Q2 | 2009 Q3 | 2009 Q4 | 2010 Q1 | 2010 Q2 | 2010 Q3 | 2010 Q4 | 2011 Q1 | 2011 Q2 | 2011 Q3 | 2011 Q4 | 2012 Q1 | 2012 Q2 | 2012 Q3 | 2012 Q4 | 2013 Q1 | 2013 Q2 | 2013 Q3 | 2013 Q4 | 2014 Q1 | 2014 Q2 | 2014 Q3 | 2014 Q4 | 2015 Q1 | 2015 Q2 | 2015 Q3 | 2015 Q4 | 2016 Q1 | 2016 Q2 | 2016 Q3 | 2016 Q4 | 2017 Q1 | 2017 Q2 | 2017 Q3 | 2017 Q4 | 2018 Q1 | 2018 Q2 | 2018 Q3 | 2018 Q4 | 2019 Q1 | 2019 Q2 | 2019 Q3 | 2019 Q4 | 2020 Q1 | 2020 Q2 | 2020 Q3 | 2020 Q4 | 2021 Q1 | 2021 Q2 | 2021 Q3 | 2021 Q4 | 2022 Q1 | 2022 Q2 | 2022 Q3 | 2022 Q4 | 2023 Q1 | 2023 Q2 | 2023 Q3 | 2023 Q4 | 2024 Q1 | 2024 Q2 | 2024 Q3 | 2024 Q4 | 2025 Q1 | 2025 Q2 | 2025 Q3 | 2025 Q4 | 2026 Q1 | 2026 Q2e | 2026 Q3e | 2026 Q4e | 2027 Q1e | 2027 Q2e | 2027 Q3e | 2027 Q4e | 2028 Q1e | 2028 Q2e | 2028 Q3e | 2028 Q4e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1.25 | 1.38 | 1.49 | 1.35 | 1.36 | 1.35 | 1.68 | 1.6 | 1.53 | 1.51 | 1.86 | 1.72 | 1.74 | 1.77 | 2 | 1.97 | 1.86 | 2.14 | 2.47 | 2.08 | 2.15 | 2.49 | 2.83 | 2.65 | 2.58 | 3 | 3.15 | 2.19 | 2.18 | 2.32 | 2.13 | 1.6 | 1.74 | 1.61 | 1.58 | 1.41 | 1.4 | 1.56 | 1.71 | 1.53 | 1.56 | 1.34 | 2.34 | 1.95 | 1.83 | 1.87 | 1.01 | 1.43 | 1.48 | 1.45 | 1.38 | 1.5 | 1.43 | 1.44 | 1.47 | 1.48 | 1.55 | 1.72 | 2.01 | 1.91 | 2.01 | 2.35 | 3.49 | 3.24 | 3.52 | 3.68 | 5.75 | 4.36 | 4.37 | 4.84 | 7.12 | 5.29 | 5.56 | 6.61 | 10.43 | 7.98 | 7.56 | 11.52 | 11.88 | 9.08 | 9.73 | 12.21 | 15.68 | 13.5 | 15.7 | 20.34 | 26.74 | 24.67 | 28.57 | 28.27 | 46.33 | 39.19 | 35.02 | 35.97 | 54.51 | 43.6 | 35.32 | 37.47 | 57.59 | 45.65 | 37.43 | 42.12 | 74.6 | 58.01 | 49.61 | 51.5 | 75.87 | 50.56 | 42.36 | 46.85 | 78.35 | 52.9 | 45.41 | 52.58 | 88.29 | 61.14 | 53.27 | 62.9 | 84.31 | 58.02 | 53.81 | 64.04 | 91.82 | 58.31 | 59.69 | 64.7 | 111.44 | 89.58 | 81.43 | 83.36 | 123.95 | 97.28 | 82.96 | 90.15 | 117.15 | 94.84 | 81.8 | 89.5 | 119.58 | 90.75 | 85.78 | 94.93 | 124.3 | 95.36 | 94.04 | 102.47 | 143.76 | 111.45 | 101.28 | 112.57 | 149.34 | 112.83 | 108.97 | 119.11 | 153.26 | 116.36 | 113.89 | 126.4 |
| – | 10.90 | 7.88 | -9.85 | 1.34 | -0.73 | 23.78 | -4.71 | -4.26 | -1.44 | 23.62 | -7.89 | 1.40 | 1.61 | 13.12 | -1.30 | -5.67 | 14.93 | 15.37 | -15.88 | 3.47 | 16.01 | 13.60 | -6.36 | -2.90 | 16.62 | 4.83 | -30.59 | -0.27 | 6.52 | -8.27 | -24.80 | 8.49 | -7.08 | -2.23 | -10.96 | -0.21 | 10.98 | 9.90 | -10.53 | 1.83 | -14.25 | 75.37 | -16.99 | -6.17 | 2.47 | -46.15 | 42.11 | 3.07 | -1.69 | -5.17 | 8.73 | -4.41 | 0.98 | 2.01 | 0.20 | 4.75 | 11.00 | 16.97 | -4.84 | 5.50 | 16.68 | 48.51 | -7.08 | 8.54 | 4.49 | 56.31 | -24.18 | 0.25 | 10.69 | 47.26 | -25.79 | 5.24 | 18.75 | 57.89 | -23.49 | -5.25 | 52.36 | 3.13 | -23.54 | 7.16 | 25.41 | 28.48 | -13.93 | 16.30 | 29.57 | 31.45 | -7.76 | 15.83 | -1.05 | 63.89 | -15.43 | -10.62 | 2.69 | 51.57 | -20.01 | -18.99 | 6.08 | 53.70 | -20.75 | -18.00 | 12.53 | 77.10 | -22.24 | -14.49 | 3.82 | 47.32 | -33.37 | -16.22 | 10.61 | 67.23 | -32.49 | -14.16 | 15.79 | 67.92 | -30.76 | -12.88 | 18.09 | 34.04 | -31.19 | -7.25 | 19.01 | 43.38 | -36.49 | 2.35 | 8.40 | 72.24 | -19.61 | -9.10 | 2.37 | 48.69 | -21.52 | -14.72 | 8.66 | 29.96 | -19.05 | -13.75 | 9.41 | 33.61 | -24.10 | -5.48 | 10.67 | 30.94 | -23.28 | -1.39 | 8.96 | 40.30 | -22.48 | -9.12 | 11.15 | 32.66 | -24.45 | -3.41 | 9.30 | 28.67 | -24.07 | -2.13 | 10.99 |
| 49.44 | 51.01 | 52.04 | 54.75 | 53.96 | 51.77 | 51.37 | 48.78 | 45.78 | 43.46 | 43.64 | 44.00 | 44.31 | 42.70 | 40.50 | 38.55 | 32.55 | 25.70 | 23.98 | 24.03 | 26.66 | 27.20 | 28.74 | 26.21 | 28.27 | 20.68 | 15.09 | -19.27 | 18.49 | 22.02 | 18.65 | 18.93 | 20.03 | 19.83 | 22.37 | 24.84 | 25.68 | 26.80 | 28.19 | 26.34 | 27.41 | 28.74 | 25.91 | 28.23 | 29.75 | 24.97 | -2.09 | 26.90 | 29.42 | 30.14 | 30.69 | 27.36 | 27.36 | 26.40 | 27.58 | 28.34 | 27.70 | 26.59 | 26.72 | 27.76 | 27.76 | 26.98 | 28.54 | 29.82 | 29.66 | 28.14 | 27.20 | 29.75 | 30.32 | 29.19 | 31.21 | 35.02 | 36.55 | 30.96 | 32.64 | 32.67 | 36.28 | 38.57 | 37.94 | 39.93 | 40.92 | 41.82 | 40.88 | 41.67 | 39.08 | 36.93 | 38.51 | 41.42 | 41.73 | 40.25 | 44.68 | 47.37 | 42.81 | 40.04 | 38.63 | 37.50 | 36.87 | 37.02 | 37.93 | 39.32 | 39.36 | 38.01 | 39.87 | 40.78 | 39.68 | 39.90 | 40.10 | 39.40 | 38.02 | 38.02 | 38.51 | 38.93 | 38.51 | 37.91 | 38.41 | 38.31 | 38.34 | 38.29 | 37.99 | 37.61 | 37.59 | 37.97 | 38.35 | 38.36 | 38.00 | 38.16 | 39.78 | 42.51 | 43.29 | 42.20 | 43.76 | 43.75 | 43.26 | 42.26 | 42.96 | 44.26 | 44.52 | 45.17 | 45.87 | 46.58 | 46.26 | 46.22 | 46.88 | 47.05 | 46.49 | 47.18 | 48.16 | 62.12 | 68.36 | 61.50 | 46.36 | 61.36 | 63.53 | 58.12 | 45.17 | 59.50 | 60.79 | 54.77 |
| 0.62 | 0.71 | 0.78 | 0.74 | 0.74 | 0.7 | 0.86 | 0.78 | 0.7 | 0.66 | 0.81 | 0.76 | 0.77 | 0.76 | 0.81 | 0.76 | 0.61 | 0.55 | 0.59 | 0.5 | 0.57 | 0.68 | 0.81 | 0.7 | 0.73 | 0.62 | 0.48 | -0.42 | 0.4 | 0.51 | 0.4 | 0.3 | 0.35 | 0.32 | 0.35 | 0.35 | 0.36 | 0.42 | 0.48 | 0.4 | 0.43 | 0.38 | 0.61 | 0.55 | 0.54 | 0.47 | -0.02 | 0.39 | 0.43 | 0.44 | 0.42 | 0.41 | 0.39 | 0.38 | 0.41 | 0.42 | 0.43 | 0.46 | 0.54 | 0.53 | 0.56 | 0.63 | 1 | 0.97 | 1.04 | 1.04 | 1.56 | 1.3 | 1.33 | 1.41 | 2.22 | 1.85 | 2.03 | 2.05 | 3.4 | 2.61 | 2.74 | 4.44 | 4.51 | 3.63 | 3.98 | 5.11 | 6.41 | 5.63 | 6.14 | 7.51 | 10.3 | 10.22 | 11.92 | 11.38 | 20.7 | 18.56 | 14.99 | 14.4 | 21.06 | 16.35 | 13.02 | 13.87 | 21.85 | 17.95 | 14.74 | 16.01 | 29.74 | 23.66 | 19.68 | 20.55 | 30.42 | 19.92 | 16.11 | 17.81 | 30.18 | 20.59 | 17.49 | 19.93 | 33.91 | 23.42 | 20.42 | 24.08 | 32.03 | 21.82 | 20.23 | 24.31 | 35.22 | 22.37 | 22.68 | 24.69 | 44.33 | 38.08 | 35.26 | 35.17 | 54.24 | 42.56 | 35.89 | 38.1 | 50.33 | 41.98 | 36.41 | 40.43 | 54.86 | 42.27 | 39.68 | 43.88 | 58.28 | 44.87 | 43.72 | 48.34 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 | 69.23 |
| 0.1 | 0.16 | 0.13 | 0.13 | 0.12 | 0.1 | 0.15 | 0.13 | -0.05 | 0.08 | 0.17 | 0.14 | 0.13 | 0.1 | 0.16 | 0.11 | -0.19 | 0 | 0.04 | 0.02 | 0.14 | 0.11 | 0.19 | 0.07 | 0.1 | 0.06 | -0.07 | -0.74 | -0.03 | 0.03 | -0.12 | -0.71 | -0.06 | -0.16 | 0.05 | 0.06 | 0.1 | 0.11 | 0.15 | 0.14 | 0.2 | 0.11 | 0.18 | 0.23 | 0.2 | 0.17 | -0.2 | 0.04 | 0.06 | 0.07 | 0.04 | 0.04 | 0.03 | -0.05 | -0.01 | 0.01 | 0.02 | 0.04 | 0.06 | 0.05 | 0.06 | 0.11 | 0.3 | 0.29 | 0.32 | 0.43 | 0.57 | 0.41 | 0.47 | 0.54 | 1.01 | 0.77 | 0.84 | 0.87 | 1.64 | 1.1 | 1.13 | 2.25 | 2.26 | 1.62 | 1.83 | 2.53 | 3.38 | 3.07 | 3.25 | 4.31 | 6 | 5.99 | 7.31 | 6.62 | 13.06 | 11.62 | 8.82 | 8.22 | 13.08 | 9.55 | 6.9 | 7.51 | 13.07 | 10.22 | 7.75 | 8.47 | 18.02 | 13.57 | 10.68 | 11.12 | 18.36 | 10.52 | 7.8 | 9.01 | 17.89 | 11.03 | 8.72 | 10.71 | 20.07 | 13.82 | 11.52 | 14.13 | 19.97 | 11.56 | 10.04 | 13.69 | 22.24 | 11.25 | 11.25 | 12.67 | 28.76 | 23.63 | 21.74 | 20.55 | 34.63 | 25.01 | 19.44 | 20.72 | 30 | 24.16 | 19.88 | 22.96 | 33.92 | 23.64 | 21.45 | 14.74 | 36.33 | 24.78 | 23.43 | 27.47 | 42.1 | 29.7 | 26.03 | 30.41 | 44.78 | 31.8 | 30.24 | 34.05 | 47.37 | 32.91 | 31.45 | 36.88 |
| – | 67.71 | -22.36 | 5.60 | -9.85 | -17.65 | 54.08 | -13.25 | -140.46 | -252.83 | 104.94 | -18.67 | -2.22 | -25.76 | 64.29 | -31.06 | -269.37 | -101.06 | 1,900.00 | -57.50 | 711.76 | -17.39 | 64.91 | -61.17 | 41.10 | -41.75 | -215.00 | 972.46 | -95.68 | -178.13 | -580.00 | 490.00 | -92.09 | 187.50 | -129.19 | 17.02 | 83.64 | 4.95 | 43.40 | -11.18 | 50.37 | -45.32 | 64.86 | 27.32 | -14.16 | -15.00 | -214.71 | -122.05 | 41.86 | 8.20 | -42.42 | 5.26 | -20.00 | -240.63 | -82.22 | -275.00 | 35.71 | 131.58 | 43.18 | -26.98 | 32.61 | 73.77 | 178.30 | -3.39 | 12.28 | 34.38 | 31.40 | -27.43 | 15.12 | 14.83 | 86.53 | -23.44 | 8.53 | 3.57 | 88.51 | -32.87 | 2.72 | 98.67 | 0.36 | -28.16 | 12.84 | 38.51 | 33.41 | -9.00 | 5.82 | 32.43 | 39.37 | -0.28 | 22.06 | -9.37 | 97.25 | -11.04 | -24.08 | -6.81 | 59.04 | -27.00 | -27.73 | 8.87 | 74.01 | -21.79 | -24.21 | 9.28 | 112.87 | -24.72 | -21.31 | 4.19 | 65.06 | -42.73 | -25.87 | 15.62 | 98.48 | -38.35 | -20.96 | 22.91 | 87.28 | -31.11 | -16.66 | 22.62 | 41.35 | -42.09 | -13.12 | 36.26 | 62.47 | -49.41 | 0.04 | 12.62 | 126.90 | -17.82 | -7.98 | -5.49 | 68.51 | -27.78 | -22.26 | 6.58 | 44.77 | -19.46 | -17.71 | 15.47 | 47.74 | -30.31 | -9.26 | -31.29 | 146.54 | -31.79 | -5.43 | 17.21 | 53.27 | -29.45 | -12.35 | 16.83 | 47.25 | -28.98 | -4.92 | 12.59 | 39.13 | -30.53 | -4.42 | 17.27 |
| - | - | - | 0.00 | 0.00 | 0.00 | 0.00 | - | - | - | - | - | - | - | 0.00 | - | - | - | - | 0.00 | - | - | - | - | 0.00 | 0.00 | 0.00 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 0.09 | 0.09 | 0.09 | 0.11 | 0.11 | 0.11 | 0.11 | 0.12 | 0.12 | 0.12 | 0.12 | 0.13 | 0.13 | 0.13 | 0.13 | 0.14 | 0.14 | 0.14 | 0.14 | 0.16 | 0.16 | 0.16 | 0.16 | 0.18 | 0.18 | 0.18 | 0.18 | 0.19 | 0.19 | 0.19 | 0.19 | 0.21 | 0.21 | 0.21 | 0.21 | 0.22 | 0.22 | 0.22 | 0.22 | 0.23 | 0.23 | 0.23 | 0.23 | 0.24 | 0.24 | 0.24 | 0.24 | 0.25 | 0.25 | 0.25 | 0.25 | 0.26 | 0.26 | 0.26 | 0.26 | - | - | - | - | - | - | - | - | - | - |
| – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | 22.22 | – | – | – | 9.09 | – | – | – | 8.33 | – | – | – | 7.69 | – | – | – | 14.29 | – | – | – | 12.50 | – | – | – | 5.56 | – | – | – | 5.26 | – | – | – | 10.00 | – | – | – | 4.55 | – | – | – | 4.35 | – | – | – | 4.17 | – | – | – | 4.00 | – | – | – | – | – | – | – | – | – | – | – | – | – |
| 14.48 | 14.55 | 14.5 | 14.22 | 13.94 | 13.7 | 13.21 | 13.68 | 13.42 | 13.58 | 13.68 | 13.89 | 13.77 | 13.54 | 13.57 | 13.54 | 12.96 | 13.3 | 13.1 | 13.32 | 13.31 | 13.46 | 13.63 | 13.74 | 13.89 | 13.97 | 13.78 | 13.85 | 13.86 | 13.95 | 13.95 | 14.07 | 14.17 | 14.29 | 15.66 | 16.34 | 19.24 | 22.73 | 19.27 | 19.4 | 19.56 | 19.79 | 19.98 | 20.38 | 20.26 | 20.26 | 18.88 | 19.76 | 20.1 | 19.97 | 20.02 | 20.49 | 20.55 | 20.1 | 20.11 | 20.29 | 20.37 | 20.76 | 20.85 | 21.18 | 21.99 | 22.56 | 23.47 | 23.9 | 24.1 | 24.26 | 24.48 | 24.6 | 24.54 | 24.61 | 24.73 | 24.83 | 24.94 | 25.08 | 25.2 | 25.18 | 25.29 | 25.33 | 25.24 | 25.28 | 25.46 | 25.6 | 25.75 | 25.84 | 25.97 | 26.01 | 26.13 | 26.21 | 26.26 | 26.31 | 26.36 | 26.46 | 26.52 | 26.55 | 26.52 | 26.49 | 25.88 | 25.46 | 25.24 | 24.63 | 24.21 | 23.89 | 23.53 | 23.34 | 23.09 | 22.73 | 22.38 | 22.16 | 21.89 | 21.57 | 21.31 | 21.05 | 20.93 | 20.73 | 20.63 | 20.27 | 19.71 | 19.39 | 19.09 | 18.8 | 18.41 | 18.08 | 17.82 | 17.62 | 17.42 | 17.26 | 17.11 | 16.93 | 16.78 | 16.64 | 16.52 | 16.4 | 16.26 | 16.12 | 15.96 | 15.85 | 15.78 | 15.67 | 15.58 | 15.46 | 15.35 | 15.24 | 15.15 | 15.06 | 14.95 | 14.86 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 | 14.81 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Apple generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Apple retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Apple's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Apple has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Apple's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
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Apple Stock Sales Revenue, EBIT, Earnings per Share
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Apple business model
Apple SWOT Analysis
Strengths
Apple Inc. has several key strengths that have contributed to its success in the market. Firstly, the company has established a strong brand image and enjoys a high level of brand loyalty among its customers. This enables Apple to charge premium prices for its products and maintain a sizable market share.
Additionally, Apple has a diverse and innovative product portfolio. The company's range of products includes iPhone, iPad, Mac, Apple Watch, and other accessories, all of which are known for their quality, design, and user-friendly interfaces. Apple's emphasis on innovation and its ability to introduce groundbreaking technologies have given it a competitive edge in the industry.
Weaknesses
Despite its strengths, Apple Inc. also faces certain weaknesses that could impact its business. One of the major weaknesses is its dependence on a single product line, mainly the iPhone, for a significant portion of its revenue. This makes the company vulnerable to changes in consumer preferences or potential disruptions in the smartphone market.
Another weakness is the lack of compatibility with non-Apple devices and software. While Apple's ecosystem provides a seamless experience for its users, it restricts compatibility and limits the potential customer base who prefer non-Apple devices or software.
Opportunities
Apple Inc. has several opportunities to further expand its business and increase its market share. One potential opportunity lies in the growing demand for wearable devices, such as smartwatches and fitness trackers. Apple's Apple Watch has already gained popularity and the company can leverage its expertise and brand recognition to capture a larger share of this market.
Another opportunity for Apple is the emerging markets, particularly in developing countries. These markets offer a large untapped customer base, and as the middle-class population grows, there is an increasing demand for high-end smartphones and other Apple products.
Threats
Apple Inc. faces certain threats that could impact its market position and profitability. One major threat is intense competition in the technology industry. Competitors such as Samsung, Google, and Huawei pose a direct challenge to Apple's market share, particularly in the smartphone market.
Additionally, changing consumer preferences and technological advancements could render Apple's products less desirable or outdated. Rapid obsolescence and short product cycles are common in the technology sector, which puts pressure on Apple to continuously innovate and introduce new products to stay ahead.
Apple Segments
Apple Revenue by Segment (1/3)
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Apple Revenue by Segment (2/3)
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Apple Revenue by Segment (3/3)
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Apple Revenue by Region
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Apple Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Apple historical P/E ratio, EBIT multiple, and P/S ratio
Apple annual returns
Details
Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Apple shares outstanding
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Apple stock splits
Apple Dividend History
21 years of dividend payments · 4 consecutive increases
Apple dividend history and estimates
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Apple dividend payout ratio
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Current Apple forecasts and price targets in March 2026
| Δ MOM Price Target | 2.06 % |
| Buy | 64.81 % (35) |
| Hold | 31.48 % (17) |
| Sell | 3.70 % (2) |
| 12M Price Target | 303.45 |
| Last Price | 263.75 |
| Currency | USD |
| 12M Return Potential | 15.05 % |
| LTM Return | 0 % |
Apple Earnings Calls
Apple Earnings Estimates
Apple Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 1/29/2026 | 2.72USD | 141.2 BUSD | 2026 Q1 |
| 5/2/2024 | 1.6USD | 98.45 BUSD | 2024 Q2 |
| 1/31/2024 | 2.13USD | 120.2 BUSD | 2024 Q1 |
| 7/26/2023 | 1.28USD | 88.62 BUSD | 2023 Q3 |
| 4/26/2023 | 1.51USD | 98.92 BUSD | 2023 Q2 |
| 1/25/2023 | 2.09USD | 128.11 BUSD | 2023 Q1 |
| 10/27/2022 | 1.3USD | 90.23 BUSD | 2022 Q4 |
| 7/28/2022 | 1.19USD | 84.05 BUSD | 2022 Q3 |
| 4/28/2022 | 1.46USD | 95.3 BUSD | 2022 Q2 |
| 1/27/2022 | 1.93USD | 120.44 BUSD | 2022 Q1 |
EESG©
Eulerpool ESG Scorecard© for the Apple stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Apple shareholders
| % | Name |
|---|---|
9.39184% | |
4.87745% | |
4.00708% | |
2.36426% | |
1.89136% | |
1.86608% | |
1.26497% | |
1.20492% | |
0.89531% | |
0.83083% |
Apple Executives and Management Board
Mr. Timothy Cook
(64)Chief Executive Officer, Director · since 1998
Ms. Katherine Adams
(60)Senior Vice President, General Counsel, Secretary
Ms. Deirdre O'Brien
(58)Senior Vice President - Retail and People
Dr. Arthur Levinson
(74)Independent Chairman of the Board
Dr. Ronald Sugar
(76)Independent Director
Apple Supply Chain
Apple Supply Chain
Correlation: how closely stock prices move together
| # | Name | 1M | 3M | 6M | 1Y | 2Y | Trend |
|---|---|---|---|---|---|---|---|
| 1 | 0,59 | 0,82 | 0,46 | 0,63 | 0,90 | ||
| 2 | 0,92 | 0,75 | 0,56 | 0,46 | 0,87 | ||
| 3 | 0,01 | 0,20 | -0,07 | 0,70 | 0,81 | ||
| 4 | 0,66 | 0,11 | 0,21 | 0,30 | 0,80 | ||
| 5 | -0,05 | -0,27 | -0,29 | 0,38 | 0,78 |
| # | Name | 1M | 3M | 6M | 1Y | 2Y | Trend |
|---|---|---|---|---|---|---|---|
| 1 | X5 Retail Group N.V. | -0,51 | 0,06 | 0,19 | -0,38 | — | |
| 2 | McAfee Corp. | -0,80 | -0,33 | -0,18 | 0,40 | — | |
| 3 | Barracuda Networks, Inc. | — | 0,19 | 0,22 | -0,74 | — | |
| 4 | Uchida Esco | 0,24 | 0,31 | 0,11 | 0,46 | — | |
| 5 | 0,83 | 0,65 | 0,31 | -0,64 | — |
Apple Research
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Most common questions regarding Apple
The business model of Apple Inc. centers around the design, manufacture, and sale of consumer electronics, software, and online services. Apple creates innovative products such as the iPhone, iPad, Mac, Apple Watch, and Apple TV, which are renowned for their sleek design and ease of use. Additionally, the company offers various services like the App Store, Apple Music, iCloud, and Apple Pay, enhancing the overall user experience. By integrating hardware, software, and services, Apple aims to provide a seamless ecosystem for its customers. This strategy enables Apple to maintain a loyal customer base and generate revenue through the sale of its products and services.
Apple stock
Apple Peer Group
Apple Ticker
Apple FIGI
All fundamentals about Apple
Our stock analysis for Apple Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Apple Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.