Apple (AAPL) Stock Price
Apple Price
Apple (AAPL) Stock | ISIN US0378331005 | WKN 865985. The current Apple stock price is 290.86 USD (2026). Revenue is 474.54 B USD. Net income is 129.56 B USD. The P/E ratio is 33.69. Market capitalization is 4.36 T USD. Apple operates in the Information technology sector.
Apple stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Apple over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Apple stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Apple's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
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Apple Revenue, EBIT, Net Income
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Apple Income Statement, Balance Sheet, Cash Flow Statement
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| DIVIDEND (USD)DIV. (USD) |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Apple generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Apple retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Apple's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Apple has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Apple's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Apple stock margins
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Apple Stock Revenue, EBIT, Earnings per Share
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Apple business model & stock analysis
Apple SWOT Analysis
Strengths
Apple Inc. has several key strengths that have contributed to its success in the market. Firstly, the company has established a strong brand image and enjoys a high level of brand loyalty among its customers. This enables Apple to charge premium prices for its products and maintain a sizable market share.
Additionally, Apple has a diverse and innovative product portfolio. The company's range of products includes iPhone, iPad, Mac, Apple Watch, and other accessories, all of which are known for their quality, design, and user-friendly interfaces. Apple's emphasis on innovation and its ability to introduce groundbreaking technologies have given it a competitive edge in the industry.
Weaknesses
Despite its strengths, Apple Inc. also faces certain weaknesses that could impact its business. One of the major weaknesses is its dependence on a single product line, mainly the iPhone, for a significant portion of its revenue. This makes the company vulnerable to changes in consumer preferences or potential disruptions in the smartphone market.
Another weakness is the lack of compatibility with non-Apple devices and software. While Apple's ecosystem provides a seamless experience for its users, it restricts compatibility and limits the potential customer base who prefer non-Apple devices or software.
Opportunities
Apple Inc. has several opportunities to further expand its business and increase its market share. One potential opportunity lies in the growing demand for wearable devices, such as smartwatches and fitness trackers. Apple's Apple Watch has already gained popularity and the company can leverage its expertise and brand recognition to capture a larger share of this market.
Another opportunity for Apple is the emerging markets, particularly in developing countries. These markets offer a large untapped customer base, and as the middle-class population grows, there is an increasing demand for high-end smartphones and other Apple products.
Threats
Apple Inc. faces certain threats that could impact its market position and profitability. One major threat is intense competition in the technology industry. Competitors such as Samsung, Google, and Huawei pose a direct challenge to Apple's market share, particularly in the smartphone market.
Additionally, changing consumer preferences and technological advancements could render Apple's products less desirable or outdated. Rapid obsolescence and short product cycles are common in the technology sector, which puts pressure on Apple to continuously innovate and introduce new products to stay ahead.
Apple Segments
Apple Revenue by Segment (1/3)
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Apple Revenue by Segment (2/3)
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Apple Revenue by Segment (3/3)
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Apple Revenue by Region
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Apple Eulerpool Fair Value
Apple historical P/E ratio, EBIT multiple, and P/S ratio
Apple annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Apple shares outstanding
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Apple Dividend History
21 years of dividend payments · 4 consecutive increases
Apple dividend history and estimates
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Apple dividend payout ratio
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Apple Earnings Calls
Apple Earnings Estimates
Apple Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 4/30/2026 | 1.98USD | 111.48 BUSD | 2026 Q2 |
| 1/29/2026 | 2.72USD | 141.2 BUSD | 2026 Q1 |
| 5/2/2024 | 1.6USD | 98.45 BUSD | 2024 Q2 |
| 1/31/2024 | 2.13USD | 120.2 BUSD | 2024 Q1 |
| 7/26/2023 | 1.28USD | 88.62 BUSD | 2023 Q3 |
| 4/26/2023 | 1.51USD | 98.92 BUSD | 2023 Q2 |
| 1/25/2023 | 2.09USD | 128.11 BUSD | 2023 Q1 |
| 10/27/2022 | 1.3USD | 90.23 BUSD | 2022 Q4 |
| 7/28/2022 | 1.19USD | 84.05 BUSD | 2022 Q3 |
| 4/28/2022 | 1.46USD | 95.3 BUSD | 2022 Q2 |
EESG©
Eulerpool ESG Scorecard© for the Apple stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
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Apple shareholder structure
| % | Name |
|---|---|
9.39184% | |
4.87745% | |
4.00708% | |
2.36426% | |
1.89136% | |
1.86608% | |
1.26497% | |
1.20492% | |
0.89531% | |
0.83083% |
Apple Executives and Management Board
Mr. Timothy Cook
(64)Chief Executive Officer, Director · since 1998
Ms. Katherine Adams
(60)Senior Vice President, General Counsel, Secretary
Ms. Deirdre O'Brien
(58)Senior Vice President - Retail and People
Dr. Arthur Levinson
(74)Independent Chairman of the Board
Dr. Ronald Sugar
(76)Independent Director
Apple Supply Chain
Frequently asked questions about Apple
The business model of Apple Inc. centers around the design, manufacture, and sale of consumer electronics, software, and online services. Apple creates innovative products such as the iPhone, iPad, Mac, Apple Watch, and Apple TV, which are renowned for their sleek design and ease of use. Additionally, the company offers various services like the App Store, Apple Music, iCloud, and Apple Pay, enhancing the overall user experience. By integrating hardware, software, and services, Apple aims to provide a seamless ecosystem for its customers. This strategy enables Apple to maintain a loyal customer base and generate revenue through the sale of its products and services.
Apple stock
Apple Peer Group
Apple Ticker
Apple FIGI
All fundamentals and in-depth analysis of Apple
Our stock analysis for Apple Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Apple Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.