Apple (AAPL) Stock Price

Apple Price

NASDAQ·CLOSED
315.32USD-0.0000 (-0.00 %)
Market closed

Revenue has compounded at 17.5% per year over the past 19 years to 416.16 B USD. Earnings per share have grown at 26.9% per year over the last 19 years. Apple's net margin stands at 26.9%, up from 25.9% several years earlier. Apple currently offers a dividend yield of about 0.33%. The payout ratio is around 14% of earnings. Analysts set a median price target of 303.45 USD, implying 3.8% below the current price. Of 54 analysts, 35 rate the stock a buy — an overall Buy consensus. The stock trades about 56% above its 52-week low.

Apple stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Apple over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Apple stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Apple's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Apple Stock Price History
DateApple Price
7/10/2026315.32 USD
7/9/2026316.22 USD
7/8/2026308.43 USD
7/7/2026310.66 USD
7/6/2026312.65 USD
7/2/2026308.63 USD
7/1/2026294.38 USD
6/30/2026289.36 USD
6/29/2026280.63 USD
6/26/2026283.78 USD
6/25/2026275.15 USD
6/24/2026293.08 USD
6/23/2026294.30 USD
6/22/2026299.77 USD
6/18/2026299.17 USD
6/17/2026298.58 USD
6/16/2026297.58 USD
6/15/2026296.55 USD
6/12/2026291.73 USD
6/11/2026289.90 USD
6/10/2026290.86 USD
6/9/2026290.55 USD
6/8/2026301.54 USD
6/5/2026313.04 USD
6/4/2026310.52 USD
6/3/2026311.48 USD
6/2/2026310.57 USD
6/1/2026306.98 USD
5/29/2026311.42 USD
5/28/2026311.82 USD
5/27/2026313.12 USD
5/26/2026311.68 USD
5/22/2026310.31 USD
5/21/2026302.13 USD
5/20/2026299.97 USD
5/19/2026298.97 USD
5/18/2026297.84 USD
5/15/2026300.23 USD
5/14/2026298.21 USD
5/13/2026298.87 USD
5/12/2026294.80 USD
5/11/2026292.68 USD
5/8/2026293.32 USD
5/7/2026287.44 USD
5/6/2026287.51 USD
5/5/2026284.18 USD
5/4/2026276.83 USD
5/1/2026280.14 USD
4/30/2026271.35 USD
4/29/2026270.17 USD
4/28/2026270.71 USD
4/27/2026267.61 USD
4/24/2026271.06 USD
4/23/2026273.43 USD
4/22/2026273.17 USD
4/21/2026266.17 USD
4/20/2026273.05 USD
4/17/2026270.23 USD
4/16/2026263.40 USD
4/15/2026266.43 USD
4/14/2026258.83 USD
4/13/2026259.20 USD
4/10/2026260.48 USD
4/9/2026260.49 USD
4/8/2026258.90 USD
4/7/2026253.50 USD
4/6/2026258.41 USD
4/2/2026255.44 USD
4/1/2026255.63 USD
3/31/2026253.79 USD
3/30/2026246.63 USD
3/27/2026247.26 USD
3/26/2026254.38 USD
3/25/2026252.63 USD
3/24/2026253.89 USD
3/23/2026252.32 USD
3/20/2026249.76 USD
3/19/2026248.96 USD
3/18/2026248.96 USD
3/17/2026254.10 USD
3/16/2026252.82 USD
3/13/2026249.89 USD
3/12/2026256.21 USD
3/11/2026259.47 USD
3/10/2026260.72 USD
3/9/2026259.88 USD
3/6/2026256.83 USD
3/5/2026260.29 USD
3/4/2026262.52 USD
3/3/2026263.75 USD
3/2/2026264.72 USD
2/27/2026264.18 USD
2/26/2026273.37 USD
2/25/2026274.23 USD
2/24/2026272.14 USD
2/23/2026266.88 USD
2/20/2026264.49 USD
2/19/2026260.43 USD
2/18/2026263.71 USD
2/17/2026264.91 USD
2/13/2026255.46 USD
2/12/2026262.01 USD
2/11/2026276.03 USD
2/10/2026274.39 USD
2/9/2026274.31 USD
2/6/2026277.41 USD
2/5/2026276.41 USD
2/4/2026274.96 USD
2/3/2026269.38 USD
2/2/2026268.91 USD
1/30/2026259.92 USD
1/29/2026259.52 USD
1/28/2026257.53 USD
1/27/2026257.47 USD
1/26/2026255.53 USD
1/23/2026247.73 USD
1/22/2026248.77 USD
1/21/2026247.89 USD
1/20/2026246.83 USD
1/16/2026255.34 USD
1/15/2026258.26 USD
1/14/2026259.96 USD
1/13/2026261.00 USD
1/12/2026259.75 USD
1/9/2026259.11 USD
1/8/2026259.71 USD
1/7/2026260.33 USD
1/6/2026262.51 USD
1/5/2026267.26 USD
1/2/2026270.84 USD
12/31/2025272.26 USD
12/30/2025273.10 USD
12/29/2025273.86 USD
12/26/2025273.06 USD
12/24/2025273.81 USD
12/23/2025272.11 USD
12/22/2025270.70 USD
12/19/2025272.51 USD
12/18/2025271.70 USD
12/17/2025272.51 USD
12/16/2025273.71 USD
12/15/2025274.63 USD
12/12/2025277.78 USD
12/11/2025278.90 USD
12/10/2025278.78 USD
12/9/2025276.92 USD
12/8/2025277.46 USD
12/5/2025279.55 USD
12/4/2025280.51 USD
12/3/2025284.28 USD
12/2/2025286.05 USD
12/1/2025283.12 USD
11/28/2025278.85 USD
11/26/2025277.78 USD
11/25/2025276.97 USD
11/24/2025275.92 USD
11/21/2025271.01 USD
11/20/2025265.12 USD
11/19/2025268.56 USD
11/18/2025266.91 USD
11/17/2025267.46 USD
11/14/2025272.46 USD
11/13/2025273.10 USD
11/12/2025273.47 USD
11/11/2025275.31 USD
11/10/2025269.43 USD
11/7/2025268.56 USD
11/6/2025270.31 USD
11/5/2025270.35 USD
11/4/2025270.04 USD
11/3/2025268.45 USD
10/31/2025270.11 USD
10/30/2025279.37 USD
10/29/2025270.10 USD
10/28/2025268.51 USD
10/27/2025268.70 USD
10/24/2025262.95 USD
10/23/2025259.59 USD
10/22/2025258.45 USD
10/21/2025262.67 USD
10/20/2025262.66 USD
10/17/2025252.27 USD
10/16/2025247.45 USD
10/15/2025249.34 USD
10/14/2025247.64 USD
10/13/2025247.41 USD
10/10/2025243.73 USD
10/9/2025254.04 USD
10/8/2025258.01 USD
10/7/2025256.26 USD
10/6/2025256.46 USD
10/3/2025258.01 USD
10/2/2025257.50 USD
10/1/2025255.41 USD
9/30/2025254.63 USD
9/29/2025254.63 USD
9/28/2025254.43 USD
9/25/2025255.46 USD
9/24/2025256.87 USD
9/23/2025254.27 USD
9/22/2025256.08 USD
9/19/2025245.67 USD
9/18/2025238.03 USD
9/17/2025239.43 USD
9/16/2025237.96 USD
9/15/2025236.35 USD
9/12/2025234.00 USD
9/11/2025230.03 USD
9/10/2025227.10 USD
9/9/2025233.26 USD
9/8/2025238.18 USD
9/5/2025239.02 USD
9/4/2025239.55 USD
9/3/2025238.47 USD
9/2/2025238.25 USD
8/29/2025232.11 USD
8/28/2025232.53 USD
8/27/2025231.21 USD
8/26/2025229.31 USD
8/25/2025227.24 USD
8/22/2025228.09 USD
8/21/2025224.90 USD
8/20/2025225.86 USD
8/19/2025230.56 USD
8/18/2025230.95 USD
8/15/2025231.20 USD
8/14/2025232.78 USD
8/13/2025233.41 USD
8/12/2025229.65 USD
8/11/2025226.64 USD
8/8/2025229.97 USD
8/7/2025220.03 USD
8/6/2025211.94 USD
8/5/2025202.82 USD
8/4/2025203.44 USD
7/31/2025202.38 USD
7/30/2025207.57 USD
7/29/2025209.05 USD
7/28/2025211.27 USD
7/27/2025214.05 USD
7/25/2025214.01 USD
7/24/2025214.00 USD
7/23/2025213.80 USD
7/22/2025214.56 USD
7/21/2025212.26 USD
7/18/2025211.21 USD
7/17/2025210.03 USD
7/16/2025210.16 USD
7/15/2025208.94 USD
7/14/2025208.51 USD
7/11/2025210.54 USD
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Apple Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
383.29 B USD
114.30 B USD
97.00 B USD
Jan 1, 2024
391.04 B USD
123.22 B USD
93.74 B USD
Jan 1, 2025
416.16 B USD
133.05 B USD
112.01 B USD
Jan 1, 2026 (e)
474.54 B USD
147.15 B USD
129.56 B USD
Jan 1, 2027 (e)
506.45 B USD
159.61 B USD
142.01 B USD
Jan 1, 2028 (e)
536.50 B USD
173.12 B USD
155.97 B USD
Jan 1, 2029 (e)
573.25 B USD
192.70 B USD
190.39 B USD
Jan 1, 2030 (e)
606.51 B USD
208.98 B USD
218.63 B USD

Apple Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 11, 2026, 1:46 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
NET INCOMEB USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESB
20162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
215.64229.23265.60260.17274.52365.82394.33383.29391.04416.16474.54506.45536.50573.25606.51641.62
-7.736.3015.86-2.045.5133.267.79-2.802.026.4314.036.725.936.855.805.79
39.0838.4738.3437.8238.2341.7843.3144.1346.2146.9146.9146.9146.9146.9146.9146.91
84.2688.19101.8498.39104.96152.84170.78169.15180.68195.20222.59237.55251.65268.88284.49300.95
45.6948.3559.5355.2657.4194.6899.8097.0093.74112.01129.56142.01155.97190.39218.63258.80
-14.435.8323.12-7.183.9064.925.41-2.81-3.3619.5015.679.619.8322.0714.8318.38
2.232.462.823.042.610.870.910.950.991.031.071.131.18
9.8510.3114.637.80-14.14-67.055.814.404.214.043.885.614.42
22.0021.0120.0018.6017.5316.8616.3315.8115.4115.0015.0015.0015.0015.0015.0015.00
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Apple generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Apple retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Apple's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Apple has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Apple's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Apple stock margins

The Apple margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Apple. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Apple.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
41.78 %
29.78 %
25.88 %
Jan 1, 2022
43.31 %
30.29 %
25.31 %
Jan 1, 2023
44.13 %
29.82 %
25.31 %
Jan 1, 2024
46.21 %
31.51 %
23.97 %
Jan 1, 2025
46.91 %
31.97 %
26.92 %
Jan 1, 2026 (e)
46.91 %
31.01 %
27.30 %
Jan 1, 2027 (e)
46.91 %
31.52 %
28.04 %
Jan 1, 2028 (e)
46.91 %
32.27 %
29.07 %

Apple Stock Revenue, EBIT, Earnings per Share

The Apple earnings per share therefore indicates how much revenue Apple has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
21.69 USD
6.46 USD
5.61 USD
Jan 1, 2022
24.15 USD
7.32 USD
6.11 USD
Jan 1, 2023
24.24 USD
7.23 USD
6.13 USD
Jan 1, 2024
25.38 USD
8.00 USD
6.08 USD
Jan 1, 2025
27.74 USD
8.87 USD
7.46 USD
Jan 1, 2026 (e)
31.63 USD
9.81 USD
8.63 USD
Jan 1, 2027 (e)
33.75 USD
10.64 USD
9.46 USD
Jan 1, 2028 (e)
35.76 USD
11.54 USD
10.39 USD

Apple business model & stock analysis

The company Apple Inc is an American technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company started as a small startup in a garage. Today, Apple is one of the largest technology conglomerates in the world. Apple's business model focuses on the development and manufacturing of technology products for consumers. The company offers a variety of products including iPhones, iPads, Macs, Apple Watches, Apple TV, and iPods. Apple is known for its user-friendly interfaces, capable hardware, and high-quality software. Additionally, Apple operates an online ecosystem called iTunes and the App Store, offering music, movies, books, and apps. Apple stands out from other technology companies by offering a closed platform for its products and services. This means that Apple provides a limited number of hardware and software options for each of its products. As a result, the company is able to control the user experience on its devices and ensure that all apps and programs run smoothly without downtime. This control also allows Apple to better protect user data and information. In addition to product development and services, Apple is also a pioneer in design and aesthetics. Its products are characterized by minimalist design and simple functionality. The company is known for its innovative products such as the iPhone, which revolutionized touchscreen technology, and the iPad, which introduced a new category of tablet computers. One of Apple's main divisions is the iPhone, which has become one of the most successful products in the history of technology since its introduction in 2007. The iPhone combines phone, camera, music, and internet capabilities into a single device. It is now available in various models, from the more affordable SE version to the high-end models. Another important division is the Mac, Apple's traditional computer. The Mac is well-known for its intuitive and creative software, and it is popular among many artists, designers, and developers. The Mac is available in various models and sizes, including the MacBook, iMac, and Mac Pro. Apple also offers a range of portable products, such as the Apple Watch and the AirPods. The Apple Watch is a smartwatch that allows users to make calls, send messages, monitor their health, and more. The AirPods are wireless headphones that can be used in conjunction with other Apple products. One of Apple's newest divisions is HomeKit, a platform for smart home devices. With HomeKit, users can remotely control and automate their lighting, air conditioning, door locks, and other devices. Apple also offers the HomePod, an intelligent speaker that can be controlled using Siri, Apple's voice assistant. In addition to product development and manufacturing, Apple has also placed a strong emphasis on the customer experience. Apple Stores provide customers with a unique shopping experience aimed at personalizing and simplifying the customer journey. The company also offers strong customer support, including the AppleCare program, which provides users with technical support and repairs. Overall, Apple has become one of the most successful and influential companies in the technology industry. With a strong corporate culture, a unique design philosophy, and a focus on quality and customer experience, Apple has proven its ability to exceed consumer expectations and drive innovation. Please give me a rating on my translation.

Apple SWOT Analysis

Strengths

Apple Inc. has several key strengths that have contributed to its success in the market. Firstly, the company has established a strong brand image and enjoys a high level of brand loyalty among its customers. This enables Apple to charge premium prices for its products and maintain a sizable market share.

Additionally, Apple has a diverse and innovative product portfolio. The company's range of products includes iPhone, iPad, Mac, Apple Watch, and other accessories, all of which are known for their quality, design, and user-friendly interfaces. Apple's emphasis on innovation and its ability to introduce groundbreaking technologies have given it a competitive edge in the industry.

Weaknesses

Despite its strengths, Apple Inc. also faces certain weaknesses that could impact its business. One of the major weaknesses is its dependence on a single product line, mainly the iPhone, for a significant portion of its revenue. This makes the company vulnerable to changes in consumer preferences or potential disruptions in the smartphone market.

Another weakness is the lack of compatibility with non-Apple devices and software. While Apple's ecosystem provides a seamless experience for its users, it restricts compatibility and limits the potential customer base who prefer non-Apple devices or software.

Opportunities

Apple Inc. has several opportunities to further expand its business and increase its market share. One potential opportunity lies in the growing demand for wearable devices, such as smartwatches and fitness trackers. Apple's Apple Watch has already gained popularity and the company can leverage its expertise and brand recognition to capture a larger share of this market.

Another opportunity for Apple is the emerging markets, particularly in developing countries. These markets offer a large untapped customer base, and as the middle-class population grows, there is an increasing demand for high-end smartphones and other Apple products.

Threats

Apple Inc. faces certain threats that could impact its market position and profitability. One major threat is intense competition in the technology industry. Competitors such as Samsung, Google, and Huawei pose a direct challenge to Apple's market share, particularly in the smartphone market.

Additionally, changing consumer preferences and technological advancements could render Apple's products less desirable or outdated. Rapid obsolescence and short product cycles are common in the technology sector, which puts pressure on Apple to continuously innovate and introduce new products to stay ahead.

Apple Segments

Apple Revenue by Segment (1/3)

  • 3 Years

  • 5 Years

  • Max

Products
Services
Details
Date
Products
Services
Jan 1, 2017
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
Jan 1, 2019
213.88 B USD
46.29 B USD
Jan 1, 2020
220.75 B USD
53.77 B USD
Jan 1, 2021
297.39 B USD
68.43 B USD
Jan 1, 2022
316.20 B USD
78.13 B USD
Jan 1, 2023
298.09 B USD
85.20 B USD
Jan 1, 2024
294.87 B USD
96.17 B USD

Apple Revenue by Segment (2/3)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

iPhone
Apple iPhone
Services
Wearables, Home and Accessories
Mac
Apple iPad
iPad
Other Products
Details
Date
iPhone
Apple iPhone
Services
Wearables, Home and Accessories
Mac
Apple iPad
iPad
Other Products
Jan 1, 2017
141.32 B USD
0.00 USD
29.98 B USD
0.00 USD
25.85 B USD
0.00 USD
19.22 B USD
12.86 B USD
Jan 1, 2018
166.70 B USD
0.00 USD
236.00 M USD
0.00 USD
25.48 B USD
0.00 USD
18.81 B USD
17.42 B USD
Jan 1, 2019
142.38 B USD
0.00 USD
0.00 USD
24.48 B USD
25.74 B USD
0.00 USD
21.28 B USD
0.00 USD
Jan 1, 2020
137.78 B USD
0.00 USD
0.00 USD
30.62 B USD
28.62 B USD
0.00 USD
23.72 B USD
0.00 USD
Jan 1, 2021
191.97 B USD
0.00 USD
0.00 USD
38.37 B USD
35.19 B USD
0.00 USD
31.86 B USD
0.00 USD
Jan 1, 2022
205.49 B USD
0.00 USD
0.00 USD
41.24 B USD
40.18 B USD
0.00 USD
29.29 B USD
0.00 USD
Jan 1, 2023
200.58 B USD
0.00 USD
0.00 USD
39.85 B USD
29.36 B USD
0.00 USD
28.30 B USD
0.00 USD
Jan 1, 2024
201.18 B USD
0.00 USD
0.00 USD
37.01 B USD
29.98 B USD
0.00 USD
26.69 B USD
0.00 USD

Apple Revenue by Segment (3/3)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

Americas
Apple iPhone
Europe
Americas Segment
Greater China
Greater China Segment
Europe Segment
Mac
Rest of Asia Pacific
Apple iPad
Japan
Retail Segment
Retail
iTunes, Software And Service
Japan Segment
Rest of Asia Pacific Segment
J P
Asia Pacific
Accessories
iPod
Details
Date
Americas
Apple iPhone
Europe
Americas Segment
iPhone Related Products and Services
Greater China
Greater China Segment
Europe Segment
Mac
iPad Related Products and Services
Rest of Asia Pacific
Apple iPad
Japan
Total Macs
Retail Segment
Retail
iTunes, Software And Service
Portables
Japan Segment
Rest of Asia Pacific Segment
J P
Asia Pacific
Other Music Related Products and Services
Accessories
Desktops
Software Services And Other Net Sales
Peripherals and Other Hardware
iPod
Jan 1, 2017
96.60 B USD
0.00 USD
54.94 B USD
0.00 USD
0.00 USD
44.76 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
15.20 B USD
0.00 USD
17.73 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2018
112.09 B USD
0.00 USD
62.42 B USD
0.00 USD
0.00 USD
51.94 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
17.41 B USD
0.00 USD
21.73 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
116.91 B USD
0.00 USD
60.29 B USD
0.00 USD
0.00 USD
43.68 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
17.79 B USD
0.00 USD
21.51 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
124.56 B USD
0.00 USD
68.64 B USD
0.00 USD
0.00 USD
40.31 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
19.59 B USD
0.00 USD
21.42 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
153.31 B USD
0.00 USD
89.31 B USD
0.00 USD
0.00 USD
68.37 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
26.36 B USD
0.00 USD
28.48 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2022
169.66 B USD
0.00 USD
95.12 B USD
0.00 USD
0.00 USD
74.20 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
29.38 B USD
0.00 USD
25.98 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2023
162.56 B USD
0.00 USD
94.29 B USD
0.00 USD
0.00 USD
72.56 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
29.62 B USD
0.00 USD
24.26 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
167.05 B USD
0.00 USD
101.33 B USD
0.00 USD
0.00 USD
66.95 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
30.66 B USD
0.00 USD
25.05 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Apple Revenue by Region

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

Other countries
United States
China
C N
Details
Date
Other countries
United States
China
C N
Jan 1, 2018
115.59 B USD
98.06 B USD
51.94 B USD
0.00 USD
Jan 1, 2019
114.23 B USD
102.27 B USD
43.68 B USD
0.00 USD
Jan 1, 2020
125.01 B USD
109.20 B USD
40.31 B USD
0.00 USD
Jan 1, 2021
163.65 B USD
133.80 B USD
68.37 B USD
0.00 USD
Jan 1, 2022
172.27 B USD
147.86 B USD
74.20 B USD
0.00 USD
Jan 1, 2023
172.15 B USD
138.57 B USD
72.56 B USD
0.00 USD
Jan 1, 2024
181.89 B USD
142.20 B USD
66.95 B USD
0.00 USD
Jan 1, 2025
199.99 B USD
151.79 B USD
64.38 B USD
0.00 USD

Apple Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Apple historical P/E ratio, EBIT multiple, and P/S ratio

Apple annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Apple shares outstanding

The number of shares of Apple was 15 B in 2025. This indicates how many shares Apple is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
16.86 B Stocks
Jan 1, 2022
16.33 B Stocks
Jan 1, 2023
15.81 B Stocks
Jan 1, 2024
15.41 B Stocks
Jan 1, 2025
15.00 B Stocks
Jan 1, 2026 (e)
15.00 B Stocks
Jan 1, 2027 (e)
15.00 B Stocks
Jan 1, 2028 (e)
15.00 B Stocks

Apple stock splits

In Apple's history, there have been no stock splits.

Apple Dividend History

21 years of dividend payments · 4 consecutive increases

YearAnnual DividendYoY ChangePayments
20260.53USDYTD
Feb 9, 20260.26USD 0.0%1/2
May 11, 20260.27USD 3.8%2/2
20251.03USD 4.0%
Feb 10, 20250.25USD 0.0%1/4
May 12, 20250.26USD 4.0%2/4
Aug 11, 20250.26USD 0.0%3/4
Nov 10, 20250.26USD 0.0%4/4
20240.99USD 4.2%
20230.95USD 4.4%
20220.91USD 5.2%
20210.87USD 66.9%
20202.61USD 14.0%
20193.04USD 7.8%
20182.82USD 14.6%
20172.46USD 10.3%

Apple dividend history and estimates

In 2025, Apple paid a dividend amounting to 1.03 USD. Dividend means that Apple distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
0.87 USD
0.00 USD
Jan 1, 2022
0.91 USD
0.00 USD
Jan 1, 2023
0.95 USD
0.00 USD
Jan 1, 2024
0.99 USD
0.00 USD
Jan 1, 2025
1.03 USD
0.00 USD
Jan 1, 2026 (e)
0.00 USD
1.07 USD
Jan 1, 2027 (e)
0.00 USD
1.13 USD
Jan 1, 2028 (e)
0.00 USD
1.18 USD

Apple dividend payout ratio

In 2025, Apple had a payout ratio of 13.81%. The payout ratio indicates the percentage of the company's profits that Apple distributes as dividends.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
15.42 %
Jan 1, 2022
14.89 %
Jan 1, 2023
15.50 %
Jan 1, 2024
16.28 %
Jan 1, 2025
13.81 %
Jan 1, 2026 (e)
12.42 %
Jan 1, 2027 (e)
11.91 %
Jan 1, 2028 (e)
11.40 %

Current Apple forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
2.06 %
Buy64.81 % (35)
Hold31.48 % (17)
Sell3.70 % (2)
12M Price Target
303.45
Last Price
314.97
Currency
USD
12M Return Potential
-3.66 %
LTM Return
0 %

Apple Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
7/30/20261.93USD110.75 BUSD2026 Q3
4/30/20261.98USD111.48 BUSD2026 Q2
1/29/20262.72USD141.20 BUSD2026 Q1
5/2/20241.60USD98.45 BUSD2024 Q2
1/31/20242.13USD120.20 BUSD2024 Q1
7/26/20231.28USD88.62 BUSD2023 Q3
4/26/20231.51USD98.92 BUSD2023 Q2
1/25/20232.09USD128.11 BUSD2023 Q1
10/27/20221.30USD90.23 BUSD2022 Q4
7/28/20221.19USD84.05 BUSD2022 Q3
...

EESG©

Eulerpool ESG Scorecard© for the Apple stock

70/100
62
Environment
62
Social
87
Governance
E

Environment

20
Scope 1 - Direct Emissions55,200
Scope 2 - Indirect emissions from purchased energy1,224,500
Scope 3 - Indirect emissions within the value chain15,070,900
Total CO₂ emissions1,279,700
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees35
Percentage of women in management
Percentage of Asian employees33.22
Share of Asian management34.95
Percentage of Hispanic/Latino employees14.27
Hispano/Latino Management share7.55
Percentage of Black employees8.1
Black Management Share3.4
Percentage of white employees40.54
White Management Share51.31
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Apple shareholder structure

% Name
9.39184%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
4.87745%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
4.00708%
State Street Investment Management (US)
State Street Investment Management (US)
2.36426%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
1.89136%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
1.86608%
Berkshire Hathaway Inc.
Berkshire Hathaway Inc.
...

Apple Executives and Management Board

TC

Mr. Timothy Cook

(64)

Chief Executive Officer, Director · since 1998

Compensation74.61 M USD
KA

Ms. Katherine Adams

(60)

Senior Vice President, General Counsel, Secretary

Compensation27.18 M USD
DO

Ms. Deirdre O'Brien

(58)

Senior Vice President - Retail and People

Compensation27.18 M USD
AL

Dr. Arthur Levinson

(74)

Independent Chairman of the Board

Compensation562,744.00 USD
RS

Dr. Ronald Sugar

(76)

Independent Director

Compensation436,551.00 USD

Apple Supply Chain

Apple Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Name1M3M6M1Y2YTrend
1
0.59
0.82
0.46
0.63
0.90
2
Alphabet A
Supplier
0.92
0.75
0.56
0.46
0.87
3
Elentec
Supplier
0.01
0.20
-0.07
0.70
0.81
4
0.66
0.11
0.21
0.30
0.80
5
RS Public
Supplier
-0.05
-0.27
-0.29
0.38
0.78
#Name1M3M6M1Y2YTrend
1
X5 Retail Group N.V.
-0.51
0.06
0.19
-0.38
2
McAfee Corp.
Supplier
-0.80
-0.33
-0.18
0.40
3
Barracuda Networks, Inc.
Supplier
0.19
0.22
-0.74
4
Uchida Esco
Supplier
0.24
0.31
0.11
0.46
5
0.83
0.65
0.31
-0.64

Frequently asked questions about Apple

The business model of Apple Inc. centers around the design, manufacture, and sale of consumer electronics, software, and online services. Apple creates innovative products such as the iPhone, iPad, Mac, Apple Watch, and Apple TV, which are renowned for their sleek design and ease of use. Additionally, the company offers various services like the App Store, Apple Music, iCloud, and Apple Pay, enhancing the overall user experience. By integrating hardware, software, and services, Apple aims to provide a seamless ecosystem for its customers. This strategy enables Apple to maintain a loyal customer base and generate revenue through the sale of its products and services.

All fundamentals and in-depth analysis of Apple

Our stock analysis for Apple stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Apple. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.