Apple (AAPL) Stock Price

Apple Price

NASDAQ·CLOSED
326.57USD+10.28 (+3.20 %)
Market closed

Revenue has compounded at 17.5% per year over the past 19 years to 416.16 B USD. Earnings per share have grown at 27.0% per year over the last 19 years. Apple's net margin stands at 26.9%, up from 25.9% several years earlier. Apple currently offers a dividend yield of about 0.32%. The payout ratio is around 14% of earnings. The dividend has grown at 13.9% per year over the past 13 years. Analysts set a median price target of 360.00 USD, implying 10.2% above the current price. Of 54 analysts, 37 rate the stock a buy — an overall Buy consensus. The stock trades about 42% above its 52-week low.

Apple stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Apple over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Apple stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Apple's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Apple Stock Price History
DateApple Price
9/10/2026326.57 USD
9/8/2026316.29 USD
9/4/2026320.89 USD
9/3/2026328.21 USD
9/2/2026324.96 USD
9/1/2026325.13 USD
8/31/2026315.08 USD
8/28/2026321.86 USD
8/27/2026314.73 USD
8/26/2026313.45 USD
8/25/2026309.90 USD
8/24/2026309.90 USD
8/21/2026309.35 USD
8/20/2026311.30 USD
8/19/2026316.55 USD
8/18/2026310.95 USD
8/14/2026305.93 USD
8/13/2026305.26 USD
8/12/2026302.25 USD
8/11/2026304.91 USD
8/10/2026305.51 USD
8/7/2026313.33 USD
8/6/2026312.41 USD
8/5/2026309.52 USD
8/4/2026306.41 USD
8/3/2026303.42 USD
7/31/2026308.91 USD
7/30/2026333.43 USD
7/29/2026340.13 USD
7/27/2026338.78 USD
Access this data via the Eulerpool API

Apple Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
383.29 B USD
114.30 B USD
97.00 B USD
Jan 1, 2024
391.04 B USD
123.22 B USD
93.74 B USD
Jan 1, 2025
416.16 B USD
133.05 B USD
112.01 B USD
Jan 1, 2026 (e)
477.40 B USD
160.68 B USD
132.47 B USD
Jan 1, 2027 (e)
520.40 B USD
166.21 B USD
143.12 B USD
Jan 1, 2028 (e)
559.07 B USD
184.25 B USD
159.39 B USD
Jan 1, 2029 (e)
483.09 B USD
223.87 B USD
185.20 B USD
Jan 1, 2030 (e)
693.15 B USD
232.11 B USD
192.06 B USD

Apple Income Statement, Balance Sheet, Cash Flow Statement

Last updated Sep 11, 2026, 8:01 AM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESB
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
233.72215.64229.23265.60260.17274.52365.82394.33383.29391.04416.16477.40520.40559.07483.09693.15
27.86-7.736.3015.86-2.045.5133.267.79-2.802.026.4314.719.017.43-13.5943.48
40.0639.0838.4738.3437.8238.2341.7843.3144.1346.2146.9146.9146.9146.9146.9146.91
93.6384.2688.19101.8498.39104.96152.84170.78169.15180.68195.20223.92244.09262.23226.60325.12
71.2360.0261.3470.9063.9366.29108.95119.44114.30123.22133.05160.68166.21184.25223.87232.11
30.4827.8426.7626.6924.5724.1529.7830.2929.8231.5131.9733.6631.9432.9646.3433.49
53.3945.6948.3559.5355.2657.4194.6899.8097.0093.74112.01132.47143.12159.39185.20192.06
35.14-14.435.8323.12-7.183.9064.925.41-2.81-3.3619.5018.268.0411.3716.203.70
0.510.560.620.710.760.810.870.910.950.991.031.061.111.16
10.879.808.9314.758.576.586.175.814.404.214.042.914.724.50
22.3821.3120.6319.0917.8217.1116.5215.9615.5815.1514.8114.8114.8114.8114.8114.81
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Apple generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Apple retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Apple's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Apple has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Apple's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Apple stock margins

The Apple margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Apple. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Apple.
  • 3 Years

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  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
41.78 %
29.78 %
25.88 %
Jan 1, 2022
43.31 %
30.29 %
25.31 %
Jan 1, 2023
44.13 %
29.82 %
25.31 %
Jan 1, 2024
46.21 %
31.51 %
23.97 %
Jan 1, 2025
46.91 %
31.97 %
26.92 %
Jan 1, 2026 (e)
46.91 %
33.66 %
27.75 %
Jan 1, 2027 (e)
46.91 %
31.94 %
27.50 %
Jan 1, 2028 (e)
46.91 %
32.96 %
28.51 %

Apple Stock Revenue, EBIT, Earnings per Share

The Apple earnings per share therefore indicates how much revenue Apple has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
22.14 USD
6.60 USD
5.73 USD
Jan 1, 2022
24.71 USD
7.49 USD
6.25 USD
Jan 1, 2023
24.61 USD
7.34 USD
6.23 USD
Jan 1, 2024
25.81 USD
8.13 USD
6.19 USD
Jan 1, 2025
28.10 USD
8.98 USD
7.56 USD
Jan 1, 2026 (e)
31.82 USD
10.85 USD
8.83 USD
Jan 1, 2027 (e)
34.68 USD
11.22 USD
9.54 USD
Jan 1, 2028 (e)
37.26 USD
12.44 USD
10.62 USD

Apple business model & stock analysis

The company Apple Inc is an American technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company started as a small startup in a garage. Today, Apple is one of the largest technology conglomerates in the world. Apple's business model focuses on the development and manufacturing of technology products for consumers. The company offers a variety of products including iPhones, iPads, Macs, Apple Watches, Apple TV, and iPods. Apple is known for its user-friendly interfaces, capable hardware, and high-quality software. Additionally, Apple operates an online ecosystem called iTunes and the App Store, offering music, movies, books, and apps. Apple stands out from other technology companies by offering a closed platform for its products and services. This means that Apple provides a limited number of hardware and software options for each of its products. As a result, the company is able to control the user experience on its devices and ensure that all apps and programs run smoothly without downtime. This control also allows Apple to better protect user data and information. In addition to product development and services, Apple is also a pioneer in design and aesthetics. Its products are characterized by minimalist design and simple functionality. The company is known for its innovative products such as the iPhone, which revolutionized touchscreen technology, and the iPad, which introduced a new category of tablet computers. One of Apple's main divisions is the iPhone, which has become one of the most successful products in the history of technology since its introduction in 2007. The iPhone combines phone, camera, music, and internet capabilities into a single device. It is now available in various models, from the more affordable SE version to the high-end models. Another important division is the Mac, Apple's traditional computer. The Mac is well-known for its intuitive and creative software, and it is popular among many artists, designers, and developers. The Mac is available in various models and sizes, including the MacBook, iMac, and Mac Pro. Apple also offers a range of portable products, such as the Apple Watch and the AirPods. The Apple Watch is a smartwatch that allows users to make calls, send messages, monitor their health, and more. The AirPods are wireless headphones that can be used in conjunction with other Apple products. One of Apple's newest divisions is HomeKit, a platform for smart home devices. With HomeKit, users can remotely control and automate their lighting, air conditioning, door locks, and other devices. Apple also offers the HomePod, an intelligent speaker that can be controlled using Siri, Apple's voice assistant. In addition to product development and manufacturing, Apple has also placed a strong emphasis on the customer experience. Apple Stores provide customers with a unique shopping experience aimed at personalizing and simplifying the customer journey. The company also offers strong customer support, including the AppleCare program, which provides users with technical support and repairs. Overall, Apple has become one of the most successful and influential companies in the technology industry. With a strong corporate culture, a unique design philosophy, and a focus on quality and customer experience, Apple has proven its ability to exceed consumer expectations and drive innovation. Please give me a rating on my translation.

Apple SWOT Analysis

Strengths

Apple Inc. has several key strengths that have contributed to its success in the market. Firstly, the company has established a strong brand image and enjoys a high level of brand loyalty among its customers. This enables Apple to charge premium prices for its products and maintain a sizable market share.

Additionally, Apple has a diverse and innovative product portfolio. The company's range of products includes iPhone, iPad, Mac, Apple Watch, and other accessories, all of which are known for their quality, design, and user-friendly interfaces. Apple's emphasis on innovation and its ability to introduce groundbreaking technologies have given it a competitive edge in the industry.

Weaknesses

Despite its strengths, Apple Inc. also faces certain weaknesses that could impact its business. One of the major weaknesses is its dependence on a single product line, mainly the iPhone, for a significant portion of its revenue. This makes the company vulnerable to changes in consumer preferences or potential disruptions in the smartphone market.

Another weakness is the lack of compatibility with non-Apple devices and software. While Apple's ecosystem provides a seamless experience for its users, it restricts compatibility and limits the potential customer base who prefer non-Apple devices or software.

Opportunities

Apple Inc. has several opportunities to further expand its business and increase its market share. One potential opportunity lies in the growing demand for wearable devices, such as smartwatches and fitness trackers. Apple's Apple Watch has already gained popularity and the company can leverage its expertise and brand recognition to capture a larger share of this market.

Another opportunity for Apple is the emerging markets, particularly in developing countries. These markets offer a large untapped customer base, and as the middle-class population grows, there is an increasing demand for high-end smartphones and other Apple products.

Threats

Apple Inc. faces certain threats that could impact its market position and profitability. One major threat is intense competition in the technology industry. Competitors such as Samsung, Google, and Huawei pose a direct challenge to Apple's market share, particularly in the smartphone market.

Additionally, changing consumer preferences and technological advancements could render Apple's products less desirable or outdated. Rapid obsolescence and short product cycles are common in the technology sector, which puts pressure on Apple to continuously innovate and introduce new products to stay ahead.

Apple Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Apple Employees
Details
Date
Apple Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Apple Segments

Apple Revenue by Segment (1/3)

  • 3 Years

  • 5 Years

  • Max

Products
Services
Details
Date
Products
Services
Jan 1, 2017
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
Jan 1, 2019
213.88 B USD
46.29 B USD
Jan 1, 2020
220.75 B USD
53.77 B USD
Jan 1, 2021
297.39 B USD
68.43 B USD
Jan 1, 2022
316.20 B USD
78.13 B USD
Jan 1, 2023
298.09 B USD
85.20 B USD
Jan 1, 2024
294.87 B USD
96.17 B USD

Apple Revenue by Segment (2/3)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

iPhone
Apple iPhone
Services
Wearables, Home and Accessories
Mac
Apple iPad
iPad
Other Products
Details
Date
iPhone
Apple iPhone
Services
Wearables, Home and Accessories
Mac
Apple iPad
iPad
Other Products
Jan 1, 2017
141.32 B USD
0.00 USD
29.98 B USD
0.00 USD
25.85 B USD
0.00 USD
19.22 B USD
12.86 B USD
Jan 1, 2018
166.70 B USD
0.00 USD
236.00 M USD
0.00 USD
25.48 B USD
0.00 USD
18.81 B USD
17.42 B USD
Jan 1, 2019
142.38 B USD
0.00 USD
0.00 USD
24.48 B USD
25.74 B USD
0.00 USD
21.28 B USD
0.00 USD
Jan 1, 2020
137.78 B USD
0.00 USD
0.00 USD
30.62 B USD
28.62 B USD
0.00 USD
23.72 B USD
0.00 USD
Jan 1, 2021
191.97 B USD
0.00 USD
0.00 USD
38.37 B USD
35.19 B USD
0.00 USD
31.86 B USD
0.00 USD
Jan 1, 2022
205.49 B USD
0.00 USD
0.00 USD
41.24 B USD
40.18 B USD
0.00 USD
29.29 B USD
0.00 USD
Jan 1, 2023
200.58 B USD
0.00 USD
0.00 USD
39.85 B USD
29.36 B USD
0.00 USD
28.30 B USD
0.00 USD
Jan 1, 2024
201.18 B USD
0.00 USD
0.00 USD
37.01 B USD
29.98 B USD
0.00 USD
26.69 B USD
0.00 USD

Apple Revenue by Segment (3/3)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

Americas
Apple iPhone
Europe
Americas Segment
Greater China
Greater China Segment
Europe Segment
Mac
Rest of Asia Pacific
Apple iPad
Japan
Retail Segment
Retail
iTunes, Software And Service
Japan Segment
Rest of Asia Pacific Segment
J P
Asia Pacific
Accessories
iPod
Details
Date
Americas
Apple iPhone
Europe
Americas Segment
iPhone Related Products and Services
Greater China
Greater China Segment
Europe Segment
Mac
iPad Related Products and Services
Rest of Asia Pacific
Apple iPad
Japan
Total Macs
Retail Segment
Retail
iTunes, Software And Service
Portables
Japan Segment
Rest of Asia Pacific Segment
J P
Asia Pacific
Other Music Related Products and Services
Accessories
Desktops
Software Services And Other Net Sales
Peripherals and Other Hardware
iPod
Jan 1, 2017
96.60 B USD
0.00 USD
54.94 B USD
0.00 USD
0.00 USD
44.76 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
15.20 B USD
0.00 USD
17.73 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2018
112.09 B USD
0.00 USD
62.42 B USD
0.00 USD
0.00 USD
51.94 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
17.41 B USD
0.00 USD
21.73 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
116.91 B USD
0.00 USD
60.29 B USD
0.00 USD
0.00 USD
43.68 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
17.79 B USD
0.00 USD
21.51 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
124.56 B USD
0.00 USD
68.64 B USD
0.00 USD
0.00 USD
40.31 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
19.59 B USD
0.00 USD
21.42 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
153.31 B USD
0.00 USD
89.31 B USD
0.00 USD
0.00 USD
68.37 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
26.36 B USD
0.00 USD
28.48 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2022
169.66 B USD
0.00 USD
95.12 B USD
0.00 USD
0.00 USD
74.20 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
29.38 B USD
0.00 USD
25.98 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2023
162.56 B USD
0.00 USD
94.29 B USD
0.00 USD
0.00 USD
72.56 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
29.62 B USD
0.00 USD
24.26 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
167.05 B USD
0.00 USD
101.33 B USD
0.00 USD
0.00 USD
66.95 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
30.66 B USD
0.00 USD
25.05 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Apple Revenue by Region

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  • Max

Other countries
United States
China
C N
Details
Date
Other countries
United States
China
C N
Jan 1, 2018
115.59 B USD
98.06 B USD
51.94 B USD
0.00 USD
Jan 1, 2019
114.23 B USD
102.27 B USD
43.68 B USD
0.00 USD
Jan 1, 2020
125.01 B USD
109.20 B USD
40.31 B USD
0.00 USD
Jan 1, 2021
163.65 B USD
133.80 B USD
68.37 B USD
0.00 USD
Jan 1, 2022
172.27 B USD
147.86 B USD
74.20 B USD
0.00 USD
Jan 1, 2023
172.15 B USD
138.57 B USD
72.56 B USD
0.00 USD
Jan 1, 2024
181.89 B USD
142.20 B USD
66.95 B USD
0.00 USD
Jan 1, 2025
199.99 B USD
151.79 B USD
64.38 B USD
0.00 USD

Apple Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Apple historical P/E ratio, EBIT multiple, and P/S ratio

Apple annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Apple shares outstanding

The number of shares of Apple was 14.81 B in 2025. This indicates how many shares Apple is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
16.52 B Stocks
Jan 1, 2022
15.96 B Stocks
Jan 1, 2023
15.58 B Stocks
Jan 1, 2024
15.15 B Stocks
Jan 1, 2025
14.81 B Stocks
Jan 1, 2026 (e)
14.81 B Stocks
Jan 1, 2027 (e)
14.81 B Stocks
Jan 1, 2028 (e)
14.81 B Stocks

Apple stock splits

In Apple's history, there have been no stock splits.

Apple Dividend History

21 years of dividend payments · 14 consecutive increases

YearAnnual DividendYoY ChangePayments
20260.80USDYTD
Feb 9, 20260.26USD 0.0%1/3
May 11, 20260.27USD 3.8%2/3
Aug 10, 20260.27USD 0.0%3/3
20251.03USD 4.0%
Feb 10, 20250.25USD 0.0%1/4
May 12, 20250.26USD 4.0%2/4
Aug 11, 20250.26USD 0.0%3/4
Nov 10, 20250.26USD 0.0%4/4
20240.99USD 4.2%
20230.95USD 4.4%
20220.91USD 5.2%
20210.87USD 7.1%
20200.81USD 6.2%
20190.76USD 7.8%
20180.71USD 14.6%
20170.62USD 10.3%

Apple dividend history and estimates

In 2025, Apple paid a dividend amounting to 1.03 USD. Dividend means that Apple distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
0.87 USD
0.00 USD
Jan 1, 2022
0.91 USD
0.00 USD
Jan 1, 2023
0.95 USD
0.00 USD
Jan 1, 2024
0.99 USD
0.00 USD
Jan 1, 2025
1.03 USD
0.00 USD
Jan 1, 2026
1.06 USD
0.00 USD
Jan 1, 2027 (e)
0.00 USD
1.11 USD
Jan 1, 2028 (e)
0.00 USD
1.16 USD

Apple dividend payout ratio

In 2025, Apple had a payout ratio of 13.62%. The payout ratio indicates the percentage of the company's profits that Apple distributes as dividends.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
15.09 %
Jan 1, 2022
14.55 %
Jan 1, 2023
15.26 %
Jan 1, 2024
16.00 %
Jan 1, 2025
13.62 %
Jan 1, 2026 (e)
12.01 %
Jan 1, 2027 (e)
11.62 %
Jan 1, 2028 (e)
10.90 %

Current Apple forecasts and price targets in September 2026

Analyst Price Targets 2026
Δ MOM Price Target
18.64 %
Buy
68.52 % (37)
Hold
25.93 % (14)
Sell
5.56 % (3)
12M Price Target
360.00
Last Price
317.41
Currency
USD
12M Return Potential
13.42 %
LTM Return
0 %

Apple Analyst Rating Actions

DateFirmActionRatingReliability
8/10/2026
Jefferies
Jefferies
DowngradeHoldUnderperform56
8/4/2026
China Renaissance
China Renaissance
DowngradeBuyHold
7/31/2026
Wells Fargo
Wells Fargo
MaintainedOverweight55
7/31/2026
TD Cowen
TD Cowen
MaintainedBuy60
7/31/2026
Rosenblatt
Rosenblatt
MaintainedNeutral72
7/31/2026
Needham
Needham
MaintainedHold70
7/31/2026
Morgan Stanley
Morgan Stanley
MaintainedOverweight51
7/31/2026
JP Morgan
JP Morgan
MaintainedOverweight59
7/31/2026
Goldman Sachs
Goldman Sachs
MaintainedBuy60
7/31/2026
DA Davidson
DA Davidson
MaintainedNeutral55

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Apple Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
7/30/20261.93USD-110.74 BUSD-2026 Q3
4/30/20261.98USD-111.48 BUSD-2026 Q2
1/29/20262.72USD-141.20 BUSD-2026 Q1
5/2/20241.60USD-98.45 BUSD-2024 Q2
1/31/20242.13USD-120.20 BUSD-2024 Q1
7/26/20231.28USD-88.62 BUSD-2023 Q3
4/26/20231.51USD-98.92 BUSD-2023 Q2
1/25/20232.09USD-128.11 BUSD-2023 Q1
10/27/20221.30USD-90.23 BUSD-2022 Q4
7/28/20221.19USD-84.05 BUSD-2022 Q3
...

EESG©

Eulerpool ESG Scorecard© for the Apple stock

70/100
62
Environment
62
Social
87
Governance
E

Environment

20
Scope 1 - Direct Emissions55,200
Scope 2 - Indirect emissions from purchased energy1,224,500
Scope 3 - Indirect emissions within the value chain15,070,900
Total CO₂ emissions1,279,700
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees35
Percentage of women in management
Percentage of Asian employees33.22
Share of Asian management34.95
Percentage of Hispanic/Latino employees14.27
Hispano/Latino Management share7.55
Percentage of Black employees8.1
Black Management Share3.4
Percentage of white employees40.54
White Management Share51.31
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Apple shareholder structure

% Name
7.62891%
BLACKROCK, INC.
BLACKROCK, INC.
6.35699%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
4.01435%
STATE STREET CORP
STATE STREET CORP
2.45668%
GEODE CAPITAL MANAGEMENT, LLC
GEODE CAPITAL MANAGEMENT, LLC
2.20889%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
2.04897%
FMR LLC
FMR LLC
...

Apple Beneficial Ownership Filings (SEC 13D/G)

Free Float
99.9%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
11.00%
I.D. No. 74-1881407
I.D. No. 74-1881407
SEC ↗
8.60%
13-5620131
13-5620131
SEC ↗
7.69%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
7.48%
Vanguard Capital Management
Vanguard Capital Management
SEC ↗
6.20%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗
5.80%
Warren E. Buffett
Warren E. Buffett
SEC ↗
5.80%
Berkshire Hathaway Inc.
Berkshire Hathaway Inc.
SEC ↗
5.63%
BlackRock for purposes of Schedule 13G filings.
BlackRock for purposes of Schedule 13G filings.
SEC ↗
5.60%
Abigail P. Johnson
Abigail P. Johnson
SEC ↗
4.80%
National Indemnity Company
National Indemnity Company
SEC ↗

Apple Executives and Management Board

12 members · avg. age 65 · 50 % women

Mr. Timothy Cook

Mr. Timothy Cook (64)

Chief Executive Officer, Director · since 1998

74.61 M USD

Management

KA

Ms. Katherine Adams (60)

Senior Vice President, General Counsel, Secretary

27.18 M USD
DO

Ms. Deirdre O'Brien (58)

Senior Vice President - Retail and People

27.18 M USD
KP

Mr. Kevan Parekh (53)

Senior Vice President, Chief Financial Officer

SK

Mr. Sabih Khan (58)

Chief Operating Officer

Board of Directors

AL

Dr. Arthur Levinson (74)

Independent Chairman of the Board

562,744.00 USD
RS

Dr. Ronald Sugar (76)

Independent Director

436,551.00 USD
AJ

Ms. Andrea Jung (66)

Independent Director

425,532.00 USD
SW

Ms. Susan Wagner (64)

Independent Director

416,275.00 USD
ML

Ms. Monica Lozano (68)

Independent Director

381,125.00 USD
AG

Mr. Alex Gorsky (64)

Independent Director

380,017.00 USD

Apple Supply Chain

Apple Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Nameβ 1YTrend
1
Microsoft Corporation
Supplier·Software·US
0.78
0.59
0.82
0.46
0.63
0.90
0.72
2
Alphabet A
Supplier·Interactive Media & Services·US
0.80
0.92
0.75
0.56
0.46
0.87
0.49
3
Elentec
Supplier·Electrical Equipment·KR
0.54
0.01
0.20
-0.07
0.70
0.81
2.22
4
Janison Education Group
Supplier·Customer·Software·AU
0.63
0.66
0.11
0.21
0.30
0.80
5
RS Public
Supplier·Metals & Mining·TH
0.76
-0.05
-0.27
-0.29
0.38
0.78
0.37
#Nameβ 1YTrend
1
X5 Retail Group N.V.
Customer·Food & Staples Retailing·RU
-0.51
0.06
0.19
-0.38
2
McAfee Corp.
Supplier·Customer·Software·US
-0.80
-0.33
-0.18
0.40
3
Barracuda Networks, Inc.
Supplier·Customer·US
0.19
0.22
-0.74
4
Uchida Esco
Supplier·Software·JP
0.24
0.31
0.11
0.46
5
Sinarmas Land
Supplier·Real Estate Management & Development·SG
0.68
0.83
0.65
0.31
-0.64
-1.74

Frequently asked questions about Apple

The business model of Apple Inc. centers around the design, manufacture, and sale of consumer electronics, software, and online services. Apple creates innovative products such as the iPhone, iPad, Mac, Apple Watch, and Apple TV, which are renowned for their sleek design and ease of use. Additionally, the company offers various services like the App Store, Apple Music, iCloud, and Apple Pay, enhancing the overall user experience. By integrating hardware, software, and services, Apple aims to provide a seamless ecosystem for its customers. This strategy enables Apple to maintain a loyal customer base and generate revenue through the sale of its products and services.

Apple Inc is primarily active in the technology industry, specifically in the development, design, and sale of consumer electronics, software, and online services. With a focus on innovative products, Apple has become a prominent player in various sectors, including smartphones, tablets, computers, wearables, and digital content distribution. The company's flagship products include the iPhone, iPad, Mac, Apple Watch, and Apple TV, among others. Furthermore, Apple has expanded its presence in the software industry with its iOS and macOS operating systems, as well as online services like Apple Music, iCloud, and the App Store.

Apple Inc's main competitors in the market are Samsung Electronics Co. Ltd., Alphabet Inc.'s Google, Microsoft Corporation, and Amazon.com Inc.

Apple Inc. is a multinational technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has a rich history and a profound impact on the consumer electronics industry. The company started with the production of personal computers and revolutionized the market with the release of the Macintosh in 1984. Apple further expanded its product range with the iPod, iPhone, and iPad, becoming a dominant force in music players, smartphones, and tablets. With a strong focus on innovation and design, Apple has attained global recognition for their products, including the Apple Watch and various software services. Today, Apple Inc. stands as one of the largest and most influential companies in the world.

Apple Inc. has achieved numerous significant milestones throughout its history. One of the company's notable achievements is the launch of the revolutionary iPhone in 2007, which redefined the smartphone industry. Apple also introduced the iPad in 2010, establishing a new market for tablets. Additionally, the company's Macintosh computers have played a crucial role in advancing computing technology since their release in 1984. Apple's ecosystem, characterized by its iOS operating system and App Store, has facilitated the development of a thriving app economy. Furthermore, the company's consistent focus on innovation and user experience has earned it a loyal customer base, making it one of the world's most valuable and influential technology companies.

Apple Inc is primarily present in various countries and regions worldwide. Some of the key countries where Apple has a significant presence include the United States, China, Japan, Germany, and the United Kingdom. Additionally, Apple products are widely sold and used across North America, Europe, Asia Pacific, and other parts of the world. With a global distribution network and retail presence, Apple Inc has established its footprint in numerous markets and continues to expand its reach to cater to customers' needs across different regions.

Apple Inc represents values of innovation, excellence, and simplicity. Its corporate philosophy revolves around creating user-friendly and high-quality products that seamlessly blend technology and art. Apple strives to challenge the status quo, push boundaries, and provide a unique experience to its customers. Through its dedication to design and aesthetics, Apple has become synonymous with elegance and style. The company's commitment to privacy and environmental sustainability has also shaped its corporate narrative. Apple's relentless pursuit of perfection and focus on creating meaningful connections with its global community are at the core of its values and philosophy.

Analysts currently set an average price target of 340.72 USD for the Apple stock (median: 360.00 USD), implying +7.3 % versus the latest price. The consensus is based on 54 analyst ratings.

54 analysts currently rate the Apple stock: 37 recommend buying, 14 holding and 3 selling. For 2026, analysts expect Apple to generate revenue of 477.40 B USD and earnings per share of 8.94 USD.

Converted at the current exchange rate, the Apple share trades at 281.09 EUR (326.57 USD).

The Apple share (AAPL) is listed on 15 stock exchanges, including: NYSE (AAPL), NASDAQ (AAPL), XETRA (APC.DE), Frankfurt (APC.F), Tradegate (APC), München (APC.MU), Stuttgart (APC.SG), Düsseldorf (APC.DU).

Apple Inc. is a technology company that was founded on April 1, 1976 in Cupertino, California. It is a global leading company that offers a wide range of products and services. Apple's core business is the development, manufacturing, and sale of high-quality hardware and software. Apple offers various product lines, including Macs, iPhones, iPads, Apple Watches, Apple TVs, and AirPods. These products are globally recognized and known for their technical innovation, user-friendliness, and quality. Apple has made a name for itself by revolutionizing the way we interact with technology. Apple's business model is based on the development and marketing of premium products and services, as well as creating an ecosystem around these products. This means that Apple designs its products to seamlessly work together and be integrated, creating an individual, seamless user experience. An important aspect of Apple's business model is the App Store ecosystem, which offers a variety of apps that can be run on Apple products. Developers can offer their apps through the App Store and Apple receives a percentage of the revenue. This ecosystem is a key factor in consumer loyalty and Apple's revenue generation. Another important source of revenue for Apple is the macOS operating system, as well as Microsoft Office and other software applications that can be run on Macs. Apple also earns from the sales of accessories such as charging cables, cases, and screen protectors. Apple also offers a suite of services, including iCloud, Apple Music, Apple TV+, Apple News+, and Apple Arcade. These services contribute to expanding the Apple ecosystem and are a crucial part of the company's business strategy. Apple earns through subscriptions or the purchase of digital media through these services. An important aspect of Apple's business model is the design thinking principle. This means that Apple places a strong emphasis on design and user-friendliness when developing new products. Apple values aesthetics and simplicity and works hard to create a distinctive brand design. Apple has built a strong global distribution network consisting of retailers, telecommunications partners, and wholesalers. Apple also markets its products through its own retail stores, which typically experience strong sales. As a global company, Apple is also committed to social responsibility and sustainability. Apple places a strong focus on reducing its carbon footprint and advocates for renewable energy. Apple also works closely with its partners to improve conditions in the supply chain and ensure fair wages and working conditions for workers. Overall, Apple's business model is focused on the development and marketing of high-quality products and services that seamlessly work together to provide users with a personalized and intuitive experience. Apple has earned a reputation as an innovative company and leader in the technology industry and continues to strive towards discovering new opportunities and shaping a sustainable future.

The expected revenue of Apple is 477.40 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Apple is 132.47 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Apple is currently 36.51. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Apple stock.

The price-to-sales ratio (P/S) of Apple is currently 10.13. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Apple stock.

The Eulerpool Quality Score for Apple is 5/10.

The ISIN of Apple is US0378331005. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Apple is 865985. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Apple is AAPL. The ticker symbol is used to trade Apple shares on the stock exchange.

Over the past 12 months, Apple paid a dividend of 1.03 USD . This corresponds to a dividend yield of about 0.32 %. For the coming 12 months, Apple is expected to pay a dividend of 1.11 USD.

The current dividend yield of Apple is 0.32 %.

Apple pays a dividend, distributed in the months of , , , .

Apple paid dividends every year for the past 14 years.

For the upcoming 12 months, dividends amounting to 1.11 USD are expected. This corresponds to a dividend yield of 0.35 %.

Apple is assigned to the 'Information technology' sector.

To receive the latest dividend of Apple from amounting to 0.27 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Apple distributed 0.98 USD as dividends.

The dividends of Apple are distributed in USD.

All fundamentals and in-depth analysis of Apple

Our stock analysis for Apple stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Apple. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.