Apple Stock

Apple P/S

The (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of Apple (AAPL) as of Jul 25, 2026 is 9.02. In the previous year, (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. was 9.60 — a change of -6.04% (lower).

P/S

9.02

YoY

-6.04%

Last updated:

As of Jul 25, 2026, Apple's P/S ratio stood at 9.02, a -6.04% change from the 9.60 P/S ratio recorded in the previous year.

The Apple P/S history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/S
Date
P/S
Jan 1, 2019
5.03 base
Jan 1, 2020
8.27 base
Jan 1, 2021
8.02 base
Jan 1, 2022
5.26 base
Jan 1, 2023
7.82 base
Jan 1, 2024
9.70 base
Jan 1, 2025
9.69 base
Jan 1, 2026 (e)
11.75 base
YEARP/S
2026 est 11.75
2025 9.69
2024 9.70
2023 7.82
2022 5.26
2021 8.02
2020 8.27
2019 5.03
2018 2.84
2017 3.81
2016 2.86
2015 0.63
2014 0.89
2013 0.74
2012 0.80
2011 0.88
2010 1.15
2009 1.13
2008 0.59
2007 1.85
2006 0.97
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Apple Valuation

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides Apple's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates Apple's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots Apple's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if Apple grows earnings faster than its peers.

Apple Stock analysis

What does Apple do? The company Apple Inc is an American technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company started as a small startup in a garage. Today, Apple is one of the largest technology conglomerates in the world. Apple's business model focuses on the development and manufacturing of technology products for consumers. The company offers a variety of products including iPhones, iPads, Macs, Apple Watches, Apple TV, and iPods. Apple is known for its user-friendly interfaces, capable hardware, and high-quality software. Additionally, Apple operates an online ecosystem called iTunes and the App Store, offering music, movies, books, and apps. Apple stands out from other technology companies by offering a closed platform for its products and services. This means that Apple provides a limited number of hardware and software options for each of its products. As a result, the company is able to control the user experience on its devices and ensure that all apps and programs run smoothly without downtime. This control also allows Apple to better protect user data and information. In addition to product development and services, Apple is also a pioneer in design and aesthetics. Its products are characterized by minimalist design and simple functionality. The company is known for its innovative products such as the iPhone, which revolutionized touchscreen technology, and the iPad, which introduced a new category of tablet computers. One of Apple's main divisions is the iPhone, which has become one of the most successful products in the history of technology since its introduction in 2007. The iPhone combines phone, camera, music, and internet capabilities into a single device. It is now available in various models, from the more affordable SE version to the high-end models. Another important division is the Mac, Apple's traditional computer. The Mac is well-known for its intuitive and creative software, and it is popular among many artists, designers, and developers. The Mac is available in various models and sizes, including the MacBook, iMac, and Mac Pro. Apple also offers a range of portable products, such as the Apple Watch and the AirPods. The Apple Watch is a smartwatch that allows users to make calls, send messages, monitor their health, and more. The AirPods are wireless headphones that can be used in conjunction with other Apple products. One of Apple's newest divisions is HomeKit, a platform for smart home devices. With HomeKit, users can remotely control and automate their lighting, air conditioning, door locks, and other devices. Apple also offers the HomePod, an intelligent speaker that can be controlled using Siri, Apple's voice assistant. In addition to product development and manufacturing, Apple has also placed a strong emphasis on the customer experience. Apple Stores provide customers with a unique shopping experience aimed at personalizing and simplifying the customer journey. The company also offers strong customer support, including the AppleCare program, which provides users with technical support and repairs. Overall, Apple has become one of the most successful and influential companies in the technology industry. With a strong corporate culture, a unique design philosophy, and a focus on quality and customer experience, Apple has proven its ability to exceed consumer expectations and drive innovation. Please give me a rating on my translation. Apple is one of the most popular companies on Eulerpool.

P/S Details

Decoding Apple's P/S Ratio

Apple's Price to Sales (P/S) Ratio is a crucial financial metric that measures the company's market valuation relative to its total sales revenue. It's calculated by dividing the company's market capitalization by its total sales over a specific period. A lower P/S ratio can indicate that the company is undervalued, while a higher ratio may suggest overvaluation.

Year-to-Year Comparison

Comparing Apple's P/S ratio yearly provides insights into how the market perceives the company’s value relative to its sales. An increasing ratio over time can indicate growing investor confidence, while a decreasing trend might reflect concerns about the company’s revenue generation capabilities or market conditions.

Impact on Investments

The P/S ratio is instrumental for investors evaluating Apple's stock. It offers insights into the company’s efficiency in generating sales and its market valuation. Investors use this ratio to compare similar companies within the same industry, aiding in selecting stocks that offer the best value for investment.

Interpreting P/S Ratio Fluctuations

Variations in Apple’s P/S ratio can result from changes in the stock price, sales revenue, or both. Understanding these fluctuations is crucial for investors to evaluate the company’s current valuation and future growth potential, aligning their investment strategies accordingly.

Frequently Asked Questions about Apple stock

(Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of Apple is 9.02 in 2026.

The P/S ratio when valuing a stock.

The price-to-sales ratio (P/S ratio) is an important tool of technical analysis that assists investors in evaluating stocks. It refers to the earnings per share of a company and its price movements. This indicator can be used to determine a stock's fair value, relative to the company's earnings.

History of the Price-to-Sales Ratio

The price-to-sales ratio is a relatively new indicator. It was first used in the 1980s by John Price when he developed the Price-to-Sales Index (PSI). Price wanted to find a way to value stocks taking into account their earnings. He noticed that many stock prices were not in line with their earnings situation. The PSI has since become an important analytical tool and is often referred to as the P/S ratio.

Calculation of the price-to-sales ratio

The price-to-sales ratio is easy to calculate. It is determined by dividing the current stock price by the company's earnings per share. P/S ratio = Stock price / Earnings per share. For example, if a company's stock price is $10 and the earnings per share is $2, then the P/S ratio is 5.

Application of the Price-to-Sales Ratio

The Price-to-Sales ratio is a useful tool for determining a fairly valued stock price. A low P/S ratio may indicate that a stock price is undervalued, which could be a good entry opportunity. However, a high Price-to-Sales ratio may indicate that a stock price is overvalued and investors should exercise caution.

An example: A company has a stock price of 20 USD and an earnings per share of 2 USD. The P/E ratio is 10. This could indicate that the stock price is overvalued and investors should be cautious before buying.

Investors and the price-to-sales ratio

Investors use the price-to-sales ratio to determine whether a company's stock price is fairly valued or not. They can compare the P/S ratio to see how the stock price relates to the company's earnings. Investors can also observe the P/S ratio over a longer period of time to see if the stock price changes in relation to the company's earnings.

Advantages and Disadvantages of the Price-to-Sales Ratio

The greatest advantage of the price-to-sales ratio is that it is a simple and understandable tool to determine the fair value of a stock price. It can also help investors identify stocks that are undervalued. One disadvantage is that the P/S ratio does not provide information about the company's profits. Therefore, investors should also consider other financial ratios before investing.

In today's time, the price-to-sales ratio is an important tool for investors to evaluate stocks and identify potential investment opportunities. It can help find a fairly valued stock price and identify stocks that are undervalued. However, investors should also consider other financial indicators before making an investment decision.

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Valuation — Apple

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