Apple Rule of 40
The Rule of 40 of Apple (AAPL) as of Oct 26, 2026 is 38.40 %. In the previous year, Rule of 40 was 33.53 % — a change of 14.51% (higher).
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Rule of 40
38.40 %
YoY
14.51%
Last updated:
Rule of 40 of Apple is 2025 38.40 % . Rule of 40 of Apple was 2024 33.53 % . It decreases by 14.51% higher compared to the previous year.
The Apple Rule of 40 history
3 Years
10 Years
25 Years
Max
Rule of 40
Date
Rule of 40
Jan 1, 2018
42.56 USD
Jan 1, 2019
22.53 USD
Jan 1, 2020
29.66 USD
Jan 1, 2021
63.04 USD
Jan 1, 2022
38.08 USD
Jan 1, 2023
27.02 USD
Jan 1, 2024
33.53 USD
Jan 1, 2025
38.40 USD
| YEAR | Rule of 40 | YoY |
|---|---|---|
| 38.40 % | +14.51% | |
| 33.53 % | +24.10% | |
| 27.02 % | -29.05% | |
| 38.08 % | -39.59% | |
| 63.04 % | +112.55% | |
| 29.66 % | +31.64% | |
| 22.53 % | -47.06% | |
| 42.56 % | +28.70% | |
| 33.06 % | +64.49% | |
| 20.10 % | -65.54% | |
| 58.33 % | — |
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Apple Stock analysis
What does Apple do? The company Apple Inc is an American technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company started as a small startup in a garage. Today, Apple is one of the largest technology conglomerates in the world.
Apple's business model focuses on the development and manufacturing of technology products for consumers. The company offers a variety of products including iPhones, iPads, Macs, Apple Watches, Apple TV, and iPods. Apple is known for its user-friendly interfaces, capable hardware, and high-quality software. Additionally, Apple operates an online ecosystem called iTunes and the App Store, offering music, movies, books, and apps.
Apple stands out from other technology companies by offering a closed platform for its products and services. This means that Apple provides a limited number of hardware and software options for each of its products. As a result, the company is able to control the user experience on its devices and ensure that all apps and programs run smoothly without downtime. This control also allows Apple to better protect user data and information.
In addition to product development and services, Apple is also a pioneer in design and aesthetics. Its products are characterized by minimalist design and simple functionality. The company is known for its innovative products such as the iPhone, which revolutionized touchscreen technology, and the iPad, which introduced a new category of tablet computers.
One of Apple's main divisions is the iPhone, which has become one of the most successful products in the history of technology since its introduction in 2007. The iPhone combines phone, camera, music, and internet capabilities into a single device. It is now available in various models, from the more affordable SE version to the high-end models.
Another important division is the Mac, Apple's traditional computer. The Mac is well-known for its intuitive and creative software, and it is popular among many artists, designers, and developers. The Mac is available in various models and sizes, including the MacBook, iMac, and Mac Pro.
Apple also offers a range of portable products, such as the Apple Watch and the AirPods. The Apple Watch is a smartwatch that allows users to make calls, send messages, monitor their health, and more. The AirPods are wireless headphones that can be used in conjunction with other Apple products.
One of Apple's newest divisions is HomeKit, a platform for smart home devices. With HomeKit, users can remotely control and automate their lighting, air conditioning, door locks, and other devices. Apple also offers the HomePod, an intelligent speaker that can be controlled using Siri, Apple's voice assistant.
In addition to product development and manufacturing, Apple has also placed a strong emphasis on the customer experience. Apple Stores provide customers with a unique shopping experience aimed at personalizing and simplifying the customer journey. The company also offers strong customer support, including the AppleCare program, which provides users with technical support and repairs.
Overall, Apple has become one of the most successful and influential companies in the technology industry. With a strong corporate culture, a unique design philosophy, and a focus on quality and customer experience, Apple has proven its ability to exceed consumer expectations and drive innovation.
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Frequently Asked Questions about Apple stock
Rule of 40 of Apple is 38.40 % in 2025.
On Eulerpool you can find the complete historical development of Rule of 40 Apple since 2006 – with annual values, charts, and detailed analysis.
The Rule of 40 states that a company's revenue growth rate plus profit margin should exceed 40%. It is widely used to evaluate SaaS and high-growth companies.
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Quality — Apple
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