Roku Stock

Roku EBIT

The EBIT of Roku (ROKU) as of Aug 7, 2026 is 95.80 M USD. In the previous year, EBIT was -218.17 M USD — a change of -143.91% (higher).

EBIT

95.80 MUSD

YoY

-143.91%

Last updated:

In 2026, Roku's EBIT was 95.80 M USD, a -143.91% increase from the -218.17 M USD EBIT recorded in the previous year.

The Roku EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M USD)
Date
EBIT (M USD)
Jan 1, 2023
-792.38 base
Jan 1, 2024
-218.17 base
Jan 1, 2025
95.80 base
Jan 1, 2026 (e)
-309.69 base
Jan 1, 2027 (e)
-348.05 base
Jan 1, 2028 (e)
-391.77 base
Jan 1, 2029 (e)
-417.20 base
Jan 1, 2030 (e)
-428.61 base
YEAREBIT (M USD)
2030 est -428.61
2029 est -417.20
2028 est -391.77
2027 est -348.05
2026 est -309.69
2025 95.80
2024 -218.17
2023 -792.38
2022 -530.89
2021 238.08
2020 -20.25
2019 -65.06
2018 -8.99
2017 -61.58
2016 -43.36
2015 -37.55
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Roku Revenue

Roku Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
3.48 B USD
-792.38 M USD
-709.56 M USD
Jan 1, 2024
4.11 B USD
-218.17 M USD
-129.39 M USD
Jan 1, 2025
4.74 B USD
95.80 M USD
88.36 M USD
Jan 1, 2026 (e)
5.56 B USD
-309.69 M USD
364.91 M USD
Jan 1, 2027 (e)
6.25 B USD
-348.05 M USD
533.51 M USD
Jan 1, 2028 (e)
7.03 B USD
-391.77 M USD
800.65 M USD
Jan 1, 2029 (e)
7.49 B USD
-417.20 M USD
929.35 M USD
Jan 1, 2030 (e)
7.70 B USD
-428.61 M USD
1.01 B USD

Roku Margins

Roku stock margins

The Roku margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Roku. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Roku.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2023
43.70 %
-22.74 %
-20.36 %
Jan 1, 2024
43.90 %
-5.30 %
-3.15 %
Jan 1, 2025
43.79 %
2.02 %
1.87 %
Jan 1, 2026 (e)
43.79 %
-5.57 %
6.56 %
Jan 1, 2027 (e)
43.79 %
-5.57 %
8.54 %
Jan 1, 2028 (e)
43.79 %
-5.57 %
11.38 %
Jan 1, 2029 (e)
43.79 %
-5.57 %
12.41 %
Jan 1, 2030 (e)
43.79 %
-5.57 %
13.15 %

Roku Stock analysis

What does Roku do? Roku Inc is a US company that specializes in the development of streaming hardware and software. The company was founded in 2002 by Anthony Wood. Initially, Roku Inc focused on the development of set-top boxes that would enable television reception over the internet. However, the company changed its strategy and began developing its own streaming hardware and software. Roku Inc's business model is simple: the company offers affordable streaming hardware that is compatible with its streaming software. With this hardware, users can access a variety of streaming services such as Netflix, Hulu, Amazon Prime Video, and others. Roku Inc earns money through the sale of its hardware and shares revenue from the sale of streaming subscriptions with its streaming partners. The various divisions of Roku Inc are comprehensive. The company aims to offer an all-in-one streaming solution that allows users to search for and watch their favorite content in one place. The company's various divisions include Roku OS, TV specifications, streaming sticks, streaming players, and smart TVs. Roku OS is the operating system software developed by Roku Inc that runs on the company's hardware. TV specifications equip televisions with Roku Inc's streaming software. For customers who do not want to spend a lot of money and want to focus on the essentials, the company offers streaming sticks and streaming players. As a recently matured option, Roku Inc also offers smart TVs that integrate the streaming hardware and software into the television set. Roku Inc has some popular products on the market. The Roku Streaming Stick is one of the company's most well-known products. This streaming stick is very easy to use and can be directly connected to the HDMI port of the television. The Roku Streaming Stick+ is an upgraded version of the original streaming hardware, offering 4K resolution and the ability to connect wireless headphones directly to the streaming hardware. Another popular product from Roku Inc is the Roku Ultra. With this streaming player, users can access a variety of streaming content, as well as play games and listen to music. The Roku Ultra is a high-end version of Roku's streaming hardware, with more powerful hardware and higher resolution capabilities. In summary, Roku Inc is a company that specializes in the development of streaming hardware and software. The company offers a variety of streaming products such as streaming sticks, streaming players, and smart TVs. With its all-in-one streaming solution, the company aims to provide users with a convenient way to find and watch their streaming content in one place. Roku Inc is an emerging company in the rapidly changing world of streaming and offers its customers an affordable way to enjoy their favorite content. Roku is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Roku's EBIT

Roku's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Roku's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Roku's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Roku’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Roku stock

EBIT of Roku is 95.80 M USD in 2026.

EBIT of Roku changed from -218.17 M USD to 95.80 M USD, representing a -143.91% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT Roku since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's USD is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's Roku historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Roku

All Key Metrics — Roku