Roku (ROKU) Stock Price

Roku Price

NASDAQ·CLOSED
152.39
​
Market closed

Revenue has compounded at 30.9% per year over the past 10 years to 4.74 B USD. Roku's net margin stands at 1.9%, down from 8.8% several years earlier. Analysts set a median price target of 160.00 USD, implying 5.0% above the current price. Of 36 analysts, 14 rate the stock a buy — an overall Hold consensus.

Roku stock price

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Roku business model & stock analysis

Roku Inc is a US company that specializes in the development of streaming hardware and software. The company was founded in 2002 by Anthony Wood. Initially, Roku Inc focused on the development of set-top boxes that would enable television reception over the internet. However, the company changed its strategy and began developing its own streaming hardware and software. Roku Inc's business model is simple: the company offers affordable streaming hardware that is compatible with its streaming software. With this hardware, users can access a variety of streaming services such as Netflix, Hulu, Amazon Prime Video, and others. Roku Inc earns money through the sale of its hardware and shares revenue from the sale of streaming subscriptions with its streaming partners. The various divisions of Roku Inc are comprehensive. The company aims to offer an all-in-one streaming solution that allows users to search for and watch their favorite content in one place. The company's various divisions include Roku OS, TV specifications, streaming sticks, streaming players, and smart TVs. Roku OS is the operating system software developed by Roku Inc that runs on the company's hardware. TV specifications equip televisions with Roku Inc's streaming software. For customers who do not want to spend a lot of money and want to focus on the essentials, the company offers streaming sticks and streaming players. As a recently matured option, Roku Inc also offers smart TVs that integrate the streaming hardware and software into the television set. Roku Inc has some popular products on the market. The Roku Streaming Stick is one of the company's most well-known products. This streaming stick is very easy to use and can be directly connected to the HDMI port of the television. The Roku Streaming Stick+ is an upgraded version of the original streaming hardware, offering 4K resolution and the ability to connect wireless headphones directly to the streaming hardware. Another popular product from Roku Inc is the Roku Ultra. With this streaming player, users can access a variety of streaming content, as well as play games and listen to music. The Roku Ultra is a high-end version of Roku's streaming hardware, with more powerful hardware and higher resolution capabilities. In summary, Roku Inc is a company that specializes in the development of streaming hardware and software. The company offers a variety of streaming products such as streaming sticks, streaming players, and smart TVs. With its all-in-one streaming solution, the company aims to provide users with a convenient way to find and watch their streaming content in one place. Roku Inc is an emerging company in the rapidly changing world of streaming and offers its customers an affordable way to enjoy their favorite content.

Frequently asked questions about Roku

Roku Inc's business model revolves around providing streaming platforms and devices that allow users to access and consume a wide range of digital content. The company generates revenue primarily through the sale of its streaming devices, licensing fees, and advertising on its platform. By partnering with various content providers, Roku offers a vast selection of channels and services to its users. They also collaborate with advertisers to deliver targeted and interactive advertising experiences on their platform. Roku Inc continues to innovate and expand its portfolio, aiming to enhance user engagement and maintain its position as a leading streaming platform provider.

Roku Inc is primarily active in the technology and entertainment industries.

The main competitors of Roku Inc in the market include Amazon Fire TV, Apple TV, and Google Chromecast. These competitors also offer streaming media devices and platforms, providing users with a wide range of options for accessing digital content. While Roku Inc has established itself as a leading player in the streaming industry, it faces tough competition from these well-known companies. By continuously innovating its products and services, Roku Inc aims to maintain its position and attract more customers in this competitive market.

Roku Inc is a renowned American technology company that specializes in streaming devices and platforms. Founded in 2002 by Anthony Wood, the company initially focused on developing hardware for digital media players. Roku gained significant recognition after launching its first streaming player in 2008, which revolutionized the way consumers stream content on televisions. Over the years, Roku has expanded its product range and now offers a diverse array of streaming devices, smart TVs, and audio products. The company's commitment to innovation and user-friendly interfaces has solidified its position as a leading player in the streaming industry, constantly providing a convenient and immersive entertainment experience for its users.

Roku Inc, a leading streaming platform, has achieved numerous significant milestones. One notable accomplishment was surpassing 15 million active user accounts by the end of 2017. In 2018, the company launched The Roku Channel, its own ad-supported streaming service, expanding its reach to millions of viewers. Roku Inc also pioneered the integration of its platform into smart TVs, forming partnerships with various manufacturers. This resulted in Roku becoming the number one streaming TV platform in the United States. Furthermore, Roku Inc successfully listed on the Nasdaq stock exchange in September 2017, demonstrating its growing presence and industry recognition.

Roku Inc is primarily present in the United States, Canada, Mexico, the United Kingdom, Ireland, France, Germany, Italy, Spain, and Brazil.

Roku Inc represents values of innovation, simplicity, and entertainment. As a leading streaming platform, Roku focuses on providing users with seamless access to a vast range of streaming options. The company's corporate philosophy revolves around delivering exceptional user experiences through its user-friendly interface, extensive content library, and advanced streaming technology. Roku Inc continually strives to enhance its product offerings and create an inclusive ecosystem where consumers can easily discover and enjoy their favorite movies, TV shows, and streaming channels. With its commitment to innovation and customer satisfaction, Roku remains at the forefront of the streaming industry, revolutionizing how people consume digital content.

Analysts currently set an average price target of 161.29 USD for the Roku stock (median: 160.00 USD), implying +5.8 % versus the latest price. The consensus is based on 36 analyst ratings.

36 analysts currently rate the Roku stock: 14 recommend buying, 22 holding and 0 selling. For 2026, analysts expect Roku to generate revenue of 5.62 B USD and earnings per share of 2.81 USD.

Converted at the current exchange rate, the Roku share trades at 135.46 EUR (152.39 USD).

The Roku share (ROKU) is listed on 8 stock exchanges, including: NASDAQ (ROKU), London (0KXI.L), SIX (Zürich) (R35.SW), XETRA (R35.DE), Frankfurt (R35.F), München (R35.MU), Düsseldorf (R35.DU).

Roku Inc. is a US-based company known for its streaming players and related operating system for smart TVs. The company develops and sells hardware products for home theater, as well as provides software and internet services. Its main products are Roku streaming players that connect to a TV and offer an interactive streaming experience with access to various channels and apps. Roku also produces remote controls specifically designed for its streaming players. The company has expanded its offerings to include content and advertising monetization services. It licenses its operating system to other TV manufacturers and has its own content platform called "Roku Channel." Roku also markets data and analytics, using user data to provide personalized recommendations and targeted advertising. In summary, Roku is a diverse company that earns revenue from hardware sales, software and internet services, advertising, and data monetization. It has partnerships with TV manufacturers to increase its reach and distribution. Overall, Roku is a growing and successful company that has the potential for future expansion.

The expected revenue of Roku is 5.62 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Roku is 428.45 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Roku is currently 54.17. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Roku stock.

The price-to-sales ratio (P/S) of Roku is currently 4.13. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Roku stock.

The Eulerpool Quality Score for Roku is 6/10.

The ISIN of Roku is US77543R1023. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Roku is A2DW4X. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Roku is ROKU. The ticker symbol is used to trade Roku shares on the stock exchange.

Fair ValueTerminal
144.77 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Entertainment
Number of shares
Employees
Revenue per Employee
1.32 M USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website roku.com
Currency
USD
Initial public offering
Sep 28, 2017
ISIN
US77543R1023
Cusip
77543R102
Sedol
BZ1LFG7
Market capitalization
22.52 B USDLarge Cap
52-Week Range
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
13.81
P/E ratio
P/Ee 2026
52.55
P/Ee 2027
39.26
P/Ee 2028
26.72
P/Ee 2029
22.55
P/Ee 2030
22.01
P/S
P/Se
4.13
EV/EBIT
235.02
P/B Ratio
8.47
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
3.32 %
Gross Margin
43.79 %
EBIT Margin
2.02 %
Net Margin
1.87 %
EPS (Earnings Per Share)
0.58 USD
Net Debt / EBIT
—
Debt/Equity
0.00
Last updated Oct 5, 2026, 2:58 PM

Roku Ticker

DÜSSELDORF · R35.DUFRANKFURT · R35.FLONDON · 0KXI.LMILAN · 1ROKU.MIMUNICH · R35.MUNASDAQ · ROKUSIX · R35.SWXETRA · R35.DE

Roku FIGI

ROKU:US · BBG001ZZPQJ6ROKU:UA · BBG00HMJFM74ROKU:UN · BBG00HMJFM92ROKU:UP · BBG00HMJFMB9ROKU:UB · BBG00HMJFMD7ROKU:UM · BBG00HMJFMG4ROKU:UX · BBG00HMJFMH3ROKU:UD · BBG00HMJFMN6ROKU:UW · BBG00HMJFMQ3ROKU:UF · BBG00HMJFMR2ROKU:VY · BBG00HMJFMS1ROKU:VJ · BBG00HMJFMT0

All fundamentals and in-depth analysis of Roku

Our stock analysis for Roku stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Roku. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.