Roku

Roku CROIC

The Cash Return on Invested Capital (CROIC) of Roku (ROKU) as of Oct 29, 2026 is 18.00 %. In the previous year, Cash Return on Invested Capital (CROIC) was 8.54 % — a change of 110.67% (higher).

CROIC

18.00 %

YoY

110.67%

Last updated:

Cash Return on Invested Capital (CROIC) of Roku is 2025 18.00 % . Cash Return on Invested Capital (CROIC) of Roku was 2024 8.54 % . It decreases by 110.67% higher compared to the previous year.

The Roku CROIC history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

CROIC
Date
CROIC
Jan 1, 2018
-1.80 USD
Jan 1, 2019
-8.88 USD
Jan 1, 2020
4.63 USD
Jan 1, 2021
6.58 USD
Jan 1, 2022
-5.50 USD
Jan 1, 2023
7.45 USD
Jan 1, 2024
8.54 USD
Jan 1, 2025
18.00 USD
The Roku CROIC history
YEARCROICYoY
18.00 %+110.67%
8.54 %+14.74%
7.45 %-235.45%
-5.50 %-183.52%
6.58 %+42.31%
4.63 %-152.06%
-8.88 %+393.44%
-1.80 %-109.77%
18.43 %-24.23%
24.32 %-23.17%
31.65 %—

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Roku Stock analysis

What does Roku do? Roku Inc is a US company that specializes in the development of streaming hardware and software. The company was founded in 2002 by Anthony Wood. Initially, Roku Inc focused on the development of set-top boxes that would enable television reception over the internet. However, the company changed its strategy and began developing its own streaming hardware and software. Roku Inc's business model is simple: the company offers affordable streaming hardware that is compatible with its streaming software. With this hardware, users can access a variety of streaming services such as Netflix, Hulu, Amazon Prime Video, and others. Roku Inc earns money through the sale of its hardware and shares revenue from the sale of streaming subscriptions with its streaming partners. The various divisions of Roku Inc are comprehensive. The company aims to offer an all-in-one streaming solution that allows users to search for and watch their favorite content in one place. The company's various divisions include Roku OS, TV specifications, streaming sticks, streaming players, and smart TVs. Roku OS is the operating system software developed by Roku Inc that runs on the company's hardware. TV specifications equip televisions with Roku Inc's streaming software. For customers who do not want to spend a lot of money and want to focus on the essentials, the company offers streaming sticks and streaming players. As a recently matured option, Roku Inc also offers smart TVs that integrate the streaming hardware and software into the television set. Roku Inc has some popular products on the market. The Roku Streaming Stick is one of the company's most well-known products. This streaming stick is very easy to use and can be directly connected to the HDMI port of the television. The Roku Streaming Stick+ is an upgraded version of the original streaming hardware, offering 4K resolution and the ability to connect wireless headphones directly to the streaming hardware. Another popular product from Roku Inc is the Roku Ultra. With this streaming player, users can access a variety of streaming content, as well as play games and listen to music. The Roku Ultra is a high-end version of Roku's streaming hardware, with more powerful hardware and higher resolution capabilities. In summary, Roku Inc is a company that specializes in the development of streaming hardware and software. The company offers a variety of streaming products such as streaming sticks, streaming players, and smart TVs. With its all-in-one streaming solution, the company aims to provide users with a convenient way to find and watch their streaming content in one place. Roku Inc is an emerging company in the rapidly changing world of streaming and offers its customers an affordable way to enjoy their favorite content. Roku is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Roku stock

Cash Return on Invested Capital (CROIC) of Roku is 18.00 % in 2025.

Cash Return on Invested Capital (CROIC) of Roku changed from 8.54 % to 18.00 %, representing a 110.67% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Roku since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Roku with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Roku

All Key Metrics — Roku