Puma Stock

Puma EBIT

The EBIT of Puma (PUM.DE) as of Aug 5, 2026 is -423.20 M EUR. In the previous year, EBIT was 622.00 M EUR — a change of -168.04% (lower).

EBIT

-423.20 MEUR

YoY

-168.04%

Last updated:

In 2026, Puma's EBIT was -423.20 M EUR, a -168.04% increase from the 622.00 M EUR EBIT recorded in the previous year.

The Puma EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M EUR)
Date
EBIT (M EUR)
Jan 1, 2024
622.00 base
Jan 1, 2025
-423.20 base
Jan 1, 2026 (e)
323.57 base
Jan 1, 2027 (e)
343.55 base
Jan 1, 2028 (e)
364.46 base
Jan 1, 2029 (e)
395.18 base
Jan 1, 2030 (e)
415.83 base
Jan 1, 2031 (e)
0.00 base
YEAREBIT (M EUR)
2031 est -
2030 est 415.83
2029 est 395.18
2028 est 364.46
2027 est 343.55
2026 est 323.57
2025 -423.20
2024 622.00
2023 621.60
2022 640.60
2021 557.10
2020 209.20
2019 440.20
2018 337.40
2017 244.60
2016 127.60
2015 96.30
2014 128.00
2013 62.50
2012 113.20
2011 333.20
2010 306.80
2009 192.40
2008 325.40
2007 372.00
2006 368.00
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Puma Revenue

Puma Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2024
8.82 B EUR
622.00 M EUR
281.60 M EUR
Jan 1, 2025
7.30 B EUR
-423.20 M EUR
-645.50 M EUR
Jan 1, 2026 (e)
6.96 B EUR
323.57 M EUR
-228.25 M EUR
Jan 1, 2027 (e)
7.39 B EUR
343.55 M EUR
50.36 M EUR
Jan 1, 2028 (e)
7.84 B EUR
364.46 M EUR
175.16 M EUR
Jan 1, 2029 (e)
8.50 B EUR
395.18 M EUR
323.32 M EUR
Jan 1, 2030 (e)
8.95 B EUR
415.83 M EUR
406.97 M EUR
Jan 1, 2031 (e)
9.05 B EUR
0.00 EUR
0.00 EUR

Puma Margins

Puma stock margins

The Puma margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Puma. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Puma.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2024
47.38 %
7.05 %
3.19 %
Jan 1, 2025
44.95 %
-5.80 %
-8.85 %
Jan 1, 2026 (e)
44.95 %
4.65 %
-3.28 %
Jan 1, 2027 (e)
44.95 %
4.65 %
0.68 %
Jan 1, 2028 (e)
44.95 %
4.65 %
2.23 %
Jan 1, 2029 (e)
44.95 %
4.65 %
3.80 %
Jan 1, 2030 (e)
44.95 %
4.65 %
4.55 %
Jan 1, 2031 (e)
44.95 %
0.00 %
0.00 %

Puma Stock analysis

What does Puma do? Puma SE is a German company specializing in the production of sportswear, shoes, and accessories. The company was founded in 1948 by Rudolf Dassler and is headquartered in Herzogenaurach, Germany. Puma has gained global recognition for its innovative and high-quality products and is one of the leading brands in the sports apparel industry. Puma is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Puma's EBIT

Puma's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Puma's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Puma's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Puma’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Puma stock

EBIT of Puma is -423.20 M EUR in 2026.

EBIT of Puma changed from 622.00 M EUR to -423.20 M EUR, representing a -168.04% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of EBIT Puma since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's EUR is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's Puma historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Puma

All Key Metrics — Puma