Puma

Puma CROIC

The Cash Return on Invested Capital (CROIC) of Puma (PUM.DE) as of Nov 11, 2026 is -14.56 %. In the previous year, Cash Return on Invested Capital (CROIC) was 9.50 % — a change of -253.28% (lower).

CROIC

-14.56 %

YoY

-253.28%

Last updated:

Cash Return on Invested Capital (CROIC) of Puma is 2025 -14.56 % . Cash Return on Invested Capital (CROIC) of Puma was 2024 9.50 % . It decreases by -253.28% lower compared to the previous year.

The Puma CROIC history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

CROIC
Date
CROIC
Jan 1, 2018
7.76 EUR
Jan 1, 2019
11.83 EUR
Jan 1, 2020
9.23 EUR
Jan 1, 2021
7.12 EUR
Jan 1, 2022
3.83 EUR
Jan 1, 2023
8.11 EUR
Jan 1, 2024
9.50 EUR
Jan 1, 2025
-14.56 EUR
The Puma CROIC history
YEARCROICYoY
-14.56 %-253.28%
9.50 %+17.18%
8.11 %+111.84%
3.83 %-46.27%
7.12 %-22.89%
9.23 %-21.94%
11.83 %+52.40%
7.76 %+25.47%
6.19 %+131.19%
2.68 %-137.64%
-7.11 %-313.47%
3.33 %—

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Puma Stock analysis

What does Puma do? Puma SE is a German company specializing in the production of sportswear, shoes, and accessories. The company was founded in 1948 by Rudolf Dassler and is headquartered in Herzogenaurach, Germany. Puma has gained global recognition for its innovative and high-quality products and is one of the leading brands in the sports apparel industry. Puma is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Puma stock

Cash Return on Invested Capital (CROIC) of Puma is -14.56 % in 2025.

Cash Return on Invested Capital (CROIC) of Puma changed from 9.50 % to -14.56 %, representing a -253.28% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Puma since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Puma with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Puma

All Key Metrics — Puma