The main competitors of Puma SE in the market are Nike Inc., Adidas AG, and Under Armour Inc. Nike is a global leader in the sportswear industry, known for its innovative products and strong marketing. Adidas, another prominent competitor, has a strong presence in the athletic footwear and apparel market. Under Armour, although relatively smaller in size, has been gaining market share with its focus on performance-oriented sportswear. These competitors pose challenges to Puma SE in terms of market share and attracting customers. However, Puma SE has carved a niche for itself with its lifestyle products and collaborations with fashion influencers.

Puma SE operates under a business model focused on designing, manufacturing, and selling athletic and casual footwear, apparel, and accessories. As a global sports brand, Puma caters to various segments including football, running, training, golf, and motorsports. By collaborating with athletes, teams, and influencers, Puma aims to deliver innovative products that blend performance, style, and sustainability. Through its direct-to-consumer channels and distribution network, Puma strives to enhance brand visibility and engage customers worldwide. Puma's distinctive business model enables it to stay competitive in the dynamic sportswear market while staying true to its core values of athleticism, empowerment, and creativity.

Puma SE is primarily active in the industries of sportswear, footwear, and accessories. With a strong focus on athletic lifestyle, Puma SE designs, manufactures, and distributes a wide range of products for sports enthusiasts and fashion-conscious individuals. Known for its innovative designs and quality craftsmanship, Puma SE has made significant strides in the global sportswear market. Continuously expanding its presence across various sporting categories, Puma SE caters to athletes and consumers alike, while consistently delivering cutting-edge products that inspire performance and style.

Puma SE, a renowned German multinational corporation, has an illustrious history dating back to its establishment in 1948. Originally founded as "Gebrüder Dassler Schuhfabrik" by brothers Rudolf and Adolf Dassler, Puma emerged as a separate entity in 1948 after a family dispute. With its headquarters in Herzogenaurach, Germany, Puma SE has transcended boundaries to become one of the world's leading sports apparel and footwear manufacturers. The company boasts an extensive product portfolio that caters to various sports disciplines and lifestyle segments. Recognized for its innovative designs, performance-oriented products, and collaborations with athletes, Puma SE has cemented its position as a global brand synonymous with style, quality, and excellence.

Puma SE, a renowned multinational company, has achieved significant milestones throughout its history. With a strong focus on innovation and design, Puma has transformed into a global leader in the sportswear industry. The company's achievements include groundbreaking collaborations with renowned athletes and celebrities, such as Usain Bolt and Rihanna, which have enhanced their brand presence worldwide. Puma pioneered sustainable initiatives, such as the "PUMA Clever Little Bag," showcasing their commitment to environmental responsibility. Additionally, Puma's continuous investment in cutting-edge technology has led to the development of high-performance products that cater to athletes' specific needs. These achievements highlight Puma SE's unwavering dedication to excellence and reinforce their position as a leader in the global sportswear market.

Puma SE is primarily present in numerous countries and regions worldwide. With its global presence, the company operates extensively across Europe, North America, Asia, and South America. Puma SE has a strong presence in key markets such as Germany, the United States, China, and Brazil, among others. As a leading multinational corporation in the sports industry, Puma SE's products are available and popular in various countries, allowing the company to cater to a diverse customer base.

Puma SE represents a strong set of values and a distinctive corporate philosophy. The company is known for its commitment to sustainability, creativity, and innovation. Puma prioritizes environmental, social, and governance factors in its business operations, aiming to reduce its carbon footprint and promote ethical practices. With a focus on inclusivity, Puma emphasizes diversity and equal opportunities. The company also fosters a culture of teamwork, collaboration, and continuous improvement. Puma SE is dedicated to delivering high-quality products that combine performance, style, and functionality, catering to the needs and preferences of its diverse customer base.

Analysts currently set an average price target of 24.06 EUR for the Puma stock (median: 22.44 EUR), implying -14.0 % versus the latest price. The consensus is based on 26 analyst ratings.

Puma Analyst Price Targets 2026

26 analysts currently rate the Puma stock: 9 recommend buying, 15 holding and 2 selling. For 2026, analysts expect Puma to generate revenue of 6.95 B EUR and earnings per share of -1.41 EUR.

Puma Analyst Price Targets 2026

The Puma share (PUM.DE) is listed on 10 stock exchanges, including: XETRA (PUM.DE), Frankfurt (PUM.F), München (PUM.MU), Düsseldorf (PUM.DU), Hamburg (PUM.HM), London (0NQE.L), SIX (Zürich) (PUM.SW), Wien (PUM.VI).

Puma SE is a globally operating company that specializes in the production and marketing of sporting goods and apparel. The company was founded in 1948 and is headquartered in Herzogenaurach, Germany. Puma SE is part of the Kering Group, one of the world's leading companies in the luxury goods sector. The business model of Puma SE includes several different divisions. The company's core competencies lie in the development and production of shoes, clothing, and accessories for various sports activities. For example, the company offers running shoes, football boots, sneakers, training apparel, and accessories such as backpacks or sunglasses. The products are distributed through various channels. Puma SE operates both its own retail stores and online shops. In addition, the company sells its products through various trade partners and sport retailers. An important part of Puma SE's business model is the promotion of sports and an active lifestyle. The company is involved in various sports and sponsors different athletes and sports clubs. For example, Puma SE is the official supplier of AC Milan, Borussia Dortmund, and Olympique de Marseille. Furthermore, the company works closely with various organizations to support projects in the fields of sports promotion and environmental protection. Another important aspect of Puma SE's business model is innovative product development. The company invests a significant amount in research and development annually to constantly bring new products to the market. For example, Puma SE has developed the first shoe with the so-called "Disc Closure System," where the shoe is closed without laces. Additionally, the company produces many products using sustainable materials and strives to constantly minimize the environmental footprint of its products. Overall, Puma SE's business model offers a wide range of products and services in the field of sports apparel and equipment. The company has an international presence and actively engages in various sports and projects to promote sports and environmental protection. Innovative product development and the use of sustainable materials are further important aspects of the business model.

The expected revenue of Puma is 6.95 B EUR. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Puma is -207.40 M EUR. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Puma is currently -19.29. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Puma stock.

The price-to-sales ratio (P/S) of Puma is currently 0.58. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Puma stock.

The Eulerpool Quality Score for Puma is 2/10.

The ISIN of Puma is DE0006969603. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Puma is 696960. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Puma is PUM.DE. The ticker symbol is used to trade Puma shares on the stock exchange.

Over the past 12 months, Puma paid a dividend of 0.61 EUR . This corresponds to a dividend yield of about 2.25 %. For the coming 12 months, Puma is expected to pay a dividend of 0.76 EUR.

The current dividend yield of Puma is 2.25 %.

Puma pays a dividend, distributed in the months of , , , .

Puma paid dividends every year for the past 5 years.

For the upcoming 12 months, dividends amounting to 0.76 EUR are expected. This corresponds to a dividend yield of 2.69 %.

Puma is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Puma from amounting to 0.61 EUR, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Puma distributed 0.82 EUR as dividends.

The dividends of Puma are distributed in EUR.