Purple Innovation (PRPL) Stock Price

Purple Innovation Price

NASDAQ·CLOSED
1.81
​
Market closed

Over the last 11 years Purple Innovation grew revenue by 53.2% annually, reaching 468.73 M USD. For Purple Innovation, the net margin of -11.0% is down versus 0.6% a few years ago. At today's price the dividend yield works out to roughly 1.38%. The consensus 12-month price target for Purple Innovation is 1.50 USD, about 17.1% below where the stock trades today. Of 9 analysts, 6 rate the stock a buy — an overall Buy consensus.

Purple Innovation stock price

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Purple Innovation business model & stock analysis

Purple Innovation Inc is an American company that was founded in Utah in 1989. Originally known as Comfortaire Corporation, the company produced air mattresses. In 2015, the name was changed to Purple Innovation Inc to emphasize the focus on developing innovative products. The company specializes in the production of mattresses and pillows. Purple Innovation mattresses are unique in their construction, consisting of a combination of polymer grid and foam. This provides excellent body support and a comfortable sleep surface. The company also offers a wide range of pillows, bedding, and other products to enhance the sleep experience. One of Purple Innovation's key business models is direct marketing. The company sells its products directly to consumers through the internet and other online sales channels. This allows the company to offer its products at a lower price than traditional retailers. By eliminating intermediaries, the company can also maintain control over product quality and reduce costs. The company has also formed partnerships with retailers and e-commerce platforms such as Amazon and Walmart. This allows the company to expand its reach and reach a wider customer base. In addition to mattresses and pillows, Purple Innovation has also developed a line of seat cushions. These cushions are made from the same polymer grid as the mattresses and provide a comfortable and supportive seating surface. These cushions are particularly practical for people who spend long periods of time sitting at a desk, such as office workers or gamers. Purple Innovation is also known for its innovative marketing strategy. The company uses humorous and crazy commercials to attract attention and appeal to customers. An example is the famous commercial with the "Goldie Test," in which actress and comedian Goldie Hawn jumps on a mattress made of polymer grid to demonstrate its quality. The company has also developed concepts in social responsibility. Purple Innovation aims to reduce its environmental impact. The company uses recycled materials to make its mattresses and pillows and promotes efficient production. In summary, Purple Innovation Inc is an innovative company specializing in the development and manufacture of mattresses, pillows, and seat cushions. Their unique polymer grid system provides comfort and support, creating a unique market niche. The company's direct marketing model allows for cost reduction and process control, while the use of online platforms and retailers expands the company's reach. With its humorous and crazy marketing campaigns, the company is also able to stand out from the competition and attract customer attention.

Frequently asked questions about Purple Innovation

The business model of Purple Innovation Inc revolves around designing, manufacturing, and marketing comfort products, primarily mattresses and pillows. Purple Innovation Inc differentiates itself through the use of patented technology, known as the Purple Grid, which provides pressure relief and support to improve sleep quality. By integrating innovative materials and using a direct-to-consumer distribution model, Purple Innovation Inc aims to offer high-quality sleep products at competitive prices. With a focus on customer satisfaction and continuous innovation, Purple Innovation Inc strives to provide a unique and comfortable sleep experience for individuals seeking an improved rest.

Purple Innovation Inc is primarily active in the bedding and furniture industry.

The main competitors of Purple Innovation Inc in the market are Tempur Sealy International Inc, Serta Simmons Bedding LLC, Casper Sleep Inc, and Sleep Number Corporation.

Purple Innovation Inc, formerly known as Purple Innovation, LLC, is a leading comfort technology company that designs and manufactures premium pillows, cushions, and mattresses. Founded in 1989 by Tony Pearce and Terry Pearce, Purple revolutionized the industry by introducing its patented Hyper-Elastic Polymer material. With a vision to improve sleep quality worldwide, Purple Innovation Inc has cultivated a strong reputation for its innovative products and commitment to customer satisfaction. The company's unique technology has gained significant recognition, and its products have been praised for their durability, comfort, and support. Today, Purple Innovation Inc continues to elevate the sleep experience with its state-of-the-art comfort solutions.

Purple Innovation Inc, a leading comfort technology company, has achieved remarkable milestones since its inception. Notably, it successfully launched its innovative Purple Grid™ mattress technology, revolutionizing the sleep industry. The company expanded its product line to include pillows, seat cushions, and office accessories, further solidifying its position as a comprehensive comfort solutions provider. Purple Innovation's performance-driven sales growth and award-winning products have garnered widespread recognition and numerous accolades. By continuously pushing the boundaries of comfort and investing in pioneering research, Purple Innovation Inc has established itself as a trusted name in the industry, offering unparalleled comfort and support to its valued customers.

Purple Innovation Inc is primarily present in the United States.

Purple Innovation Inc is committed to innovation, quality, and exceptional customer experience. As a company, Purple combines advanced technology with its patented comfort materials to revolutionize the sleep industry. The company's corporate philosophy revolves around providing customers with products that enhance their well-being and promote better sleep. Purple Innovation Inc values transparency, integrity, and a customer-centric approach. By focusing on continuous product development and delivering superior comfort, Purple strives to improve people's lives through their innovative sleep solutions.

Analysts currently set an average price target of 2.87 USD for the Purple Innovation stock (median: 1.50 USD), implying +59.4 % versus the latest price. The consensus is based on 9 analyst ratings.

9 analysts currently rate the Purple Innovation stock: 6 recommend buying, 3 holding and 0 selling. For 2026, analysts expect Purple Innovation to generate revenue of 425.79 M USD and earnings per share of -150.98 USD.

Converted at the current exchange rate, the Purple Innovation share trades at 1.62 EUR (1.81 USD).

The Purple Innovation share (PRPL) is listed on 1 stock exchanges, including: NASDAQ (PRPL).

Purple Innovation Inc. is an American company known for offering innovative technologies and products in the sleep industry. The company has built its business model on three pillars: mattresses, pillows, and bedding. Purple's mattresses are made with patented Gel technology, providing better support and airflow compared to traditional foam mattresses. The pillows also use Gel technology for comfort and support. Additionally, Purple offers high-quality bedding made from cotton with a smooth surface. The company's strategy is to provide high-quality products based on unique technology to satisfy customers. They have an online presence optimized for sales conversions, and also offer a money-back guarantee. Purple has become a leading online mattress retailer and is expanding into the retail market. They have also entered international markets. Overall, Purple Innovation Inc. has a solid business model based on innovative and high-quality products, positioning the company for growth and making a significant contribution to customer health and well-being.

The expected revenue of Purple Innovation is 425.79 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Purple Innovation is -653.71 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Purple Innovation is currently -0.01. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Purple Innovation stock.

The price-to-sales ratio (P/S) of Purple Innovation is currently 0.02. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Purple Innovation stock.

The Eulerpool Quality Score for Purple Innovation is 4/10.

The ISIN of Purple Innovation is US74640Y1064. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Purple Innovation is A2JDGR. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Purple Innovation is PRPL. The ticker symbol is used to trade Purple Innovation shares on the stock exchange.

Fair ValueTerminal
1.59 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Household Durables
Number of shares
Employees
Revenue per Employee
426,113.64 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website purple.com
Currency
USD
Initial public offering
Jul 30, 2015
ISIN
US74640Y1064
Cusip
74640Y106
Sedol
BYWFGP7
Market capitalization
196.22 M USDMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
-0.01
P/Ee 2027
-0.01
P/Ee 2028
-0.03
P/Ee 2029
7.24
P/S
P/Se
0.02
EV/EBIT
—
P/B Ratio
9.71
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-29.45 %
Last updated Nov 11, 2026, 11:06 PM

Purple Innovation Ticker

NASDAQ · PRPL

Purple Innovation FIGI

PRPL:US · BBG009S7FWY0PRPL:UA · BBG009S7FWZ9PRPL:UC · BBG009S7FX05PRPL:UN · BBG009S7FX23PRPL:UP · BBG009S7FX32PRPL:UB · BBG009S7FX50PRPL:UM · BBG009S7FX78PRPL:UX · BBG009S7FX87PRPL:UD · BBG009S7FXF9PRPL:UW · BBG009S7FXH7PRPL:UF · BBG009S7FXJ5PRPL:VY · BBG009S7FXK3