Purple Innovation (PRPL) Stock Price

Purple Innovation Price

NASDAQ·CLOSED
9.24USD-0.62 (-6.49 %)
Market closed

Over the last 11 years Purple Innovation grew revenue by 53.2% annually, reaching 468.73 M USD. For Purple Innovation, the net margin of -11.0% is down versus 0.6% a few years ago. At today's price the dividend yield works out to roughly 0.01%. The consensus 12-month price target for Purple Innovation is 1.63 USD, about 82.3% below where the stock trades today. Of 11 analysts, 7 rate the stock a buy — an overall Buy consensus. Purple Innovation's share price has lost 55.0% over the last twelve months. The stock trades about 49% above its 52-week low.

Purple Innovation stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Purple Innovation over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Purple Innovation stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Purple Innovation's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Purple Innovation Stock Price History
DatePurple Innovation Price
8/5/20269.24 USD
8/4/20269.86 USD
8/3/20269.00 USD
7/31/20268.10 USD
7/30/20267.27 USD
7/29/20268.11 USD
7/27/20267.41 USD
7/23/20267.00 USD
7/22/20266.82 USD
7/21/20266.50 USD
7/20/20266.20 USD
7/17/20267.25 USD
7/16/20267.75 USD
7/15/20268.05 USD
7/14/20267.82 USD
7/13/20268.13 USD
7/10/20268.21 USD
7/9/20268.43 USD
7/8/20268.51 USD
7/7/20268.51 USD
7/6/20269.22 USD
7/2/20269.00 USD
7/1/20268.93 USD
6/30/20268.92 USD
6/29/20269.47 USD
6/26/20269.76 USD
6/25/20269.78 USD
6/24/20269.74 USD
6/23/202610.50 USD
6/22/202610.56 USD
6/18/202610.70 USD
6/17/202610.32 USD
6/16/202610.50 USD
6/15/202610.70 USD
6/12/202610.47 USD
6/11/202610.60 USD
6/10/20269.88 USD
6/9/202610.13 USD
6/8/20269.78 USD
6/5/20269.85 USD
6/4/202610.23 USD
6/3/20269.90 USD
6/2/202610.20 USD
6/1/202610.50 USD
5/29/202610.02 USD
5/28/202610.40 USD
5/27/202610.47 USD
5/26/202610.67 USD
5/22/202610.05 USD
5/21/202610.32 USD
5/20/202610.50 USD
5/19/202610.23 USD
5/18/202610.40 USD
5/15/202610.60 USD
5/14/202610.42 USD
5/13/202611.42 USD
5/12/202611.17 USD
5/11/202612.75 USD
5/8/202612.52 USD
5/7/202612.85 USD
5/6/202612.87 USD
5/5/202612.33 USD
5/4/202611.85 USD
5/1/202612.48 USD
4/30/202612.38 USD
4/29/202612.25 USD
4/28/202613.36 USD
4/27/202616.11 USD
4/24/202616.03 USD
4/23/202616.00 USD
4/22/202616.43 USD
4/21/202616.54 USD
4/20/202615.91 USD
4/17/202615.73 USD
4/16/202615.75 USD
4/15/202615.02 USD
4/14/202615.47 USD
4/13/202615.32 USD
4/10/202615.28 USD
4/9/202615.12 USD
4/8/202615.09 USD
4/7/202615.95 USD
4/6/202616.57 USD
4/2/202616.33 USD
4/1/202616.88 USD
3/31/202616.53 USD
3/30/202616.21 USD
3/27/202617.06 USD
3/26/202615.51 USD
3/25/202614.50 USD
3/24/202617.25 USD
3/23/202617.78 USD
3/20/202617.74 USD
3/19/202617.50 USD
3/18/202617.15 USD
3/17/202617.45 USD
3/16/202617.00 USD
3/13/202617.65 USD
3/12/202618.03 USD
3/11/202618.13 USD
3/10/202618.19 USD
3/9/202617.78 USD
3/6/202617.71 USD
3/5/202617.74 USD
3/4/202617.72 USD
3/3/202617.12 USD
3/2/202616.54 USD
2/27/202617.38 USD
2/26/202617.12 USD
2/25/202616.21 USD
2/24/202616.44 USD
2/23/202616.01 USD
2/20/202615.89 USD
2/19/202617.14 USD
2/18/202617.38 USD
2/17/202617.46 USD
2/13/202617.23 USD
2/12/202617.27 USD
2/11/202617.43 USD
2/10/202617.70 USD
2/9/202617.39 USD
2/6/202617.51 USD
2/5/202616.75 USD
2/4/202618.02 USD
2/3/202616.58 USD
2/2/202616.80 USD
1/30/202617.19 USD
1/29/202617.66 USD
1/28/202617.70 USD
1/27/202618.20 USD
1/26/202618.00 USD
1/23/202618.12 USD
1/22/202617.93 USD
1/21/202617.77 USD
1/20/202618.22 USD
1/16/202619.27 USD
1/15/202619.76 USD
1/14/202619.99 USD
1/13/202618.92 USD
1/12/202618.53 USD
1/9/202618.00 USD
1/8/202618.26 USD
1/7/202617.62 USD
1/6/202617.87 USD
1/5/202617.76 USD
1/2/202618.01 USD
12/31/202517.26 USD
12/30/202517.94 USD
12/29/202517.76 USD
12/26/202518.39 USD
12/24/202518.56 USD
12/23/202517.53 USD
12/22/202518.31 USD
12/19/202518.65 USD
12/18/202519.26 USD
12/17/202519.17 USD
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12/12/202520.58 USD
12/11/202521.07 USD
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12/8/202519.96 USD
12/5/202518.71 USD
12/4/202518.84 USD
12/3/202518.64 USD
12/2/202519.83 USD
12/1/202519.63 USD
11/28/202519.77 USD
11/26/202519.55 USD
11/25/202519.16 USD
11/24/202517.50 USD
11/21/202518.27 USD
11/20/202517.30 USD
11/19/202517.90 USD
11/18/202517.39 USD
11/17/202517.50 USD
11/14/202518.37 USD
11/13/202517.79 USD
11/12/202517.25 USD
11/11/202518.31 USD
11/10/202519.07 USD
11/7/202520.75 USD
11/6/202517.50 USD
11/5/202517.96 USD
11/4/202520.18 USD
11/3/202519.93 USD
10/31/202519.79 USD
10/30/202519.86 USD
10/29/202521.09 USD
10/28/202521.58 USD
10/27/202520.97 USD
10/24/202521.48 USD
10/23/202521.15 USD
10/22/202520.88 USD
10/21/202521.61 USD
10/20/202521.53 USD
10/17/202521.05 USD
10/16/202521.50 USD
10/15/202521.97 USD
10/14/202522.30 USD
10/13/202521.81 USD
10/10/202522.02 USD
10/9/202523.13 USD
10/8/202523.40 USD
10/7/202523.12 USD
10/6/202523.99 USD
10/3/202523.83 USD
10/2/202522.74 USD
10/1/202522.88 USD
9/30/202523.36 USD
9/29/202524.50 USD
9/26/202523.75 USD
9/25/202523.61 USD
9/24/202524.47 USD
9/23/202525.50 USD
9/22/202526.25 USD
9/19/202526.00 USD
9/18/202528.00 USD
9/17/202526.75 USD
9/16/202526.25 USD
9/15/202526.25 USD
9/12/202526.25 USD
9/11/202526.75 USD
9/10/202526.75 USD
9/9/202526.50 USD
9/8/202527.25 USD
9/5/202528.25 USD
9/4/202527.50 USD
9/3/202527.25 USD
9/2/202527.25 USD
8/29/202529.00 USD
8/28/202527.75 USD
8/27/202527.75 USD
8/26/202529.00 USD
8/25/202531.25 USD
8/22/202528.25 USD
8/21/202525.25 USD
8/20/202525.75 USD
8/19/202526.75 USD
8/18/202528.00 USD
8/15/202528.00 USD
8/14/202526.00 USD
8/13/202526.25 USD
8/12/202521.11 USD
8/11/202519.57 USD
8/8/202520.60 USD
8/7/202520.00 USD
8/6/202520.54 USD
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Purple Innovation Revenue, EBIT, Net Income

  • 3 Years

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
573.20 M USD
123.98 M USD
-92.47 M USD
Jan 1, 2023
510.54 M USD
-119.24 M USD
-120.76 M USD
Jan 1, 2024
487.88 M USD
-80.53 M USD
-97.90 M USD
Jan 1, 2025
468.73 M USD
-22.54 M USD
-51.41 M USD
Jan 1, 2026 (e)
470.45 M USD
-21.09 M USD
-718.96 M USD
Jan 1, 2027 (e)
499.40 M USD
-22.39 M USD
-549.15 M USD
Jan 1, 2028 (e)
552.79 M USD
-24.78 M USD
-263.15 M USD
Jan 1, 2029 (e)
633.61 M USD
-28.41 M USD
27.10 M USD

Purple Innovation Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 6, 2026, 2:23 PM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
SHARESM
2014201520162017201820192020202120222023202420252026e2027e2028e2029e
4.005.0065.00196.00285.00428.00648.00726.00573.00510.00487.00468.00470.00499.00552.00633.00
–25.001,200.00201.5445.4150.1851.4012.04-21.07-10.99-4.51-3.900.436.1710.6214.67
25.0020.0032.3143.3739.3043.9347.0740.5036.3033.5337.1740.1740.1740.1740.1740.17
1.001.0021.0085.00112.00188.00305.00294.00208.00171.00181.00188.00188.80200.45221.74254.28
––-2.00-8.00-15.0016.0071.004.00123.00-119.00-80.00-22.00-21.00-22.00-24.00-28.00
––-3.08-4.08-5.263.7410.960.5521.47-23.33-16.43-4.70-4.47-4.41-4.35-4.42
––-2.00-8.00-4.00-22.00-236.004.00-92.00-120.00-97.00-51.00-718.00-549.00-263.0027.00
–––300.00-50.00450.00972.73-101.69-2,400.0030.43-19.17-47.421,307.84-23.54-52.09-110.27
4.334.794.998.398.4414.2460.3767.3091.38105.74107.714.334.334.334.334.33
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Purple Innovation generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Purple Innovation retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Purple Innovation's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Purple Innovation has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Purple Innovation's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Purple Innovation stock margins

The Purple Innovation margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Purple Innovation. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Purple Innovation.

  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
40.62 %
0.62 %
0.56 %
Jan 1, 2022
36.30 %
21.63 %
-16.13 %
Jan 1, 2023
33.66 %
-23.36 %
-23.65 %
Jan 1, 2024
37.13 %
-16.51 %
-20.07 %
Jan 1, 2025
40.23 %
-4.81 %
-10.97 %
Jan 1, 2026 (e)
40.23 %
-4.48 %
-152.82 %
Jan 1, 2027 (e)
40.23 %
-4.48 %
-109.96 %
Jan 1, 2028 (e)
40.23 %
-4.48 %
-47.60 %

Purple Innovation Stock Revenue, EBIT, Earnings per Share

The Purple Innovation earnings per share therefore indicates how much revenue Purple Innovation has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
10.79 USD
0.07 USD
0.06 USD
Jan 1, 2022
6.27 USD
1.36 USD
-1.01 USD
Jan 1, 2023
4.83 USD
-1.13 USD
-1.14 USD
Jan 1, 2024
4.53 USD
-0.75 USD
-0.91 USD
Jan 1, 2025
108.26 USD
-5.21 USD
-11.87 USD
Jan 1, 2026 (e)
4.34 USD
-4.87 USD
-6.63 USD
Jan 1, 2027 (e)
4.61 USD
-5.17 USD
-5.07 USD
Jan 1, 2028 (e)
5.10 USD
-5.72 USD
-2.43 USD

Purple Innovation business model & stock analysis

Purple Innovation Inc is an American company that was founded in Utah in 1989. Originally known as Comfortaire Corporation, the company produced air mattresses. In 2015, the name was changed to Purple Innovation Inc to emphasize the focus on developing innovative products. The company specializes in the production of mattresses and pillows. Purple Innovation mattresses are unique in their construction, consisting of a combination of polymer grid and foam. This provides excellent body support and a comfortable sleep surface. The company also offers a wide range of pillows, bedding, and other products to enhance the sleep experience. One of Purple Innovation's key business models is direct marketing. The company sells its products directly to consumers through the internet and other online sales channels. This allows the company to offer its products at a lower price than traditional retailers. By eliminating intermediaries, the company can also maintain control over product quality and reduce costs. The company has also formed partnerships with retailers and e-commerce platforms such as Amazon and Walmart. This allows the company to expand its reach and reach a wider customer base. In addition to mattresses and pillows, Purple Innovation has also developed a line of seat cushions. These cushions are made from the same polymer grid as the mattresses and provide a comfortable and supportive seating surface. These cushions are particularly practical for people who spend long periods of time sitting at a desk, such as office workers or gamers. Purple Innovation is also known for its innovative marketing strategy. The company uses humorous and crazy commercials to attract attention and appeal to customers. An example is the famous commercial with the "Goldie Test," in which actress and comedian Goldie Hawn jumps on a mattress made of polymer grid to demonstrate its quality. The company has also developed concepts in social responsibility. Purple Innovation aims to reduce its environmental impact. The company uses recycled materials to make its mattresses and pillows and promotes efficient production. In summary, Purple Innovation Inc is an innovative company specializing in the development and manufacture of mattresses, pillows, and seat cushions. Their unique polymer grid system provides comfort and support, creating a unique market niche. The company's direct marketing model allows for cost reduction and process control, while the use of online platforms and retailers expands the company's reach. With its humorous and crazy marketing campaigns, the company is also able to stand out from the competition and attract customer attention.

Purple Innovation SWOT Analysis

Strengths

Purple Innovation Inc has several key strengths that contribute to its success in the market. Firstly, the company is known for its innovative and unique products, particularly its Purple mattresses, which offer superior comfort and support. This enables Purple to differentiate itself from competitors and attract a loyal customer base. Additionally, Purple has a strong online presence and a direct-to-consumer sales model, allowing for better control over the customer experience and more effective marketing strategies.

Weaknesses

Despite its strengths, Purple Innovation Inc also faces a few weaknesses. One major weakness is its limited geographical presence. The company primarily operates in the United States, which restricts its potential market reach compared to global competitors. Moreover, Purple heavily relies on a single product line, mattresses, which makes it more vulnerable to fluctuations in consumer demand and market trends. Diversification into other sleep-related products might be necessary to reduce this risk.

Opportunities

Purple Innovation Inc has several opportunities to capitalize on in the market. The growing consumer interest in health and wellness presents a chance for Purple to expand its product offerings to include sleep accessories, such as pillows and bedding, as well as other lifestyle products. Additionally, international expansion is an untapped opportunity for Purple to enter new markets and increase its customer base. Strategic partnerships with retail giants or online marketplaces could facilitate this expansion.

Threats

Purple Innovation Inc faces certain threats that could potentially impact its business. Intense competition within the mattress industry poses a threat to Purple's market share. The entry of new competitors or the introduction of disruptive technologies could impact Purple's ability to maintain its competitive edge. Moreover, economic downturns or changes in consumer spending habits could affect overall demand for luxury bedding products, including Purple's offerings. It is crucial for the company to continuously monitor and adapt to these potential threats.

Purple Innovation Employees

  • 3 Years

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  • Max

Purple Innovation Employees
Details
Date
Purple Innovation Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Purple Innovation Segments

Purple Innovation Revenue by Segment (1/3)

  • 3 Years

  • 5 Years

  • Max

Channel
Product
Details
Date
Channel
Product
Jan 1, 2018
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
428.36 M USD
0.00 USD
428.36 M USD
Jan 1, 2020
648.47 M USD
0.00 USD
648.47 M USD
Jan 1, 2021
726.23 M USD
726.23 M USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD

Purple Innovation Revenue by Segment (2/3)

  • 3 Years

  • 5 Years

  • Max

Sleep products
Bedding
Other
Details
Date
Sleep products
Bedding
Other
Jan 1, 2018
0.00 USD
272.28 M USD
13.51 M USD
Jan 1, 2019
0.00 USD
401.50 M USD
26.86 M USD
Jan 1, 2020
0.00 USD
598.05 M USD
50.43 M USD
Jan 1, 2021
664.48 M USD
0.00 USD
61.74 M USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD

Purple Innovation Revenue by Segment (3/3)

  • Max

Sales Channel
Details
Date
Sales Channel
Jan 1, 2018
0.00 USD
Jan 1, 2019
0.00 USD
Jan 1, 2020
0.00 USD
Jan 1, 2021
0.00 USD
Jan 1, 2024
77.36 M USD

Purple Innovation Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Purple Innovation historical P/E ratio, EBIT multiple, and P/S ratio

Purple Innovation annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Purple Innovation shares outstanding

The number of shares of Purple Innovation was 4.33 M in 2025. This indicates how many shares Purple Innovation is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
67.30 M Stocks
Jan 1, 2022
91.38 M Stocks
Jan 1, 2023
105.74 M Stocks
Jan 1, 2024
107.71 M Stocks
Jan 1, 2025
4.33 M Stocks
Jan 1, 2026 (e)
4.33 M Stocks
Jan 1, 2027 (e)
4.33 M Stocks
Jan 1, 2028 (e)
4.33 M Stocks

Purple Innovation Dividend History

1 years of dividend payments

YearAnnual DividendYoY ChangePayments
20230.00USD—1×

Purple Innovation dividend payout ratio

In 2025, Purple Innovation had a payout ratio of 0.00%. The payout ratio indicates the percentage of the company's profits that Purple Innovation distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
0.00 %
Jan 1, 2022
0.00 %
Jan 1, 2023
-2.19 %
Jan 1, 2024
0.00 %
Jan 1, 2025
0.00 %
Jan 1, 2026 (e)
0.00 %
Jan 1, 2027 (e)
0.00 %
Jan 1, 2028 (e)
0.00 %

Current Purple Innovation forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
51.52 %
Buy
63.64 % (7)
Hold
36.36 % (4)
Sell
0.00 % (0)
12M Price Target
1.63
Last Price
9.24
Currency
USD
12M Return Potential
-82.34 %
LTM Return
0 %

Purple Innovation Analyst Rating Actions

DateFirmActionRatingReliability
4/29/2026
UBS
UBS
MaintainedNeutral51
4/29/2026
Keybanc
Keybanc
DowngradeOverweightSector Weight49
4/1/2026
UBS
UBS
MaintainedNeutral51
3/26/2025
Wedbush
Wedbush
MaintainedNeutral59
9/4/2024
Wedbush
Wedbush
DowngradeOutperformNeutral59
8/6/2024
Craig-Hallum
Craig-Hallum
MaintainedHold–
5/8/2024
Wedbush
Wedbush
MaintainedOutperform59
3/21/2024
Roth MKM
Roth MKM
MaintainedBuy–
3/13/2024
Wedbush
Wedbush
MaintainedOutperform59
3/13/2024
Roth MKM
Roth MKM
UpgradeNeutralBuy–

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Purple Innovation Earnings Calls

2025

Purple Innovation Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/10/2026-0.07USD-107.80 MUSD-2026 Q2
5/12/2026-0.13USD-102.64 MUSD-2026 Q1
3/31/2026-0.04USD-142.61 MUSD-2025 Q4
11/7/2024-0.10USD-129.15 MUSD-2024 Q3
5/8/2024-0.12USD-123.75 MUSD-2024 Q1
3/14/2024-0.19USD-147.23 MUSD-2023 Q4
11/7/20230.03USD-156.26 MUSD-2023 Q3
8/7/2023-0.02USD-152.53 MUSD-2023 Q2
5/8/2023-0.03USD-149.51 MUSD-2023 Q1
2/27/2023-0.04USD-153.49 MUSD-2022 Q4

EESG©

Eulerpool ESG Scorecard© for the Purple Innovation stock

45/100
29
Environment
31
Social
75
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees—
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Purple Innovation shareholder structure

% Name
43.22045%
Coliseum Capital Management, L.L.C.
Coliseum Capital Management, L.L.C.
4.26892%
Wasatch Global Investors Inc
Wasatch Global Investors Inc
3.32073%
NO STREET GP LP
NO STREET GP LP
2.42699%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.78954%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
1.57665%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
...

Purple Innovation Beneficial Ownership Filings (SEC 13D/G)

Free Float
95.0%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
82.00%
Tony M. Pearce
Tony M. Pearce
SEC ↗
82.00%
Terry V. Pearce
Terry V. Pearce
SEC ↗
82.00%
InnoHold, LLC
InnoHold, LLC
SEC ↗
49.90%
Christopher Shackelton
Christopher Shackelton
SEC ↗
49.90%
Adam Gray
Adam Gray
SEC ↗
39.10%
Coliseum Capital Partners, L.P.
Coliseum Capital Partners, L.P.
SEC ↗
25.90%
Paul Zepf
Paul Zepf
SEC ↗
25.90%
Global Partner Sponsor I LLC
Global Partner Sponsor I LLC
SEC ↗
6.96%
Highbridge International LLC
Highbridge International LLC
SEC ↗
6.96%
Highbridge Capital Management, LLC
Highbridge Capital Management, LLC
SEC ↗

Purple Innovation Executives and Management Board

13 members · avg. age 61 · 15 % women

TV

Mr. Todd Vogensen (56)

Chief Financial Officer, Treasurer

1.38 M USD

Management

RD

Mr. Robert Demartini (63)

Chief Executive Officer, Director · since 2021

1.03 M USD
EH

Mr. Eric Haynor (61)

Chief Operating Officer

684,360.00 USD
JR

Mr. John Roddy (57)

Chief People Officer

667,449.00 USD
JH

Mr. Jeffrey Hutchings (58)

Chief Innovation Officer

–
JK

Mr. Jeffery Kerby (56)

Chief of Owned Retail Officer

–

Board of Directors

GD

Mr. Gary Dicamillo (74)

Lead Independent Director

266,290.00 USD
CH

Ms. Claudia Hollingsworth (64)

Independent Director

235,968.00 USD
AG

Mr. Adam Gray (59)

Chairman of the Board

225,000.00 USD
DP

Mr. D. Scott Peterson (72)

Director

220,968.00 USD
RP

Mr. R. Carter Pate (70)

Independent Director

190,000.00 USD
SD

Mr. S. Hoby Darling (49)

Independent Director

175,000.00 USD

Purple Innovation Supply Chain

Purple Innovation Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
8 companies
#NameTrend
1
Leggett & Platt
Supplier·Household Durables·US
0.26
0.36
-0.09
0.77
0.96
0.64
2
Veritone
Supplier·Software·US
-0.12
-0.10
0.80
0.80
0.49
0.46
#NameTrend
1
Steinhoff Intl Holdings
Customer·ZA
-0.78
-0.61
0.61
-0.44
-0.69
-0.68
2
Macy's
Customer·Multiline Retail·US
-0.54
-0.49
0.50
0.49
-0.52
-0.56
3
Extreme Networks
Supplier·Customer·Communications Equipment·US
-0.09
0.02
0.70
0.92
-0.32
-0.42
4
SPS Commerce
Supplier·Software·US
-0.33
-0.42
0.62
0.62
-0.01
-0.39
5
Sleep Country Canada
Supplier·Customer·Specialty Retail·CA
0.24
0.31
0.75
0.85
0.12
-0.21

Frequently asked questions about Purple Innovation

The business model of Purple Innovation Inc revolves around designing, manufacturing, and marketing comfort products, primarily mattresses and pillows. Purple Innovation Inc differentiates itself through the use of patented technology, known as the Purple Grid, which provides pressure relief and support to improve sleep quality. By integrating innovative materials and using a direct-to-consumer distribution model, Purple Innovation Inc aims to offer high-quality sleep products at competitive prices. With a focus on customer satisfaction and continuous innovation, Purple Innovation Inc strives to provide a unique and comfortable sleep experience for individuals seeking an improved rest.

Purple Innovation Inc is primarily active in the bedding and furniture industry.

The main competitors of Purple Innovation Inc in the market are Tempur Sealy International Inc, Serta Simmons Bedding LLC, Casper Sleep Inc, and Sleep Number Corporation.

Purple Innovation Inc, formerly known as Purple Innovation, LLC, is a leading comfort technology company that designs and manufactures premium pillows, cushions, and mattresses. Founded in 1989 by Tony Pearce and Terry Pearce, Purple revolutionized the industry by introducing its patented Hyper-Elastic Polymer material. With a vision to improve sleep quality worldwide, Purple Innovation Inc has cultivated a strong reputation for its innovative products and commitment to customer satisfaction. The company's unique technology has gained significant recognition, and its products have been praised for their durability, comfort, and support. Today, Purple Innovation Inc continues to elevate the sleep experience with its state-of-the-art comfort solutions.

Purple Innovation Inc, a leading comfort technology company, has achieved remarkable milestones since its inception. Notably, it successfully launched its innovative Purple Grid™ mattress technology, revolutionizing the sleep industry. The company expanded its product line to include pillows, seat cushions, and office accessories, further solidifying its position as a comprehensive comfort solutions provider. Purple Innovation's performance-driven sales growth and award-winning products have garnered widespread recognition and numerous accolades. By continuously pushing the boundaries of comfort and investing in pioneering research, Purple Innovation Inc has established itself as a trusted name in the industry, offering unparalleled comfort and support to its valued customers.

Purple Innovation Inc is primarily present in the United States.

Purple Innovation Inc is committed to innovation, quality, and exceptional customer experience. As a company, Purple combines advanced technology with its patented comfort materials to revolutionize the sleep industry. The company's corporate philosophy revolves around providing customers with products that enhance their well-being and promote better sleep. Purple Innovation Inc values transparency, integrity, and a customer-centric approach. By focusing on continuous product development and delivering superior comfort, Purple strives to improve people's lives through their innovative sleep solutions.

Analysts currently set an average price target of 1.63 USD for the Purple Innovation stock (median: 1.63 USD), implying -82.3 % versus the latest price. The consensus is based on 11 analyst ratings.

Purple Innovation Analyst Price Targets 2026

11 analysts currently rate the Purple Innovation stock: 7 recommend buying, 4 holding and 0 selling. For 2026, analysts expect Purple Innovation to generate revenue of 470.45 M USD and earnings per share of -166.05 USD.

Purple Innovation Analyst Price Targets 2026

Converted at the current exchange rate, the Purple Innovation share trades at 8.00 EUR (9.24 USD).

The Purple Innovation share (PRPL) is listed on 1 stock exchanges, including: NASDAQ (PRPL).

Purple Innovation Inc. is an American company known for offering innovative technologies and products in the sleep industry. The company has built its business model on three pillars: mattresses, pillows, and bedding. Purple's mattresses are made with patented Gel technology, providing better support and airflow compared to traditional foam mattresses. The pillows also use Gel technology for comfort and support. Additionally, Purple offers high-quality bedding made from cotton with a smooth surface. The company's strategy is to provide high-quality products based on unique technology to satisfy customers. They have an online presence optimized for sales conversions, and also offer a money-back guarantee. Purple has become a leading online mattress retailer and is expanding into the retail market. They have also entered international markets. Overall, Purple Innovation Inc. has a solid business model based on innovative and high-quality products, positioning the company for growth and making a significant contribution to customer health and well-being.

The expected revenue of Purple Innovation is 470.45 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Purple Innovation is -718.96 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Purple Innovation is currently -0.06. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Purple Innovation stock.

The price-to-sales ratio (P/S) of Purple Innovation is currently 0.09. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Purple Innovation stock.

The Eulerpool Quality Score for Purple Innovation is 2/10.

The ISIN of Purple Innovation is US74640Y1064. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Purple Innovation is A2JDGR. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Purple Innovation is PRPL. The ticker symbol is used to trade Purple Innovation shares on the stock exchange.

The current dividend yield of Purple Innovation is 0.01 %.

Purple Innovation paid dividends every year for the past 0 years.

Purple Innovation is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Purple Innovation from amounting to 0 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

The dividends of Purple Innovation are distributed in USD.

All fundamentals and in-depth analysis of Purple Innovation

Our stock analysis for Purple Innovation stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Purple Innovation. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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