Groupon (GRPN) Stock Price

Groupon Price

NASDAQ·CLOSED
25.60USD+2.40 (+9.81 %)
Market closed

Revenue has compounded at 24.7% per year over the past 16 years to 498.42 M USD. Earnings per share have grown at 33.1% per year over the last 6 years. Groupon's net margin stands at -16.8%, down from 12.3% several years earlier. Analysts set a median price target of 31.11 USD, implying 21.5% above the current price. Of 9 analysts, 7 rate the stock a buy — an overall Buy consensus. The stock trades about 166% above its 52-week low.

Groupon stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Groupon over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Groupon stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Groupon's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Groupon Stock Price History
DateGroupon Price
7/14/202625.60 USD
7/13/202623.20 USD
7/10/202626.05 USD
7/9/202626.61 USD
7/8/202625.43 USD
7/7/202626.85 USD
7/6/202625.74 USD
7/2/202625.58 USD
7/1/202625.68 USD
6/30/202624.06 USD
6/29/202623.60 USD
6/26/202622.60 USD
6/25/202622.88 USD
6/24/202618.32 USD
6/23/202616.76 USD
6/22/202616.73 USD
6/18/202616.25 USD
6/17/202617.56 USD
6/16/202617.12 USD
6/15/202617.50 USD
6/12/202617.48 USD
6/11/202616.02 USD
6/10/202617.08 USD
6/9/202616.61 USD
6/8/202616.18 USD
6/5/202616.46 USD
6/4/202618.53 USD
6/3/202617.35 USD
6/2/202618.80 USD
6/1/202618.91 USD
5/29/202620.23 USD
5/28/202621.20 USD
5/27/202621.46 USD
5/26/202620.69 USD
5/22/202618.93 USD
5/21/202618.22 USD
5/20/202617.32 USD
5/19/202617.41 USD
5/18/202616.93 USD
5/15/202617.46 USD
5/14/202617.16 USD
5/13/202618.38 USD
5/12/202617.42 USD
5/11/202616.87 USD
5/8/202617.78 USD
5/7/202615.46 USD
5/6/202615.85 USD
5/5/202615.08 USD
5/4/202615.51 USD
5/1/202614.89 USD
4/30/202614.21 USD
4/29/202614.24 USD
4/28/202614.29 USD
4/27/202614.96 USD
4/24/202614.67 USD
4/23/202614.67 USD
4/22/202615.93 USD
4/21/202616.66 USD
4/20/202614.95 USD
4/17/202614.21 USD
4/16/202615.52 USD
4/15/202612.92 USD
4/14/202612.59 USD
4/13/202612.04 USD
4/10/202611.86 USD
4/9/202611.47 USD
4/8/202611.97 USD
4/7/202612.03 USD
4/6/202612.06 USD
4/2/202611.50 USD
4/1/202611.19 USD
3/31/202611.90 USD
3/30/202610.97 USD
3/27/202610.47 USD
3/26/202611.14 USD
3/25/202611.28 USD
3/24/202610.60 USD
3/23/202611.45 USD
3/20/202611.43 USD
3/19/202610.98 USD
3/18/202610.73 USD
3/17/202610.80 USD
3/16/202610.29 USD
3/13/20269.64 USD
3/12/20269.66 USD
3/11/202611.08 USD
3/10/202611.58 USD
3/9/202612.07 USD
3/6/202612.20 USD
3/5/202612.39 USD
3/4/202612.49 USD
3/3/202612.27 USD
3/2/202612.48 USD
2/27/202612.62 USD
2/26/202612.85 USD
2/25/202612.35 USD
2/24/202612.26 USD
2/23/202612.16 USD
2/20/202613.06 USD
2/19/202612.96 USD
2/18/202613.49 USD
2/17/202612.40 USD
2/13/202612.48 USD
2/12/202611.92 USD
2/11/202612.01 USD
2/10/202612.57 USD
2/9/202613.01 USD
2/6/202613.29 USD
2/5/202612.60 USD
2/4/202613.62 USD
2/3/202613.59 USD
2/2/202614.41 USD
1/30/202614.15 USD
1/29/202614.76 USD
1/28/202615.49 USD
1/27/202615.78 USD
1/26/202616.14 USD
1/23/202616.20 USD
1/22/202616.18 USD
1/21/202616.20 USD
1/20/202616.23 USD
1/16/202616.16 USD
1/15/202616.69 USD
1/14/202616.13 USD
1/13/202616.14 USD
1/12/202616.11 USD
1/9/202616.49 USD
1/8/202616.61 USD
1/7/202616.27 USD
1/6/202616.72 USD
1/5/202616.74 USD
1/2/202617.31 USD
12/31/202517.61 USD
12/30/202517.84 USD
12/29/202517.59 USD
12/26/202518.06 USD
12/24/202518.17 USD
12/23/202518.15 USD
12/22/202517.46 USD
12/19/202516.62 USD
12/18/202516.48 USD
12/17/202516.23 USD
12/16/202515.87 USD
12/15/202515.57 USD
12/12/202516.10 USD
12/11/202516.74 USD
12/10/202516.91 USD
12/9/202516.65 USD
12/8/202516.53 USD
12/5/202517.75 USD
12/4/202518.52 USD
12/3/202517.91 USD
12/2/202517.68 USD
12/1/202517.04 USD
11/28/202516.91 USD
11/26/202516.95 USD
11/25/202516.49 USD
11/24/202516.07 USD
11/21/202516.32 USD
11/20/202515.60 USD
11/19/202516.00 USD
11/18/202516.91 USD
11/17/202517.05 USD
11/14/202518.54 USD
11/13/202518.51 USD
11/12/202518.98 USD
11/11/202518.56 USD
11/10/202518.87 USD
11/7/202517.95 USD
11/6/202518.90 USD
11/5/202520.47 USD
11/4/202519.06 USD
11/3/202521.55 USD
10/31/202520.13 USD
10/30/202519.62 USD
10/29/202520.64 USD
10/28/202519.99 USD
10/27/202520.85 USD
10/24/202520.99 USD
10/23/202521.21 USD
10/22/202521.38 USD
10/21/202521.39 USD
10/20/202521.20 USD
10/17/202520.27 USD
10/16/202520.53 USD
10/15/202520.81 USD
10/14/202521.43 USD
10/13/202521.18 USD
10/10/202519.94 USD
10/9/202521.62 USD
10/8/202522.12 USD
10/7/202522.69 USD
10/6/202522.57 USD
10/3/202522.96 USD
10/2/202522.50 USD
10/1/202522.29 USD
9/30/202523.35 USD
9/29/202523.25 USD
9/26/202522.74 USD
9/25/202522.56 USD
9/24/202522.66 USD
9/23/202522.33 USD
9/22/202522.79 USD
9/19/202522.52 USD
9/18/202522.42 USD
9/17/202521.91 USD
9/16/202522.28 USD
9/15/202522.53 USD
9/12/202522.83 USD
9/11/202523.51 USD
9/10/202522.67 USD
9/9/202523.00 USD
9/8/202522.75 USD
9/5/202524.01 USD
9/4/202523.30 USD
9/3/202524.48 USD
9/2/202525.84 USD
8/29/202526.10 USD
8/28/202526.39 USD
8/27/202526.25 USD
8/26/202526.25 USD
8/25/202526.16 USD
8/22/202526.69 USD
8/21/202527.14 USD
8/20/202527.50 USD
8/19/202527.78 USD
8/18/202529.41 USD
8/15/202528.50 USD
8/14/202529.35 USD
8/13/202530.34 USD
8/12/202530.34 USD
8/11/202531.67 USD
8/8/202532.98 USD
8/7/202536.89 USD
8/6/202530.67 USD
8/5/202530.44 USD
8/4/202530.97 USD
8/1/202529.06 USD
7/31/202530.84 USD
7/30/202531.72 USD
7/29/202531.43 USD
7/28/202532.97 USD
7/25/202532.95 USD
7/24/202533.21 USD
7/23/202534.24 USD
7/22/202534.20 USD
7/21/202534.33 USD
7/18/202532.43 USD
7/17/202533.49 USD
7/16/202532.81 USD
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Groupon Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
967.10 M USD
37.30 M USD
118.70 M USD
Jan 1, 2022
599.10 M USD
-107.80 M USD
-237.60 M USD
Jan 1, 2023
514.91 M USD
-10.25 M USD
-55.41 M USD
Jan 1, 2024
492.56 M USD
4.70 M USD
-59.03 M USD
Jan 1, 2025
498.42 M USD
12.96 M USD
-83.52 M USD
Jan 1, 2026 (e)
526.08 M USD
25.95 M USD
47.27 M USD
Jan 1, 2027 (e)
560.98 M USD
51.66 M USD
54.67 M USD
Jan 1, 2028 (e)
617.56 M USD
58.09 M USD
0.00 USD

Groupon Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 16, 2026, 1:12 AM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
NET INCOMEM USD
NET INCOME GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
2.573.042.953.012.842.642.221.420.970.600.510.490.500.530.560.62
10.2418.23-2.892.00-5.64-7.28-15.86-36.16-31.71-38.06-14.19-4.281.225.626.4610.18
58.3448.1643.5742.4846.8950.0853.4747.8176.2287.1587.5590.2490.7690.7690.7690.76
1.501.471.291.281.331.321.190.680.740.520.450.440.450.480.510.56
-95.00-73.0020.00-194.0014.00-11.00-22.00-287.00118.00-237.00-55.00-59.00-83.0047.0054.00
41.79-23.16-127.40-1,070.00-107.22-178.57100.001,204.55-141.11-300.85-76.797.2740.68-156.6314.89
33.2033.7032.5028.8028.4028.3028.4028.6033.5030.2031.2439.1740.3040.3040.3040.30
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Groupon generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Groupon retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Groupon's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Groupon has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Groupon's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Groupon stock margins

The Groupon margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Groupon. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Groupon.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
76.22 %
3.86 %
12.27 %
Jan 1, 2022
87.26 %
-17.99 %
-39.66 %
Jan 1, 2023
87.52 %
-1.99 %
-10.76 %
Jan 1, 2024
90.20 %
0.95 %
-11.98 %
Jan 1, 2025
90.79 %
2.60 %
-16.76 %
Jan 1, 2026 (e)
90.79 %
4.93 %
8.99 %
Jan 1, 2027 (e)
90.79 %
9.21 %
9.75 %
Jan 1, 2028 (e)
90.79 %
9.41 %
0.00 %

Groupon Stock Revenue, EBIT, Earnings per Share

The Groupon earnings per share therefore indicates how much revenue Groupon has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
28.87 USD
1.11 USD
3.54 USD
Jan 1, 2022
19.84 USD
-3.57 USD
-7.87 USD
Jan 1, 2023
16.48 USD
-0.33 USD
-1.77 USD
Jan 1, 2024
12.57 USD
0.12 USD
-1.51 USD
Jan 1, 2025
12.37 USD
0.32 USD
-2.07 USD
Jan 1, 2026 (e)
13.05 USD
0.64 USD
1.17 USD
Jan 1, 2027 (e)
13.92 USD
1.28 USD
1.36 USD
Jan 1, 2028 (e)
15.32 USD
1.44 USD
0.00 USD

Groupon business model & stock analysis

Groupon Inc. is an e-commerce company that offers daily deals and discounts for local offers, travel, shopping, and more. The company was founded in 2008 by Andrew Mason in Chicago and has since become one of the largest deal providers in the world. Groupon's business model is based on purchasing deals in bulk and reselling them to end customers, benefiting both customers and participating businesses. The company offers deals in various categories such as restaurants, beauty and wellness, leisure activities, travel, and shopping. Customers can purchase deals online or through the mobile app and redeem the voucher at the corresponding businesses. Groupon has expanded its product range to include electronics, household items, clothing, and accessories. It has also diversified its offerings through various divisions, including Groupon Goods for physical products, Groupon Getaways for travel deals, and Groupon Live for ticket sales to events and concerts. Groupon Merchant allows businesses to create and promote their own offers and vouchers on the platform. Despite some challenges in the past, Groupon has experienced impressive growth and is now present in over 15 countries worldwide. The company has made several acquisitions, including European company CityDeal and Asian deal provider Beeconomic. Groupon has faced criticism and addressed issues regarding its financials and relationships with participating businesses, working to strengthen these relationships. Overall, Groupon is a leading company in the online deal market, providing an attractive platform for customers and businesses alike. It has established itself as a key player in the e-commerce sector and is expected to continue growing in the future.

Groupon SWOT Analysis

Strengths

Groupon Inc has established a strong brand presence in the online coupon and discount industry, making it a well-known and recognized platform among consumers.

The company has a vast network of merchants and partners, allowing them to offer a wide variety of deals and discounts in various sectors, attracting a large customer base.

Groupon Inc benefits from economies of scale, as its large customer base and extensive merchant network provide leverage for negotiating better deals and discounts.

Weaknesses

Groupon Inc heavily relies on a volatile and competitive market, with numerous competitors offering similar coupon and discount services. This makes it challenging to maintain market share and attract new customers.

The company's business model is primarily based on attracting impulse buyers, which may result in difficulties in building long-term customer loyalty and repeat business.

Groupon Inc faces potential backlash from merchants who may experience negative effects on their brand image or profitability due to offering deep discounts. This can lead to a strained relationship with merchants and an increased difficulty in securing deals.

Opportunities

Groupon Inc can expand its services and offerings beyond traditional deals and discounts, such as adding personalized recommendations or partnering with local businesses for exclusive experiences.

The company can leverage data analytics to gain insights into customer preferences and behavior, allowing them to better tailor their offerings and improve customer satisfaction.

Groupon Inc can explore partnerships with popular online platforms or mobile apps to enhance its reach and accessibility, tapping into new customer segments and markets.

Threats

Increased competition from large e-commerce players and other online coupon platforms poses a threat to Groupon Inc's market share and profitability.

Changes in consumer behavior and preferences, such as a shift towards online shopping or a decrease in impulse buying, may impact Groupon Inc's business model and demand for its services.

Economic downturns or recessions can affect consumer spending habits and reduce the willingness of customers to purchase non-essential items, potentially limiting Groupon Inc's growth opportunities.

Groupon Segments

Groupon Revenue by Segment (1/7)

  • 3 Years

  • 5 Years

  • Max

Service
Product
Service, Local
Local
Service, Goods
Service, Travel
Goods
Travel
Details
Date
Service
Product
Service, Local
Local
Service, Goods
Service, Travel
Goods
Travel
Jan 1, 2015
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2016
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2017
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2018
1.21 B USD
1.43 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
331.14 M USD
528.86 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
155.87 M USD
0.00 USD
19.48 M USD
13.02 M USD
0.00 USD
0.00 USD
Jan 1, 2023
134.96 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
99.33 M USD
0.00 USD
0.00 USD
10.93 M USD
6.22 M USD

Groupon Revenue by Segment (2/7)

  • 3 Years

  • Max

Service
Product
Details
Date
Service
Product
Jan 1, 2015
0.00 USD
0.00 USD
Jan 1, 2016
0.00 USD
0.00 USD
Jan 1, 2017
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
Jan 1, 2019
0.00 USD
0.00 USD
Jan 1, 2021
188.37 M USD
171.69 M USD
Jan 1, 2023
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD

Groupon Revenue by Segment (3/7)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

North America
UNITED STATES
International
Switzerland
International Segment
Details
Date
North America
UNITED STATES
International
Switzerland
International Segment
Jan 1, 2015
0.00 USD
2.02 B USD
0.00 USD
496.20 M USD
0.00 USD
Jan 1, 2016
0.00 USD
2.12 B USD
0.00 USD
551.70 M USD
0.00 USD
Jan 1, 2017
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2018
1.64 B USD
0.00 USD
997.35 M USD
0.00 USD
0.00 USD
Jan 1, 2019
1.36 B USD
0.00 USD
860.01 M USD
0.00 USD
0.00 USD
Jan 1, 2021
607.06 M USD
0.00 USD
360.05 M USD
0.00 USD
0.00 USD
Jan 1, 2023
379.95 M USD
0.00 USD
134.96 M USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD
116.49 M USD

Groupon Revenue by Segment (4/7)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

North America
International
EMEA
ROW
Details
Date
North America
International
EMEA
ROW
Jan 1, 2015
2.05 B USD
0.00 USD
867.88 M USD
203.89 M USD
Jan 1, 2016
2.15 B USD
0.00 USD
827.20 M USD
164.39 M USD
Jan 1, 2017
0.00 USD
929.71 M USD
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2023
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Groupon Revenue by Segment (5/7)

  • 3 Years

  • 5 Years

  • Max

UNITED STATES
Details
Date
UNITED STATES
Jan 1, 2015
0.00 USD
Jan 1, 2016
0.00 USD
Jan 1, 2017
1.88 B USD
Jan 1, 2018
0.00 USD
Jan 1, 2019
0.00 USD
Jan 1, 2021
0.00 USD
Jan 1, 2023
0.00 USD
Jan 1, 2024
0.00 USD

Groupon Revenue by Segment (6/7)

  • 3 Years

  • 5 Years

  • Max

UNITED KINGDOM
Details
Date
UNITED KINGDOM
Jan 1, 2015
0.00 USD
Jan 1, 2016
0.00 USD
Jan 1, 2017
343.90 M USD
Jan 1, 2018
0.00 USD
Jan 1, 2019
0.00 USD
Jan 1, 2021
0.00 USD
Jan 1, 2023
0.00 USD
Jan 1, 2024
0.00 USD

Groupon Revenue by Segment (7/7)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

UNITED STATES
Switzerland
Details
Date
UNITED STATES
Switzerland
Jan 1, 2015
0.00 USD
0.00 USD
Jan 1, 2016
0.00 USD
0.00 USD
Jan 1, 2017
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
Jan 1, 2019
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
Jan 1, 2023
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD

Groupon Revenue by Region

  • 3 Years

  • 5 Years

  • Max

North America
International
United States
U.S. federal
United Kingdom
Details
Date
North America
International
United States
U.S. federal
United Kingdom
Jan 1, 2020
818.62 M USD
598.24 M USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
597.60 M USD
0.00 USD
120.80 M USD
Jan 1, 2023
0.00 USD
0.00 USD
374.00 M USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
371.30 M USD
0.00 USD

Groupon Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Groupon historical P/E ratio, EBIT multiple, and P/S ratio

Groupon annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Groupon shares outstanding

The number of shares of Groupon was 40.3 M in 2025. This indicates how many shares Groupon is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
33.50 M Stocks
Jan 1, 2022
30.20 M Stocks
Jan 1, 2023
31.24 M Stocks
Jan 1, 2024
39.17 M Stocks
Jan 1, 2025
40.30 M Stocks
Jan 1, 2026 (e)
40.30 M Stocks
Jan 1, 2027 (e)
40.30 M Stocks
Jan 1, 2028 (e)
40.30 M Stocks

Groupon stock splits

In Groupon's history, there have been no stock splits.

Current Groupon forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy77.78 % (7)
Hold11.11 % (1)
Sell11.11 % (1)
12M Price Target
31.11
Last Price
25.60
Currency
USD
12M Return Potential
21.52 %
LTM Return
0 %

Groupon Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
5/13/20260.06USD120.00 MUSD2026 Q1
5/7/20260.06USD120.00 MUSD2026 Q1
5/5/20260.06USD120.00 MUSD2026 Q1
3/12/20260.25USD140.08 MUSD2025 Q4
3/10/20260.25USD140.08 MUSD2025 Q4
11/12/2024-0.16USD120.24 MUSD2024 Q3
11/7/2024-0.09USD123.11 MUSD2024 Q3
5/8/2024-0.11USD121.92 MUSD2024 Q1
3/14/20240.05USD136.91 MUSD2023 Q4
11/6/20230.19USD158.19 MUSD2023 Q3

EESG©

Eulerpool ESG Scorecard© for the Groupon stock

15/100
2
Environment
29
Social
14
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Groupon shareholder structure

% Name
25.26333%
Pale Fire Capital SE
Pale Fire Capital SE
8.48925%
Green Media, L.L.C.
Green Media, L.L.C.
7.27009%
Continental General Insurance Co
Continental General Insurance Co
5.37402%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
5.19171%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
4.80849%
Windward Management LP
Windward Management LP
...

Groupon Executives and Management Board

DS

Mr. Dusan Senkypl

(49)

Chief Executive Officer, Director · since 2022

Compensation19.06 M USD
JP

Mr. Jiri Ponrt

(51)

Chief Financial Officer

Compensation7.57 M USD
TL

Mr. Theodore Leonsis

(69)

Independent Chairman of the Board · since 2009

Compensation324,958.00 USD
RB

Mr. Robert Bass

(76)

Independent Director

Compensation294,970.00 USD
JH

Mr. Jason Harinstein

(49)

Independent Director · since 2011

Compensation279,987.00 USD

Frequently asked questions about Groupon

The business model of Groupon Inc focuses on offering daily deals and discounts to consumers through their online platform. Groupon partners with local businesses to provide exclusive deals and discounts, which are then promoted to their extensive user base. Customers can purchase these deals at a discounted price and redeem them at the participating businesses. Groupon operates as a middleman, connecting customers with local businesses and helping them increase their customer base. By leveraging their large user base and negotiating deals with local merchants, Groupon creates a win-win situation for both consumers looking for great deals and businesses seeking to attract new customers.

All fundamentals and in-depth analysis of Groupon

Our stock analysis for Groupon stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Groupon. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.