Groupon (GRPN) Stock Price
Groupon Price
Revenue has compounded at 24.7% per year over the past 16 years to 498.42 M USD. Earnings per share have grown at 31.7% per year over the last 6 years. Groupon's net margin stands at -16.8%, down from 12.3% several years earlier. Analysts set a median price target of 26.00 USD, implying 22.1% above the current price. Of 9 analysts, 7 rate the stock a buy — an overall Buy consensus. Over the past year Groupon shares have lost 6.3%. The stock trades about 121% above its 52-week low.
Groupon stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Groupon over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Groupon stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Groupon's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Groupon Price |
|---|---|
| 9/25/2026 | 21.30 USD |
| 9/24/2026 | 20.89 USD |
| 9/23/2026 | 20.04 USD |
| 9/22/2026 | 21.31 USD |
| 9/21/2026 | 20.75 USD |
| 9/18/2026 | 18.34 USD |
| 9/17/2026 | 18.81 USD |
| 9/16/2026 | 19.43 USD |
| 9/15/2026 | 18.56 USD |
| 9/14/2026 | 19.11 USD |
| 9/13/2026 | 18.84 USD |
| 9/11/2026 | 18.35 USD |
| 9/10/2026 | 18.28 USD |
| 9/9/2026 | 18.30 USD |
| 9/8/2026 | 18.67 USD |
| 9/4/2026 | 18.87 USD |
| 9/3/2026 | 18.86 USD |
| 9/2/2026 | 18.83 USD |
| 9/1/2026 | 18.46 USD |
| 8/31/2026 | 19.18 USD |
| 8/30/2026 | 19.53 USD |
| 8/28/2026 | 19.43 USD |
| 8/27/2026 | 19.35 USD |
| 8/26/2026 | 19.06 USD |
| 8/25/2026 | 19.59 USD |
| 8/24/2026 | 19.45 USD |
| 8/21/2026 | 19.59 USD |
| 8/20/2026 | 19.60 USD |
| 8/19/2026 | 20.75 USD |
| 8/18/2026 | 20.48 USD |
Groupon Revenue, EBIT, Net Income
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Groupon Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEB USD |
|---|
| REVENUE GROWTH% |
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| GROSS INCOMEB USD |
| EBITM USD |
| EBIT MARGIN% |
| NET INCOMEM USD |
| NET INCOME GROWTH% |
| SHARESM |
| 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2.57 | 3.19 | 3.12 | 3.14 | 2.84 | 2.64 | 2.22 | 1.42 | 0.97 | 0.60 | 0.51 | 0.49 | 0.50 | 0.52 | 0.56 | 0.61 |
| 10.24 | 24.02 | -2.26 | 0.77 | -9.55 | -7.28 | -15.86 | -36.16 | -31.71 | -38.06 | -14.19 | -4.28 | 1.22 | 4.02 | 8.11 | 8.75 |
| 58.34 | 48.54 | 44.41 | 43.14 | 46.89 | 50.08 | 53.47 | 47.81 | 76.22 | 87.15 | 87.55 | 90.24 | 88.96 | 88.96 | 88.96 | 88.96 |
| 1.50 | 1.55 | 1.39 | 1.36 | 1.33 | 1.32 | 1.19 | 0.68 | 0.74 | 0.52 | 0.45 | 0.44 | 0.44 | 0.46 | 0.50 | 0.54 |
| 75.00 | -14.00 | -79.00 | -172.00 | 56.00 | 54.00 | 39.00 | -260.00 | 100.00 | -187.00 | -38.00 | 8.00 | 12.00 | 7.00 | 55.00 | 78.00 |
| 2.91 | -0.44 | -2.53 | -5.47 | 1.97 | 2.05 | 1.76 | -18.36 | 10.34 | -31.22 | -7.39 | 1.63 | 2.41 | 1.35 | 9.82 | 12.81 |
| -95.00 | -73.00 | 20.00 | -194.00 | 14.00 | -11.00 | -22.00 | -287.00 | 118.00 | -237.00 | -55.00 | -59.00 | -83.00 | -5.00 | 34.00 | 46.00 |
| 75.93 | -23.16 | -127.40 | -1,070.00 | -107.22 | -178.57 | 100.00 | 1,204.55 | -141.11 | -300.85 | -76.79 | 7.27 | 40.68 | -93.98 | -780.00 | 35.29 |
| 33.40 | 34.08 | 30.38 | 28.53 | 28.54 | 31.04 | 30.88 | 29.67 | 33.39 | 30.35 | 37.29 | 42.16 | 40.30 | 40.30 | 40.30 | 40.30 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Groupon generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Groupon retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Groupon's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Groupon has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Groupon's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Groupon stock margins
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Groupon Stock Revenue, EBIT, Earnings per Share
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Groupon business model & stock analysis
Groupon SWOT Analysis
Strengths
Groupon Inc has established a strong brand presence in the online coupon and discount industry, making it a well-known and recognized platform among consumers.
The company has a vast network of merchants and partners, allowing them to offer a wide variety of deals and discounts in various sectors, attracting a large customer base.
Groupon Inc benefits from economies of scale, as its large customer base and extensive merchant network provide leverage for negotiating better deals and discounts.
Weaknesses
Groupon Inc heavily relies on a volatile and competitive market, with numerous competitors offering similar coupon and discount services. This makes it challenging to maintain market share and attract new customers.
The company's business model is primarily based on attracting impulse buyers, which may result in difficulties in building long-term customer loyalty and repeat business.
Groupon Inc faces potential backlash from merchants who may experience negative effects on their brand image or profitability due to offering deep discounts. This can lead to a strained relationship with merchants and an increased difficulty in securing deals.
Opportunities
Groupon Inc can expand its services and offerings beyond traditional deals and discounts, such as adding personalized recommendations or partnering with local businesses for exclusive experiences.
The company can leverage data analytics to gain insights into customer preferences and behavior, allowing them to better tailor their offerings and improve customer satisfaction.
Groupon Inc can explore partnerships with popular online platforms or mobile apps to enhance its reach and accessibility, tapping into new customer segments and markets.
Threats
Increased competition from large e-commerce players and other online coupon platforms poses a threat to Groupon Inc's market share and profitability.
Changes in consumer behavior and preferences, such as a shift towards online shopping or a decrease in impulse buying, may impact Groupon Inc's business model and demand for its services.
Economic downturns or recessions can affect consumer spending habits and reduce the willingness of customers to purchase non-essential items, potentially limiting Groupon Inc's growth opportunities.
Groupon Employees
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Groupon Segments
Groupon Revenue by Segment (1/7)
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Groupon Revenue by Segment (2/7)
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Groupon Revenue by Segment (3/7)
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Groupon Revenue by Segment (4/7)
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Groupon Revenue by Segment (5/7)
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Groupon Revenue by Segment (6/7)
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Groupon Revenue by Segment (7/7)
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Groupon Revenue by Region
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Groupon Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Groupon historical P/E ratio, EBIT multiple, and P/S ratio
Groupon annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down Groupon's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in Groupon's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare Groupon's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Groupon shares outstanding
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Groupon stock splits
Since 2020, a total of 0.05 shares have been converted from one Groupon share.
Current Groupon forecasts and price targets in September 2026
Analyst Price Targets 2026Groupon Analyst Rating Actions
| Date | Firm | Action | Rating | Reliability |
|---|---|---|---|---|
| 5/12/2026 | Maintained | Sell | 56 | |
| 3/12/2026 | Maintained | Sell | 56 | |
| 8/11/2025 | Maintained | Outperform | 75 | |
| 6/20/2025 | Maintained | Buy | 52 | |
| 6/20/2025 | Maintained | Outperform | 75 | |
| 6/3/2025 | Maintained | Outperform | 75 | |
| 5/12/2025 | Maintained | Sell | 56 | |
| 4/29/2025 | Maintained | Buy | 52 | |
| 3/17/2025 | Maintained | Buy | – | |
| 3/14/2025 | Maintained | Sell | 56 |
Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.
Groupon Earnings Calls
Groupon Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 11/5/2026 | -0.01USD | - | 129.39 MUSD | - | 2026 Q3 |
| 8/6/2026 | -0.06USD | -0.04USD | 127.09 MUSD | - | 2026 Q2 |
| 5/7/2026 | -0.02USD | -0.32USD | 117.65 MUSD | - | 2026 Q1 |
| 3/10/2026 | 0.17USD | 0.17USD | 136.57 MUSD | - | 2025 Q4 |
| 11/6/2025 | 0.01USD | -2.92USD | 137.34 MUSD | - | 2025 Q3 |
| 8/6/2025 | -0.02USD | 0.46USD | 121.99 MUSD | - | 2025 Q2 |
| 3/11/2025 | -0.06USD | -1.20USD | 115.98 MUSD | - | 2024 Q4 |
| 11/12/2024 | -0.16USD | 0.33USD | 127.74 MUSD | - | 2024 Q3 |
| 7/30/2024 | -0.01USD | -0.02USD | 121.34 MUSD | - | 2024 Q2 |
| 5/9/2024 | -0.18USD | 0.06USD | 117.45 MUSD | - | 2024 Q1 |
EESG©
Eulerpool ESG Scorecard© for the Groupon stock
EEnvironment
Environment
SSocial
Social
GGovernance (Corporate Governance)
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Groupon shareholder structure
| % | Name |
|---|---|
25.26333% | |
6.15161% | |
5.81889% | |
5.51886% | |
4.58027% | |
3.23525% |
Groupon Beneficial Ownership Filings (SEC 13D/G)
| Stake | Holder | Filing |
|---|---|---|
25.00% | SEC ↗ | |
15.50% | SEC ↗ | |
13.70% | SEC ↗ | |
13.66% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
11.62% | SEC ↗ | |
10.04% | SEC ↗ | |
9.94% | SEC ↗ | |
9.94% | SEC ↗ |
Groupon Executives and Management Board
6 members · avg. age 56 · 0 % women
Mr. Dusan Senkypl (49)
Chief Executive Officer, Director · since 2022
19.06 M USD
Management
Mr. Jiri Ponrt (51)
Chief Financial Officer
Board of Directors
Mr. Theodore Leonsis (69)
Independent Chairman of the Board · since 2009
Mr. Robert Bass (76)
Independent Director
Mr. Jason Harinstein (49)
Independent Director · since 2011
Mr. Jan Barta (39)
Independent Director
Frequently asked questions about Groupon
The business model of Groupon Inc focuses on offering daily deals and discounts to consumers through their online platform. Groupon partners with local businesses to provide exclusive deals and discounts, which are then promoted to their extensive user base. Customers can purchase these deals at a discounted price and redeem them at the participating businesses. Groupon operates as a middleman, connecting customers with local businesses and helping them increase their customer base. By leveraging their large user base and negotiating deals with local merchants, Groupon creates a win-win situation for both consumers looking for great deals and businesses seeking to attract new customers.
Groupon Inc is primarily active in the e-commerce and online marketplace industries. As a leading global marketplace, Groupon connects consumers with local merchants by offering a wide range of deals and discounts on various products and services. With its innovative platform and extensive customer base, Groupon Inc has become a prominent player in the online marketplace sector.
The main competitors of Groupon Inc in the market include LivingSocial, Amazon Local, and Travelzoo. These companies also specialize in offering online deals and discounts to consumers, similar to Groupon. However, Groupon Inc remains a dominant player in the industry with its vast customer base and global presence.
Groupon Inc is an e-commerce platform that connects consumers with local merchants by offering deals on various products and services. The company was founded in 2008 by Andrew Mason, Eric Lefkofsky, and Brad Keywell. It began as a daily deals website that provided customers with discounted vouchers for local businesses. Groupon quickly gained popularity, expanding its services globally and introducing new features like Groupon Goods and Groupon Getaways. Despite its initial success, Groupon faced challenges in recent years due to increased competition and changes in consumer behavior. The company has since adapted its business model and focuses on delivering personalized shopping experiences and digital coupons to enhance customer engagement and drive growth.
Groupon Inc, a leading online marketplace, has achieved several significant milestones in its journey. The company revolutionized the e-commerce industry by introducing daily deals, offering customers unbeatable discounts on a wide range of products and services. Groupon's innovative approach garnered immense popularity, leading to its rapid expansion into numerous countries. In 2011, Groupon became the fastest-growing company in history, reaching 50 million subscribers within just a few years. Moreover, Groupon successfully went public in 2011, marking another milestone in its success story. With its commitment to providing exceptional value and savings, Groupon continues to thrive as a top player in the online marketplace industry.
Groupon Inc is primarily present in multiple countries and regions around the world. With its headquarters in Chicago, Illinois, Groupon operates in many markets, including the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Australia, and many more. The company offers local deals and discounts on various products and services in these regions, connecting consumers with local businesses. Groupon's presence spans across North America, Europe, and beyond, providing its users with a wide range of options to explore and enjoy in their respective countries and regions.
Groupon Inc represents values of innovation, customer focus, and collaboration. The company's corporate philosophy revolves around providing customers with unbeatable deals and experiences, aimed at helping them discover new things to do, see, eat, and buy. Groupon believes in connecting local businesses with consumers through its platform and strives to foster mutually beneficial relationships. With a commitment to delivering exceptional value, Groupon envisions a world where customers can explore more while supporting local economies. This dedication to innovation, customer satisfaction, and collaborative partnerships is deeply embedded in Groupon Inc's business approach.
Analysts currently set an average price target of 26.00 USD for the Groupon stock (median: 26.00 USD), implying +24.5 % versus the latest price. The consensus is based on 9 analyst ratings.
9 analysts currently rate the Groupon stock: 7 recommend buying, 1 holding and 1 selling. For 2026, analysts expect Groupon to generate revenue of 518.63 M USD and earnings per share of -0.13 USD.
Converted at the current exchange rate, the Groupon share trades at 18.69 EUR (21.30 USD).
The Groupon share (GRPN) is listed on 7 stock exchanges, including: NASDAQ (GRPN), London (0R1H.L), XETRA (G5NA.DE), Frankfurt (G5NA.F), München (G5NA.MU), Düsseldorf (G5NA.DU), Wien (GRPN.VI).
Groupon Inc. is a globally operating company in the e-commerce sector that was founded in Chicago in 2008. The business model of Groupon is a combination of an online marketplace and a platform for local service providers. The company offers products and services in various categories such as food and drink, wellness, travel, beauty, and leisure activities worldwide. The core business of Groupon is the mediation of vouchers for local offers. For this purpose, Groupon works closely with various local service providers to create attractive offers for end customers. These offers are presented through the Groupon website and app and can be purchased by customers. Groupon typically offers customers a significantly reduced price compared to regular prices. Groupon's partner companies hope to gain a wider reach and thus more customers through collaboration with Groupon. The offers are presented in various categories such as food and drink, wellness, travel, beauty, and leisure activities. Local peculiarities and customer needs are taken into account, so there is something for everyone. The offers are limited in time and usually only valid for a limited period. In addition to regular vouchers, Groupon also offers special deals for special occasions, such as holidays or special events. Personalized offers for customers are also possible. In addition, Groupon also offers its own products, such as Groupon Goods. These are products from various categories that are sold directly by Groupon. These can include products in the electronics, fashion, sports, or cosmetics sectors. Here too, the price for the customer is significantly reduced. Groupon also offers various services for partner companies. This allows companies to create and manage their own offers in order to generate more customers. Partner companies also have access to their own voucher management as well as various marketing tools and reports. Overall, the business model of Groupon is focused on offering customers attractive offers while supporting partner companies. The high reach of Groupon and the attractive price-performance ratio attract many customers and thus ensure a high number of customers. Through collaboration with Groupon, partner companies can benefit from this customer base and increase their sales. Groupon Inc. is a globally operating company in the e-commerce sector that was founded in Chicago in 2008. The business model of Groupon is a combination of an online marketplace and a platform for local service providers. The company offers products and services in various categories such as food and drink, wellness, travel, beauty, and leisure activities worldwide.
The expected revenue of Groupon is 518.63 M USD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Groupon is -5.10 M USD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Groupon is currently -168.15. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Groupon stock.
The price-to-sales ratio (P/S) of Groupon is currently 1.66. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Groupon stock.
The Eulerpool Quality Score for Groupon is 3/10.
The ISIN of Groupon is US3994732069. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Groupon is A2P6UE. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Groupon is GRPN. The ticker symbol is used to trade Groupon shares on the stock exchange.
Groupon paid dividends every year for the past 0 years.
Groupon is assigned to the 'Cyclical consumption' sector.
The dividends of Groupon are distributed in USD.
Groupon stock
Groupon Peer Group
Groupon Ticker
Groupon FIGI
All fundamentals and in-depth analysis of Groupon
Our stock analysis for Groupon stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Groupon. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.