Groupon

Groupon ROCE

The Return on Capital Employed (ROCE) of Groupon (GRPN) as of Sep 27, 2026 is -30.56 %. In the previous year, Return on Capital Employed (ROCE) was 21.42 % — a change of -242.67% (lower).

ROCE

-30.56 %

YoY

-242.67%

Last updated:

In 2026, Groupon's return on capital employed (ROCE) was -30.56 %, a -242.67% increase from the 21.42 % ROCE in the previous year.

The Groupon ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
14.12 USD
Jan 1, 2019
10.07 USD
Jan 1, 2020
-242.28 USD
Jan 1, 2021
47.61 USD
Jan 1, 2022
-2,112.47 USD
Jan 1, 2023
96.32 USD
Jan 1, 2024
21.42 USD
Jan 1, 2025
-30.56 USD
The Groupon ROCE history
YEARROCEYoY
-30.56 %-242.67%
21.42 %-77.76%
96.32 %-104.56%
-2,112.47 %-4,537.35%
47.61 %-119.65%
-242.28 %-2,504.95%
10.07 %-28.67%
14.12 %-37.40%
22.56 %-134.72%
-64.98 %+283.31%
-16.95 %+773.73%
-1.94 %—
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Groupon Stock analysis

What does Groupon do? Groupon Inc. is an e-commerce company that offers daily deals and discounts for local offers, travel, shopping, and more. The company was founded in 2008 by Andrew Mason in Chicago and has since become one of the largest deal providers in the world. Groupon's business model is based on purchasing deals in bulk and reselling them to end customers, benefiting both customers and participating businesses. The company offers deals in various categories such as restaurants, beauty and wellness, leisure activities, travel, and shopping. Customers can purchase deals online or through the mobile app and redeem the voucher at the corresponding businesses. Groupon has expanded its product range to include electronics, household items, clothing, and accessories. It has also diversified its offerings through various divisions, including Groupon Goods for physical products, Groupon Getaways for travel deals, and Groupon Live for ticket sales to events and concerts. Groupon Merchant allows businesses to create and promote their own offers and vouchers on the platform. Despite some challenges in the past, Groupon has experienced impressive growth and is now present in over 15 countries worldwide. The company has made several acquisitions, including European company CityDeal and Asian deal provider Beeconomic. Groupon has faced criticism and addressed issues regarding its financials and relationships with participating businesses, working to strengthen these relationships. Overall, Groupon is a leading company in the online deal market, providing an attractive platform for customers and businesses alike. It has established itself as a key player in the e-commerce sector and is expected to continue growing in the future. Groupon is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Groupon's Return on Capital Employed (ROCE)

Groupon's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Groupon's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Groupon's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Groupon’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Groupon stock

Return on Capital Employed (ROCE) of Groupon is -30.56 % in 2026.

Return on Capital Employed (ROCE) of Groupon changed from 21.42 % to -30.56 %, representing a -242.67% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Groupon since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Groupon with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Groupon

All Key Metrics — Groupon