Groupon Stock

Groupon ROCE

The Return on Capital Employed (ROCE) of Groupon (GRPN) as of Jul 25, 2026 is -30.56 %. In the previous year, Return on Capital Employed (ROCE) was 21.42 % — a change of -242.67% (lower).

ROCE

-30.56 %

YoY

-242.67%

Last updated:

In 2026, Groupon's return on capital employed (ROCE) was -30.56 %, a -242.67% increase from the 21.42 % ROCE in the previous year.

Access this data via the Eulerpool API

Groupon Stock analysis

What does Groupon do? Groupon Inc. is an e-commerce company that offers daily deals and discounts for local offers, travel, shopping, and more. The company was founded in 2008 by Andrew Mason in Chicago and has since become one of the largest deal providers in the world. Groupon's business model is based on purchasing deals in bulk and reselling them to end customers, benefiting both customers and participating businesses. The company offers deals in various categories such as restaurants, beauty and wellness, leisure activities, travel, and shopping. Customers can purchase deals online or through the mobile app and redeem the voucher at the corresponding businesses. Groupon has expanded its product range to include electronics, household items, clothing, and accessories. It has also diversified its offerings through various divisions, including Groupon Goods for physical products, Groupon Getaways for travel deals, and Groupon Live for ticket sales to events and concerts. Groupon Merchant allows businesses to create and promote their own offers and vouchers on the platform. Despite some challenges in the past, Groupon has experienced impressive growth and is now present in over 15 countries worldwide. The company has made several acquisitions, including European company CityDeal and Asian deal provider Beeconomic. Groupon has faced criticism and addressed issues regarding its financials and relationships with participating businesses, working to strengthen these relationships. Overall, Groupon is a leading company in the online deal market, providing an attractive platform for customers and businesses alike. It has established itself as a key player in the e-commerce sector and is expected to continue growing in the future. Groupon is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Groupon's Return on Capital Employed (ROCE)

Groupon's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Groupon's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Groupon's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Groupon’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Groupon stock

Return on Capital Employed (ROCE) of Groupon is -30.56 % in 2026.

Access this data via the Eulerpool API

Profitability — Groupon

All Key Metrics — Groupon