ASOS (ASC.L) Stock Price

ASOS Price

LSE·CLOSED
0.03GBP+0.0005 (+1.34 %)
Market closed

Over the last 19 years ASOS grew revenue by 23.8% annually, reaching 2.46 B GBP. Earnings per share have grown at 27.1% per year over the last 15 years. For ASOS, the net margin of -12.1% is down versus 3.3% a few years ago. The consensus 12-month price target for ASOS is 280.50 GBP, about 807,094.2% above where the stock trades today. Of 21 analysts, 12 rate the stock a buy — an overall Buy consensus. The stock trades about 50% above its 52-week low.

ASOS stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of ASOS over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how ASOS stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing ASOS's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

ASOS Stock Price History
DateASOS Price
7/24/20260.03 GBP
7/23/20260.03 GBP
7/22/20260.03 GBP
7/21/20260.04 GBP
7/20/20260.03 GBP
7/17/20260.04 GBP
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6/30/20260.03 GBP
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6/26/20260.03 GBP
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6/22/20260.03 GBP
6/19/20260.03 GBP
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6/4/20260.03 GBP
6/3/20260.03 GBP
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6/1/20260.03 GBP
5/29/20260.03 GBP
5/28/20260.03 GBP
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5/26/20260.03 GBP
5/22/20260.02 GBP
5/21/20260.02 GBP
5/20/20260.02 GBP
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5/14/20262.41 GBP
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3/31/20262.16 GBP
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3/27/20262.24 GBP
3/26/20262.33 GBP
3/25/20262.40 GBP
3/24/20262.12 GBP
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2/27/20262.86 GBP
2/26/20262.83 GBP
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12/31/20252.84 GBP
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12/24/20252.69 GBP
12/23/20252.70 GBP
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11/28/20252.43 GBP
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10/13/20252.46 GBP
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10/2/20252.71 GBP
10/1/20252.77 GBP
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9/29/20252.93 GBP
9/26/20252.98 GBP
9/25/20252.96 GBP
9/24/20252.99 GBP
9/23/20252.92 GBP
9/22/20252.81 GBP
9/19/20252.78 GBP
9/18/20252.88 GBP
9/17/20252.87 GBP
9/16/20252.75 GBP
9/15/20252.77 GBP
9/12/20252.76 GBP
9/11/20252.89 GBP
9/10/20252.81 GBP
9/9/20252.85 GBP
9/8/20252.89 GBP
9/5/20252.84 GBP
9/4/20252.76 GBP
9/3/20252.68 GBP
9/2/20252.70 GBP
9/1/20252.80 GBP
8/29/20252.78 GBP
8/28/20252.91 GBP
8/27/20253.01 GBP
8/26/20253.02 GBP
8/22/20253.07 GBP
8/21/20253.05 GBP
8/20/20253.01 GBP
8/19/20253.07 GBP
8/18/20253.07 GBP
8/15/20253.08 GBP
8/14/20253.11 GBP
8/13/20253.14 GBP
8/12/20253.12 GBP
8/11/20253.15 GBP
8/8/20253.22 GBP
8/7/20253.15 GBP
8/6/20253.11 GBP
8/5/20253.11 GBP
8/4/20253.07 GBP
8/1/20253.06 GBP
7/31/20253.10 GBP
7/30/20253.18 GBP
7/29/20253.21 GBP
7/28/20253.43 GBP
Access this data via the Eulerpool API

ASOS Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
3.91 B GBP
190.10 M GBP
128.40 M GBP
Jan 1, 2022
3.94 B GBP
-9.80 M GBP
-30.80 M GBP
Jan 1, 2023
3.54 B GBP
-115.90 M GBP
-223.10 M GBP
Jan 1, 2024
2.90 B GBP
-89.30 M GBP
-338.70 M GBP
Jan 1, 2025
2.46 B GBP
-45.40 M GBP
-298.40 M GBP
Jan 1, 2029 (e)
2.44 B GBP
55.56 M GBP
74.72 M GBP
Jan 1, 2030 (e)
2.50 B GBP
64.14 M GBP
101.42 M GBP
Jan 1, 2031 (e)
2.45 B GBP
0.00 GBP
106.44 M GBP

ASOS Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 26, 2026, 4:31 AM
 
REVENUEB GBP
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB GBP
EBITM GBP
EBIT MARGIN%
NET INCOMEM GBP
NET INCOME GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252029e2030e2031e
0.770.981.141.441.922.422.733.263.913.943.542.902.462.442.502.45
223.1126.7917.2326.3333.1725.6913.0719.3919.830.66-10.11-18.15-14.92-0.972.34-1.92
51.7649.7450.1350.0049.8251.1848.8147.4145.4243.6244.9743.4047.1647.1647.1647.16
0.400.490.570.720.961.241.331.551.781.721.591.261.161.151.181.15
54.0043.0046.0063.0079.00101.0035.00151.00190.00-9.00-115.00-89.00-45.0055.0064.00
7.024.414.024.364.114.181.284.634.86-0.23-3.25-3.07-1.832.252.56
40.0037.0036.0024.0064.0082.0024.00113.00128.00-30.00-223.00-338.00-298.0074.00101.00106.00
344.44-7.50-2.70-33.33166.6728.13-70.73370.8313.27-123.44643.3351.57-11.83-124.8336.494.95
83.1083.1083.0383.2083.7184.0783.7290.14106.2199.70104.73119.09119.29119.29119.29119.29
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales ASOS generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue ASOS retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare ASOS's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares ASOS has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against ASOS's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

ASOS stock margins

The ASOS margin analysis displays the gross margin, EBIT margin, as well as the profit margin of ASOS. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for ASOS.
  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
45.43 %
4.86 %
3.28 %
Jan 1, 2022
43.63 %
-0.25 %
-0.78 %
Jan 1, 2023
44.99 %
-3.28 %
-6.31 %
Jan 1, 2024
43.42 %
-3.08 %
-11.70 %
Jan 1, 2025
47.14 %
-1.84 %
-12.11 %
Jan 1, 2029 (e)
47.14 %
2.28 %
3.06 %
Jan 1, 2030 (e)
47.14 %
2.57 %
4.06 %
Jan 1, 2031 (e)
47.14 %
0.00 %
4.34 %

ASOS Stock Revenue, EBIT, Earnings per Share

The ASOS earnings per share therefore indicates how much revenue ASOS has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

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  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
36.82 GBP
1.79 GBP
1.21 GBP
Jan 1, 2022
39.49 GBP
-0.10 GBP
-0.31 GBP
Jan 1, 2023
33.78 GBP
-1.11 GBP
-2.13 GBP
Jan 1, 2024
24.32 GBP
-0.75 GBP
-2.84 GBP
Jan 1, 2025
20.66 GBP
-0.38 GBP
-2.50 GBP
Jan 1, 2029 (e)
20.40 GBP
0.47 GBP
0.62 GBP
Jan 1, 2030 (e)
20.88 GBP
0.54 GBP
0.85 GBP
Jan 1, 2031 (e)
20.48 GBP
0.00 GBP
0.89 GBP

ASOS business model & stock analysis

ASOS PLC is a British company that was founded in 2000 by Nick Robertson and Quentin Griffiths. The name ASOS stands for "As Seen On Screen," and the company started as an online shop for clothing worn by film and television stars. Since then, the company has experienced incredible growth and has become one of the most well-known fashion retailers worldwide. ASOS is known for its wide range of trendy, affordable clothing and accessories for women and men. The company is appreciated for quickly responding to new trends and offering a wide range of styles and sizes to meet a variety of customer needs. ASOS sells its own brands as well as products from over 850 external brands, making their range even wider. ASOS offers various types of clothing, including jackets, coats, shirts, blouses, t-shirts, sweaters, jeans, dresses, skirts, shorts, swimwear, and sportswear. The company also has a variety of accessories such as bags, belts, shoes, jewelry, sunglasses, and hats. In recent years, the company has expanded its presence by launching new divisions such as beauty, home accessories, and gifts to diversify its offerings. ASOS is also known for its presence on social media and has built a strong presence on platforms such as Instagram and Snapchat. ASOS is headquartered in London, but the company now ships to over 200 countries and has distribution centers in the UK, US, Europe, and Australia. The company is known for delivering its orders quickly and reliably to its customers. ASOS is also known for offering a variety of delivery options, including free shipping, express shipping, and click & collect. In recent years, ASOS has continuously evolved and focused on the needs of a young target audience that values affordable fashion. The company has also set goals to become more sustainable and has taken measures to reduce the environmental impact of its manufacturing processes. Overall, it can be said that ASOS is one of the most well-known online brands in the world. The company has grown significantly in recent years and offers a wide range of trendy, affordable clothing and accessories. With a strong presence on social media and excellent customer service, ASOS has reached a global audience and has become one of the dominant players in the market.

ASOS SWOT Analysis

Strengths

ASOS PLC has developed a strong brand image in the online fashion retail industry. It is recognized for its trendy and affordable fashion products, which appeal to young consumers globally.

ASOS offers a diverse range of products including clothing, accessories, beauty products, and footwear. This wide range of offerings allows the company to cater to various customer preferences and attract a large customer base.

ASOS has a robust and efficient supply chain, enabling them to quickly deliver products to customers worldwide. Their logistics infrastructure and partnerships help in maintaining a high level of customer satisfaction.

Weaknesses

ASOS relies heavily on online operations, which makes them vulnerable to technical glitches, cyber-attacks, or disruptions in internet services. Any such issues can impact their ability to serve customers and generate revenue.

The online fashion retail industry is highly competitive, with numerous competitors vying for market share. ASOS faces intense competition, both from established players and new entrants, which puts pressure on their market position and profitability.

ASOS operates in multiple countries, and expanding internationally poses risks related to regulatory compliance, cultural differences, and currency fluctuations. These factors can potentially impact their business operations and profitability.

Opportunities

ASOS has opportunities to further expand its customer base in growing markets, especially in Asia and the Americas. This expansion can be achieved through targeted marketing, localization efforts, and strategic partnerships.

With increasing awareness about sustainability, there is a rising demand for eco-friendly and ethical fashion. ASOS can capitalize on this opportunity by offering a wider range of sustainable fashion products and showcasing their commitment to responsible practices.

ASOS can leverage data analytics and customer insights to personalize the online shopping experience. By utilizing advanced technology and algorithms, they can provide tailored recommendations and offers, enhancing customer loyalty and driving sales.

Threats

Fashion trends are constantly evolving, and ASOS needs to adapt quickly to stay relevant. Failing to predict or respond to changing fashion preferences can result in excess inventory, decreased sales, and loss of market share.

ASOS operates in a global economy susceptible to economic downturns, currency fluctuations, and trade disputes. Economic volatility can impact consumer spending patterns and pose challenges to ASOS' financial performance.

As an online retailer, ASOS needs to prioritize the protection of customer data and ensure compliance with data privacy regulations. Any data breaches or security vulnerabilities can damage the company's reputation and erode customer trust.

ASOS Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

ASOS historical P/E ratio, EBIT multiple, and P/S ratio

ASOS annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

ASOS shares outstanding

The number of shares of ASOS was 119.29 M in 2025. This indicates how many shares ASOS is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
106.21 M Stocks
Jan 1, 2022
99.70 M Stocks
Jan 1, 2023
104.73 M Stocks
Jan 1, 2024
119.09 M Stocks
Jan 1, 2025
119.29 M Stocks
Jan 1, 2029 (e)
119.29 M Stocks
Jan 1, 2030 (e)
119.29 M Stocks
Jan 1, 2031 (e)
119.29 M Stocks

Current ASOS forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy57.14 % (12)
Hold33.33 % (7)
Sell9.52 % (2)
12M Price Target
2.81
Last Price
0.03
Currency
GBP
12M Return Potential
7,971.94 %
LTM Return
0 %

ASOS Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
5/8/2024-0.51GBP1.63 BGBP2024 Q2
4/10/2023-0.12GBP2.05 BGBP2023 Q2
10/19/20220.31GBP2.00 BGBP2022 Q4
4/12/20220.09GBP2.06 BGBP2022 Q2
10/11/20210.57GBP2.00 BGBP2021 Q4
4/8/20210.81GBP1.99 BGBP2021 Q2
10/14/20200.85GBP1.65 BGBP2020 Q4
4/7/20200.10GBP1.58 BGBP2020 Q2
10/16/20190.29GBP1.42 BGBP2019 Q4
4/10/20190.03GBP1.33 BGBP2019 Q2

EESG©

Eulerpool ESG Scorecard© for the ASOS stock

82/100
76
Environment
86
Social
85
Governance
E

Environment

20
Scope 1 - Direct Emissions2,782
Scope 2 - Indirect emissions from purchased energy9,125
Scope 3 - Indirect emissions within the value chain1,207,551
Total CO₂ emissions11,907
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees63
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

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ASOS shareholder structure

% Name
28.23818%
Bestseller A/S
Bestseller A/S
21.90487%
Frasers Group PLC
Frasers Group PLC
15.37519%
Camelot Capital Partners LLC
Camelot Capital Partners LLC
5.03903%
Schroder Investment Management Ltd. (SIM)
Schroder Investment Management Ltd. (SIM)
2.98073%
Goldman Sachs International
Goldman Sachs International
2.20385%
Robertson (Nicholas Jon)
Robertson (Nicholas Jon)
...

ASOS Executives and Management Board

JC

Mr. Jose Ramos Calamonte

(52)

Chief Executive Officer, Executive Director · since 2021

Compensation1.17 M GBP
JL

Mr. Jorgen Lindemann

(59)

Non-Executive Independent Chairman of the Board

Compensation353,194.00 GBP
WG

Mr. Wei Gao

Non-Executive Independent Director

Compensation255,452.00 GBP
MG

Ms. Marie Gulin-Merle

Non-Executive Independent Director

Compensation113,298.00 GBP
JG

Mr. Jose Manuel Gutierrez

Non-Executive Independent Director

Compensation85,057.00 GBP

ASOS Supply Chain

ASOS Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
22 companies
#Name1M3M6M1Y2YTrend
1
Giglio Group
Supplier
-0.03
0.59
0.91
0.81
0.76
2
-0.28
0.20
0.46
0.89
0.66
3
-0.45
-0.61
0.69
0.82
0.63
4
STRAX
Supplier
-0.30
0.62
0.90
0.75
0.38
#Name1M3M6M1Y2YTrend
1
-0.19
0.89
0.87
0.36
2
-0.15
0.77
0.92
3
0.54
0.64
0.90
4
-0.11
-0.58
0.08
-0.76
5
0.20
-0.58
-0.84

Frequently asked questions about ASOS

The business model of ASOS PLC is based on being a leading online fashion and beauty retailer. ASOS operates as a digital marketplace, offering a wide range of clothing, accessories, and beauty products from multiple brands across the globe. It primarily targets fashion-forward and tech-savvy customers, providing them with a convenient and enjoyable shopping experience through its website and mobile applications. ASOS focuses on customer engagement and personalization, offering a vast selection of trendy and affordable fashion choices, along with fast and reliable delivery services worldwide. As a result, ASOS has established itself as a prominent player in the online fashion industry, providing a diverse and dynamic platform for shoppers to explore.

All fundamentals and in-depth analysis of ASOS

Our stock analysis for ASOS stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of ASOS. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.