Discover Financial Services (DFS) Stock Price

Discover Financial Services Price

NYSE·CLOSED
200.05
​
Market closed

Revenue has compounded at 6.5% per year over the past 19 years to 14.30 B USD. Earnings per share have grown at 15.3% per year over the last 19 years. Discover Financial Services's net margin stands at 31.7%, up from 10.3% several years earlier. Discover Financial Services currently offers a dividend yield of about 1.40%. The payout ratio is around 15% of earnings. The dividend has grown at 20.4% per year over the past 17 years. Analysts set a median price target of 197.88 USD, implying 1.1% below the current price. Of 21 analysts, 10 rate the stock a buy — an overall Hold consensus.

Discover Financial Services stock price

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Discover Financial Services business model & stock analysis

Discover Financial Services (DFS) is a US financial services company that was founded in 1985 by Sears, Roebuck and Co., a retail company. The company is headquartered in Riverwoods, Illinois, and offers various financial products and services such as credit cards, payment processing, online banking, deposits, loans, and mortgages. DFS is best known for its credit cards, particularly the Discover Card, which was introduced to the market in 1986. This card was the first to have a cashback rewards program that credits customers a percentage of their purchases as a credit to their card statement, encouraging them to spend more with the card. In 2005, DFS acquired the PULSE ATM/Debit network platform to expand its payment processing services. DFS's credit card division is still one of its major sources of revenue, offering different credit cards like the Discover it Card, Discover it Miles Card, and NHL Discover it Card. These cards provide various benefits such as cashback bonuses, rewards miles and points, as well as low interest rates and fees. DFS also has partnerships with other companies like Amazon, Gap, and Walmart to offer card-related bonuses and discounts. In addition to credit cards, DFS also provides various banking services. Discover Bank is an online banking provider that offers deposit products such as checking accounts, savings accounts, overdraft protection, and more. The bank also has a mobile app that allows customers to manage their accounts and transactions. DFS also offers loans such as personal loans, student loans, and mortgages. The loans are provided through Discover Loans or Discover Home Loans. These loans often have lower interest rates than competitors and have flexible repayment terms. Another important area of DFS is the B2B sector. DFS offers solutions to partner companies that include payment processing services, data analytics, risk management, and fraud detection. This also includes various tools for customer loyalty and rewards programs management. Overall, Discover Financial Services is a leading American provider of financial services, thanks to its innovative and diversified business model. It focuses on offering top-quality products and services while also expanding through partnerships and expanding into new regions.

Frequently asked questions about Discover Financial Services

Discover Financial Services operates as a leading direct banking and payment services company. Its business model revolves around providing a range of financial products and services to consumers and businesses. The company primarily focuses on credit cards, personal loans, student loans, home equity loans, and deposit products to fulfill the diverse financial needs of its customers. Discover Financial Services differentiates itself through its direct banking approach, which allows it to offer competitive rates and rewards programs to its customer base. With a strong commitment to customer service and innovation, Discover Financial Services continues to strive for excellence in the financial industry.

Discover Financial Services is primarily active in the financial services industry.

Discover Financial Services operates in the highly competitive financial services market. Some of its main competitors include American Express, Visa, Mastercard, and Capital One Financial Corp. These companies offer similar credit card and payment services, along with various financial products and solutions. Discover Financial Services distinguishes itself by providing innovative cashback rewards programs, excellent customer service, and exclusive deals with partner merchants. Despite facing tough competition, Discover's strong brand presence, reliable customer support, and competitive offerings have helped it secure a significant market share and maintain its position as a leading player in the financial industry.

Discover Financial Services is an American financial services company founded in 1986. It operates as a direct banking and payment services company, offering a range of financial products, including credit cards, personal loans, and banking services. Discover Financial Services is known for its flagship product, the Discover Card, which was introduced in 1986 as a credit card alternative to American Express and Visa/Mastercard. Over the years, the company has expanded its services, acquired several financial institutions, and established itself as a prominent player in the industry. Today, Discover Financial Services continues to provide innovative financial solutions to its customers, making it a leading name in the financial services sector.

Discover Financial Services has achieved several significant milestones since its inception. The company has successfully expanded its offerings and established itself as a leading player in the financial services industry. It introduced the Discover card in 1986, becoming a major credit card issuer, and has consistently grown its customer base ever since. Discover Financial Services has also launched innovative products and services such as cashback rewards, online banking, and personal loans. The company's commitment to technological advancement has allowed it to provide cutting-edge digital solutions and strengthen its position as a customer-centric financial institution. Through its continued growth and dedication to providing exceptional financial products, Discover Financial Services has become a trusted name in the industry.

Discover Financial Services primarily operates in the United States.

Discover Financial Services is a leading company in the financial services industry, representing values of innovation, customer-centricity, and integrity. Committed to providing exceptional services, Discover focuses on building lasting relationships with its customers by delivering competitive products and superior customer experiences. The company's corporate philosophy revolves around fostering financial empowerment, driving responsible growth, and ensuring transparency in all its operations. Discover's commitment to being a trusted financial partner is evident through its dedication to helping customers achieve their financial goals while maintaining a strong ethical framework. Overall, Discover Financial Services embodies a values-driven approach that prioritizes customer satisfaction, responsible practices, and financial empowerment.

Analysts currently set an average price target of 204.00 USD for the Discover Financial Services stock (median: 197.88 USD), implying +2.0 % versus the latest price. The consensus is based on 21 analyst ratings.

21 analysts currently rate the Discover Financial Services stock: 10 recommend buying, 11 holding and 0 selling. For 2026, analysts expect Discover Financial Services to generate revenue of 18.17 B USD and earnings per share of 16.19 USD.

Converted at the current exchange rate, the Discover Financial Services share trades at 177.95 EUR (200.05 USD).

The Discover Financial Services share (DFS) is listed on 9 stock exchanges, including: NYSE (DFS), London (0IBC.L), SIX (Zürich) (DC7.SW), XETRA (DC7.DE), Frankfurt (DC7.F), München (DC7.MU), Düsseldorf (DC7.DU), Wien (DFS.VI).

Discover Financial Services is a leading financial services company headquartered in Riverwoods, Illinois. Its business model is based on providing comprehensive financial products and services to consumers and business customers both domestically and internationally. Discover operates primarily in the United States and serves more than 57 million cardholders. Discover offers credit cards, personal loans, student loans, mortgages, online banking, as well as banking products and services. Discover credit cards are known for their cashback rewards, low interest rates, flexible credit limits, and excellent customer experience. Discover offers a wide range of credit cards, including cashback cards, points cards, travel cards, and student cards. Discover also has a strong presence in the personal loan segment, providing consumers with quick and convenient loans to meet their financial needs. Discover offers a wide range of personal loans, including debt consolidation, moving expenses, medical bills, home renovations, and other unforeseen expenses. Additionally, Discover offers mortgage loans. Discover provides a variety of homeowner loans, including fixed-rate mortgages, adjustable-rate mortgages, FHA loans, and VA loans. Discover also supports homeowners in repaying mortgage loans through special programs for debt reduction and loan modification. Another key aspect of Discover's business model is online banking. Discover is a leader in online banking and offers a full range of banking services, including savings and checking accounts, CDs, money market funds, and more. Discover also offers free transfers and online payments. Discover has also expanded its offerings for business customers. The company provides various products and services to meet the specific needs of businesses, including a wide range of credit and debit cards, including cashback credit cards, secured credit cards, and prepaid debit cards. Discover also provides business owners with access to a range of online services to effectively manage their business finances. A significant component of Discover's business model is its commitment to customer service. Discover has an excellent customer service team available 24/7 and has achieved world-leading customer satisfaction rates. Discover also has a user-friendly website and customer app to ensure a better user experience for its customers. Discover also leverages technological innovations and has a strong position in the mobile payment solutions market. Discover offers mobile payment services such as Apple Pay, Samsung Pay, and Android Pay to enhance the mobile payment experience for its customers. Overall, Discover's business model offers a comprehensive range of financial products and services to consumers and business customers. Discover is committed to providing its customers with an excellent customer experience and remains a leading provider of financial services in the United States.

The expected revenue of Discover Financial Services is 18.17 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Discover Financial Services is 4.06 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Discover Financial Services is currently 12.36. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Discover Financial Services stock.

The price-to-sales ratio (P/S) of Discover Financial Services is currently 2.76. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Discover Financial Services stock.

The Eulerpool Quality Score for Discover Financial Services is 7/10.

The ISIN of Discover Financial Services is US2547091080. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Discover Financial Services is A0MUES. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Discover Financial Services is DFS. The ticker symbol is used to trade Discover Financial Services shares on the stock exchange.

Fair ValueTerminal
194.05 USD
Over-/UndervaluationTerminal
Fairly valued
Sector
Industry
Consumer Finance
Number of shares
Employees
Revenue per Employee
680,761.90 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website discover.com
Currency
USD
Initial public offering
Jun 14, 2007
ISIN
US2547091080
Cusip
254709108
Sedol
B1YLC43
Market capitalization
50.21 B USDLarge Cap
52-Week Range
PEG
1.75
P/E ratio
P/Ee 2025
13.46
P/Ee 2026
12.36
P/Ee 2027
11.19
P/S
P/Se
2.88
EV/EBIT
3.25
P/B Ratio
2.80
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
13.47 %
Dividend
Dividend yield
1.40 %
Est. Dividend Yield
1.54 %
Payout Ratio
15.50 %
Dividend growth Ø5Y
—
Dividend payments per year
4
Dividend paid since
19 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
30.00 %
Last updated Oct 17, 2026, 4:12 AM

Discover Financial Services Ticker

DÜSSELDORF · DC7.DUFRANKFURT · DC7.FLONDON · 0IBC.LLONDON STOCK EXCHANGE · 0IBC.LMUNICH · DC7.MUNEW YORK · DFSSIX · DC7.SWVIENNA · DFS.VIXETRA · DC7.DE

Discover Financial Services FIGI

DFS:US · BBG000QBR5J5DFS:UA · BBG000QBR5S5DFS:UC · BBG000QBR5Z7DFS:UN · BBG000QBR6K1DFS:UP · BBG000QBR6Q5DFS:UB · BBG000QBR6Z5DFS:UT · BBG000QBR7J1DFS:UM · BBG000QBR7S1DFS:UX · BBG000QBR7Y4DFS:UD · BBG000QBR9W2DFS:UF · BBG000QBRD62DFS:VY · BBG000QBRDX2

All fundamentals and in-depth analysis of Discover Financial Services

Our stock analysis for Discover Financial Services stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Discover Financial Services. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.