Baozun

Baozun Net Margin

The Net Profit Margin of Baozun (BZUN) as of Nov 6, 2026 is -2.43 %. In the previous year, Net Profit Margin was -1.97 % — a change of 23.85% (lower).

Net Margin

-2.43 %

YoY

23.85%

Last updated:

Net Profit Margin of Baozun is 2025 -2.43 % . Net Profit Margin of Baozun was 2024 -1.97 % . It decreases by 23.85% lower compared to the previous year.

For Baozun, the net margin of -2.4% is broadly stable versus -2.3% a few years ago.

The Baozun Net Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Net Margin
Date
Net Margin
Jan 1, 2018
5.00 CNY
Jan 1, 2019
3.86 CNY
Jan 1, 2020
4.81 CNY
Jan 1, 2021
-2.34 CNY
Jan 1, 2022
-7.78 CNY
Jan 1, 2023
-3.16 CNY
Jan 1, 2024
-1.97 CNY
Jan 1, 2025
-2.43 CNY
The Baozun Net Margin history
YEARNet MarginYoY
-2.43 %+23.85%
-1.97 %-37.79%
-3.16 %-59.37%
-7.78 %+232.40%
-2.34 %-148.61%
4.81 %+24.52%
3.86 %-22.72%
5.00 %-0.66%
5.03 %+97.01%
2.56 %+193.53%
0.87 %-123.06%
-3.78 %+15,110.45%
-0.02 %-49.85%
-0.05 %—

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Baozun Stock analysis

What does Baozun do? Baozun Inc is a Chinese company that offers e-commerce solutions for businesses. It was founded in 2007 by Vincent Qiu and is headquartered in Shanghai. The company was established to help businesses improve their online presence in China. Baozun specializes in providing e-commerce services and collaborates with a variety of brands to help them increase their online sales. In 2015, Baozun went public and was listed on NASDAQ under the symbol "BZUN." Baozun offers various services to help its clients enhance their online presence. The company works with different brands to assist them in establishing and expanding their e-commerce platforms in China. These services include website design, warehousing, delivery, payment processing, and customer service. Baozun also offers cloud solutions to support companies in managing their inventory, distribution channels, and information. Baozun has four different divisions, each offering different services: 1. Brand E-Commerce Solutions: This division provides online marketing and e-commerce solutions for brands. Services offered include website design, digital marketing campaigns, cross-channel management, and online customer service. 2. Supply Chain Management Solutions: Baozun offers comprehensive warehousing and logistics solutions to businesses. This includes warehouse management, delivery, and transportation services. 3. Marketing Solutions: Baozun's marketing solutions assist companies in managing their marketing campaigns and improving their online presence. Services include search engine optimization, PPC advertising, social media marketing, and influencer marketing. 4. Cloud Services: Baozun's cloud solutions allow companies to manage their inventory, distribution channels, and information. This division also offers data analytics and tracking services. Baozun collaborates with a variety of brands and companies to help them enhance their online presence. Some of Baozun's well-known clients include Nike, Calvin Klein, Converse, Microsoft, and Dior. In summary, Baozun is a leading provider of e-commerce solutions in China. The company specializes in offering online marketing, logistics, and cloud solutions for businesses and collaborates with various brands. Baozun has experienced rapid growth in recent years and continues to expand. Baozun is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Baozun stock

Net Profit Margin of Baozun is -2.43 % in 2025.

Net Profit Margin of Baozun changed from -1.97 % to -2.43 %, representing a 23.85% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Net Profit Margin Baozun since 2006 – with annual values, charts, and detailed analysis.

Net Margin measures the percentage of revenue that becomes net profit after all expenses. It is the ultimate measure of a company's profitability.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Net Profit Margin's Baozun with sector peers and the industry average to assess whether it is attractive.

To evaluate Net Profit Margin's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Net Profit Margin.

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Margins — Baozun

All Key Metrics — Baozun