Baozun

Baozun EBIT

The EBIT of Baozun (BZUN) as of Nov 6, 2026 is 74.95 M CNY. In the previous year, EBIT was -114.83 M CNY — a change of -165.27% (higher).

EBIT

74.95 MCNY

YoY

-165.27%

Last updated:

In 2025, Baozun's EBIT was 74.95 M CNY, a -165.27% increase from the -114.83 M CNY EBIT recorded in the previous year.

The Baozun EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT
Date
EBIT
Jan 1, 2022
33.29 M CNY
Jan 1, 2023
-206.38 M CNY
Jan 1, 2024
-114.83 M CNY
Jan 1, 2025
74.95 M CNY
Jan 1, 2026 (e)
253.01 M CNY
Jan 1, 2027 (e)
403.89 M CNY
Jan 1, 2028 (e)
598.36 M CNY
Jan 1, 2029 (e)
957.26 M CNY
The Baozun EBIT history
YEAREBITYoY
est957.26 MCNY+59.98%
est598.36 MCNY+48.15%
est403.89 MCNY+59.64%
est253.01 MCNY+237.57%
74.95 MCNY-165.27%
-114.83 MCNY-44.36%
-206.38 MCNY-720.00%
33.29 MCNY+374.11%
7.02 MCNY-98.74%
558.68 MCNY+38.85%
402.36 MCNY+13.09%
355.77 MCNY+38.79%
256.33 MCNY+184.60%
90.07 MCNY+965.74%
8.45 MCNY-114.86%
-56.86 MCNY+38.72%
-40.99 MCNY-7.68%
-44.40 MCNY—

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Baozun Revenue

Baozun Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
8.40 B CNY
33.29 M CNY
-653.29 M CNY
Jan 1, 2023
8.81 B CNY
-206.38 M CNY
-278.42 M CNY
Jan 1, 2024
9.42 B CNY
-114.83 M CNY
-185.20 M CNY
Jan 1, 2025
9.95 B CNY
74.95 M CNY
-242.10 M CNY
Jan 1, 2026 (e)
10.80 B CNY
253.01 M CNY
521.35 M CNY
Jan 1, 2027 (e)
11.57 B CNY
403.89 M CNY
984.35 M CNY
Jan 1, 2028 (e)
12.31 B CNY
598.36 M CNY
1.45 B CNY
Jan 1, 2029 (e)
12.48 B CNY
957.26 M CNY
2.25 B CNY

Baozun Margins

Baozun stock margins

The Baozun margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Baozun. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Baozun.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2022
40.77 %
0.40 %
-7.78 %
Jan 1, 2023
44.21 %
-2.34 %
-3.16 %
Jan 1, 2024
47.62 %
-1.22 %
-1.97 %
Jan 1, 2025
50.87 %
0.75 %
-2.43 %
Jan 1, 2026 (e)
50.87 %
2.34 %
4.83 %
Jan 1, 2027 (e)
50.87 %
3.49 %
8.51 %
Jan 1, 2028 (e)
50.87 %
4.86 %
11.81 %
Jan 1, 2029 (e)
50.87 %
7.67 %
18.04 %

Baozun Stock analysis

What does Baozun do? Baozun Inc is a Chinese company that offers e-commerce solutions for businesses. It was founded in 2007 by Vincent Qiu and is headquartered in Shanghai. The company was established to help businesses improve their online presence in China. Baozun specializes in providing e-commerce services and collaborates with a variety of brands to help them increase their online sales. In 2015, Baozun went public and was listed on NASDAQ under the symbol "BZUN." Baozun offers various services to help its clients enhance their online presence. The company works with different brands to assist them in establishing and expanding their e-commerce platforms in China. These services include website design, warehousing, delivery, payment processing, and customer service. Baozun also offers cloud solutions to support companies in managing their inventory, distribution channels, and information. Baozun has four different divisions, each offering different services: 1. Brand E-Commerce Solutions: This division provides online marketing and e-commerce solutions for brands. Services offered include website design, digital marketing campaigns, cross-channel management, and online customer service. 2. Supply Chain Management Solutions: Baozun offers comprehensive warehousing and logistics solutions to businesses. This includes warehouse management, delivery, and transportation services. 3. Marketing Solutions: Baozun's marketing solutions assist companies in managing their marketing campaigns and improving their online presence. Services include search engine optimization, PPC advertising, social media marketing, and influencer marketing. 4. Cloud Services: Baozun's cloud solutions allow companies to manage their inventory, distribution channels, and information. This division also offers data analytics and tracking services. Baozun collaborates with a variety of brands and companies to help them enhance their online presence. Some of Baozun's well-known clients include Nike, Calvin Klein, Converse, Microsoft, and Dior. In summary, Baozun is a leading provider of e-commerce solutions in China. The company specializes in offering online marketing, logistics, and cloud solutions for businesses and collaborates with various brands. Baozun has experienced rapid growth in recent years and continues to expand. Baozun is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Baozun's EBIT

Baozun's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Baozun's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Baozun's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Baozun’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Baozun stock

EBIT of Baozun is 74.95 M CNY in 2025.

EBIT of Baozun changed from -114.83 M CNY to 74.95 M CNY, representing a -165.27% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT Baozun since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's CNY is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's Baozun historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Baozun

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